ECの新しいカタチとユーザー体験

by TakaakiYoshioka

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InstagramShoppingApp ٢Ԭؽ྄ &$ͷ৽͍͠ΧλνͱϢʔβʔମݧ BASE,Inc.

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٢Ԭؽ྄Designer ΞύϨϧۀքͰςΩελΠϧɾάϥϑΟοΫσβΠϯʹैࣄ͠ɺ 8&#ۀքʹస৬ɻϑʔυܥͷ8&#σβΠϯʹܞΘΔɻ ೥݄#"4&גࣜձࣾʹೖࣾ͠ɺओʹαʔϏεσβΠϯΛ୲౰ɻ

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ຊ೔࿩͢͜ͱ 69ͱ͍͏λΠτϧʹͯ͠͠·͍·͕ͨ͠ ͦΜͳେ͖ͳ͜ͱ͸࿩͠·ͤΜ

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ɾ*OTUBHSBN4IPQQJOHͰมΘΔߪೖମݧ ɾ௚઀తʹମݧʹΞϓϩʔν͢Δʹ͸ ຊ೔࿩͢͜ͱ

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ωοτγϣοϓ࡞੒αʔϏε γϣοϐϯάΞϓϦ

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ωοτγϣοϓ࡞੒αʔϏε γϣοϐϯάΞϓϦ

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୭Ͱ΋؆୯ʹωοτγϣοϓ͕ ࡞ΕΔ8&#αʔϏε

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γϣοϓ։ઃ਺ສళฮಥഁ͠·ͨ͠

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γϣοϓͷӡӦͰͷ՝୊ղܾ͢ΔͨΊͷ֦ுػೳ

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ࠓճϦϦʔεͨ͠ͷ͸

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͜͜Ͱ࣭໰

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͜͜Ͱ࣭໰ ৽͘͠ͳͬͨ.BDCPPL1SP ͲͪΒͷళһ͞Μ͔Βങ͍·͔͢ʁ গ͠νϟϥͯ͘ ઀٬͕ϥϑͳళһ͞Μ ਅ໘໨ͦ͏Ͱ1$஌͕ࣝ ͋Γͦ͏ͳళһ͞Μ " #

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*OTUBHSBNͰ΋ߪങʹܨ͕Δཧ༝͸ಉ͡ ɾಌΕΔਓ͕࢖͍ͬͯΔ ɾपΓͷ؀ڥͰྲྀߦ͍ͬͯΔ ɾίϝϯτͳͲޱίϛΛݟΔ

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#"4&γϣοϓ৘ใ औѻ͕ଟ͍঎඼ΧςΰϦʔϋϯυϝΠυΞύϨϧ ߪೖλʔήοτ૚୅ঁੑ γϣοϓΦʔφʔʹ͸جຊతʹϝϦοτ͕ଟ͍

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*OTUBHSBN4IPQQJOHػೳͱ͸ʁ ౤ߘʹλά෇͚͕Ͱ͖ͯγʔϜϨεʹભҠͰ͖Δػೳ

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ࠓ·ͰͷΠϯελάϥϜ͔Βߪങ͢Δϑϩʔ ݟ͚ͭΔ ݕࡧ͢Δ ϗʔϜ ߪೖ

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ΠϯελάϥϜγϣοϐϯά ݟ͚ͭΔ ݕࡧ͢Δ ߪೖ &$αΠτͷߪങମݧ͕มΘΔֵ৽తͳػೳ ϗʔϜ

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#"4&γϣοϓʹஔ͖׵͑ͯΈΔ ϦϦʔεલ SHOP ݸผʹରԠ BLOG APP ྲྀೖ਺গ ϓϩϑΟʔϧ͔Β ྲྀೖ਺গ ྲྀೖ਺ଟ QVTI௨஌ͳͲ ؾʹೖͬͨΒ ϑΥϩʔ

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#"4&γϣοϓʹஔ͖׵͑ͯΈΔ ϦϦʔεޙ SHOP APP ྲྀೖ਺ଟ QVTI௨஌ͳͲ ؾʹೖͬͨΒ ϑΥϩʔ BLOG ྲྀೖ਺ଟ ௚઀঎඼ϖʔδ΁ ৄࡉΛ୳͢

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*OTUBHSBNൢച"QQΠϯετʔϧ਺ ϦϦʔεޙ̍೔Ͱ"QQ͸ΠϯετʔϧΛ௒͑ɺ ݱࡏͰ͸ΠϯετʔϧΛಥഁ͠·ͨ͠ ݄ ݄

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ͲͷΑ͏ʹϓϩδΣΫτ͕ਐΜ͔ͩ

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ͲͷΑ͏ʹϓϩδΣΫτ͕ਐΜ͔ͩ ɾԿΑΓ΋%BZͰϦϦʔε͍ͨ͠ ɾ؆୯ʹઃఆͰ͖Δ͜ͱ͕Ϛετ

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%BZͰϦϦʔε͢Δ ɾϦϦʔε͕ଧͪग़ͤΔϖʔδ ɾ#"4&Λ஌Βͳ͍Ϣʔβʔ΁ ɾ৽͍͠ൢചνϟωϧͷظ଴ײ

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෼͔ΓͮΒ͍આ໌͸ಈըʹ·ͱΊΔ ɾભҠ͢Δ༷ࢠΛಈըʹ ɾࣸਅΑΓΘ͔Γ΍͍͢ࣄ΋͋Δ

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ͲͷΑ͏ʹϓϩδΣΫτ͕ਐΜ͔ͩ ɾԿΑΓ΋%BZͰϦϦʔε͍ͨ͠ ɾ؆୯ʹઃఆͰ͖Δ͜ͱ͕Ϛετ

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ઃఆʹඞཁͳ߲໨ ɾ'BDFCPPLΧλϩάΛ࡞Δ ɾ'BDFCPPLϖʔδͷΞΧ΢ϯτ։ઃ ɾ'BDFCPPLΧλϩάΛొ࿥͢Δ ɾ'BDFCPPLϏδωεϚωʔδϟΛ࡞Δ ɾ1JYFM*%Λ࡞Δ ɾ*OTUBHSBNΛϏδωεϓϩϑΟʔϧʹมߋ͢Δ ɾ'BDFCPPLͱͷೝূը໘ ɾ#"4&঎඼ͷϑΟʔυΛ࡞Δ ɾ#"4&঎඼ϑΟʔυΛ'BDFCPPLϖʔδͰઃఆ

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೉͍͠ɺɺઃఆ߲໨͕ଟ͗͢Δɾɾɾ

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*OTUBHSBN4IPQQJOH"QQͰ໨ࢦ͢ମݧ ɾϘλϯͻͱͭͰ؆୯ͦ͏ ɾઃఆΛࢼͯ͠ΈΔ ɾӡ༻΋؆୯ʹͰ͖ͦ͏

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௚઀Ξϓϩʔν͢ΔͨΊʹҙࣝͨ͜͠ͱ ɾཁૉΛۃݶ·ͰݮΒ͢͜ͱ ɾϝΠϯͱɺαϒػೳͷ੗Έ෼͚Λ͔ͬ͠ΓܾΊΔ

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͜͏͡Όͳ͘

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͜͏͢Δ

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ࠔͬͨ͜ͱ ɾͦ΋ͦ΋ͷ৘ใ͕গͳ͍ ɾ*OTUBHSBN'BDFCPPLଆͷઃఆ߲໨͕ݮΒͤͳ͍ ɾ#"4&֎ͷઃఆ͸Ͳ͏ͯ͠΋આ໌͕ଟ͘ͳΔ

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*OTUBHSBN4IPQQJOH"QQͰ࣮ݱͰ͖Δੈք ϘλϯͻͱͭͰ͔ΜͨΜʹɺ γϣοϓͷੈք؍Λอͬͨ··௚઀ߪೖͰ͖Δੈք

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͋Γ͕ͱ͏͍͟͝·ͨ͠