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Panorama et enjeux
du marché des
applications iPhone
Adrian Kosmaczewski
Directeur, akosma software
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Adrian
Kosmaczewski
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akosma software
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akosma.com
github.com/akosma
linkedin.com/in/akosma
formspring.me/akosma
twitter.com/akosma
slideshare.com/akosma
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Application iPhone
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Jérôme Commandeur
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http://akos.ma/gib5
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App Store
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Unique
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Chiffres
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http://akos.ma/_u
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http://akos.ma/_u
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http://akos.ma/gp0a
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http://akos.ma/5z3ud
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5 chiffres à retenir
http://akos.ma/7cunf
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1. Deux millions d’iPads vendus en 2 mois
= 1 chaque 3 secondes
2. Il y a eu 35 millions de téléchargements
sur l’App Store pour iPad (ou 17 apps
par iPad)
http://akos.ma/7cunf
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3. 15,000 nouvelles applications sont
envoyées à Apple chaque semaine
pour évaluation
4. 95% de toutes ces applications sont
approuvées en 7 jours
http://akos.ma/7cunf
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5. Vers la fin du mois de juin 2010, Apple
aura vendu son 100 millionième
appareil iOS (iPhone, iPod touch et / ou
iPad)
http://akos.ma/7cunf
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http://akos.ma/fttbc
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600’000 iPhones en
Suisse
http://akos.ma/fl8
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Fonctionnement
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1. Enregistrement
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http://developer.apple.com/programs/iphone/
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2. Développement
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3. Publication
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Requirements
• Applications Gratuites:
• Rien du tout
• Applications payantes:
• EIN Number, via IRS
• Compte bancaire
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4. Approbation
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4.1 Refus
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“Your application cannot be posted to the App Store at this
time because it does not adhere to the iPhone Human
Interface Guidelines as outlined in iPhone SDK Agreement
section x.x.x.
When the device is in this or that condition, the application
does not do this or that. This behavior might lead to user
confusion. It would be appropriate to display either a
notification or an alert stating that such or such condition is
required.
In order for your application to be reconsidered for the App
Store, please resolve this issue and upload your new binary
to iTunes Connect.”
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5. Vente
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https://itunesconnect.apple.com/
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Coûts
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http://akos.ma/ecwpj
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Prix
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http://akos.ma/l89j
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“Applications such as multi-surveillance
video feed app iRA Pro ($899.99), mobile
podcasting application Poddio (149.99)
and TomTom's Western European
navigation app ($139.99) are the list's
most expensive products.”
http://akos.ma/6l_c6
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Développeur 70%
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Apple 30%
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Enjeux
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“You’ve got to be on the iPhone;
same as you’ve got to be on the
Web.”
http://akos.ma/hg
Walker Fenton, GM of NewsGator’s Media & Consumer Products
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http://akos.ma/k6kim
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http://akos.ma/7h6ol1
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http://akos.ma/2kw5m0
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http://akos.ma/2kw5m0
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Legal Advice
http://akos.ma/ok9xcd
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Marketing
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1. Position your product
2. Market your Website, not your App Store Page.
3. Put Rich Content on your Website
4. Make Custom App Store Links Using Your Own Website
5. Make Custom Links to the App Store from Your Own Website
6. Make it easy for people to link to your website
7. Add Plenty of Content to Your Website
http://akos.ma/7y
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http://akos.ma/pjby
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http://akos.ma/6gy
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Concurrence
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• Android: Android Market, Handango, et OnlyAndroid.
• BlackBerry: BlackBerry App World, Handango, MobiHand, et
Handmark's Mobile App Store for BlackBerry.
• Palm OS: Handango, PalmGear, et Palm Software Store.
• Symbian S60: Handango et SymbianGear.
• Nokia: Ovi Store
• Windows Mobile: Handango et PocketGear; Windows Marketplace for
Mobile and HandMarket pour bientôt.
• Autres, non-smartphone: GetJar.
http://akos.ma/gymp6
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Android
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http://akos.ma/gp0a
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http://akos.ma/5z3ud
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http://akos.ma/gp0a
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DevDay for iPhone
http://devdayforiphone.com/
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Geneva
23 juin 2010
http://devdayforiphone.com/iphone-geneva-2010/
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London
25 juin 2010
http://devdayforiphone.com/iphone-london-2010/
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• Raven Zachary (Obama iPhone app)
• Daniel Steinberg (Consultant, auteur)
• Neelan Choksi (Stanza e-book reader)
• Jérôme Layat (Hortis)
• (yours truly)
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Merci!
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Questions?
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Ces slides sont disponibles avec une licence
Creative Commons Attribution-No Derivative
Works 3.0 Unported License
http://creativecommons.org/licenses/by-nd/3.0/