Panorama et enjeux du marché des applications iPhone

Présentation donnée lors de l'évenement "Rezonance" à Yverdon-les-Bains, Suisse.

Transcript

1. Panorama et enjeux
   du marché des
   applications iPhone
   Adrian Kosmaczewski
   Directeur, akosma software
   

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2. Adrian
   Kosmaczewski
   

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3. akosma software
   

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4. akosma.com
   github.com/akosma
   linkedin.com/in/akosma
   formspring.me/akosma
   twitter.com/akosma
   slideshare.com/akosma
   

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7. Application iPhone
   

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8. Jérôme Commandeur
   

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9. http://akos.ma/gib5
   

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10. App Store
    

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12. Unique
    

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14. Chiffres
    

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15. http://akos.ma/_u
    

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16. http://akos.ma/_u
    

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17. http://akos.ma/gp0a
    

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18. http://akos.ma/5z3ud
    

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19. 5 chiffres à retenir
    http://akos.ma/7cunf
    

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20. 1. Deux millions d’iPads vendus en 2 mois

    = 1 chaque 3 secondes
    2. Il y a eu 35 millions de téléchargements
    sur l’App Store pour iPad (ou 17 apps
    par iPad)
    http://akos.ma/7cunf
    

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21. 3. 15,000 nouvelles applications sont
    envoyées à Apple chaque semaine
    pour évaluation
    4. 95% de toutes ces applications sont
    approuvées en 7 jours
    http://akos.ma/7cunf
    

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22. 5. Vers la fin du mois de juin 2010, Apple
    aura vendu son 100 millionième
    appareil iOS (iPhone, iPod touch et / ou
    iPad)
    http://akos.ma/7cunf
    

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23. http://akos.ma/fttbc
    

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24. 600’000 iPhones en
    Suisse
    http://akos.ma/fl8
    

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26. Fonctionnement
    

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27. 1. Enregistrement
    

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28. http://developer.apple.com/programs/iphone/
    

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29. 2. Développement
    

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31. 3. Publication
    

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33. Requirements
    • Applications Gratuites:
    • Rien du tout
    • Applications payantes:
    • EIN Number, via IRS
    • Compte bancaire
    

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34. 4. Approbation
    

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36. 4.1 Refus
    

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37. “Your application cannot be posted to the App Store at this
    time because it does not adhere to the iPhone Human
    Interface Guidelines as outlined in iPhone SDK Agreement
    section x.x.x.
    When the device is in this or that condition, the application
    does not do this or that. This behavior might lead to user
    confusion. It would be appropriate to display either a
    notification or an alert stating that such or such condition is
    required.
    In order for your application to be reconsidered for the App
    Store, please resolve this issue and upload your new binary
    to iTunes Connect.”
    

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38. 5. Vente
    

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39. https://itunesconnect.apple.com/
    

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42. Coûts
    

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43. http://akos.ma/ecwpj
    

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45. Prix
    

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46. http://akos.ma/l89j
    

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47. “Applications such as multi-surveillance
    video feed app iRA Pro ($899.99), mobile
    podcasting application Poddio (149.99)
    and TomTom's Western European
    navigation app ($139.99) are the list's
    most expensive products.”
    http://akos.ma/6l_c6
    

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48. Développeur 70%
    

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49. Apple 30%
    

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51. Enjeux
    

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52. “You’ve got to be on the iPhone;
    same as you’ve got to be on the
    Web.”
    http://akos.ma/hg
    Walker Fenton, GM of NewsGator’s Media & Consumer Products
    

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53. http://akos.ma/k6kim
    

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54. http://akos.ma/7h6ol1
    

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55. http://akos.ma/2kw5m0
    

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56. http://akos.ma/2kw5m0
    

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57. Legal Advice
    http://akos.ma/ok9xcd
    

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59. Marketing
    

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60. 1. Position your product
    2. Market your Website, not your App Store Page.
    3. Put Rich Content on your Website
    4. Make Custom App Store Links Using Your Own Website
    5. Make Custom Links to the App Store from Your Own Website
    6. Make it easy for people to link to your website
    7. Add Plenty of Content to Your Website
    http://akos.ma/7y
    

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61. http://akos.ma/pjby
    

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62. http://akos.ma/6gy
    

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64. Concurrence
    

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65. • Android: Android Market, Handango, et OnlyAndroid.
    • BlackBerry: BlackBerry App World, Handango, MobiHand, et
    Handmark's Mobile App Store for BlackBerry.
    • Palm OS: Handango, PalmGear, et Palm Software Store.
    • Symbian S60: Handango et SymbianGear.
    • Nokia: Ovi Store
    • Windows Mobile: Handango et PocketGear; Windows Marketplace for
    Mobile and HandMarket pour bientôt.
    • Autres, non-smartphone: GetJar.
    http://akos.ma/gymp6
    

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66. Android
    

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70. http://akos.ma/gp0a
    

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71. http://akos.ma/5z3ud
    

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72. http://akos.ma/gp0a
    

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74. DevDay for iPhone
    http://devdayforiphone.com/
    

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75. Geneva
    23 juin 2010
    http://devdayforiphone.com/iphone-geneva-2010/
    

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76. London
    25 juin 2010
    http://devdayforiphone.com/iphone-london-2010/
    

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77. • Raven Zachary (Obama iPhone app)
    • Daniel Steinberg (Consultant, auteur)
    • Neelan Choksi (Stanza e-book reader)
    • Jérôme Layat (Hortis)
    • (yours truly)
    

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79. Merci!
    

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80. Questions?
    

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81. Ces slides sont disponibles avec une licence
    Creative Commons Attribution-No Derivative
    Works 3.0 Unported License
    http://creativecommons.org/licenses/by-nd/3.0/
    

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