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BrightonSEO_TL.pdf

 BrightonSEO_TL.pdf

Tereza Litsa

September 01, 2023
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  1. How to keep the
    human element
    using AI for
    content marketing
    Tereza Litsa
    Marketing Consultant
    Speakerdeck.com/telitsa
    @terezalitsa

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  2. Hello󰗝
    Marketing Consultant
    ● Simplifying content marketing
    ● Social media geek
    ● Secretly wished I were a robot
    #BrightonSEO @terezalitsa

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  3. #BrightonSEO @terezalitsa

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  4. …until robots
    (automation)
    took over 🤖
    #BrightonSEO @terezalitsa

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  5. How it
    started…
    #BrightonSEO @terezalitsa

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  6. #BrightonSEO @terezalitsa

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  7. #BrightonSEO @terezalitsa
    How it’s going

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  8. #BrightonSEO @terezalitsa

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  9. #BrightonSEO @terezalitsa

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  10. #BrightonSEO @terezalitsa

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  11. What do we do?
    #BrightonSEO @terezalitsa

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  12. What do we do?
    #BrightonSEO @terezalitsa

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  13. Time to
    embrace our
    human 🧠
    strengths*
    *whatever this means for everyone
    #BrightonSEO @terezalitsa

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  14. It’s the only
    way to stand
    out
    #BrightonSEO @terezalitsa

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  15. #BrightonSEO @terezalitsa

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  16. What makes
    us unique?
    #BrightonSEO @terezalitsa

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  17. #BrightonSEO @terezalitsa

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  18. Humans > AI
    Empathy
    #BrightonSEO @terezalitsa

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  19. Humans > AI
    Empathy Creativity
    #BrightonSEO @terezalitsa

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  20. Humans > AI
    Empathy Creativity Critical thinking
    #BrightonSEO @terezalitsa

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  21. Storytelling
    Humans > AI
    Empathy Creativity Critical thinking
    #BrightonSEO @terezalitsa

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  22. Storytelling
    Humans > AI
    Empathy Creativity Critical thinking
    Intuition
    #BrightonSEO @terezalitsa

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  23. Storytelling
    Humans > AI
    Empathy Creativity
    Originality
    Critical thinking
    Intuition
    #BrightonSEO @terezalitsa

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  24. Storytelling
    Humans > AI
    Empathy Creativity
    Originality
    Critical thinking
    Intuition
    #BrightonSEO @terezalitsa

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  25. Storytelling
    Humans > AI
    Empathy Creativity
    Originality
    Critical thinking
    Intuition
    #BrightonSEO @terezalitsa

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  26. Storytelling
    Humans > AI
    Empathy Creativity
    Originality
    Critical thinking
    Intuition
    #BrightonSEO @terezalitsa

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  27. #BrightonSEO @terezalitsa

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  28. #BrightonSEO @terezalitsa
    Your skills + AI = success

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  29. #BrightonSEO @terezalitsa
    Humans + AI in
    content marketing
    and SEO
    ➡ Use cases

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  30. #BrightonSEO @terezalitsa
    AI thought
    partner
    AI
    analyst
    AI
    creator
    AI
    automation
    agent
    Different use cases

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  31. Creating
    workflows
    #BrightonSEO @terezalitsa

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  32. SEO content
    planning
    #BrightonSEO @terezalitsa
    1

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  33. #BrightonSEO @terezalitsa
    Identify
    keywords

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  34. #BrightonSEO @terezalitsa
    Identify
    keywords
    👥🤖

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  35. #BrightonSEO @terezalitsa
    Identify
    keywords
    Research
    👥🤖

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  36. #BrightonSEO @terezalitsa
    Identify
    keywords
    Research
    👥🤖
    🤖

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  37. #BrightonSEO @terezalitsa
    Identify
    keywords
    Research
    Prioritise
    👥🤖
    🤖

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  38. #BrightonSEO @terezalitsa
    Identify
    keywords
    Research
    Prioritise
    👥🤖
    🤖
    👥

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  39. #BrightonSEO @terezalitsa
    Identify
    keywords
    Research
    Prioritise
    👥🤖
    🤖
    👥
    Clusters

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  40. #BrightonSEO @terezalitsa
    Identify
    keywords
    Research
    Prioritise
    👥🤖
    🤖
    👥
    Clusters
    👥🤖

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  41. #BrightonSEO @terezalitsa
    Building a workflow
    →Creating a streamlined
    process

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  42. Content
    creation and
    optimisation
    #BrightonSEO @terezalitsa
    2

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  43. #BrightonSEO @terezalitsa
    Creation

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  44. #BrightonSEO @terezalitsa
    Creation
    👥🤖

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  45. #BrightonSEO @terezalitsa
    Creation
    Optimisation
    👥🤖

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  46. #BrightonSEO @terezalitsa
    Creation
    Optimisation
    👥🤖
    👥🤖

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  47. #BrightonSEO @terezalitsa
    Creation Repurposing
    👥🤖
    Optimisation
    👥🤖

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  48. #BrightonSEO @terezalitsa
    Creation Repurposing
    👥🤖
    Optimisation
    👥🤖
    👥🤖

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  49. #BrightonSEO @terezalitsa
    Building a workflow
    →Mapping out tools, resources, budget

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  50. Campaign
    planning
    #BrightonSEO @terezalitsa
    3

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  51. #BrightonSEO @terezalitsa
    Strategy

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  52. #BrightonSEO @terezalitsa
    Strategy
    👥

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  53. #BrightonSEO @terezalitsa
    Strategy
    Content
    👥

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  54. #BrightonSEO @terezalitsa
    Strategy
    Content
    👥
    👥🤖

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  55. #BrightonSEO @terezalitsa
    Strategy
    Content
    👥
    👥🤖
    Launch

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  56. #BrightonSEO @terezalitsa
    Strategy
    Content
    👥
    👥🤖
    Launch
    👥🤖

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  57. #BrightonSEO @terezalitsa
    Strategy
    Content
    👥
    👥🤖
    Launch
    👥🤖
    A/B testing

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  58. #BrightonSEO @terezalitsa
    Strategy
    Content
    👥
    👥🤖
    Launch
    👥🤖
    A/B testing
    👥🤖

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  59. #BrightonSEO @terezalitsa
    Building a workflow
    →You design your own workflow

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  60. #BrightonSEO @terezalitsa
    Tips to improve
    the workflows
    ➡ How to make AI work 🤖 󰗡

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  61. #BrightonSEO @terezalitsa
    1. Review
    your current
    processes

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  62. #BrightonSEO @terezalitsa
    How can you
    simplify your
    workflows?

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  63. #BrightonSEO @terezalitsa
    What works?
    What needs to be improved?
    How can AI help?

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  64. #BrightonSEO @terezalitsa

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  65. #BrightonSEO @terezalitsa
    Keyword
    research
    too manual?

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  66. #BrightonSEO @terezalitsa
    Keyword
    research
    too manual?
    Need more
    support?

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  67. #BrightonSEO @terezalitsa
    Keyword
    research
    too manual?
    Need more
    support?
    Scaling AI

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  68. 2. Explore
    how AI can
    make you
    more efficient
    #BrightonSEO @terezalitsa

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  69. #BrightonSEO @terezalitsa
    Set your
    objectives
    What do you want
    to get out of AI?

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  70. Choose your AI use case
    #BrightonSEO @terezalitsa
    AI thought
    partner
    AI
    analyst
    AI
    creator
    AI
    automation
    agent

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  71. #BrightonSEO @terezalitsa
    Which tools do
    you need?

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  72. 3. Train
    yourself
    (and your team)
    #BrightonSEO @terezalitsa

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  73. #BrightonSEO @terezalitsa

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  74. #BrightonSEO @terezalitsa

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  75. 4. Train
    your robots
    #BrightonSEO @terezalitsa

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  76. #BrightonSEO @terezalitsa
    Tone of voice
    Personality
    Target
    audience

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  77. 5. Use your
    critical thinking
    #BrightonSEO @terezalitsa

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  78. #BrightonSEO @terezalitsa
    Add context to
    data
    Psychology of
    your audience
    Quality control

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  79. Tools
    #BrightonSEO @terezalitsa
    AI for different use cases

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  80. #BrightonSEO @terezalitsa
    Content ideation | ChatGPT

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  81. #BrightonSEO @terezalitsa
    Content ideation | Claude

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  82. #BrightonSEO @terezalitsa
    Content creation | Copymatic

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  83. #BrightonSEO @terezalitsa
    Mind mapping | Taskade

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  84. #BrightonSEO @terezalitsa
    AI workflows | ContentBot

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  85. #BrightonSEO @terezalitsa
    Search optimisation | Similar AI

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  86. #BrightonSEO @terezalitsa
    Keyword research | Surfer

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  87. #BrightonSEO @terezalitsa
    Art generator | BlueWillow

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  88. #BrightonSEO @terezalitsa
    Video generator | Synthesia

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  89. #BrightonSEO @terezalitsa
    Breaking down lists | Goblin.tools

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  90. Takeaways
    #BrightonSEO @terezalitsa

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  91. #BrightonSEO @terezalitsa
    Map out your
    strengths
    Find the right
    tools
    Build your own
    processes

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  92. #BrightonSEO @terezalitsa
    “AI won’t take your
    job. It’s somebody
    using AI that will
    take your job”
    –Richard Baldwin

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  93. Thank you!
    Tereza Litsa
    Marketing Consultant
    Speakerdeck.com/telitsa
    @terezalitsa

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