@daveredfern
@daveredfern
@staffsWebMeetup
Insecurities of a
frontender
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@daveredfern
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@daveredfern
Web Designer
UI Designer
Front End Developer
Something else…
What am I?
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@daveredfern
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@daveredfern
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@daveredfern
@daveredfern
@staffsWebMeetup
Insecurities of a
frontender
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@daveredfern
Belongingness is the
human emotional need
to be an accepted
member of a group.
What is belongingness?
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@daveredfern
Primary
Secondary
Reference
Belongingness falls into
three categories
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@daveredfern
Small clusters of people
who share intimate and
personal relationships.
Primary Groups
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@daveredfern
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@daveredfern
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@daveredfern
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@daveredfern
Large clusters of people
who have a mutually
shared purpose.
Secondary Groups
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@daveredfern
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@daveredfern
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@daveredfern
Groups we compare
ourselves to for the
purpose of evaluating
our behavior.
Reference Groups
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@daveredfern
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@daveredfern
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@daveredfern
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@daveredfern
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@daveredfern
Working
class
Choose a class
Middle
class
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@daveredfern
Working
class
Choose a class
Middle
class
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@daveredfern
Working
class
Choose a class
Middle
class
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@daveredfern
Geek
Are you a geek?
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@daveredfern
Designer
Which are you?
Developer
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@daveredfern
Designer
Which are you?
Developer
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@daveredfern
Designer
Which are you?
Developer
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@daveredfern
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@daveredfern
All code is not equal
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@daveredfern
If front end development
was a brand. We’d be
having a brand crisis.
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@daveredfern
Front End Developer
UI Developer
Client-Side Developer
UI Engineer
Who are we?
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@daveredfern
Design Engineer
Front End Architect
Designer / Developer
Prototyper
Who are we?
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@daveredfern
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@daveredfern
Understand UX principles and best
practices
Keen eye for aesthetics
Can write some JavaScript
Understand the importance of
backend development
What is our role?
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@daveredfern
Designer
What is a frontender?
Developer
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@daveredfern
Designer
What is a frontender?
Developer
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@daveredfern
Designer Developer
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@daveredfern
Designer Developer
Designer
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@daveredfern
Designer Developer
Back End Developer
@daveredfern
Designer Developer
Front End Developer
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@daveredfern
Designer Developer
Generalist
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@daveredfern
Versatilist
Someone who can be a
specialist for a particular
discipline, while at the same
time be able to change to
another role with the same
ease.
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@daveredfern
“A UI Engineer’s ultimate
goal is to create great
customer experiences, just like
our designers. This is why
they’re on the Design team.”
Optimizely
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@daveredfern
“Front End Dev is a melting
pot of design & dev skills to
implement accessible UIs to
accepted standards.”
FutureLearn
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@daveredfern
“It’s important that we have
generalists that can bleed across
these lines. Up until a short
while ago, we were not doing
enough to foster the practice of
design implementation.”
Shopify
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@daveredfern
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@daveredfern
“People who are skilled at
frontend design are in a great
position to help bridge the
divide between the design and
development worlds.”
Brad Frost