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The
Architecture of
Presence
Liya Safina
[email protected]
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FROM IRL TO XR
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Sleep No More
Immersive Theatre
PUNCHDRUNK
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It felt like being inside of a dream —
but awake, embodied.
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360 environment & locations Smells and tastes
Actors and interaction Sensory deprivation
Sounds and music Tactility and discoverability
Multi-sensory
immersion:
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When I left, I was not the same
person who had entered.
SLEEP NO MORE
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Why are there so few experiences that
deeply impact us?
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Do they have to be physical and in person
to create change?
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Face Jumping
VR Experience
TENDER CLAWS
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Embodiment creates empathy
faster than words ever could.
Empathy = impact.
FACE JUMPING VR
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Everything I Know About
Teacher Li
Mixed Reality Documentary
ZHUZMO
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You have to take action to
move forward. The puzzle will
not assemble without
participation.
EVERYTHING I KNOW ABOUT TEACHER LI
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Alice in Borderland
Live Action Roleplay
IMMERSIVE FORT TOKYO
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Sometimes we need to raise
the stakes and take risks to feel
something.
ALICE IN BORDERLAND
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Presence is not accidental.
It is designed.
Here are the core principles you could use to
consistently create it in your work
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Emotional
Transformation
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Design for change, not for clicks.
Map out who was your guest before
and who will they become after: more
inspired, more empathetic, more
empowered? Inspire to get there.
Yonex Fail Fast Campaign
PRINCIPLE 1
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Sensory
Coherence
It’s not about more senses — it’s about aligned
senses. Sound, light, texture, narrative,
interaction must all reinforce the same reality.
Nothing breaks the spell.
PRINCIPLE 2
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Vacation Sunscreen Brand
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Participation
As Meaning
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Make an invitation to solve a mystery.
Sell an incomplete product.
Require assembly or remixing.
A cohesive world doesn't unravel all its secrets
at once.
Topologie strap selection
PRINCIPLE 3
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Raise the Stakes,
Make it Safe
Lock away the phones. Require time &
focus. Create something worth a sacrifice.
Find ways to "yank" people out of their
distractions.
PRINCIPLE 4
Nokki Matcha Requires 60 minutes
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Designing for
Presence
EMOTIONAL
TRANSFORMATION
Design for change, not for
clicks. Map out the before
and (the desired) after.
SENSORY COHERENCE
It’s not about more senses —
it’s about aligned senses.
Sound, light, texture,
narrative, interaction must all
reinforce the same reality.
Nothing breaks the spell.
PARTICIPATION AS
MEANING
A cohesive world doesn't
unravel all its secrets at once.
The puzzle will not assemble
without active participation.
RAISE THE STAKES
Lock away the phones.
Require time & focus. Create
something worth a sacrifice.
Find ways to "yank" people
out of their distractions.
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Sometimes the best way to start is to
fully reset your senses.
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Want to learn more? I’ll be sharing
more world building tips on my
newsletter. Join me!
https://theg000ds.substack.com/
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