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kazunori kikuchi / GMO PEPABO inc.
2016.08.19 iOSDC
AB Tests in Mobile App
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J04ΤϯδχΞ
kazunori kikuchi @kichikuchi
NJOOFࣄۀ෦ϓϩμΫτνʔϜ
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ࠃ࠷େڃͷϋϯυϝΠυϚʔέοτ
NJOOF
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ࠃ࠷େڃͷϋϯυϝΠυϚʔέοτ
NJOOF
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ࠓ͢ίτ
Ͳ͏ͬͯ"#ςετΛಋೖ͍ͯ͠Δ͔
"#ςετΛͬͯྑ͔ͬͨίτ
"#ςετΛͬͯࠔͬͨίτ
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Ͳ͏ͬͯ"#ςετΛಋೖͯ͠
͍Δ͔
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SkyLab
+
Google Analytics
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SkyLab
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SkyLab.splitTestWithName("iosdc", conditions: [ "ios" : 0.5 , "dc" : 0.5 ])
{ (condition) -> Void in
if condition as! String == "ios" {
self.sendGA(category: "iosdc", action: "ios", value: nil)
} else {
self.sendGA(category: "iosdc", action: "dc", value: nil)
}
}
͍ํ
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SkyLab.splitTestWithName("iosdc", conditions: [ "ios" : 0.5 , "dc" : 0.5 ])
{ (condition) -> Void in
if condition as! String == "ios" {
self.sendGA(category: "iosdc", action: "ios", value: nil)
} else {
self.sendGA(category: "iosdc", action: "dc", value: nil)
}
}
ςετͷ໊લ
͍ํ
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SkyLab.splitTestWithName("iosdc", conditions: [ "ios" : 0.5 , "dc" : 0.5 ])
{ (condition) -> Void in
if condition as! String == "ios" {
self.sendGA(category: "iosdc", action: "ios", value: nil)
} else {
self.sendGA(category: "iosdc", action: "dc", value: nil)
}
}
ذύλʔϯͱ֬
͍ํ
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SkyLab.splitTestWithName("iosdc", conditions: [ "ios" : 0.5 , "dc" : 0.5 ])
{ (condition) -> Void in
if condition as! String == "ios" {
self.sendGA(category: "iosdc", action: "ios", value: nil)
} else {
self.sendGA(category: "iosdc", action: "dc", value: nil)
}
} ذύλʔϯͱॲཧ
͍ํ
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SkyLab.splitTestWithName("iosdc", conditions: [ "ios" : 0.5 , "dc" : 0.5 ])
{ (condition) -> Void in
if condition as! String == "ios" {
self.sendGA(category: "iosdc", action: "ios", value: nil)
} else {
self.sendGA(category: "iosdc", action: "dc", value: nil)
}
}
ςετͷ໊લ
ذύλʔϯ໊
͍ํ
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ಋೖͱܭଌɾݕূ
w "#ςετͷಋೖ
w 4LZ-BCΛར༻
w ςετͷೖΕସ͑ϦϦʔεຖ
w ςετ໊ͱذύλʔϯQMJTUͰཧ
w "#ςετͷܭଌɾݕূ
w (PPHMF"OBMZUJDTΛར༻
w ΧελϜηάϝϯτͰੳ
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"#ςετΛͬͯྑ͔ͬͨίτ
☺
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݁Ռ͕ࣈͰݟ͑Δ
w ձһొϑϩʔͷมߋͰొ্͕ঢ☺
w Χʔτೖޙͷը໘ϑϩʔΛύλʔϯࢼ͠࠷ྑѱͰߪೖ
ʹͷ։͖͕͋ͬͨ
w ͱ͋ΔλΠϜϥΠϯͰചΓΕ࡞දࣔ͢ΔΑ͏ʹͨ͠
ͱ͜Ζ෮ؼ͕ݮগ
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վળಋೖ͠ɺվѱӨڹൣғ
Λ࠷খݶʹͱͲΊΒΕΔʂ
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Կ͕վળʹͭͳ͕Δ͔͕Θ͔ͬͯ͘Δ
w 6*ύʔπͷαΠζมߋ
QY
Өڹখ
w ใઃܭͷมߋ ࡏݿΕදࣔඇදࣔ
Өڹத
w ϑϩʔͷมߋ ը໘ ը໘
Өڹେ
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Ͳ͏͍ͬͨมߋ͕ΞϓϦΛΑ͘
͢Δ͔ߟ͑ΔνʔϜશମͷྗ͕
61
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"#ςετΛͬͯࠔͬͨίτ
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ςετͷઃܭ͕͍͠
w ͦͦͲͷࣈΛݟͨΒ͍͍ʁ
w ͜ͷมߋߪೖʹӨڹ͕ग़ΔͣʂʂͱͳΓ͕ͪͩͬͨ
w ಉ͡ࣈΛࢦඪͱ͢Δςετ͕ෳೖΔͱݕূύλʔϯ
͕Ұؾʹ૿͑Δ
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ςετͷݕূ͕େม
w ςετΛճ͠ଓ͚ΔͨΊʹϑϩʔͷཱ͕֬ඞཁ
w ݕূʹઐ೦Ͱ͖Δਓͷ֬อ
w ฐࣾͰΤϯδχΞ͕("৮ͬͯ·͢ʂ
w ͨͩΤϯδχΞৗʹख͕ۭ͍ͯΔΘ͚Ͱͳ͍ɻɻɻ
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࣮ίετίʔυͷՄಡੑ
w 6*Λେ͖͘มߋ͢Δ߹͕ॏΊʹͳΔ͜ͱ
w ςετऴྃ࣌ʹ֘ՕॴΛ֎͢࡞ۀ͋Δʂ
w ࠓͷॴେ͖ͳࣦഊͳ͍͕ݹ͍ςετ͕͍ͬͯͨ͜ͱ
͕
w ςετͷͨΊͷذ͕૿͑ͯίʔυ͕ಡΈͮΒ͘ͳΔ
w Ұ࣌తͳίʔυͳͷͰଥڠ͕ͪ͠ ίϐϖରԠͳͲ
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ϦϦʔεલݕূ͕େม
w "#ςετ։࢝ॳΞϓϦআ ࠶Πϯετʔϧ͠ͳ͍
ͱςετύλʔϯ͕มΘΒͳ͔ͬͨ
w ϦϦʔεલʹϓϩϞʔγϣϯίʔυΛൃߦͯ͠ߦ͏ݕ
ূͰ࠷େݸൃߦͨ͜͠ͱ͕͋Γ·͢
w ݱࡏ˓˓˓ίϚϯυతͳͷͰΞϓϦΛআͤͣʹς
ετύλʔϯΛมߋͰ͖ΔΑ͏ʹͯ͠ղফʂ
w ಛఆͷςετέʔε ಛఆͷ04Ͱ͚ͩى͜Δόά͕͋ͬͨ
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ࠔͬͨ͜ͱͷྔ͕ଟ͘ͳͬͯ͠
·͍·͕ͨ͠ɻɻɻ
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ಋೖͯ͠ྑ͔ͬͨ"#ςετʂʂ
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ࣗͨͪͷߦͬͨػೳՃɾม
ߋʹͲΕ͚ͩͷΠϯύΫτ͕͋ͬ
͔ͨΛΕΔ
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͕ࣗͨͪ͜Ε͍͍ΞΠσΞͩʂ
ͱࢥ͍ͬͯͨ͜ͱ͕࣮Ϣʔβʹ
ͱͬͯෆརӹͩͬͨͱ͍͏ࣄ࣮
ΕΔ
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͜ΕΒͷܦݧΛ௨ͯ͡Կ͕Ϣʔ
βʹͱͬͯͷՁͳͷ͔Λߟ͑Δ
ྗ্͕͢Δ
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"#ςετΛ௨ͯ͡ϓϩμΫτͩ
͚Ͱͳ͘νʔϜͰ͖Δʂʂ
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ͥͻΈͳ͞Μ͜ͷػձʹ"#ς
ετͷಋೖΛߟ͑ͯΈ͍ͯͩ͘͞ʂ
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͓͠·͍