Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
BrightonSEO_TL.pdf
Search
Tereza Litsa
September 01, 2023
Marketing & SEO
2
780
BrightonSEO_TL.pdf
Tereza Litsa
September 01, 2023
Tweet
Share
More Decks by Tereza Litsa
See All by Tereza Litsa
How to integrate AI into your marketing processes without losing the human touch
telitsa
0
39
Other Decks in Marketing & SEO
See All in Marketing & SEO
Guess who's map, map again, keyword map
billiegeena
2
310
What_Happens_to_Your_Website_After_You_Go_Viral_Final.pdf
jovancevic
0
130
Everything I've Learned in 5 Years of Doing SEO on Shopify
lgef
1
330
Google SGE: Estado actual, riesgos y oportunidades - #SEOCAMP
aleyda
0
410
Power up your brand with content strategy @ All Leads 2024
hannahlrbrady
0
180
BrightonSEO_Fiona_Brennan_-_v3.pptx.pdf
fionabrennan
1
250
Trends 2024 by Jelly
manuchat
1
450
Maximising the effect of social media in content marketing
dprasath
0
150
Addressing the gaps between SEO and CX
collettemdl
1
300
JDDUG (Japan Datadog User Group)始動の舞台裏
taijihagino
PRO
1
150
Accelerate SEO growth in 2024 with agile data
raygrieselhuber
PRO
1
130
SNSは最強
shimotaroo
3
570
Featured
See All Featured
Why You Should Never Use an ORM
jnunemaker
PRO
51
8.9k
Intergalactic Javascript Robots from Outer Space
tanoku
266
26k
Music & Morning Musume
bryan
43
5.9k
A Tale of Four Properties
chriscoyier
155
22k
Why Our Code Smells
bkeepers
PRO
332
56k
jQuery: Nuts, Bolts and Bling
dougneiner
61
7.4k
The World Runs on Bad Software
bkeepers
PRO
63
11k
Scaling GitHub
holman
458
140k
KATA
mclloyd
20
13k
Code Reviewing Like a Champion
maltzj
517
39k
Become a Pro
speakerdeck
PRO
15
4.8k
"I'm Feeling Lucky" - Building Great Search Experiences for Today's Users (#IAC19)
danielanewman
224
21k
Transcript
How to keep the human element using AI for content
marketing Tereza Litsa Marketing Consultant Speakerdeck.com/telitsa @terezalitsa
Hello Marketing Consultant • Simplifying content marketing • Social media
geek • Secretly wished I were a robot #BrightonSEO @terezalitsa
#BrightonSEO @terezalitsa
…until robots (automation) took over 🤖 #BrightonSEO @terezalitsa
How it started… #BrightonSEO @terezalitsa
#BrightonSEO @terezalitsa
#BrightonSEO @terezalitsa How it’s going
#BrightonSEO @terezalitsa
#BrightonSEO @terezalitsa
#BrightonSEO @terezalitsa
What do we do? #BrightonSEO @terezalitsa
What do we do? #BrightonSEO @terezalitsa
Time to embrace our human 🧠 strengths* *whatever this means
for everyone #BrightonSEO @terezalitsa
It’s the only way to stand out #BrightonSEO @terezalitsa
#BrightonSEO @terezalitsa
What makes us unique? #BrightonSEO @terezalitsa
#BrightonSEO @terezalitsa
Humans > AI Empathy #BrightonSEO @terezalitsa
Humans > AI Empathy Creativity #BrightonSEO @terezalitsa
Humans > AI Empathy Creativity Critical thinking #BrightonSEO @terezalitsa
Storytelling Humans > AI Empathy Creativity Critical thinking #BrightonSEO @terezalitsa
Storytelling Humans > AI Empathy Creativity Critical thinking Intuition #BrightonSEO
@terezalitsa
Storytelling Humans > AI Empathy Creativity Originality Critical thinking Intuition
#BrightonSEO @terezalitsa
Storytelling Humans > AI Empathy Creativity Originality Critical thinking Intuition
#BrightonSEO @terezalitsa
Storytelling Humans > AI Empathy Creativity Originality Critical thinking Intuition
#BrightonSEO @terezalitsa
Storytelling Humans > AI Empathy Creativity Originality Critical thinking Intuition
#BrightonSEO @terezalitsa
#BrightonSEO @terezalitsa
#BrightonSEO @terezalitsa Your skills + AI = success
#BrightonSEO @terezalitsa Humans + AI in content marketing and SEO
➡ Use cases
#BrightonSEO @terezalitsa AI thought partner AI analyst AI creator AI
automation agent Different use cases
Creating workflows #BrightonSEO @terezalitsa
SEO content planning #BrightonSEO @terezalitsa 1
#BrightonSEO @terezalitsa Identify keywords
#BrightonSEO @terezalitsa Identify keywords 👥🤖
#BrightonSEO @terezalitsa Identify keywords Research 👥🤖
#BrightonSEO @terezalitsa Identify keywords Research 👥🤖 🤖
#BrightonSEO @terezalitsa Identify keywords Research Prioritise 👥🤖 🤖
#BrightonSEO @terezalitsa Identify keywords Research Prioritise 👥🤖 🤖 👥
#BrightonSEO @terezalitsa Identify keywords Research Prioritise 👥🤖 🤖 👥 Clusters
#BrightonSEO @terezalitsa Identify keywords Research Prioritise 👥🤖 🤖 👥 Clusters
👥🤖
#BrightonSEO @terezalitsa Building a workflow →Creating a streamlined process
Content creation and optimisation #BrightonSEO @terezalitsa 2
#BrightonSEO @terezalitsa Creation
#BrightonSEO @terezalitsa Creation 👥🤖
#BrightonSEO @terezalitsa Creation Optimisation 👥🤖
#BrightonSEO @terezalitsa Creation Optimisation 👥🤖 👥🤖
#BrightonSEO @terezalitsa Creation Repurposing 👥🤖 Optimisation 👥🤖
#BrightonSEO @terezalitsa Creation Repurposing 👥🤖 Optimisation 👥🤖 👥🤖
#BrightonSEO @terezalitsa Building a workflow →Mapping out tools, resources, budget
Campaign planning #BrightonSEO @terezalitsa 3
#BrightonSEO @terezalitsa Strategy
#BrightonSEO @terezalitsa Strategy 👥
#BrightonSEO @terezalitsa Strategy Content 👥
#BrightonSEO @terezalitsa Strategy Content 👥 👥🤖
#BrightonSEO @terezalitsa Strategy Content 👥 👥🤖 Launch
#BrightonSEO @terezalitsa Strategy Content 👥 👥🤖 Launch 👥🤖
#BrightonSEO @terezalitsa Strategy Content 👥 👥🤖 Launch 👥🤖 A/B testing
#BrightonSEO @terezalitsa Strategy Content 👥 👥🤖 Launch 👥🤖 A/B testing
👥🤖
#BrightonSEO @terezalitsa Building a workflow →You design your own workflow
#BrightonSEO @terezalitsa Tips to improve the workflows ➡ How to
make AI work 🤖
#BrightonSEO @terezalitsa 1. Review your current processes
#BrightonSEO @terezalitsa How can you simplify your workflows?
#BrightonSEO @terezalitsa What works? What needs to be improved? How
can AI help?
#BrightonSEO @terezalitsa
#BrightonSEO @terezalitsa Keyword research too manual?
#BrightonSEO @terezalitsa Keyword research too manual? Need more support?
#BrightonSEO @terezalitsa Keyword research too manual? Need more support? Scaling
AI
2. Explore how AI can make you more efficient #BrightonSEO
@terezalitsa
#BrightonSEO @terezalitsa Set your objectives What do you want to
get out of AI?
Choose your AI use case #BrightonSEO @terezalitsa AI thought partner
AI analyst AI creator AI automation agent
#BrightonSEO @terezalitsa Which tools do you need?
3. Train yourself (and your team) #BrightonSEO @terezalitsa
#BrightonSEO @terezalitsa
#BrightonSEO @terezalitsa
4. Train your robots #BrightonSEO @terezalitsa
#BrightonSEO @terezalitsa Tone of voice Personality Target audience
5. Use your critical thinking #BrightonSEO @terezalitsa
#BrightonSEO @terezalitsa Add context to data Psychology of your audience
Quality control
Tools #BrightonSEO @terezalitsa AI for different use cases
#BrightonSEO @terezalitsa Content ideation | ChatGPT
#BrightonSEO @terezalitsa Content ideation | Claude
#BrightonSEO @terezalitsa Content creation | Copymatic
#BrightonSEO @terezalitsa Mind mapping | Taskade
#BrightonSEO @terezalitsa AI workflows | ContentBot
#BrightonSEO @terezalitsa Search optimisation | Similar AI
#BrightonSEO @terezalitsa Keyword research | Surfer
#BrightonSEO @terezalitsa Art generator | BlueWillow
#BrightonSEO @terezalitsa Video generator | Synthesia
#BrightonSEO @terezalitsa Breaking down lists | Goblin.tools
Takeaways #BrightonSEO @terezalitsa
#BrightonSEO @terezalitsa Map out your strengths Find the right tools
Build your own processes
#BrightonSEO @terezalitsa “AI won’t take your job. It’s somebody using
AI that will take your job” –Richard Baldwin
Thank you! Tereza Litsa Marketing Consultant Speakerdeck.com/telitsa @terezalitsa