Hello Putting users at the centre of your projects by talking to them 

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What? • Interviewing users to gather insights into user context, motivations, goals pain points • Asking users about themselves, their context, their actions. • *Not* asking them for their opinions and ideas 

When? • Pretty much anytime! • Helping to segment our users and/or test our assumptions • Segmentation? 

Getting users • Depends on budget • Can go big with agency • Or small: DIY • Use incentives • Administration, be organised • At user’s location, central location or go remote: phone / Skype 

What you’ll ask • Relevant to our thing • User context, experience, motivations, needs, processes, touchpoints... • Create and use a discusssion guide 

Interview technique • Make user comfortable • *Not* after user’s opinion / design skills, want to talk about *them* • General good talking technique: posture, tone of voice, pace, reflecting 

Interview technique • Taking notes, audio recordings • Write questions as well as answers down! • It’s not easy and takes practice • Ideally observe and assist someone who’s done it before 

Using the findings • Type up notes / transcripts (very roughly) • Affinity sorting exercise 

Using the findings 

Using the findings • Insights as bullet points - bare minimum • Feed these into personas, user scenarios, user and product journeys • Think end to end 

Stuff to read http://www.webcredible.co.uk/user-friendly- resources/web-usability/user-interviews.shtml 

Stuff to read http://whitneyhess.com/blog/2010/07/07/my- best-advice-for-conducting-user-interviews/ 

Stuff to read https://www.goodreads.com/ book/show/17236175 https://www.goodreads.com/ book/show/17869520 

Thank you @bouncingdan @fffunction http://fffunction.co