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ECの新しいカタチとユーザー体験

Avatar for TakaakiYoshioka TakaakiYoshioka
July 18, 2018
Design
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 ECの新しいカタチとユーザー体験

2018/7/18
UX Bridge vol.6
BtoB/BtoBtoCサービスにおけるUX勉強会 登壇資料

Avatar for TakaakiYoshioka

TakaakiYoshioka

July 18, 2018
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Transcript

  1. InstagramShoppingApp ٢Ԭؽ྄ &$ͷ৽͍͠ΧλνͱϢʔβʔମݧ BASE,Inc.

  2. ٢Ԭؽ྄Designer ΞύϨϧۀքͰςΩελΠϧɾάϥϑΟοΫσβΠϯʹैࣄ͠ɺ 8&#ۀքʹస৬ɻϑʔυܥͷ8&#σβΠϯʹܞΘΔɻ ೥݄#"4&גࣜձࣾʹೖࣾ͠ɺओʹαʔϏεσβΠϯΛ୲౰ɻ

  3. ຊ೔࿩͢͜ͱ 69ͱ͍͏λΠτϧʹͯ͠͠·͍·͕ͨ͠ ͦΜͳେ͖ͳ͜ͱ͸࿩͠·ͤΜ

  4. ɾ*OTUBHSBN4IPQQJOHͰมΘΔߪೖମݧ ɾ௚઀తʹମݧʹΞϓϩʔν͢Δʹ͸ ຊ೔࿩͢͜ͱ

  5. ωοτγϣοϓ࡞੒αʔϏε γϣοϐϯάΞϓϦ

  6. ωοτγϣοϓ࡞੒αʔϏε γϣοϐϯάΞϓϦ

  7. ୭Ͱ΋؆୯ʹωοτγϣοϓ͕ ࡞ΕΔ8&#αʔϏε

  8. γϣοϓ։ઃ਺ສళฮಥഁ͠·ͨ͠

  9. γϣοϓͷӡӦͰͷ՝୊ղܾ͢ΔͨΊͷ֦ுػೳ

  10. ࠓճϦϦʔεͨ͠ͷ͸

  11. ͜͜Ͱ࣭໰

  12. ͜͜Ͱ࣭໰ ৽͘͠ͳͬͨ.BDCPPL1SP ͲͪΒͷళһ͞Μ͔Βങ͍·͔͢ʁ গ͠νϟϥͯ͘ ઀٬͕ϥϑͳళһ͞Μ ਅ໘໨ͦ͏Ͱ1$஌͕ࣝ ͋Γͦ͏ͳళһ͞Μ " #

  13. *OTUBHSBNͰ΋ߪങʹܨ͕Δཧ༝͸ಉ͡ ɾಌΕΔਓ͕࢖͍ͬͯΔ ɾपΓͷ؀ڥͰྲྀߦ͍ͬͯΔ ɾίϝϯτͳͲޱίϛΛݟΔ

  14. #"4&γϣοϓ৘ใ औѻ͕ଟ͍঎඼ΧςΰϦʔϋϯυϝΠυΞύϨϧ ߪೖλʔήοτ૚୅ঁੑ γϣοϓΦʔφʔʹ͸جຊతʹϝϦοτ͕ଟ͍

  15. *OTUBHSBN4IPQQJOHػೳͱ͸ʁ ౤ߘʹλά෇͚͕Ͱ͖ͯγʔϜϨεʹભҠͰ͖Δػೳ

  16. ࠓ·ͰͷΠϯελάϥϜ͔Βߪങ͢Δϑϩʔ ݟ͚ͭΔ ݕࡧ͢Δ ϗʔϜ ߪೖ

  17. ΠϯελάϥϜγϣοϐϯά ݟ͚ͭΔ ݕࡧ͢Δ ߪೖ &$αΠτͷߪങମݧ͕มΘΔֵ৽తͳػೳ ϗʔϜ

  18. #"4&γϣοϓʹஔ͖׵͑ͯΈΔ ϦϦʔεલ SHOP ݸผʹରԠ BLOG APP ྲྀೖ਺গ ϓϩϑΟʔϧ͔Β ྲྀೖ਺গ ྲྀೖ਺ଟ

    QVTI௨஌ͳͲ ؾʹೖͬͨΒ ϑΥϩʔ

  19. #"4&γϣοϓʹஔ͖׵͑ͯΈΔ ϦϦʔεޙ SHOP APP ྲྀೖ਺ଟ QVTI௨஌ͳͲ ؾʹೖͬͨΒ ϑΥϩʔ BLOG ྲྀೖ਺ଟ

    ௚઀঎඼ϖʔδ΁ ৄࡉΛ୳͢

  20. *OTUBHSBNൢച"QQΠϯετʔϧ਺ ϦϦʔεޙ̍೔Ͱ"QQ͸ΠϯετʔϧΛ௒͑ɺ ݱࡏͰ͸ΠϯετʔϧΛಥഁ͠·ͨ͠      ݄ ݄

       

  21. ͲͷΑ͏ʹϓϩδΣΫτ͕ਐΜ͔ͩ

  22. ͲͷΑ͏ʹϓϩδΣΫτ͕ਐΜ͔ͩ ɾԿΑΓ΋%BZͰϦϦʔε͍ͨ͠ ɾ؆୯ʹઃఆͰ͖Δ͜ͱ͕Ϛετ

  23. %BZͰϦϦʔε͢Δ ɾϦϦʔε͕ଧͪग़ͤΔϖʔδ ɾ#"4&Λ஌Βͳ͍Ϣʔβʔ΁ ɾ৽͍͠ൢചνϟωϧͷظ଴ײ

  24. ෼͔ΓͮΒ͍આ໌͸ಈըʹ·ͱΊΔ ɾભҠ͢Δ༷ࢠΛಈըʹ ɾࣸਅΑΓΘ͔Γ΍͍͢ࣄ΋͋Δ

  25. ͲͷΑ͏ʹϓϩδΣΫτ͕ਐΜ͔ͩ ɾԿΑΓ΋%BZͰϦϦʔε͍ͨ͠ ɾ؆୯ʹઃఆͰ͖Δ͜ͱ͕Ϛετ

  26. ઃఆʹඞཁͳ߲໨ ɾ'BDFCPPLΧλϩάΛ࡞Δ ɾ'BDFCPPLϖʔδͷΞΧ΢ϯτ։ઃ ɾ'BDFCPPLΧλϩάΛొ࿥͢Δ ɾ'BDFCPPLϏδωεϚωʔδϟΛ࡞Δ ɾ1JYFM*%Λ࡞Δ ɾ*OTUBHSBNΛϏδωεϓϩϑΟʔϧʹมߋ͢Δ ɾ'BDFCPPLͱͷೝূը໘ ɾ#"4&঎඼ͷϑΟʔυΛ࡞Δ ɾ#"4&঎඼ϑΟʔυΛ'BDFCPPLϖʔδͰઃఆ

  27. ೉͍͠ɺɺઃఆ߲໨͕ଟ͗͢Δɾɾɾ

  28. *OTUBHSBN4IPQQJOH"QQͰ໨ࢦ͢ମݧ ɾϘλϯͻͱͭͰ؆୯ͦ͏ ɾઃఆΛࢼͯ͠ΈΔ ɾӡ༻΋؆୯ʹͰ͖ͦ͏

  29. ௚઀Ξϓϩʔν͢ΔͨΊʹҙࣝͨ͜͠ͱ ɾཁૉΛۃݶ·ͰݮΒ͢͜ͱ ɾϝΠϯͱɺαϒػೳͷ੗Έ෼͚Λ͔ͬ͠ΓܾΊΔ

  30. ͜͏͡Όͳ͘

  31. ͜͏͢Δ

  32. ࠔͬͨ͜ͱ ɾͦ΋ͦ΋ͷ৘ใ͕গͳ͍ ɾ*OTUBHSBN'BDFCPPLଆͷઃఆ߲໨͕ݮΒͤͳ͍ ɾ#"4&֎ͷઃఆ͸Ͳ͏ͯ͠΋આ໌͕ଟ͘ͳΔ

  33. *OTUBHSBN4IPQQJOH"QQͰ࣮ݱͰ͖Δੈք ϘλϯͻͱͭͰ͔ΜͨΜʹɺ γϣοϓͷੈք؍Λอͬͨ··௚઀ߪೖͰ͖Δੈք

  34. ͋Γ͕ͱ͏͍͟͝·ͨ͠