Putting users at the centre of your projects by talking to them

462d2b374bfea4d99c40d3a1885fcda7?s=47 Dan Goodwin
February 13, 2014

Putting users at the centre of your projects by talking to them

462d2b374bfea4d99c40d3a1885fcda7?s=128

Dan Goodwin

February 13, 2014
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Transcript

  1. Hello Putting users at the centre of your projects by

    talking to them
  2. None
  3. This space intentionally blank

  4. What? • Interviewing users to gather insights into user context,

    motivations, goals pain points • Asking users about themselves, their context, their actions. • *Not* asking them for their opinions and ideas
  5. When? • Pretty much anytime! • Helping to segment our

    users and/or test our assumptions • Segmentation?
  6. Getting users • Depends on budget • Can go big

    with agency • Or small: DIY • Use incentives • Administration, be organised • At user’s location, central location or go remote: phone / Skype
  7. What you’ll ask • Relevant to our thing • User

    context, experience, motivations, needs, processes, touchpoints... • Create and use a discusssion guide
  8. Interview technique • Make user comfortable • *Not* after user’s

    opinion / design skills, want to talk about *them* • General good talking technique: posture, tone of voice, pace, reflecting
  9. Interview technique • Taking notes, audio recordings • Write questions

    as well as answers down! • It’s not easy and takes practice • Ideally observe and assist someone who’s done it before
  10. Using the findings • Type up notes / transcripts (very

    roughly) • Affinity sorting exercise
  11. Using the findings

  12. Using the findings • Insights as bullet points - bare

    minimum • Feed these into personas, user scenarios, user and product journeys • Think end to end
  13. Stuff to read http://www.webcredible.co.uk/user-friendly- resources/web-usability/user-interviews.shtml

  14. Stuff to read http://whitneyhess.com/blog/2010/07/07/my- best-advice-for-conducting-user-interviews/

  15. Stuff to read https://www.goodreads.com/ book/show/17236175 https://www.goodreads.com/ book/show/17869520

  16. Thank you @bouncingdan @fffunction http://fffunction.co