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Panorama et enjeux du marché des applications iPhone

Panorama et enjeux du marché des applications iPhone

Présentation donnée lors de l'évenement "Rezonance" à Yverdon-les-Bains, Suisse.

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Adrian Kosmaczewski
PRO

June 16, 2010
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  1. Panorama et enjeux du marché des applications iPhone Adrian Kosmaczewski

    Directeur, akosma software
  2. Adrian Kosmaczewski

  3. akosma software

  4. akosma.com github.com/akosma linkedin.com/in/akosma formspring.me/akosma twitter.com/akosma slideshare.com/akosma

  5. None
  6. None
  7. Application iPhone

  8. Jérôme Commandeur

  9. http://akos.ma/gib5

  10. App Store

  11. None
  12. Unique

  13. None
  14. Chiffres

  15. http://akos.ma/_u

  16. http://akos.ma/_u

  17. http://akos.ma/gp0a

  18. http://akos.ma/5z3ud

  19. 5 chiffres à retenir http://akos.ma/7cunf

  20. 1. Deux millions d’iPads vendus en 2 mois
 = 1

    chaque 3 secondes 2. Il y a eu 35 millions de téléchargements sur l’App Store pour iPad (ou 17 apps par iPad) http://akos.ma/7cunf
  21. 3. 15,000 nouvelles applications sont envoyées à Apple chaque semaine

    pour évaluation 4. 95% de toutes ces applications sont approuvées en 7 jours http://akos.ma/7cunf
  22. 5. Vers la fin du mois de juin 2010, Apple

    aura vendu son 100 millionième appareil iOS (iPhone, iPod touch et / ou iPad) http://akos.ma/7cunf
  23. http://akos.ma/fttbc

  24. 600’000 iPhones en Suisse http://akos.ma/fl8

  25. None
  26. Fonctionnement

  27. 1. Enregistrement

  28. http://developer.apple.com/programs/iphone/

  29. 2. Développement

  30. None
  31. 3. Publication

  32. None
  33. Requirements • Applications Gratuites: • Rien du tout • Applications

    payantes: • EIN Number, via IRS • Compte bancaire
  34. 4. Approbation

  35. None
  36. 4.1 Refus

  37. “Your application cannot be posted to the App Store at

    this time because it does not adhere to the iPhone Human Interface Guidelines as outlined in iPhone SDK Agreement section x.x.x. When the device is in this or that condition, the application does not do this or that. This behavior might lead to user confusion. It would be appropriate to display either a notification or an alert stating that such or such condition is required. In order for your application to be reconsidered for the App Store, please resolve this issue and upload your new binary to iTunes Connect.”
  38. 5. Vente

  39. https://itunesconnect.apple.com/

  40. None
  41. None
  42. Coûts

  43. http://akos.ma/ecwpj

  44. None
  45. Prix

  46. http://akos.ma/l89j

  47. “Applications such as multi-surveillance video feed app iRA Pro ($899.99),

    mobile podcasting application Poddio (149.99) and TomTom's Western European navigation app ($139.99) are the list's most expensive products.” http://akos.ma/6l_c6
  48. Développeur 70%

  49. Apple 30%

  50. None
  51. Enjeux

  52. “You’ve got to be on the iPhone; same as you’ve

    got to be on the Web.” http://akos.ma/hg Walker Fenton, GM of NewsGator’s Media & Consumer Products
  53. http://akos.ma/k6kim

  54. http://akos.ma/7h6ol1

  55. http://akos.ma/2kw5m0

  56. http://akos.ma/2kw5m0

  57. Legal Advice http://akos.ma/ok9xcd

  58. None
  59. Marketing

  60. 1. Position your product 2. Market your Website, not your

    App Store Page. 3. Put Rich Content on your Website 4. Make Custom App Store Links Using Your Own Website 5. Make Custom Links to the App Store from Your Own Website 6. Make it easy for people to link to your website 7. Add Plenty of Content to Your Website http://akos.ma/7y
  61. http://akos.ma/pjby

  62. http://akos.ma/6gy

  63. None
  64. Concurrence

  65. • Android: Android Market, Handango, et OnlyAndroid. • BlackBerry: BlackBerry

    App World, Handango, MobiHand, et Handmark's Mobile App Store for BlackBerry. • Palm OS: Handango, PalmGear, et Palm Software Store. • Symbian S60: Handango et SymbianGear. • Nokia: Ovi Store • Windows Mobile: Handango et PocketGear; Windows Marketplace for Mobile and HandMarket pour bientôt. • Autres, non-smartphone: GetJar. http://akos.ma/gymp6
  66. Android

  67. None
  68. None
  69. None
  70. http://akos.ma/gp0a

  71. http://akos.ma/5z3ud

  72. http://akos.ma/gp0a

  73. None
  74. DevDay for iPhone http://devdayforiphone.com/

  75. Geneva 23 juin 2010 http://devdayforiphone.com/iphone-geneva-2010/

  76. London 25 juin 2010 http://devdayforiphone.com/iphone-london-2010/

  77. • Raven Zachary (Obama iPhone app) • Daniel Steinberg (Consultant,

    auteur) • Neelan Choksi (Stanza e-book reader) • Jérôme Layat (Hortis) • (yours truly)
  78. None
  79. Merci!

  80. Questions?

  81. Ces slides sont disponibles avec une licence Creative Commons Attribution-No

    Derivative Works 3.0 Unported License http://creativecommons.org/licenses/by-nd/3.0/