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Putting users at the centre of your projects by talking to them

Dan Goodwin
February 13, 2014

Putting users at the centre of your projects by talking to them

Dan Goodwin

February 13, 2014

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  1. Hello Putting users at the centre of your projects by

    talking to them
  2. None
  3. This space intentionally blank

  4. What? • Interviewing users to gather insights into user context,

    motivations, goals pain points • Asking users about themselves, their context, their actions. • *Not* asking them for their opinions and ideas
  5. When? • Pretty much anytime! • Helping to segment our

    users and/or test our assumptions • Segmentation?
  6. Getting users • Depends on budget • Can go big

    with agency • Or small: DIY • Use incentives • Administration, be organised • At user’s location, central location or go remote: phone / Skype
  7. What you’ll ask • Relevant to our thing • User

    context, experience, motivations, needs, processes, touchpoints... • Create and use a discusssion guide
  8. Interview technique • Make user comfortable • *Not* after user’s

    opinion / design skills, want to talk about *them* • General good talking technique: posture, tone of voice, pace, reflecting
  9. Interview technique • Taking notes, audio recordings • Write questions

    as well as answers down! • It’s not easy and takes practice • Ideally observe and assist someone who’s done it before
  10. Using the findings • Type up notes / transcripts (very

    roughly) • Affinity sorting exercise
  11. Using the findings

  12. Using the findings • Insights as bullet points - bare

    minimum • Feed these into personas, user scenarios, user and product journeys • Think end to end
  13. Stuff to read http://www.webcredible.co.uk/user-friendly- resources/web-usability/user-interviews.shtml

  14. Stuff to read http://whitneyhess.com/blog/2010/07/07/my- best-advice-for-conducting-user-interviews/

  15. Stuff to read https://www.goodreads.com/ book/show/17236175 https://www.goodreads.com/ book/show/17869520

  16. Thank you @bouncingdan @fffunction http://fffunction.co