ZX Ventures Pitch Deck

Transcript

2. WHATS UP WITH HARD SELTZER – EVERYTHING $2.5B Market By 2021 90% Of Sales From Top 3 Nat’l Brands Gender Neutral Drink Target: White, College-educated Millennials A21-44 Living In Affluent Neighborhoods 55% Of US Drinkers Consume At Least 1x/Week
3. WHY SHOULD PEOPLE OF COLOR BE TARGETED? White Space In Current Marketplace 120M Multicultural Millennials – Key Market Group $3.2T Spending Power 2020 Soda Consumers Beer Averse All Current Seltzer Products Marketed Towards White Community
4. WHAT I BELIEVE TO BE TRUE POC, Especially African Americans, Are Ready For Their Own ”Pre-Game” Drink. They Will Become Major Hard-seltzer Consumers With A Brand That Is Built For Them And Marketed To Them Directly
5. THE SOLUTION: FANG TAGLINES: FIERCELY FRESH CHOOSE YOUR VENOM TARGET DEMOS: YOUNG PROFESSIONAL MULTICULTURAL & AFRICAN AMERICANS MILLENNIALS A21-44 FLAVOR PROFILE: SIMPLE & EASY TO UNDERSTAND MID LEVEL ACV (6-8%) 12 FL OZ & 19.2 OZ
6. PRODUCT MOCK-UPS / TENTATIVE FLAVORS FRESH PACK: LEMON LIME BLOOD ORANGE FIERCE PACK: BLUE RASPBERRY PINEAPPLE WATERMELON MANGO ICE PACK: MAKE YOUR VENOM PLATINUM
7. In house start-up Young Diverse Team Bursting With POC Global Supply Chain & Distribution Channels Sponsorship & Partner Relationships Monstrous Network Commitment to Exploration ZX Venture’s Right & Guide To Win
8. NEXT STEPS VALIDATE MARKET POTENTIAL TEST FLAVOR PROFILES & COMBINATIONS DEVELOP BRAND IDENTITY BUILD PROFESSIONAL MARKETING ASSETS GET INTO TEST MARKETS BY FALL 2020 EXECUTE SPONSORSHIP & PARTNERSHIP STRATEGY
9. WHY ME & WHY NOW UNIVERSITY CHICAGO BOOTH SCHOOL OF BUSINESS MBA STUDENT SPORTS ADVERTISING & STRATEGY BACKGROUND KNOWS HOW TO CONNECT FANS WITH BRANDS COMMITTED TO BUILDING OWN VENTURE & IMPACTFUL BRAND PASSIONATE ABOUT BRANDS THAT BRING PEOPLE TOGETHER KNOWS THAT TIME IS OF THE ESSENCE TO BUILD A PRODUCT THAT RESONATES WITHIN THE POC COMMUNITY