組織でデザインが推進できる人の思考術

by Yasuhisa Hasegawa

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௕୩઒ګٱ ૊৫Ͱ σβΠϯ͕ਪਐͰ͖Δਓͷ ࢥߟज़ DX Design Days

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40% Ϣʔβʔݕূͤͣ ։ൃΛਐΊ͍ͯΔ 50% લ޻ఔʹϦαʔνΛ ࣮ࢪͯ͠͠ͳ͍ The business value of design (McKinsey Quarterly)

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ͳͥ೉͍͠ͷ͔ ໨ඪͷཱͯํ

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PACE LAYERING ϖʔεϨΠϠϦϯάϖʔεͷଟ૚Խ

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खஈ ϓϩηε ࢓૊Έ ૊৫ จԽ ࣾձ

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खஈ ϓϩηε ࢓૊Έ ૊৫ จԽ ࣾձ

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खஈ ϓϩηε ࢓૊Έ ૊৫ จԽ ࣾձ

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खஈ ϓϩηε ࢓૊Έ ૊৫ จԽ ࣾձ

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6*ϥΠϒϥϦ πʔϧ࿈ܞ࣮૷ϑϩʔ

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ཁ݅ఆٛ൑அج४ ମ੍ Ձ஋ఆٛͱਪਐ ࣾձͱͷܨ͕Γ 6*ϥΠϒϥϦ πʔϧ࿈ܞ࣮૷ϑϩʔ

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ཁ݅ఆٛ൑அج४ ମ੍ Ձ஋ఆٛͱਪਐ ࣾձͱͷܨ͕Γ 6*ϥΠϒϥϦ πʔϧ࿈ܞ࣮૷ϑϩʔ มԽ͕ݟ͑΍͍͢ ද૚͸࢝Ί΍͍͢ มԽͷൣғ΍ޮՌ͸ݶఆత

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ཁ݅ఆٛ൑அج४ ମ੍ Ձ஋ఆٛͱਪਐ ࣾձͱͷܨ͕Γ 6*ϥΠϒϥϦ πʔϧ࿈ܞ࣮૷ϑϩʔ ؔΘΔਓ΍՝୊͕૿͑Δ มԽͷൣғ΍ޮՌ͕޿͕Δ গ͕͔͔࣌ؒ͠Δ

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ཁ݅ఆٛ൑அج४ ମ੍ Ձ஋ఆٛͱਪਐ ࣾձͱͷܨ͕Γ 6*ϥΠϒϥϦ πʔϧ࿈ܞ࣮૷ϑϩʔ ൓ಈʹΑΓਪਐ͕ࢭ·Δ த֩΁ͷ഑ྀ΋ඞཁ ͱͯ΋͕͔͔࣌ؒΔ

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த௕ظΛݟਾ͑ͨ໨ඪઃఆ த֩΁ۙͮ͘΄Ͳ೥݄͕͔͔Δ খ͞ͳ੒ޭΛੵΈॏͶΒΕΔΑ͏ʹܭըΛཱͯΔ த֩΁ͷ഑ྀ΋ඞཁ ද૚ʢϘτϜΞοϓʣ ͷ׆ಈ͸ૣ͍͕ɺ ޮՌ͸ݶఆత ຊ౰ʹޮՌ͕ग़Δ׆ಈ͸Կ͔؀ڥΛৼΓฦΔ ຊ౰ʹޮՌ͕ग़Δ׆ಈ

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OUTCOME ݁ہԿ͕͍ͨ͠Ͱ͔͢ʁ

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΋ͬͱϦαʔν͕Ͱ͖Δঢ়ଶʹ͍ͨ͠ OUTCOME

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΋ͬͱϦαʔν͕Ͱ͖Δঢ়ଶʹ͍ͨ͠ Ϧαʔν͕Ͱ͖ͨΒͲ͏ͳΔͷʁ ?

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΋ͬͱϦαʔν͕Ͱ͖Δঢ়ଶʹ͍ͨ͠ Ϧαʔν͕Ͱ͖ͨΒͲ͏ͳΔͷʁ ? ϢʔβʔͷཧղΛਂΊͯσβΠϯͰ͖Δ

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Ϧαʔν͕Ͱ͖ͨΒͲ͏ͳΔͷʁ ϢʔβʔͷཧղΛਂΊͯσβΠϯͰ͖Δ ཧղͯ͠σβΠϯͰ͖ͨΒͲ͏ͳΔʁ ?

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ཧղͯ͠σβΠϯͰ͖ͨΒͲ͏ͳΔʁ ? σβΠϯ͕ྑ͘ͳΔ σβΠϯͷઆ໌͕͠΍͘͢ͳΔ ࢖͍΍͍͔͢Β՝୊ղܾʹͭͳ͕Δ

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ཧղͯ͠σβΠϯͰ͖ͨΒͲ͏ͳΔʁ ? σβΠϯ͕ྑ͘ͳΔ σβΠϯͷઆ໌͕͠΍͘͢ͳΔ ࢖͍΍͍͔͢Β՝୊ղܾʹͭͳ͕Δ ྑ͍ͱ͸ʁϦαʔν͕ͦͷ൑அʹͭͳ͕Δʁ पΓʹରͯ͠આಘࡐྉΛ୳͍ͯ͠Δʁ νʔϜͰ߹ҙ͍ͯ͠Δ՝୊Λղܾ͍ͯ͠Δʁ

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΋ͬͱϦαʔν͕Ͱ͖Δঢ়ଶʹ͍ͨ͠ σβΠϯ͕ྑ͘ͳΔ σβΠϯͷઆ໌͕͠΍͘͢ͳΔ ࢖͍΍ͯ͘͢՝୊ղܾʹͭͳ͕Δ ྑ͍ͱ͸ʁϦαʔν͕ͦͷ൑அʹͭͳ͕Δʁ पΓʹରͯ͠આಘࡐྉΛ୳͍ͯ͠Δʁ νʔϜͰ߹ҙ͍ͯ͠Δ՝୊Λղܾ͍ͯ͠Δʁ

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Ϧαʔν Ͳ͏ਐΊ͍ͯΔ͔ ൑அج४ɾ༏ઌॱҐ ૊৫ จԽ ࣾձ ͦ΋ͦ΋Ϧαʔν͕ த֩ʹޮ͘खஈ͔ʁ

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Ϧαʔν Ͳ͏ਐΊ͍ͯΔ͔ ൑அج४ɾ༏ઌॱҐ ૊৫ จԽ ࣾձ ͦ΋ͦ΋Ϧαʔν͕ த֩ʹޮ͘खஈ͔ʁ ݱঢ়ʹ͓͍ͯ ޮՌతͳखஈ͸Կʁ

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νʔϜͰ߹ҙ͍ͯ͠Δ՝୊ΛղܾͰ͖͍ͯΔ ՝୊ͷ߹ҙ͕ͳ͍ ՝୊͕෼͔Βͳ͍ ՝୊ͷચ͍ग़͠ νʔϜͱҙݟަ׵ ݱଘσʔλͷৼΓฦΓ ΞΠσΞΛϓϩτλΠϓ OUTCOME

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ਅͷ՝୊͸த֩ʹ͋Δ Լ૚ʹ͋Δ՝୊͔Βద੾ͳखஈΛߟ͑Δ த֩ʹޮ͘ʰϘτϜΞοϓʱ׆ಈ͸Կ͔ʁ खஈΛ໨తʹ͠ͳ͍ खஈ ʢද૚ʣ ͸෼͔Γ΍͍͕͢ɺ ຊ౰ͷมԽʹͳΒͳ͍ ໰͍͔͚Λ܁Γฦͯ͠Ξ΢τΧϜΛಋ͖ग़͢ த֩ʹ͋Δ՝୊

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த֩ʹ͋Δ՝୊ ෳࡶ ௕ظઓ ࠷దղͳ͠

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த֩ʹ͋Δ՝୊ ద੾ͳ໨ඪઃఆ

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FOCUS ߜΓࠐΉ HONEST ਖ਼௚ʹͳΔ MEASURE ܭଌՄೳʹ͢Δ SMALL খ͘͢͞Δ

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6*ϥΠϒϥϦΛ࡞Ζ͏ ࡞Δ͜ͱʹΑͬͯͲ͏͍͏ޮՌ͕ಘΒΕΔʁ શ෦࡞Βͳ͍ͱޮՌ͕ΈΕͳ͍ʁ গ͠Ͱ΋ޮՌ͕ΈΒΕΔ࠷খ୯Ґ͸ʁ

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෼ੳΛͯ͠ޮՌͷ͋ΔϘλϯͷಛੑΛ஌Δ ݕূ݁ՌΛجʹϘλϯΛ࣮૷ͯ͠ΈΔ ϥΠϒϥϦͱͯ͠഑෍͠ɺ ޮՌΛΞϐʔϧ 6*ϥΠϒϥϦʹΑͬͯ$7্͕͕Δ ˞ը໘ʹΑͬͯ$5"ͷݟͨ໨͕ҟͳΓɺ ࢖༻ੑ͕Լ͕͍ͬͯΔ

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ڻ͘΄Ͳখ͘͢͞Δ ͨͬͨ͜Ε͚ͩʁͱࢥ͏͘Β͍খ࢝͘͞ΊΔ ͨͱ্͑ख͍͔͘ͳͯ͘΋μϝʔδ͕খ͍͞ ޮՌΛૂ͏ Ξ΢τΧϜͷখ͍͞൛͸ԿͩΖ͏ʁ पΓʹ݁ՌΛڞ༗͢Δ͜ͱͰ࣍΁ܨ͛Δ

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νʔϜͱͯ͠ͷ఩ֶΛ໌จԽ͢ΔͨΊ લ޲͖ͳσβΠϯϨϏϡʔΛ͢ΔͨΊ ֎஫ઌʹํ਑Λཧղͯ͠΋Β͏ͨΊ σβΠϯݪଇΛ࡞Ζ͏ 1 2 3

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νʔϜͱͯ͠ͷ఩ֶΛ໌จԽ͢ΔͨΊ લ޲͖ͳσβΠϯϨϏϡʔΛ͢ΔͨΊ ֎஫ઌʹํ਑Λཧղͯ͠΋Β͏ͨΊ σβΠϯݪଇΛ࡞Ζ͏ 2 3 1

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νʔϜͱͯ͠ͷ఩ֶΛ໌จԽ͢ΔͨΊ લ޲͖ͳσβΠϯϨϏϡʔΛ͢ΔͨΊ ֎஫ઌʹํ਑Λཧղͯ͠΋Β͏ͨΊ σβΠϯݪଇΛ࡞Ζ͏ 1 3 2

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νʔϜͱͯ͠ͷ఩ֶΛ໌จԽ͢ΔͨΊ લ޲͖ͳσβΠϯϨϏϡʔΛ͢ΔͨΊ ֎஫ઌʹํ਑Λཧղͯ͠΋Β͏ͨΊ σβΠϯݪଇΛ࡞Ζ͏ ֎஫޲͚ʹνΣοΫϦετΛ࡞Δʁ 1 3 2

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໨త͸ͻͱ͕ͭཧ૝ αϒ໨తཪ໨తͱ͔͋Δͱ΍΍͍͜͠ ෳ਺ͷ໨త͕͋ΔͳΒɺ ׆ಈ΋෼͚Δ ධՁ͠΍͘͢͢Δ ൑அج४΍༏ઌॱҐ͕͋΍;΍ͩͱධՁ΋ϒϨΔ είʔϓ֎ʹ͢Δ͜ͱΛ໌ه͢Δͷ΋ΞϦ αϒ໨తཪ໨త

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ݐલͳ͍ͧΒ͵ ྑ͍Ϟϊͮ͘Γʹ

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!͓஡୙͠ϑϨʔζ ϢʔβʔͷͨΊ օʹϝϦοτ ޮ཰Խ ˞ຊҙ͔΋͠Εͳ͍͚Ͳ஫ҙͨ͠΄͏͕ྑ͍ͱࢥ͏Α ༏ઌ౓ߴ͘ ඼࣭޲্ ٬؍తʹ

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ਖ਼͍͜͠ͱΛݴ͏ͷ͕ զʑͷ࢓ࣄͰ͸ͳ͍ !

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ਖ਼͍͜͠ͱΛݴ͏ͷ͕࢓ࣄͰ͸ͳ͍ ࣌ʹ͸ϢʔβʔͷͨΊͰͳͯ͘΋ྑ͍Ͱ͸ͳ͍͔ ਅͷ໨త͕৺஍Α͍ݴ༿ʹΑͬͯӅΕΔ΄͏͕ෆ޾ ൑அ΍ਐߦ͕ϒϨΔཁҼ ͤΊͯνʔϜ಺Ͱ΋ຊԻ ʢਅͷ໨తʣ ͸ڞ༗͢Δ Ξ΢τΧϜͷ໰͍͔͚Λ๨Εͣʹ

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ϢʔβʔϏϦςΟධՁ ϓϩηε ࢓૊Έ ૊৫ จԽ ࣾձ த֩΁ਪਐ͍ͯ͘͠ʹ͸ ޮՌͷݟ͑ΔԽ͕ෆՄܽ ܭଌ

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σβΠϯʹ΋ܭଌ͸ඞਢ ந৅తͳදݱ͚ͩͩͱपΓͷཧղ͸޿͕Βͳ͍ ച্΍$7ͳͲʹແཧ໼ཧ݁ͼ͚ͭΔඞཁͳ͠ ൺֱ ໌շ ධՁ

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਺Λ͜ͳ͢ʢश׳Խʣ վળىҊΛग़ͯ͠प஌ͤ͞Δ վળͯ͠ϓϩμΫτ඼࣭Λ্͛Δ ධՁ਺ ىҊ਺ ฏۉ஋

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FOCUS ج४Λ໌֬ʹ HONEST ݐલʹ͠ͳ͍ MEASURE લޙൺֱΛ͢Δ SMALL ޮՌ͕ग़Δ࠷খ୯Ґ

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yasuhisa.com @yhassy Yasuhisa Hasegawa " ͋Γ͕ͱ ͏͍͟͝· ͨ͠