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Matt Edgar
service design & innovation
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History
Journalism
Product Strategy
Service Design
Product Management
Design Management
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Useful
robots
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Co-create a useful robot and
gain an insight into how top
designers in the creative
industries create new
products and services.
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Learn by doing
Iterative
User-centred
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In your groups, 20 mins to
discuss and draw what a
campus robot would do and
what it would be like.
Have lots of ideas - don't
throw anything away.
Quick, draw
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What problems does your
robot solve?
What needs does it meet?
Who are the users?
Where and when do they
need it?
Now think…
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As a [type of user]
I want to [do a task]
so that [outcome is achieved]
User stories
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What don't you know?
What would you show users?
What would you ask them?
Ask people what they do now?
What stories do they tell?
Get out of the
building
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What did you find out?
What surprised you?
Re-write the user stories
Re-draw the robot based on
user insight
What did you
learn?
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How would people find
out about it?
How would they get it?
How would they use it?
What might go wrong?
What if it’s
a service?
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Backstage
Touchpoints
Actors
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Thank you
and
well done!
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Matt Edgar
service design & innovation
!
!
http://mattedgar.com
[email protected]
@mattedgar
07964 763252