WEB PERFORMANCE
FORGET EVERYTHING I TOLD YOU LAST TIME
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FLASHBACK
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WHAT WE DISCUSSED LAST TIME
▸ Page Load Time Sucks
▸ Time to First Byte
▸ Speed Index
▸ Page Weight
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WHAT WE DISCUSSED LAST TIME
▸ Performance False Prophets:
▸ Google AMP
▸ Facebook Instant Articles
▸ Apple News Articles
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WHAT WE DISCUSSED LAST TIME
▸ We need Performance Budgets
▸ Use the right type of images
▸ PNGs can be better than JPEGs
▸ Sometimes all you need is an SVG
▸ WebP All The Things (when it helps)
▸ Measure Measure Measure!!!
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WHAT WE DISCUSSED LAST TIME
▸ Why performance matters:
▸ Long load times impacted bounce rate and
conversion rate
▸ We knew somehow it impacted the bottom line
of businesses selling online
▸ Slow sites suck
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WHAT’S NEW
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Patrick Meenan and Tammy Everts
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Patrick Meenan and Tammy Everts
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Patrick Meenan and Tammy Everts
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Patrick Meenan and Tammy Everts
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HOW MUCH ARE YOU
LEAVING ON THE TABLE?
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DEMO: SPEED SCORECARD
mattshull.com/webperf2018
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USER CENTRIC
METRICS
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SPEED INDEX
▸ Helps us understand how fast the user perceived
the page to load
▸ Number of seconds when 90% of the above the
fold content loaded
▸ Ability to track “in the lab” for the last few years
▸ Ability to track “in the field” somewhat available
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SPEED INDEX
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NEW QUESTIONS
▸ Is it useful?
▸ Is it usable?
▸ Is it delightful?
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NEW METRICS
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FIRST MEANINGFUL PAINT
▸ Answers the “is it useful?” question
▸ Useful is subjective and hard to measure
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FIRST MEANINGFUL PAINT
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FIRST MEANINGFUL PAINT
▸ Answers the “is it useful?” question
▸ Useful is subjective and hard to measure
▸ “Hero Elements”
▸ Loading these important parts first makes the
user perceive the page is loading faster
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FIRST INTERACTIVE
▸ Time when the page is both visually rendered and
capable of reliably responding to user input
▸ Reasons for long FI:
▸ JavaScript needed to make components on the
page work hasn’t loaded
▸ There are long tasks blocking the main thread
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CONSISTENTLY INTERACTIVE & INPUT LATENCY
▸ Consistently Interactive
▸ Time at when the main thread is able to
consistently respond to user input
▸ Input Latency
▸ Should be 100ms or less for a smooth,
interactive experience
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SO WHAT?
mattshull.com/webperf2018
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BETTER TOOLING
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“IN THE LAB” TESTING: LIGHTHOUSE
▸ Created by Google
▸ Allows you to measure performance and other
important features/analytics
▸ Takes measurements from Javascript and other
tools (such as ffmpeg for screen captures)
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mattshull.com/webperf2018
DEMO: LIGHTHOUSE
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“IN THE LAB” TESTING: WEBPAGETEST.ORG
▸ Still a great tool for measuring:
▸ Time to First Byte
▸ Speed Index
▸ Page Weight
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“IN THE LAB” TESTING: WEBPAGETEST.ORG
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“IN THE LAB” TESTING: WEBPAGETEST.ORG
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“IN THE FIELD” TESTING: FIRST PAINT & FIRST CONTENTFUL PAINT
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“IN THE FIELD” TESTING: FIRST PAINT & FIRST CONTENTFUL PAINT
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“IN THE FIELD” TESTING: FIRST PAINT & FIRST CONTENTFUL PAINT
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“IN THE FIELD” TESTING: FIRST MEANINGFUL PAINT
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“IN THE FIELD” TESTING: FIRST MEANINGFUL PAINT
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“IN THE FIELD” TESTING: FIRST MEANINGFUL PAINT
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“IN THE FIELD” TESTING: FIRST CONSISTENTLY INTERACTIVE
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WHAT’S COMING
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REMEMBER GOOGLE AMP?
mattshull.com/webperf2018
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MACHINE LEARNING
▸ Going to really give us actionable insights
▸ Find correlations between metrics that we don’t
realize impact each other
▸ Also a buzz word! (But really it’s just stats and
programming)
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TAKE AWAYS
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NEW METRICS
▸ First Meaningful Paint
▸ First Interactive / Consistently Interactive
▸ Input Latency
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OLDER METRICS STILL WORK!
▸ Time to First Byte
▸ Speed Index
▸ Page Weight
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MEASURE MEASURE MEASURE
▸ Lighthouse in Chrome Dev Tools
▸ WebPageTest.org
▸ Javascript metrics
▸ Find the metrics that are important to you
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PERFORMANCE ISN’T A SINGLE
POINT IN TIME
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MATT SHULL
Web Performance Consultant
mattshull.com/webperf2018