Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
BrightonSEO_TL.pdf
Search
Tereza Litsa
September 01, 2023
Marketing & SEO
2
1.1k
BrightonSEO_TL.pdf
Tereza Litsa
September 01, 2023
Tweet
Share
More Decks by Tereza Litsa
See All by Tereza Litsa
BrightonSEO 2024 | LinkedIn SEO - How to blend social and search optimisation
telitsa
0
280
How to integrate AI into your marketing processes without losing the human touch
telitsa
0
72
Other Decks in Marketing & SEO
See All in Marketing & SEO
How Search Happens: Before & After you Click Enter @ SearchAfricon
davetheseo
0
130
Scaling AI on a budget - responsibly!
eminadw
3
460
Manchester DM - How eCommerce Faceted Navigation can either Supercharge or Sabotage SEO
chrisleverseo
0
110
The State of eCommerce SEO: How to Win in Today's Products SERPs - #SEOweek
aleyda
2
6.9k
Joao Filipe Pereira - Predicting Core Web Vitals impact using Google Sheets [BrightonSEO April 2025]
joao_f_pereira
1
330
Using Cache to Make Cash
andrewprince
1
420
Save months of work using programmatic SEO to create landing pages
vroscow
0
190
Auditoría SEO en medios: Aplicando el método HIIT para poner en forma tu web y tu redacción
clarasoteras
0
450
Python & SEO Masterclass
frankvandijk
1
310
GA4 Standard (Free) vs GA4 360 (Enterprise)
kieramonaghan
1
450
BrightonSEO: Lumenlab - Accelerating results with SEO A/B Testing & Edge SEO
koenleemans
2
490
Evidence-Based Management in SEO: Improving Value Delivery Under Uncertainty
rubenremy
0
260
Featured
See All Featured
[RailsConf 2023 Opening Keynote] The Magic of Rails
eileencodes
29
9.6k
Building a Modern Day E-commerce SEO Strategy
aleyda
42
7.4k
Into the Great Unknown - MozCon
thekraken
40
1.9k
Bash Introduction
62gerente
613
210k
How GitHub (no longer) Works
holman
314
140k
4 Signs Your Business is Dying
shpigford
184
22k
KATA
mclloyd
30
14k
個人開発の失敗を避けるイケてる考え方 / tips for indie hackers
panda_program
110
19k
The Illustrated Children's Guide to Kubernetes
chrisshort
48
50k
Making Projects Easy
brettharned
117
6.3k
Cheating the UX When There Is Nothing More to Optimize - PixelPioneers
stephaniewalter
283
13k
The Pragmatic Product Professional
lauravandoore
35
6.8k
Transcript
How to keep the human element using AI for content
marketing Tereza Litsa Marketing Consultant Speakerdeck.com/telitsa @terezalitsa
Hello Marketing Consultant • Simplifying content marketing • Social media
geek • Secretly wished I were a robot #BrightonSEO @terezalitsa
#BrightonSEO @terezalitsa
…until robots (automation) took over 🤖 #BrightonSEO @terezalitsa
How it started… #BrightonSEO @terezalitsa
#BrightonSEO @terezalitsa
#BrightonSEO @terezalitsa How it’s going
#BrightonSEO @terezalitsa
#BrightonSEO @terezalitsa
#BrightonSEO @terezalitsa
What do we do? #BrightonSEO @terezalitsa
What do we do? #BrightonSEO @terezalitsa
Time to embrace our human 🧠 strengths* *whatever this means
for everyone #BrightonSEO @terezalitsa
It’s the only way to stand out #BrightonSEO @terezalitsa
#BrightonSEO @terezalitsa
What makes us unique? #BrightonSEO @terezalitsa
#BrightonSEO @terezalitsa
Humans > AI Empathy #BrightonSEO @terezalitsa
Humans > AI Empathy Creativity #BrightonSEO @terezalitsa
Humans > AI Empathy Creativity Critical thinking #BrightonSEO @terezalitsa
Storytelling Humans > AI Empathy Creativity Critical thinking #BrightonSEO @terezalitsa
Storytelling Humans > AI Empathy Creativity Critical thinking Intuition #BrightonSEO
@terezalitsa
Storytelling Humans > AI Empathy Creativity Originality Critical thinking Intuition
#BrightonSEO @terezalitsa
Storytelling Humans > AI Empathy Creativity Originality Critical thinking Intuition
#BrightonSEO @terezalitsa
Storytelling Humans > AI Empathy Creativity Originality Critical thinking Intuition
#BrightonSEO @terezalitsa
Storytelling Humans > AI Empathy Creativity Originality Critical thinking Intuition
#BrightonSEO @terezalitsa
#BrightonSEO @terezalitsa
#BrightonSEO @terezalitsa Your skills + AI = success
#BrightonSEO @terezalitsa Humans + AI in content marketing and SEO
➡ Use cases
#BrightonSEO @terezalitsa AI thought partner AI analyst AI creator AI
automation agent Different use cases
Creating workflows #BrightonSEO @terezalitsa
SEO content planning #BrightonSEO @terezalitsa 1
#BrightonSEO @terezalitsa Identify keywords
#BrightonSEO @terezalitsa Identify keywords 👥🤖
#BrightonSEO @terezalitsa Identify keywords Research 👥🤖
#BrightonSEO @terezalitsa Identify keywords Research 👥🤖 🤖
#BrightonSEO @terezalitsa Identify keywords Research Prioritise 👥🤖 🤖
#BrightonSEO @terezalitsa Identify keywords Research Prioritise 👥🤖 🤖 👥
#BrightonSEO @terezalitsa Identify keywords Research Prioritise 👥🤖 🤖 👥 Clusters
#BrightonSEO @terezalitsa Identify keywords Research Prioritise 👥🤖 🤖 👥 Clusters
👥🤖
#BrightonSEO @terezalitsa Building a workflow →Creating a streamlined process
Content creation and optimisation #BrightonSEO @terezalitsa 2
#BrightonSEO @terezalitsa Creation
#BrightonSEO @terezalitsa Creation 👥🤖
#BrightonSEO @terezalitsa Creation Optimisation 👥🤖
#BrightonSEO @terezalitsa Creation Optimisation 👥🤖 👥🤖
#BrightonSEO @terezalitsa Creation Repurposing 👥🤖 Optimisation 👥🤖
#BrightonSEO @terezalitsa Creation Repurposing 👥🤖 Optimisation 👥🤖 👥🤖
#BrightonSEO @terezalitsa Building a workflow →Mapping out tools, resources, budget
Campaign planning #BrightonSEO @terezalitsa 3
#BrightonSEO @terezalitsa Strategy
#BrightonSEO @terezalitsa Strategy 👥
#BrightonSEO @terezalitsa Strategy Content 👥
#BrightonSEO @terezalitsa Strategy Content 👥 👥🤖
#BrightonSEO @terezalitsa Strategy Content 👥 👥🤖 Launch
#BrightonSEO @terezalitsa Strategy Content 👥 👥🤖 Launch 👥🤖
#BrightonSEO @terezalitsa Strategy Content 👥 👥🤖 Launch 👥🤖 A/B testing
#BrightonSEO @terezalitsa Strategy Content 👥 👥🤖 Launch 👥🤖 A/B testing
👥🤖
#BrightonSEO @terezalitsa Building a workflow →You design your own workflow
#BrightonSEO @terezalitsa Tips to improve the workflows ➡ How to
make AI work 🤖
#BrightonSEO @terezalitsa 1. Review your current processes
#BrightonSEO @terezalitsa How can you simplify your workflows?
#BrightonSEO @terezalitsa What works? What needs to be improved? How
can AI help?
#BrightonSEO @terezalitsa
#BrightonSEO @terezalitsa Keyword research too manual?
#BrightonSEO @terezalitsa Keyword research too manual? Need more support?
#BrightonSEO @terezalitsa Keyword research too manual? Need more support? Scaling
AI
2. Explore how AI can make you more efficient #BrightonSEO
@terezalitsa
#BrightonSEO @terezalitsa Set your objectives What do you want to
get out of AI?
Choose your AI use case #BrightonSEO @terezalitsa AI thought partner
AI analyst AI creator AI automation agent
#BrightonSEO @terezalitsa Which tools do you need?
3. Train yourself (and your team) #BrightonSEO @terezalitsa
#BrightonSEO @terezalitsa
#BrightonSEO @terezalitsa
4. Train your robots #BrightonSEO @terezalitsa
#BrightonSEO @terezalitsa Tone of voice Personality Target audience
5. Use your critical thinking #BrightonSEO @terezalitsa
#BrightonSEO @terezalitsa Add context to data Psychology of your audience
Quality control
Tools #BrightonSEO @terezalitsa AI for different use cases
#BrightonSEO @terezalitsa Content ideation | ChatGPT
#BrightonSEO @terezalitsa Content ideation | Claude
#BrightonSEO @terezalitsa Content creation | Copymatic
#BrightonSEO @terezalitsa Mind mapping | Taskade
#BrightonSEO @terezalitsa AI workflows | ContentBot
#BrightonSEO @terezalitsa Search optimisation | Similar AI
#BrightonSEO @terezalitsa Keyword research | Surfer
#BrightonSEO @terezalitsa Art generator | BlueWillow
#BrightonSEO @terezalitsa Video generator | Synthesia
#BrightonSEO @terezalitsa Breaking down lists | Goblin.tools
Takeaways #BrightonSEO @terezalitsa
#BrightonSEO @terezalitsa Map out your strengths Find the right tools
Build your own processes
#BrightonSEO @terezalitsa “AI won’t take your job. It’s somebody using
AI that will take your job” –Richard Baldwin
Thank you! Tereza Litsa Marketing Consultant Speakerdeck.com/telitsa @terezalitsa