Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
BrightonSEO_TL.pdf
Search
Tereza Litsa
September 01, 2023
Marketing & SEO
2
1.2k
BrightonSEO_TL.pdf
Tereza Litsa
September 01, 2023
Tweet
Share
More Decks by Tereza Litsa
See All by Tereza Litsa
BrightonSEO 2024 | LinkedIn SEO - How to blend social and search optimisation
telitsa
0
280
How to integrate AI into your marketing processes without losing the human touch
telitsa
0
72
Other Decks in Marketing & SEO
See All in Marketing & SEO
Manchester DM - How eCommerce Faceted Navigation can either Supercharge or Sabotage SEO
chrisleverseo
0
110
3つの事例から考える広報 AI活用と勘所 / AI in Public Relations Key Insights from Three Case Studies
shuzon
0
330
Custom event tracking in GA4 for SaaS
bngsrc
3
520
Going beyond "what happened" in SERP analytics (brightonSEO San Diego 2024)
raygrieselhuber
PRO
1
650
JAWS-UG のご紹介 - JAWS-UG沖縄 AWS 初心者さん、ようこそ! in うるま
awsjcpm
0
130
Umře SEO kvůli generativní AI?
pavelungr
0
260
BrightonSEO: Lumenlab - Accelerating results with SEO A/B Testing & Edge SEO
koenleemans
2
510
Search Marketing Connect - SXO: Cos’è la Search Experience Optimization? - #SMConnect
sarafernandezseo
0
110
Topical Authority in the Age of Entity SEO - BrightonSEO San Diego
felipebazon
0
250
Advanced Local Link Building Tips That Will Make You Drool
greggifford
PRO
1
120
Crafting winning internal linking strategies
smp_seo
1
490
SEO-Meetup-Hamburg - PageSpeed von Max Böhme - 2025-04-28
maxboehme
2
280
Featured
See All Featured
Producing Creativity
orderedlist
PRO
347
40k
Building Flexible Design Systems
yeseniaperezcruz
328
39k
The Myth of the Modular Monolith - Day 2 Keynote - Rails World 2024
eileencodes
26
3k
Into the Great Unknown - MozCon
thekraken
40
2k
JavaScript: Past, Present, and Future - NDC Porto 2020
reverentgeek
51
5.6k
GraphQLの誤解/rethinking-graphql
sonatard
72
11k
The Art of Programming - Codeland 2020
erikaheidi
56
13k
Designing Experiences People Love
moore
142
24k
Principles of Awesome APIs and How to Build Them.
keavy
126
17k
Let's Do A Bunch of Simple Stuff to Make Websites Faster
chriscoyier
507
140k
Exploring the Power of Turbo Streams & Action Cable | RailsConf2023
kevinliebholz
34
6k
What’s in a name? Adding method to the madness
productmarketing
PRO
23
3.7k
Transcript
How to keep the human element using AI for content
marketing Tereza Litsa Marketing Consultant Speakerdeck.com/telitsa @terezalitsa
Hello Marketing Consultant • Simplifying content marketing • Social media
geek • Secretly wished I were a robot #BrightonSEO @terezalitsa
#BrightonSEO @terezalitsa
…until robots (automation) took over 🤖 #BrightonSEO @terezalitsa
How it started… #BrightonSEO @terezalitsa
#BrightonSEO @terezalitsa
#BrightonSEO @terezalitsa How it’s going
#BrightonSEO @terezalitsa
#BrightonSEO @terezalitsa
#BrightonSEO @terezalitsa
What do we do? #BrightonSEO @terezalitsa
What do we do? #BrightonSEO @terezalitsa
Time to embrace our human 🧠 strengths* *whatever this means
for everyone #BrightonSEO @terezalitsa
It’s the only way to stand out #BrightonSEO @terezalitsa
#BrightonSEO @terezalitsa
What makes us unique? #BrightonSEO @terezalitsa
#BrightonSEO @terezalitsa
Humans > AI Empathy #BrightonSEO @terezalitsa
Humans > AI Empathy Creativity #BrightonSEO @terezalitsa
Humans > AI Empathy Creativity Critical thinking #BrightonSEO @terezalitsa
Storytelling Humans > AI Empathy Creativity Critical thinking #BrightonSEO @terezalitsa
Storytelling Humans > AI Empathy Creativity Critical thinking Intuition #BrightonSEO
@terezalitsa
Storytelling Humans > AI Empathy Creativity Originality Critical thinking Intuition
#BrightonSEO @terezalitsa
Storytelling Humans > AI Empathy Creativity Originality Critical thinking Intuition
#BrightonSEO @terezalitsa
Storytelling Humans > AI Empathy Creativity Originality Critical thinking Intuition
#BrightonSEO @terezalitsa
Storytelling Humans > AI Empathy Creativity Originality Critical thinking Intuition
#BrightonSEO @terezalitsa
#BrightonSEO @terezalitsa
#BrightonSEO @terezalitsa Your skills + AI = success
#BrightonSEO @terezalitsa Humans + AI in content marketing and SEO
➡ Use cases
#BrightonSEO @terezalitsa AI thought partner AI analyst AI creator AI
automation agent Different use cases
Creating workflows #BrightonSEO @terezalitsa
SEO content planning #BrightonSEO @terezalitsa 1
#BrightonSEO @terezalitsa Identify keywords
#BrightonSEO @terezalitsa Identify keywords 👥🤖
#BrightonSEO @terezalitsa Identify keywords Research 👥🤖
#BrightonSEO @terezalitsa Identify keywords Research 👥🤖 🤖
#BrightonSEO @terezalitsa Identify keywords Research Prioritise 👥🤖 🤖
#BrightonSEO @terezalitsa Identify keywords Research Prioritise 👥🤖 🤖 👥
#BrightonSEO @terezalitsa Identify keywords Research Prioritise 👥🤖 🤖 👥 Clusters
#BrightonSEO @terezalitsa Identify keywords Research Prioritise 👥🤖 🤖 👥 Clusters
👥🤖
#BrightonSEO @terezalitsa Building a workflow →Creating a streamlined process
Content creation and optimisation #BrightonSEO @terezalitsa 2
#BrightonSEO @terezalitsa Creation
#BrightonSEO @terezalitsa Creation 👥🤖
#BrightonSEO @terezalitsa Creation Optimisation 👥🤖
#BrightonSEO @terezalitsa Creation Optimisation 👥🤖 👥🤖
#BrightonSEO @terezalitsa Creation Repurposing 👥🤖 Optimisation 👥🤖
#BrightonSEO @terezalitsa Creation Repurposing 👥🤖 Optimisation 👥🤖 👥🤖
#BrightonSEO @terezalitsa Building a workflow →Mapping out tools, resources, budget
Campaign planning #BrightonSEO @terezalitsa 3
#BrightonSEO @terezalitsa Strategy
#BrightonSEO @terezalitsa Strategy 👥
#BrightonSEO @terezalitsa Strategy Content 👥
#BrightonSEO @terezalitsa Strategy Content 👥 👥🤖
#BrightonSEO @terezalitsa Strategy Content 👥 👥🤖 Launch
#BrightonSEO @terezalitsa Strategy Content 👥 👥🤖 Launch 👥🤖
#BrightonSEO @terezalitsa Strategy Content 👥 👥🤖 Launch 👥🤖 A/B testing
#BrightonSEO @terezalitsa Strategy Content 👥 👥🤖 Launch 👥🤖 A/B testing
👥🤖
#BrightonSEO @terezalitsa Building a workflow →You design your own workflow
#BrightonSEO @terezalitsa Tips to improve the workflows ➡ How to
make AI work 🤖
#BrightonSEO @terezalitsa 1. Review your current processes
#BrightonSEO @terezalitsa How can you simplify your workflows?
#BrightonSEO @terezalitsa What works? What needs to be improved? How
can AI help?
#BrightonSEO @terezalitsa
#BrightonSEO @terezalitsa Keyword research too manual?
#BrightonSEO @terezalitsa Keyword research too manual? Need more support?
#BrightonSEO @terezalitsa Keyword research too manual? Need more support? Scaling
AI
2. Explore how AI can make you more efficient #BrightonSEO
@terezalitsa
#BrightonSEO @terezalitsa Set your objectives What do you want to
get out of AI?
Choose your AI use case #BrightonSEO @terezalitsa AI thought partner
AI analyst AI creator AI automation agent
#BrightonSEO @terezalitsa Which tools do you need?
3. Train yourself (and your team) #BrightonSEO @terezalitsa
#BrightonSEO @terezalitsa
#BrightonSEO @terezalitsa
4. Train your robots #BrightonSEO @terezalitsa
#BrightonSEO @terezalitsa Tone of voice Personality Target audience
5. Use your critical thinking #BrightonSEO @terezalitsa
#BrightonSEO @terezalitsa Add context to data Psychology of your audience
Quality control
Tools #BrightonSEO @terezalitsa AI for different use cases
#BrightonSEO @terezalitsa Content ideation | ChatGPT
#BrightonSEO @terezalitsa Content ideation | Claude
#BrightonSEO @terezalitsa Content creation | Copymatic
#BrightonSEO @terezalitsa Mind mapping | Taskade
#BrightonSEO @terezalitsa AI workflows | ContentBot
#BrightonSEO @terezalitsa Search optimisation | Similar AI
#BrightonSEO @terezalitsa Keyword research | Surfer
#BrightonSEO @terezalitsa Art generator | BlueWillow
#BrightonSEO @terezalitsa Video generator | Synthesia
#BrightonSEO @terezalitsa Breaking down lists | Goblin.tools
Takeaways #BrightonSEO @terezalitsa
#BrightonSEO @terezalitsa Map out your strengths Find the right tools
Build your own processes
#BrightonSEO @terezalitsa “AI won’t take your job. It’s somebody using
AI that will take your job” –Richard Baldwin
Thank you! Tereza Litsa Marketing Consultant Speakerdeck.com/telitsa @terezalitsa