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行動ログでプロダクトを改善するには/exploit user behavior for product

行動ログでプロダクトを改善するには/exploit user behavior for product

genta kaneyama

January 21, 2017
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  1. ߦಈϩάͰϓϩμΫτ
    Λվળ͢Δʹ͸
    αʔϏε։ൃ෦71 4FBSDI
    ݉ࢁݩଠ
    IUUQTUFDIDPOGDPPLQBEDPN

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  2. ΞδΣϯμ
    w ߦಈϩάΛ௨ͯ͡ڀۃతʹ΍Γ͍ͨ͜ͱ͸Կ͔
    w ߦಈϩάΛ׆༻͢Δྫ
    w σʔλͰ͸ຒ·Βͳ͍෦෼ʹ͍ͭͯ

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  3. ΫοΫύουͱ͸
    w ଟ͘ͷਓʹΞΠσΞΛڞ༗͢Δ৔ॴ
    w ୭͔ͷΞΠσΞΛ௨ͯ͡ຖ೔ͷྉཧΛָ͘͢͠Δ৔ॴ

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  4. Ϩγϐݕࡧ
    w ΫοΫύουͰϢʔβʔͷऔΓ͏Δཱ৔
    w ͷͤΔਓ
    w ͩΕ͔ͷྉཧΛָ͘͢͠Δ͜ͱ͕Ͱ͖Δਓ
    w ͕͢͞ਓ
    w ͖ΐ͏ྉཧΛ͢Δ͔΋͠Εͳ͍ਓ
    w ͦΕΛϨγϐͰͭͳ͍Ͱ͍Δ

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  5. Ϩγϐݕࡧ
    w ೔ຊɿ਺ඦສਓ೔
    w ͦͷଞͷࠃɿ೔ຊͷ਺෼ͷҰ೔

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  6. σʔλͷ୲͑Δ໾ׂ
    w ͷͤΔ࣌ʹ͸ɺ
    w ΞΠσΞΛଟ͘ͷਓʹ஌ΒͤΔ/Pͷπʔϧʹɻ
    w ͕࣌͢͞ʹ͸ɺ
    w ࣗ෼͕ࢥ͍ͬͯͨҎ্ͷൃݟΛɻ

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  7. ࣄྫ
    w Ϟχλʔ͢Δɿ
    w ηογϣϯͷධՁʢݕࡧ੒ޭ཰ʣ
    w ར༻࣮ଶͷ؍࡯ʢϚΠϑΥϧμʣ
    w Τϯύϫʔ͢Δɿ
    w ؔ࿈Ωʔϫʔυɺؔ࿈Ϩγϐ

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  8. ݕࡧ੒ޭ཰ʢຬ଍౓ͷఆྔԽʣ
    w ྑ͍γφϦΦɾѱ͍γφϦΦΛఆٛ
    w ߦಈϩάΛηογϣϯԽͯ͠਺্͑͛
    w Ωʔϫʔυ͝ͱʹूܭ

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  9. VTFS" FWFOU
    VTFS# FWFOU
    VTFS# FWFOU
    VTFS" FWFOU
    VTFS" FWFOU
    VTFS" FWFOU
    VTFS# FWFOU
    VTFS# FWFOU
    MPH TPSUFECZUJNF

    VTFS" FWFOU
    VTFS# FWFOU
    VTFS# FWFOU
    VTFS" FWFOU
    VTFS" FWFOU
    VTFS" FWFOU
    VTFS# FWFOU
    VTFS# FWFOU
    MPH TPSUFECZVTFS UJNF

    ηογϣϯԽ

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  10. ηογϣϯԽ








    VTFS" FWFOU
    VTFS# FWFOU
    VTFS# FWFOU
    VTFS" FWFOU
    VTFS" FWFOU
    VTFS" FWFOU
    VTFS# FWFOU
    VTFS# FWFOU
    MPH TPSUFECZVTFS UJNF


    VTFS" FWFOU
    VTFS# FWFOU
    VTFS# FWFOU
    VTFS" FWFOU
    VTFS" FWFOU
    VTFS" FWFOU
    VTFS# FWFOU
    VTFS# FWFOU
    ˢˣ͕࣌ؒ཭Ε͍ͯΔ NJO

    ˢˣผͷϢʔβʔ

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  11. ؔ࿈ݕࡧ
    ͏·͘ߦͬͯͳ͍෦෼Λ
    ߦಈϩάͰຒΊΔ

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  12. ؔ࿈ݕࡧ
    ʮ͓ன͝͸ΜΛ࡞ͬͯ͋͛
    ͍͕ͨԿʹ͠Α͏͔ʜʯ
    ʢ͍Ζ͍ΖϨγϐΛݟΔʣ
    ʮ͙͢Ͱ͖Δϥϯνͱ͸ʁʯ

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  13. ؔ࿈ݕࡧ
    ʢ͍Ζ͍ΖϨγϐΛݟΔʣ
    ʮ൴ࢯ͓ன͝൧ɺͳΔ΄Ͳ
    ͜͏ݕࡧ͢Ε͹͍͍ͷ͔ͳʯ

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  14. ؔ࿈ݕࡧ
    ʮλίϥΠε؆୯ʯΑ͍ͷ
    Ͱ͸

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  15. ؔ࿈ݕࡧ
    ʮ͜Εʹ͠Α͏ʂʯ

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  16. ࢖͍ͬͯΔϩά
    w ݕࡧηογϣϯςʔϒϧ
    w ηογϣϯεςʔλεʢ੒ޭࣦഊFUDʜʣ
    w VOJRVF@JE
    w ࣌ࠁ
    w ΠϕϯτʢݕࡧɺϨγϐӾཡFUDʣ
    w ύϥϝʔλʢݕࡧޠɺϨγϐ*%FUDʣ

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  17. ఆ൪ఏҊ
    ɾϝχϡʔޠ΁ͷมભ
    ɾݟ͔ͭΔϨγϐλΠτϧ
    ͳͲΛूܭͯ͠ఆ൪ΛఏҊ

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  18. ఆ൪ఏҊ
    ɾϝχϡʔޠ΁ͷมભ
    ɾݟ͔ͭΔϨγϐλΠτϧ
    ͳͲΛूܭͯ͠ఆ൪ΛఏҊ

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  19. ఆ൪ఏҊ
    ɾϝχϡʔޠ΁ͷมભ
    ɾݟ͔ͭΔϨγϐλΠτϧ
    ͳͲΛूܭͯ͠ఆ൪ΛఏҊ

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  20. σʔλͰ͸ຒ·Βͳ͍෦෼
    w ར༻ऀʢͷϩάʣ͸αʔϏεʹ࠷దԽ͞Ε͍ͯΔ
    w ΫΤϦ͕ΩϨΠͳͷ͸ظ଴஋͕௿͍ͱ΋ߟ͑ΒΕΔ
    w ղܾ๏Λಋ͍ͯ͘ΕΔࣄ͸΄ͱΜͲͳ͍

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  21. σʔλͰ͸ຒ·Βͳ͍෦෼
    w ར༻ऀʢͷϩάʣ͸αʔϏεʹ࠷దԽ͞Ε͍ͯΔ
    w ΫΤϦ͕ΩϨΠͳͷ͸ظ଴஋͕௿͍ͱ΋ߟ͑ΒΕΔ
    w ղܾ๏Λಋ͍ͯ͘ΕΔࣄ͸΄ͱΜͲͳ͍

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  22. ར༻࣮ଶͷ෼ੳ
    w ϒοΫϚʔΫ಺ͷϑΥϧμ෼͚͸࣮ࡍʹ͸ʁ

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  23. ར༻࣮ଶͷ෼ੳ
    w ϒοΫϚʔΫ಺ͷϑΥϧμ෼͚͸࣮ࡍʹ͸ʁ
    w ʮ೑ɾڕɾ໺ࡊʯͱಉ౳ʹʮڇ೑ɾಲ೑ɾܲ೑ʯ΋ɻ

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  24. ར༻࣮ଶͷ෼ੳ
    w ϒοΫϚʔΫ಺ͷϑΥϧμ෼͚͸࣮ࡍʹ͸ʁ
    w ʮ೑ɾڕɾ໺ࡊʯͱಉ౳ʹʮڇ೑ɾಲ೑ɾܲ೑ʯ΋ɻ
    w ͦΕΛ཈͑ͯʜҐ͕ʮεʔϓαϥμύελʯʜʁʁ

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  25. ར༻࣮ଶͷ෼ੳ
    w ϒοΫϚʔΫ಺ͷϑΥϧμ෼͚͸࣮ࡍʹ͸ʁ
    w ʮ೑ɾڕɾ໺ࡊʯͱಉ౳ʹʮڇ೑ɾಲ೑ɾܲ೑ʯ΋ɻ
    w ϓϨʔεϗϧμͰͨ͠ʜ

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  26. σʔλͰ͸ຒ·Βͳ͍෦෼
    w ར༻ऀʢͷϩάʣ͸αʔϏεʹ࠷దԽ͞Ε͍ͯΔ
    w ΫΤϦ͕ΩϨΠͳͷ͸ظ଴஋͕௿͍ͱ΋ߟ͑ΒΕΔ
    w ղܾ๏Λಋ͍ͯ͘ΕΔࣄ͸΄ͱΜͲͳ͍

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  27. 5JQT
    w ϑΟʔυόοΫ͕͔͔Γ͗͢ͳ͍Α͏ʹ͢Δ
    w ϩάͷظؒ͸༗ݶʹ
    w ࣮ଌ஋ظ଴஋ͰׂΓҾ͘
    w %8)
    w Օॴ͕ศར
    w ͭͷํ๏Ͱશ෦ͷϦιʔεʹಉ࣌ΞΫηεͰ͖Δ
    w 42-Λษڧ͢Δ

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  28. ໨ࢦ͢͜ͱ
    w Ұ൪ศརͳ΋ͷ͚͕ͩ܁Γฦ͠࢖ΘΕΔͳΒɺ
    w ࣾ಺ͷ஌ࣝͷ૯࿨ʹ੍໿͞Εͳ͍Α͏ʹ͠Α͏
    w ར༻ऀʹࣗવͱߩݙͯ͠΋Β͏͜ͱͰɺ

    ࣍࢖͏࣌ͷ΄͏͕ศརʹͳ͍ͬͯΔΑ͏ʹ͠Α͏

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