BrightonSEO_TL.pdf

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1. How to keep the human element using AI for content marketing Tereza Litsa Marketing Consultant Speakerdeck.com/telitsa @terezalitsa
2. Hello󰗝 Marketing Consultant • Simplifying content marketing • Social media geek • Secretly wished I were a robot #BrightonSEO @terezalitsa
3. #BrightonSEO @terezalitsa
4. …until robots (automation) took over 🤖 #BrightonSEO @terezalitsa
5. How it started… #BrightonSEO @terezalitsa
6. #BrightonSEO @terezalitsa
7. #BrightonSEO @terezalitsa How it’s going
8. #BrightonSEO @terezalitsa
9. #BrightonSEO @terezalitsa
10. #BrightonSEO @terezalitsa
11. What do we do? #BrightonSEO @terezalitsa
12. What do we do? #BrightonSEO @terezalitsa
13. Time to embrace our human 🧠 strengths* *whatever this means for everyone #BrightonSEO @terezalitsa
14. It’s the only way to stand out #BrightonSEO @terezalitsa
15. #BrightonSEO @terezalitsa
16. What makes us unique? #BrightonSEO @terezalitsa
17. #BrightonSEO @terezalitsa
18. Humans > AI Empathy #BrightonSEO @terezalitsa
19. Humans > AI Empathy Creativity #BrightonSEO @terezalitsa
20. Humans > AI Empathy Creativity Critical thinking #BrightonSEO @terezalitsa
21. Storytelling Humans > AI Empathy Creativity Critical thinking #BrightonSEO @terezalitsa
22. Storytelling Humans > AI Empathy Creativity Critical thinking Intuition #BrightonSEO @terezalitsa
23. Storytelling Humans > AI Empathy Creativity Originality Critical thinking Intuition #BrightonSEO @terezalitsa
24. Storytelling Humans > AI Empathy Creativity Originality Critical thinking Intuition #BrightonSEO @terezalitsa
25. Storytelling Humans > AI Empathy Creativity Originality Critical thinking Intuition #BrightonSEO @terezalitsa
26. Storytelling Humans > AI Empathy Creativity Originality Critical thinking Intuition #BrightonSEO @terezalitsa
27. #BrightonSEO @terezalitsa
28. #BrightonSEO @terezalitsa Your skills + AI = success
29. #BrightonSEO @terezalitsa Humans + AI in content marketing and SEO ➡ Use cases
30. #BrightonSEO @terezalitsa AI thought partner AI analyst AI creator AI automation agent Different use cases
31. Creating workflows #BrightonSEO @terezalitsa
32. SEO content planning #BrightonSEO @terezalitsa 1
33. #BrightonSEO @terezalitsa Identify keywords
34. #BrightonSEO @terezalitsa Identify keywords 👥🤖
35. #BrightonSEO @terezalitsa Identify keywords Research 👥🤖
36. #BrightonSEO @terezalitsa Identify keywords Research 👥🤖 🤖
37. #BrightonSEO @terezalitsa Identify keywords Research Prioritise 👥🤖 🤖
38. #BrightonSEO @terezalitsa Identify keywords Research Prioritise 👥🤖 🤖 👥
39. #BrightonSEO @terezalitsa Identify keywords Research Prioritise 👥🤖 🤖 👥 Clusters
40. #BrightonSEO @terezalitsa Identify keywords Research Prioritise 👥🤖 🤖 👥 Clusters 👥🤖
41. #BrightonSEO @terezalitsa Building a workflow →Creating a streamlined process
42. Content creation and optimisation #BrightonSEO @terezalitsa 2
43. #BrightonSEO @terezalitsa Creation
44. #BrightonSEO @terezalitsa Creation 👥🤖
45. #BrightonSEO @terezalitsa Creation Optimisation 👥🤖
46. #BrightonSEO @terezalitsa Creation Optimisation 👥🤖 👥🤖
47. #BrightonSEO @terezalitsa Creation Repurposing 👥🤖 Optimisation 👥🤖
48. #BrightonSEO @terezalitsa Creation Repurposing 👥🤖 Optimisation 👥🤖 👥🤖
49. #BrightonSEO @terezalitsa Building a workflow →Mapping out tools, resources, budget
50. Campaign planning #BrightonSEO @terezalitsa 3
51. #BrightonSEO @terezalitsa Strategy
52. #BrightonSEO @terezalitsa Strategy 👥
53. #BrightonSEO @terezalitsa Strategy Content 👥
54. #BrightonSEO @terezalitsa Strategy Content 👥 👥🤖
55. #BrightonSEO @terezalitsa Strategy Content 👥 👥🤖 Launch
56. #BrightonSEO @terezalitsa Strategy Content 👥 👥🤖 Launch 👥🤖
57. #BrightonSEO @terezalitsa Strategy Content 👥 👥🤖 Launch 👥🤖 A/B testing
58. #BrightonSEO @terezalitsa Strategy Content 👥 👥🤖 Launch 👥🤖 A/B testing 👥🤖
59. #BrightonSEO @terezalitsa Building a workflow →You design your own workflow
60. #BrightonSEO @terezalitsa Tips to improve the workflows ➡ How to make AI work 🤖 󰗡
61. #BrightonSEO @terezalitsa 1. Review your current processes
62. #BrightonSEO @terezalitsa How can you simplify your workflows?
63. #BrightonSEO @terezalitsa What works? What needs to be improved? How can AI help?
64. #BrightonSEO @terezalitsa
65. #BrightonSEO @terezalitsa Keyword research too manual?
66. #BrightonSEO @terezalitsa Keyword research too manual? Need more support?
67. #BrightonSEO @terezalitsa Keyword research too manual? Need more support? Scaling AI
68. 2. Explore how AI can make you more efficient #BrightonSEO @terezalitsa
69. #BrightonSEO @terezalitsa Set your objectives What do you want to get out of AI?
70. Choose your AI use case #BrightonSEO @terezalitsa AI thought partner AI analyst AI creator AI automation agent
71. #BrightonSEO @terezalitsa Which tools do you need?
72. 3. Train yourself (and your team) #BrightonSEO @terezalitsa
73. #BrightonSEO @terezalitsa
74. #BrightonSEO @terezalitsa
75. 4. Train your robots #BrightonSEO @terezalitsa
76. #BrightonSEO @terezalitsa Tone of voice Personality Target audience
77. 5. Use your critical thinking #BrightonSEO @terezalitsa
78. #BrightonSEO @terezalitsa Add context to data Psychology of your audience Quality control
79. Tools #BrightonSEO @terezalitsa AI for different use cases
80. #BrightonSEO @terezalitsa Content ideation | ChatGPT
81. #BrightonSEO @terezalitsa Content ideation | Claude
82. #BrightonSEO @terezalitsa Content creation | Copymatic
83. #BrightonSEO @terezalitsa Mind mapping | Taskade
84. #BrightonSEO @terezalitsa AI workflows | ContentBot
85. #BrightonSEO @terezalitsa Search optimisation | Similar AI
86. #BrightonSEO @terezalitsa Keyword research | Surfer
87. #BrightonSEO @terezalitsa Art generator | BlueWillow
88. #BrightonSEO @terezalitsa Video generator | Synthesia
89. #BrightonSEO @terezalitsa Breaking down lists | Goblin.tools
90. Takeaways #BrightonSEO @terezalitsa
91. #BrightonSEO @terezalitsa Map out your strengths Find the right tools Build your own processes
92. #BrightonSEO @terezalitsa “AI won’t take your job. It’s somebody using AI that will take your job” –Richard Baldwin
93. Thank you! Tereza Litsa Marketing Consultant Speakerdeck.com/telitsa @terezalitsa