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AB Tests in Mobile App
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kichikuchi
August 20, 2016
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AB Tests in Mobile App
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Transcript
kazunori kikuchi / GMO PEPABO inc. 2016.08.19 iOSDC AB Tests
in Mobile App
J04ΤϯδχΞ kazunori kikuchi @kichikuchi NJOOFࣄۀ෦ϓϩμΫτνʔϜ
ࠃ࠷େڃͷϋϯυϝΠυϚʔέοτ NJOOF
ࠃ࠷େڃͷϋϯυϝΠυϚʔέοτ NJOOF
ࠓ͢ίτ Ͳ͏ͬͯ"#ςετΛಋೖ͍ͯ͠Δ͔ "#ςετΛͬͯྑ͔ͬͨίτ "#ςετΛͬͯࠔͬͨίτ
Ͳ͏ͬͯ"#ςετΛಋೖͯ͠ ͍Δ͔
SkyLab + Google Analytics
SkyLab
SkyLab.splitTestWithName("iosdc", conditions: [ "ios" : 0.5 , "dc" : 0.5
]) { (condition) -> Void in if condition as! String == "ios" { self.sendGA(category: "iosdc", action: "ios", value: nil) } else { self.sendGA(category: "iosdc", action: "dc", value: nil) } } ͍ํ
SkyLab.splitTestWithName("iosdc", conditions: [ "ios" : 0.5 , "dc" : 0.5
]) { (condition) -> Void in if condition as! String == "ios" { self.sendGA(category: "iosdc", action: "ios", value: nil) } else { self.sendGA(category: "iosdc", action: "dc", value: nil) } } ςετͷ໊લ ͍ํ
SkyLab.splitTestWithName("iosdc", conditions: [ "ios" : 0.5 , "dc" : 0.5
]) { (condition) -> Void in if condition as! String == "ios" { self.sendGA(category: "iosdc", action: "ios", value: nil) } else { self.sendGA(category: "iosdc", action: "dc", value: nil) } } ذύλʔϯͱ֬ ͍ํ
SkyLab.splitTestWithName("iosdc", conditions: [ "ios" : 0.5 , "dc" : 0.5
]) { (condition) -> Void in if condition as! String == "ios" { self.sendGA(category: "iosdc", action: "ios", value: nil) } else { self.sendGA(category: "iosdc", action: "dc", value: nil) } } ذύλʔϯͱॲཧ ͍ํ
SkyLab.splitTestWithName("iosdc", conditions: [ "ios" : 0.5 , "dc" : 0.5
]) { (condition) -> Void in if condition as! String == "ios" { self.sendGA(category: "iosdc", action: "ios", value: nil) } else { self.sendGA(category: "iosdc", action: "dc", value: nil) } } ςετͷ໊લ ذύλʔϯ໊ ͍ํ
ಋೖͱܭଌɾݕূ w "#ςετͷಋೖ w 4LZ-BCΛར༻ w ςετͷೖΕସ͑ϦϦʔεຖ w ςετ໊ͱذύλʔϯQMJTUͰཧ w
"#ςετͷܭଌɾݕূ w (PPHMF"OBMZUJDTΛར༻ w ΧελϜηάϝϯτͰੳ
"#ςετΛͬͯྑ͔ͬͨίτ ☺
݁Ռ͕ࣈͰݟ͑Δ w ձһొϑϩʔͷมߋͰొ্͕ঢ☺ w Χʔτೖޙͷը໘ϑϩʔΛύλʔϯࢼ͠࠷ྑѱͰߪೖ ʹͷ։͖͕͋ͬͨ w ͱ͋ΔλΠϜϥΠϯͰചΓΕ࡞දࣔ͢ΔΑ͏ʹͨ͠ ͱ͜Ζ෮ؼ͕ݮগ
վળಋೖ͠ɺվѱӨڹൣғ Λ࠷খݶʹͱͲΊΒΕΔʂ
Կ͕վળʹͭͳ͕Δ͔͕Θ͔ͬͯ͘Δ w 6*ύʔπͷαΠζมߋ QY Өڹখ w ใઃܭͷมߋ ࡏݿΕදࣔඇදࣔ
Өڹத w ϑϩʔͷมߋ ը໘ը໘ Өڹେ
Ͳ͏͍ͬͨมߋ͕ΞϓϦΛΑ͘ ͢Δ͔ߟ͑ΔνʔϜશମͷྗ͕ 61
"#ςετΛͬͯࠔͬͨίτ
ςετͷઃܭ͕͍͠ w ͦͦͲͷࣈΛݟͨΒ͍͍ʁ w ͜ͷมߋߪೖʹӨڹ͕ग़ΔͣʂʂͱͳΓ͕ͪͩͬͨ w ಉ͡ࣈΛࢦඪͱ͢Δςετ͕ෳೖΔͱݕূύλʔϯ ͕Ұؾʹ૿͑Δ
ςετͷݕূ͕େม w ςετΛճ͠ଓ͚ΔͨΊʹϑϩʔͷཱ͕֬ඞཁ w ݕূʹઐ೦Ͱ͖Δਓͷ֬อ w ฐࣾͰΤϯδχΞ͕("৮ͬͯ·͢ʂ w ͨͩΤϯδχΞৗʹख͕ۭ͍ͯΔΘ͚Ͱͳ͍ɻɻɻ
࣮ίετίʔυͷՄಡੑ w 6*Λେ͖͘มߋ͢Δ߹͕ॏΊʹͳΔ͜ͱ w ςετऴྃ࣌ʹ֘ՕॴΛ֎͢࡞ۀ͋Δʂ w ࠓͷॴେ͖ͳࣦഊͳ͍͕ݹ͍ςετ͕͍ͬͯͨ͜ͱ ͕ w ςετͷͨΊͷذ͕૿͑ͯίʔυ͕ಡΈͮΒ͘ͳΔ
w Ұ࣌తͳίʔυͳͷͰଥڠ͕ͪ͠ ίϐϖରԠͳͲ
ϦϦʔεલݕূ͕େม w "#ςετ։࢝ॳΞϓϦআ࠶Πϯετʔϧ͠ͳ͍ ͱςετύλʔϯ͕มΘΒͳ͔ͬͨ w ϦϦʔεલʹϓϩϞʔγϣϯίʔυΛൃߦͯ͠ߦ͏ݕ ূͰ࠷େݸൃߦͨ͜͠ͱ͕͋Γ·͢ w ݱࡏ˓˓˓ίϚϯυతͳͷͰΞϓϦΛআͤͣʹς ετύλʔϯΛมߋͰ͖ΔΑ͏ʹͯ͠ղফʂ
w ಛఆͷςετέʔε ಛఆͷ04Ͱ͚ͩى͜Δόά͕͋ͬͨ
ࠔͬͨ͜ͱͷྔ͕ଟ͘ͳͬͯ͠ ·͍·͕ͨ͠ɻɻɻ
ಋೖͯ͠ྑ͔ͬͨ"#ςετʂʂ
ࣗͨͪͷߦͬͨػೳՃɾม ߋʹͲΕ͚ͩͷΠϯύΫτ͕͋ͬ ͔ͨΛΕΔ
͕ࣗͨͪ͜Ε͍͍ΞΠσΞͩʂ ͱࢥ͍ͬͯͨ͜ͱ͕࣮Ϣʔβʹ ͱͬͯෆརӹͩͬͨͱ͍͏ࣄ࣮ ΕΔ
͜ΕΒͷܦݧΛ௨ͯ͡Կ͕Ϣʔ βʹͱͬͯͷՁͳͷ͔Λߟ͑Δ ྗ্͕͢Δ
"#ςετΛ௨ͯ͡ϓϩμΫτͩ ͚Ͱͳ͘νʔϜͰ͖Δʂʂ
ͥͻΈͳ͞Μ͜ͷػձʹ"#ς ετͷಋೖΛߟ͑ͯΈ͍ͯͩ͘͞ʂ
͓͠·͍