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WHATS UP WITH HARD SELTZER – EVERYTHING
$2.5B Market By 2021
90% Of Sales From Top 3 Nat’l Brands
Gender Neutral Drink
Target: White, College-educated Millennials A21-44 Living In
Affluent Neighborhoods
55% Of US Drinkers Consume At Least 1x/Week
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WHY SHOULD PEOPLE OF COLOR BE TARGETED?
White Space In
Current Marketplace
120M Multicultural
Millennials – Key
Market Group
$3.2T Spending
Power 2020
Soda Consumers Beer Averse All Current Seltzer
Products Marketed
Towards White
Community
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WHAT I BELIEVE TO BE TRUE
POC, Especially African Americans, Are Ready For Their Own ”Pre-Game”
Drink. They Will Become Major Hard-seltzer Consumers With A Brand That
Is Built For Them And Marketed To Them Directly
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THE SOLUTION: FANG
TAGLINES:
FIERCELY FRESH
CHOOSE YOUR VENOM
TARGET DEMOS:
YOUNG PROFESSIONAL MULTICULTURAL &
AFRICAN AMERICANS MILLENNIALS A21-44
FLAVOR PROFILE:
SIMPLE & EASY TO UNDERSTAND
MID LEVEL ACV (6-8%)
12 FL OZ & 19.2 OZ
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PRODUCT MOCK-UPS / TENTATIVE FLAVORS
FRESH PACK:
LEMON LIME
BLOOD ORANGE
FIERCE PACK:
BLUE RASPBERRY
PINEAPPLE
WATERMELON
MANGO
ICE PACK: MAKE YOUR VENOM
PLATINUM
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In house start-up
Young Diverse Team
Bursting With POC
Global Supply Chain &
Distribution Channels
Sponsorship & Partner
Relationships
Monstrous Network
Commitment to
Exploration
ZX Venture’s Right & Guide To Win
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NEXT STEPS
VALIDATE MARKET POTENTIAL
TEST FLAVOR PROFILES & COMBINATIONS
DEVELOP BRAND IDENTITY
BUILD PROFESSIONAL MARKETING ASSETS
GET INTO TEST MARKETS BY FALL 2020
EXECUTE SPONSORSHIP & PARTNERSHIP STRATEGY
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WHY ME & WHY NOW
UNIVERSITY CHICAGO BOOTH SCHOOL OF BUSINESS MBA STUDENT
SPORTS ADVERTISING & STRATEGY BACKGROUND
KNOWS HOW TO CONNECT FANS WITH BRANDS
COMMITTED TO BUILDING OWN VENTURE & IMPACTFUL BRAND
PASSIONATE ABOUT BRANDS THAT BRING PEOPLE TOGETHER
KNOWS THAT TIME IS OF THE ESSENCE TO BUILD A PRODUCT THAT
RESONATES WITHIN THE POC COMMUNITY
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