AB Tests in Mobile App

4625691e57c20fb2b0116608f1bd8649?s=47 kichikuchi
August 20, 2016

AB Tests in Mobile App

iOSDC Japan 2016 発表資料

4625691e57c20fb2b0116608f1bd8649?s=128

kichikuchi

August 20, 2016
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  1. kazunori kikuchi / GMO PEPABO inc. 2016.08.19 iOSDC AB Tests

    in Mobile App
  2. J04ΤϯδχΞ kazunori kikuchi @kichikuchi NJOOFࣄۀ෦ϓϩμΫτνʔϜ

  3. ࠃ಺࠷େڃͷϋϯυϝΠυϚʔέοτ NJOOF

  4. ࠃ಺࠷େڃͷϋϯυϝΠυϚʔέοτ NJOOF

  5. ࠓ೔࿩͢ίτ Ͳ͏΍ͬͯ"#ςετΛಋೖ͍ͯ͠Δ͔ "#ςετΛ΍ͬͯྑ͔ͬͨίτ "#ςετΛ΍ͬͯࠔͬͨίτ

  6. Ͳ͏΍ͬͯ"#ςετΛಋೖͯ͠ ͍Δ͔

  7. SkyLab + Google Analytics

  8. SkyLab

  9. SkyLab.splitTestWithName("iosdc", conditions: [ "ios" : 0.5 , "dc" : 0.5

    ]) { (condition) -> Void in if condition as! String == "ios" { self.sendGA(category: "iosdc", action: "ios", value: nil) } else { self.sendGA(category: "iosdc", action: "dc", value: nil) } } ࢖͍ํ
  10. SkyLab.splitTestWithName("iosdc", conditions: [ "ios" : 0.5 , "dc" : 0.5

    ]) { (condition) -> Void in if condition as! String == "ios" { self.sendGA(category: "iosdc", action: "ios", value: nil) } else { self.sendGA(category: "iosdc", action: "dc", value: nil) } } ςετͷ໊લ ࢖͍ํ
  11. SkyLab.splitTestWithName("iosdc", conditions: [ "ios" : 0.5 , "dc" : 0.5

    ]) { (condition) -> Void in if condition as! String == "ios" { self.sendGA(category: "iosdc", action: "ios", value: nil) } else { self.sendGA(category: "iosdc", action: "dc", value: nil) } } ෼ذύλʔϯͱ֬཰ ࢖͍ํ
  12. SkyLab.splitTestWithName("iosdc", conditions: [ "ios" : 0.5 , "dc" : 0.5

    ]) { (condition) -> Void in if condition as! String == "ios" { self.sendGA(category: "iosdc", action: "ios", value: nil) } else { self.sendGA(category: "iosdc", action: "dc", value: nil) } } ෼ذύλʔϯͱॲཧ ࢖͍ํ
  13. SkyLab.splitTestWithName("iosdc", conditions: [ "ios" : 0.5 , "dc" : 0.5

    ]) { (condition) -> Void in if condition as! String == "ios" { self.sendGA(category: "iosdc", action: "ios", value: nil) } else { self.sendGA(category: "iosdc", action: "dc", value: nil) } } ςετͷ໊લ ෼ذύλʔϯ໊ ࢖͍ํ
  14. ಋೖͱܭଌɾݕূ w "#ςετͷಋೖ w 4LZ-BCΛར༻ w ςετͷೖΕସ͑͸ϦϦʔεຖ w ςετ໊ͱ෼ذύλʔϯ͸QMJTUͰ؅ཧ w

    "#ςετͷܭଌɾݕূ w (PPHMF"OBMZUJDTΛར༻ w ΧελϜηάϝϯτͰ෼ੳ
  15. "#ςετΛ΍ͬͯྑ͔ͬͨίτ ☺

  16. ݁Ռ͕਺ࣈͰݟ͑Δ w ձһొ࿥ϑϩʔͷมߋͰ਺ొ࿥཰্͕ঢ☺ w Χʔτ౤ೖޙͷը໘ϑϩʔΛύλʔϯࢼ͠࠷ྑѱͰߪೖ ཰ʹ਺ͷ։͖͕͋ͬͨ w ͱ͋ΔλΠϜϥΠϯͰചΓ੾Ε࡞඼΋දࣔ͢ΔΑ͏ʹͨ͠ ͱ͜Ζ෮ؼ཰͕਺ݮগ

  17. վળ͸ಋೖ͠ɺվѱ͸Өڹൣғ Λ࠷খݶʹͱͲΊΒΕΔʂ

  18. Կ͕վળʹͭͳ͕Δ͔͕Θ͔ͬͯ͘Δ w 6*ύʔπͷαΠζมߋ   QY ͸Өڹখ w ৘ใઃܭͷมߋ ࡏݿ੾Εදࣔඇදࣔ

    ͸Өڹத w ϑϩʔͷมߋ ը໘ը໘ ͸Өڹେ
  19. Ͳ͏͍ͬͨมߋ͕ΞϓϦΛΑ͘ ͢Δ͔ߟ͑ΔνʔϜશମͷྗ͕ 61

  20. "#ςετΛ΍ͬͯࠔͬͨίτ

  21. ςετͷઃܭ͕೉͍͠ w ͦ΋ͦ΋Ͳͷ਺ࣈΛݟͨΒ͍͍ʁ w ͜ͷมߋ͸ߪೖ཰ʹӨڹ͕ग़Δ͸ͣʂʂͱͳΓ͕ͪͩͬͨ w ಉ͡਺ࣈΛࢦඪͱ͢Δςετ͕ෳ਺ೖΔͱݕূύλʔϯ ͕Ұؾʹ૿͑Δ

  22. ςετͷݕূ͕େม w ςετΛճ͠ଓ͚ΔͨΊʹ͸ϑϩʔͷཱ͕֬ඞཁ w ݕূʹઐ೦Ͱ͖Δਓͷ֬อ w ฐࣾͰ͸ΤϯδχΞ͕("৮ͬͯ·͢ʂ w ͨͩΤϯδχΞ΋ৗʹख͕ۭ͍ͯΔΘ͚Ͱ͸ͳ͍ɻɻɻ

  23. ࣮૷ίετ΍ίʔυͷՄಡੑ w 6*Λେ͖͘มߋ͢Δ৔߹͸޻਺͕ॏΊʹͳΔ͜ͱ΋ w ςετऴྃ࣌ʹ֘౰ՕॴΛ֎͢࡞ۀ΋͋Δʂ w ࠓͷॴେ͖ͳࣦഊ͸ͳ͍͕ݹ͍ςετ͕࢒͍ͬͯͨ͜ͱ ͕ w ςετͷͨΊͷ෼ذ͕૿͑ͯίʔυ͕ಡΈͮΒ͘ͳΔ

    w Ұ࣌తͳίʔυͳͷͰଥڠ͕ͪ͠ ίϐϖରԠͳͲ
  24. ϦϦʔεલݕূ͕େม w "#ςετ։࢝౰ॳ͸ΞϓϦ࡟আ࠶Πϯετʔϧ͠ͳ͍ ͱςετύλʔϯ͕มΘΒͳ͔ͬͨ w ϦϦʔε௚લʹϓϩϞʔγϣϯίʔυΛൃߦͯ͠ߦ͏ݕ ূͰ࠷େݸൃߦͨ͜͠ͱ͕͋Γ·͢ w ݱࡏ͸˓˓˓ίϚϯυతͳ΋ͷͰΞϓϦΛ࡟আͤͣʹς ετύλʔϯΛมߋͰ͖ΔΑ͏ʹͯ͠ղফʂ

    w ಛఆͷςετέʔε ಛఆͷ04Ͱ͚ͩى͜Δόά͕͋ͬͨ
  25. ࠔͬͨ͜ͱͷ෼ྔ͕ଟ͘ͳͬͯ͠ ·͍·͕ͨ͠ɻɻɻ

  26. ಋೖͯ͠ྑ͔ͬͨ"#ςετʂʂ

  27. ࣗ෼ͨͪͷߦͬͨػೳ௥Ճɾม ߋʹͲΕ͚ͩͷΠϯύΫτ͕͋ͬ ͔ͨΛ஌ΕΔ

  28. ࣗ෼͕ͨͪ͜Ε͸͍͍ΞΠσΞͩʂ ͱࢥ͍ͬͯͨ͜ͱ͕࣮͸Ϣʔβʹ ͱͬͯෆརӹͩͬͨͱ͍͏ࣄ࣮΋ ஌ΕΔ

  29. ͜ΕΒͷܦݧΛ௨ͯ͡Կ͕Ϣʔ βʹͱͬͯͷՁ஋ͳͷ͔Λߟ͑Δ ྗ͕޲্͢Δ

  30. "#ςετΛ௨ͯ͡ϓϩμΫτͩ ͚Ͱͳ͘νʔϜ΋੒௕Ͱ͖Δʂʂ

  31. ͥͻΈͳ͞Μ΋͜ͷػձʹ"#ς ετͷಋೖΛߟ͑ͯΈ͍ͯͩ͘͞ʂ

  32. ͓͠·͍