BrightonSEO_TL.pdf

Transcript

1. How to keep the
   human element
   using AI for
   content marketing
   Tereza Litsa
   Marketing Consultant
   Speakerdeck.com/telitsa
   @terezalitsa
   

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2. Hello󰗝
   Marketing Consultant
   ● Simplifying content marketing
   ● Social media geek
   ● Secretly wished I were a robot
   #BrightonSEO @terezalitsa
   

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3. #BrightonSEO @terezalitsa
   

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4. …until robots
   (automation)
   took over 🤖
   #BrightonSEO @terezalitsa
   

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5. How it
   started…
   #BrightonSEO @terezalitsa
   

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6. #BrightonSEO @terezalitsa
   

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7. #BrightonSEO @terezalitsa
   How it’s going
   

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8. #BrightonSEO @terezalitsa
   

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9. #BrightonSEO @terezalitsa
   

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10. #BrightonSEO @terezalitsa
    

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11. What do we do?
    #BrightonSEO @terezalitsa
    

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12. What do we do?
    #BrightonSEO @terezalitsa
    

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13. Time to
    embrace our
    human 🧠
    strengths*
    *whatever this means for everyone
    #BrightonSEO @terezalitsa
    

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14. It’s the only
    way to stand
    out
    #BrightonSEO @terezalitsa
    

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15. #BrightonSEO @terezalitsa
    

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16. What makes
    us unique?
    #BrightonSEO @terezalitsa
    

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17. #BrightonSEO @terezalitsa
    

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18. Humans > AI
    Empathy
    #BrightonSEO @terezalitsa
    

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19. Humans > AI
    Empathy Creativity
    #BrightonSEO @terezalitsa
    

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20. Humans > AI
    Empathy Creativity Critical thinking
    #BrightonSEO @terezalitsa
    

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21. Storytelling
    Humans > AI
    Empathy Creativity Critical thinking
    #BrightonSEO @terezalitsa
    

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22. Storytelling
    Humans > AI
    Empathy Creativity Critical thinking
    Intuition
    #BrightonSEO @terezalitsa
    

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23. Storytelling
    Humans > AI
    Empathy Creativity
    Originality
    Critical thinking
    Intuition
    #BrightonSEO @terezalitsa
    

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24. Storytelling
    Humans > AI
    Empathy Creativity
    Originality
    Critical thinking
    Intuition
    #BrightonSEO @terezalitsa
    

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25. Storytelling
    Humans > AI
    Empathy Creativity
    Originality
    Critical thinking
    Intuition
    #BrightonSEO @terezalitsa
    

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26. Storytelling
    Humans > AI
    Empathy Creativity
    Originality
    Critical thinking
    Intuition
    #BrightonSEO @terezalitsa
    

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27. #BrightonSEO @terezalitsa
    

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28. #BrightonSEO @terezalitsa
    Your skills + AI = success
    

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29. #BrightonSEO @terezalitsa
    Humans + AI in
    content marketing
    and SEO
    ➡ Use cases
    

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30. #BrightonSEO @terezalitsa
    AI thought
    partner
    AI
    analyst
    AI
    creator
    AI
    automation
    agent
    Different use cases
    

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31. Creating
    workflows
    #BrightonSEO @terezalitsa
    

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32. SEO content
    planning
    #BrightonSEO @terezalitsa
    1
    

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33. #BrightonSEO @terezalitsa
    Identify
    keywords
    

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34. #BrightonSEO @terezalitsa
    Identify
    keywords
    👥🤖
    

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35. #BrightonSEO @terezalitsa
    Identify
    keywords
    Research
    👥🤖
    

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36. #BrightonSEO @terezalitsa
    Identify
    keywords
    Research
    👥🤖
    🤖
    

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37. #BrightonSEO @terezalitsa
    Identify
    keywords
    Research
    Prioritise
    👥🤖
    🤖
    

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38. #BrightonSEO @terezalitsa
    Identify
    keywords
    Research
    Prioritise
    👥🤖
    🤖
    👥
    

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39. #BrightonSEO @terezalitsa
    Identify
    keywords
    Research
    Prioritise
    👥🤖
    🤖
    👥
    Clusters
    

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40. #BrightonSEO @terezalitsa
    Identify
    keywords
    Research
    Prioritise
    👥🤖
    🤖
    👥
    Clusters
    👥🤖
    

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41. #BrightonSEO @terezalitsa
    Building a workflow
    →Creating a streamlined
    process
    

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42. Content
    creation and
    optimisation
    #BrightonSEO @terezalitsa
    2
    

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43. #BrightonSEO @terezalitsa
    Creation
    

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44. #BrightonSEO @terezalitsa
    Creation
    👥🤖
    

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45. #BrightonSEO @terezalitsa
    Creation
    Optimisation
    👥🤖
    

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46. #BrightonSEO @terezalitsa
    Creation
    Optimisation
    👥🤖
    👥🤖
    

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47. #BrightonSEO @terezalitsa
    Creation Repurposing
    👥🤖
    Optimisation
    👥🤖
    

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48. #BrightonSEO @terezalitsa
    Creation Repurposing
    👥🤖
    Optimisation
    👥🤖
    👥🤖
    

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49. #BrightonSEO @terezalitsa
    Building a workflow
    →Mapping out tools, resources, budget
    

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50. Campaign
    planning
    #BrightonSEO @terezalitsa
    3
    

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51. #BrightonSEO @terezalitsa
    Strategy
    

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52. #BrightonSEO @terezalitsa
    Strategy
    👥
    

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53. #BrightonSEO @terezalitsa
    Strategy
    Content
    👥
    

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54. #BrightonSEO @terezalitsa
    Strategy
    Content
    👥
    👥🤖
    

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55. #BrightonSEO @terezalitsa
    Strategy
    Content
    👥
    👥🤖
    Launch
    

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56. #BrightonSEO @terezalitsa
    Strategy
    Content
    👥
    👥🤖
    Launch
    👥🤖
    

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57. #BrightonSEO @terezalitsa
    Strategy
    Content
    👥
    👥🤖
    Launch
    👥🤖
    A/B testing
    

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58. #BrightonSEO @terezalitsa
    Strategy
    Content
    👥
    👥🤖
    Launch
    👥🤖
    A/B testing
    👥🤖
    

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59. #BrightonSEO @terezalitsa
    Building a workflow
    →You design your own workflow
    

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60. #BrightonSEO @terezalitsa
    Tips to improve
    the workflows
    ➡ How to make AI work 🤖 󰗡
    

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61. #BrightonSEO @terezalitsa
    1. Review
    your current
    processes
    

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62. #BrightonSEO @terezalitsa
    How can you
    simplify your
    workflows?
    

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63. #BrightonSEO @terezalitsa
    What works?
    What needs to be improved?
    How can AI help?
    

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64. #BrightonSEO @terezalitsa
    

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65. #BrightonSEO @terezalitsa
    Keyword
    research
    too manual?
    

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66. #BrightonSEO @terezalitsa
    Keyword
    research
    too manual?
    Need more
    support?
    

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67. #BrightonSEO @terezalitsa
    Keyword
    research
    too manual?
    Need more
    support?
    Scaling AI
    

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68. 2. Explore
    how AI can
    make you
    more efficient
    #BrightonSEO @terezalitsa
    

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69. #BrightonSEO @terezalitsa
    Set your
    objectives
    What do you want
    to get out of AI?
    

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70. Choose your AI use case
    #BrightonSEO @terezalitsa
    AI thought
    partner
    AI
    analyst
    AI
    creator
    AI
    automation
    agent
    

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71. #BrightonSEO @terezalitsa
    Which tools do
    you need?
    

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72. 3. Train
    yourself
    (and your team)
    #BrightonSEO @terezalitsa
    

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73. #BrightonSEO @terezalitsa
    

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74. #BrightonSEO @terezalitsa
    

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75. 4. Train
    your robots
    #BrightonSEO @terezalitsa
    

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76. #BrightonSEO @terezalitsa
    Tone of voice
    Personality
    Target
    audience
    

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77. 5. Use your
    critical thinking
    #BrightonSEO @terezalitsa
    

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78. #BrightonSEO @terezalitsa
    Add context to
    data
    Psychology of
    your audience
    Quality control
    

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79. Tools
    #BrightonSEO @terezalitsa
    AI for different use cases
    

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80. #BrightonSEO @terezalitsa
    Content ideation | ChatGPT
    

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81. #BrightonSEO @terezalitsa
    Content ideation | Claude
    

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82. #BrightonSEO @terezalitsa
    Content creation | Copymatic
    

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83. #BrightonSEO @terezalitsa
    Mind mapping | Taskade
    

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84. #BrightonSEO @terezalitsa
    AI workflows | ContentBot
    

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85. #BrightonSEO @terezalitsa
    Search optimisation | Similar AI
    

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86. #BrightonSEO @terezalitsa
    Keyword research | Surfer
    

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87. #BrightonSEO @terezalitsa
    Art generator | BlueWillow
    

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88. #BrightonSEO @terezalitsa
    Video generator | Synthesia
    

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89. #BrightonSEO @terezalitsa
    Breaking down lists | Goblin.tools
    

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90. Takeaways
    #BrightonSEO @terezalitsa
    

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91. #BrightonSEO @terezalitsa
    Map out your
    strengths
    Find the right
    tools
    Build your own
    processes
    

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92. #BrightonSEO @terezalitsa
    “AI won’t take your
    job. It’s somebody
    using AI that will
    take your job”
    –Richard Baldwin
    

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93. Thank you!
    Tereza Litsa
    Marketing Consultant
    Speakerdeck.com/telitsa
    @terezalitsa
    

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