How to keep thehuman elementusing AI forcontent marketingTereza LitsaMarketing ConsultantSpeakerdeck.com/telitsa@terezalitsa
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HelloMarketing Consultant● Simplifying content marketing● Social media geek● Secretly wished I were a robot#BrightonSEO @terezalitsa
#BrightonSEO @terezalitsa
…until robots(automation)took over 🤖#BrightonSEO @terezalitsa
How itstarted…#BrightonSEO @terezalitsa
#BrightonSEO @terezalitsaHow it’s going
What do we do?#BrightonSEO @terezalitsa
Time toembrace ourhuman 🧠strengths**whatever this means for everyone#BrightonSEO @terezalitsa
It’s the onlyway to standout#BrightonSEO @terezalitsa
What makesus unique?#BrightonSEO @terezalitsa
Humans > AIEmpathy#BrightonSEO @terezalitsa
Humans > AIEmpathy Creativity#BrightonSEO @terezalitsa
Humans > AIEmpathy Creativity Critical thinking#BrightonSEO @terezalitsa
StorytellingHumans > AIEmpathy Creativity Critical thinking#BrightonSEO @terezalitsa
StorytellingHumans > AIEmpathy Creativity Critical thinkingIntuition#BrightonSEO @terezalitsa
StorytellingHumans > AIEmpathy CreativityOriginalityCritical thinkingIntuition#BrightonSEO @terezalitsa
#BrightonSEO @terezalitsaYour skills + AI = success
#BrightonSEO @terezalitsaHumans + AI incontent marketingand SEO➡ Use cases
#BrightonSEO @terezalitsaAI thoughtpartnerAIanalystAIcreatorAIautomationagentDifferent use cases
Creatingworkflows#BrightonSEO @terezalitsa
SEO contentplanning#BrightonSEO @terezalitsa1
#BrightonSEO @terezalitsaIdentifykeywords
#BrightonSEO @terezalitsaIdentifykeywords👥🤖
#BrightonSEO @terezalitsaIdentifykeywordsResearch👥🤖
#BrightonSEO @terezalitsaIdentifykeywordsResearch👥🤖🤖
#BrightonSEO @terezalitsaIdentifykeywordsResearchPrioritise👥🤖🤖
#BrightonSEO @terezalitsaIdentifykeywordsResearchPrioritise👥🤖🤖👥
#BrightonSEO @terezalitsaIdentifykeywordsResearchPrioritise👥🤖🤖👥Clusters
#BrightonSEO @terezalitsaIdentifykeywordsResearchPrioritise👥🤖🤖👥Clusters👥🤖
#BrightonSEO @terezalitsaBuilding a workflow→Creating a streamlinedprocess
Contentcreation andoptimisation#BrightonSEO @terezalitsa2
#BrightonSEO @terezalitsaCreation
#BrightonSEO @terezalitsaCreation👥🤖
#BrightonSEO @terezalitsaCreationOptimisation👥🤖
#BrightonSEO @terezalitsaCreationOptimisation👥🤖👥🤖
#BrightonSEO @terezalitsaCreation Repurposing👥🤖Optimisation👥🤖
#BrightonSEO @terezalitsaCreation Repurposing👥🤖Optimisation👥🤖👥🤖
#BrightonSEO @terezalitsaBuilding a workflow→Mapping out tools, resources, budget
Campaignplanning#BrightonSEO @terezalitsa3
#BrightonSEO @terezalitsaStrategy
#BrightonSEO @terezalitsaStrategy👥
#BrightonSEO @terezalitsaStrategyContent👥
#BrightonSEO @terezalitsaStrategyContent👥👥🤖
#BrightonSEO @terezalitsaStrategyContent👥👥🤖Launch
#BrightonSEO @terezalitsaStrategyContent👥👥🤖Launch👥🤖
#BrightonSEO @terezalitsaStrategyContent👥👥🤖Launch👥🤖A/B testing
#BrightonSEO @terezalitsaStrategyContent👥👥🤖Launch👥🤖A/B testing👥🤖
#BrightonSEO @terezalitsaBuilding a workflow→You design your own workflow
#BrightonSEO @terezalitsaTips to improvethe workflows➡ How to make AI work 🤖
#BrightonSEO @terezalitsa1. Reviewyour currentprocesses
#BrightonSEO @terezalitsaHow can yousimplify yourworkflows?
#BrightonSEO @terezalitsaWhat works?What needs to be improved?How can AI help?
#BrightonSEO @terezalitsaKeywordresearchtoo manual?
#BrightonSEO @terezalitsaKeywordresearchtoo manual?Need moresupport?
#BrightonSEO @terezalitsaKeywordresearchtoo manual?Need moresupport?Scaling AI
2. Explorehow AI canmake youmore efficient#BrightonSEO @terezalitsa
#BrightonSEO @terezalitsaSet yourobjectivesWhat do you wantto get out of AI?
Choose your AI use case#BrightonSEO @terezalitsaAI thoughtpartnerAIanalystAIcreatorAIautomationagent
#BrightonSEO @terezalitsaWhich tools doyou need?
3. Trainyourself(and your team)#BrightonSEO @terezalitsa
4. Trainyour robots#BrightonSEO @terezalitsa
#BrightonSEO @terezalitsaTone of voicePersonalityTargetaudience
5. Use yourcritical thinking#BrightonSEO @terezalitsa
#BrightonSEO @terezalitsaAdd context todataPsychology ofyour audienceQuality control
Tools#BrightonSEO @terezalitsaAI for different use cases
#BrightonSEO @terezalitsaContent ideation | ChatGPT
#BrightonSEO @terezalitsaContent ideation | Claude
#BrightonSEO @terezalitsaContent creation | Copymatic
#BrightonSEO @terezalitsaMind mapping | Taskade
#BrightonSEO @terezalitsaAI workflows | ContentBot
#BrightonSEO @terezalitsaSearch optimisation | Similar AI
#BrightonSEO @terezalitsaKeyword research | Surfer
#BrightonSEO @terezalitsaArt generator | BlueWillow
#BrightonSEO @terezalitsaVideo generator | Synthesia
#BrightonSEO @terezalitsaBreaking down lists | Goblin.tools
Takeaways#BrightonSEO @terezalitsa
#BrightonSEO @terezalitsaMap out yourstrengthsFind the righttoolsBuild your ownprocesses
#BrightonSEO @terezalitsa“AI won’t take yourjob. It’s somebodyusing AI that willtake your job”–Richard Baldwin
Thank you!Tereza LitsaMarketing ConsultantSpeakerdeck.com/telitsa@terezalitsa