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A day in the life of…
Data Visualization Designer
Information Architect
Ari Sanoff
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Biography
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Education
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Design School
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Overview on what you’re responsible for (what
you do at your job)
Design Education
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Professional Career
1999 2011
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Experience
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Data Visualization Designer
The Data Visualization Specialist is responsible for the
design, development, and implementation of information
delivery solutions and collaborate with business users and
analyze user requirements.
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The Happy Couple
User experience (UX) is the bridge
between big data analytics and the end
user. The richness of big data being
collected by all types of companies has
unleashed a treasure trove of information
for user experience designers. UX
designers can create more robust
solutions for users by analyzing these
enormous data sets.
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• How fast are you
going?
• How much fuel
remains?
• Does anything need
your attention?
A dashboard is a visual display of the
most important information needed to
achieve one or more objectives,
consolidated and arranged on a single
screen so the information can be
monitored at a glance.
– Stephen Few
What is a Dashboard?
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• How fast are you
going?
• How much fuel
remains?
• Does anything need
your attention?
Data visualization is a form of visual
communication where data is presented
in a pictorial or graphical format. By
presenting complex data sets in a visual
way, people can comprehend and
analyze the information set faster and
more clearly.
What is a Data Visualization?
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• Consider your audience
• How will they use the information?
• How “statistically savvy” are they?
• How do they consume the information?
Different things to different people…
Business Questions
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Selecting a Visualization Types of Visualizations
Data Visualizations
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Data Visualization Maturity
Current State Future State
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Creativity
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Data Visualization: Why it Matters
Because of the way the human brain processes
information, using charts or graphs to visualize large
amounts of complex data is easier than poring over
spreadsheets or reports. Data visualization is a
quick, easy way to convey concepts in a universal
manner – and you can experiment with different
scenarios by making slight adjustments.
Why is data visualization important?
Data visualization can also:
• Identify areas that need attention or improvement.
• Clarify which factors influence customer behavior.
• Help you understand which products to place where.
• Predict sales volumes.
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Projects
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https://www.interworks.com/blog http://www.tableau.com/learn
Resources
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Experts
“5 Grand Principles of Data Visualization”
“7 Core Design Principles for
Displaying Quantitative Information”
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Tableau Viz Gallery