行動ログでプロダクトを改善するには/exploit user behavior for product

by genta kaneyama

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ߦಈϩάͰϓϩμΫτ Λվળ͢Δʹ͸ αʔϏε։ൃ෦71 4FBSDI ݉ࢁݩଠ IUUQTUFDIDPOGDPPLQBEDPN

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ΞδΣϯμ w ߦಈϩάΛ௨ͯ͡ڀۃతʹ΍Γ͍ͨ͜ͱ͸Կ͔ w ߦಈϩάΛ׆༻͢Δྫ w σʔλͰ͸ຒ·Βͳ͍෦෼ʹ͍ͭͯ

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ΫοΫύουͱ͸ w ଟ͘ͷਓʹΞΠσΞΛڞ༗͢Δ৔ॴ w ୭͔ͷΞΠσΞΛ௨ͯ͡ຖ೔ͷྉཧΛָ͘͢͠Δ৔ॴ

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Ϩγϐݕࡧ w ΫοΫύουͰϢʔβʔͷऔΓ͏Δཱ৔ w ͷͤΔਓ w ͩΕ͔ͷྉཧΛָ͘͢͠Δ͜ͱ͕Ͱ͖Δਓ w ͕͢͞ਓ w ͖ΐ͏ྉཧΛ͢Δ͔΋͠Εͳ͍ਓ w ͦΕΛϨγϐͰͭͳ͍Ͱ͍Δ

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Ϩγϐݕࡧ w ೔ຊɿ਺ඦສਓ೔ w ͦͷଞͷࠃɿ೔ຊͷ਺෼ͷҰ೔

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σʔλͷ୲͑Δ໾ׂ w ͷͤΔ࣌ʹ͸ɺ w ΞΠσΞΛଟ͘ͷਓʹ஌ΒͤΔ/Pͷπʔϧʹɻ w ͕࣌͢͞ʹ͸ɺ w ࣗ෼͕ࢥ͍ͬͯͨҎ্ͷൃݟΛɻ

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ࣄྫ w Ϟχλʔ͢Δɿ w ηογϣϯͷධՁʢݕࡧ੒ޭ཰ʣ w ར༻࣮ଶͷ؍࡯ʢϚΠϑΥϧμʣ w Τϯύϫʔ͢Δɿ w ؔ࿈Ωʔϫʔυɺؔ࿈Ϩγϐ

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ݕࡧ੒ޭ཰ʢຬ଍౓ͷఆྔԽʣ w ྑ͍γφϦΦɾѱ͍γφϦΦΛఆٛ w ߦಈϩάΛηογϣϯԽͯ͠਺্͑͛ w Ωʔϫʔυ͝ͱʹूܭ

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VTFS" FWFOU VTFS# FWFOU VTFS# FWFOU VTFS" FWFOU VTFS" FWFOU VTFS" FWFOU VTFS# FWFOU VTFS# FWFOU MPH TPSUFECZUJNF VTFS" FWFOU VTFS# FWFOU VTFS# FWFOU VTFS" FWFOU VTFS" FWFOU VTFS" FWFOU VTFS# FWFOU VTFS# FWFOU MPH TPSUFECZVTFS UJNF ηογϣϯԽ

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ηογϣϯԽ VTFS" FWFOU VTFS# FWFOU VTFS# FWFOU VTFS" FWFOU VTFS" FWFOU VTFS" FWFOU VTFS# FWFOU VTFS# FWFOU MPH TPSUFECZVTFS UJNF VTFS" FWFOU VTFS# FWFOU VTFS# FWFOU VTFS" FWFOU VTFS" FWFOU VTFS" FWFOU VTFS# FWFOU VTFS# FWFOU ˢˣ͕࣌ؒ཭Ε͍ͯΔ NJO ˢˣผͷϢʔβʔ

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ؔ࿈ݕࡧ

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ؔ࿈ݕࡧ ͏·͘ߦͬͯͳ͍෦෼Λ ߦಈϩάͰຒΊΔ

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ؔ࿈ݕࡧ ʮ͓ன͝͸ΜΛ࡞ͬͯ͋͛ ͍͕ͨԿʹ͠Α͏͔ʜʯ ʢ͍Ζ͍ΖϨγϐΛݟΔʣ ʮ͙͢Ͱ͖Δϥϯνͱ͸ʁʯ

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ؔ࿈ݕࡧ ʢ͍Ζ͍ΖϨγϐΛݟΔʣ ʮ൴ࢯ͓ன͝൧ɺͳΔ΄Ͳ ͜͏ݕࡧ͢Ε͹͍͍ͷ͔ͳʯ

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ؔ࿈ݕࡧ ʮλίϥΠε؆୯ʯΑ͍ͷ Ͱ͸

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ؔ࿈ݕࡧ ʮ͜Εʹ͠Α͏ʂʯ

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࢖͍ͬͯΔϩά w ݕࡧηογϣϯςʔϒϧ w ηογϣϯεςʔλεʢ੒ޭࣦഊFUDʜʣ w VOJRVF@JE w ࣌ࠁ w ΠϕϯτʢݕࡧɺϨγϐӾཡFUDʣ w ύϥϝʔλʢݕࡧޠɺϨγϐ*%FUDʣ

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ఆ൪ఏҊ ɾϝχϡʔޠ΁ͷมભ ɾݟ͔ͭΔϨγϐλΠτϧ ͳͲΛूܭͯ͠ఆ൪ΛఏҊ

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ఆ൪ఏҊ ɾϝχϡʔޠ΁ͷมભ ɾݟ͔ͭΔϨγϐλΠτϧ ͳͲΛूܭͯ͠ఆ൪ΛఏҊ

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ఆ൪ఏҊ ɾϝχϡʔޠ΁ͷมભ ɾݟ͔ͭΔϨγϐλΠτϧ ͳͲΛूܭͯ͠ఆ൪ΛఏҊ

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σʔλͰ͸ຒ·Βͳ͍෦෼ w ར༻ऀʢͷϩάʣ͸αʔϏεʹ࠷దԽ͞Ε͍ͯΔ w ΫΤϦ͕ΩϨΠͳͷ͸ظ଴஋͕௿͍ͱ΋ߟ͑ΒΕΔ w ղܾ๏Λಋ͍ͯ͘ΕΔࣄ͸΄ͱΜͲͳ͍

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σʔλͰ͸ຒ·Βͳ͍෦෼ w ར༻ऀʢͷϩάʣ͸αʔϏεʹ࠷దԽ͞Ε͍ͯΔ w ΫΤϦ͕ΩϨΠͳͷ͸ظ଴஋͕௿͍ͱ΋ߟ͑ΒΕΔ w ղܾ๏Λಋ͍ͯ͘ΕΔࣄ͸΄ͱΜͲͳ͍

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ར༻࣮ଶͷ෼ੳ w ϒοΫϚʔΫ಺ͷϑΥϧμ෼͚͸࣮ࡍʹ͸ʁ

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ར༻࣮ଶͷ෼ੳ w ϒοΫϚʔΫ಺ͷϑΥϧμ෼͚͸࣮ࡍʹ͸ʁ w ʮ೑ɾڕɾ໺ࡊʯͱಉ౳ʹʮڇ೑ɾಲ೑ɾܲ೑ʯ΋ɻ

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ར༻࣮ଶͷ෼ੳ w ϒοΫϚʔΫ಺ͷϑΥϧμ෼͚͸࣮ࡍʹ͸ʁ w ʮ೑ɾڕɾ໺ࡊʯͱಉ౳ʹʮڇ೑ɾಲ೑ɾܲ೑ʯ΋ɻ w ͦΕΛ཈͑ͯʜҐ͕ʮεʔϓαϥμύελʯʜʁʁ

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ར༻࣮ଶͷ෼ੳ w ϒοΫϚʔΫ಺ͷϑΥϧμ෼͚͸࣮ࡍʹ͸ʁ w ʮ೑ɾڕɾ໺ࡊʯͱಉ౳ʹʮڇ೑ɾಲ೑ɾܲ೑ʯ΋ɻ w ϓϨʔεϗϧμͰͨ͠ʜ

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σʔλͰ͸ຒ·Βͳ͍෦෼ w ར༻ऀʢͷϩάʣ͸αʔϏεʹ࠷దԽ͞Ε͍ͯΔ w ΫΤϦ͕ΩϨΠͳͷ͸ظ଴஋͕௿͍ͱ΋ߟ͑ΒΕΔ w ղܾ๏Λಋ͍ͯ͘ΕΔࣄ͸΄ͱΜͲͳ͍

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5JQT w ϑΟʔυόοΫ͕͔͔Γ͗͢ͳ͍Α͏ʹ͢Δ w ϩάͷظؒ͸༗ݶʹ w ࣮ଌ஋ظ଴஋ͰׂΓҾ͘ w %8) w Օॴ͕ศར w ͭͷํ๏Ͱશ෦ͷϦιʔεʹಉ࣌ΞΫηεͰ͖Δ w 42-Λษڧ͢Δ

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໨ࢦ͢͜ͱ w Ұ൪ศརͳ΋ͷ͚͕ͩ܁Γฦ͠࢖ΘΕΔͳΒɺ w ࣾ಺ͷ஌ࣝͷ૯࿨ʹ੍໿͞Εͳ͍Α͏ʹ͠Α͏ w ར༻ऀʹࣗવͱߩݙͯ͠΋Β͏͜ͱͰɺ  ࣍࢖͏࣌ͷ΄͏͕ศརʹͳ͍ͬͯΔΑ͏ʹ͠Α͏