組織でデザインが推進できる人の思考術
by
Yasuhisa Hasegawa
Link
Embed
Share
Beginning
This slide
Copy link URL
Copy link URL
Copy iframe embed code
Copy iframe embed code
Copy javascript embed code
Copy javascript embed code
Share
Tweet
Share
Tweet
Slide 1
Slide 1 text
୩ګٱ ৫Ͱ σβΠϯ͕ਪਐͰ͖Δਓͷ ࢥߟज़ DX Design Days
Slide 2
Slide 2 text
40% Ϣʔβʔݕূͤͣ ։ൃΛਐΊ͍ͯΔ 50% લఔʹϦαʔνΛ ࣮ࢪͯ͠͠ͳ͍ The business value of design (McKinsey Quarterly)
Slide 3
Slide 3 text
ͳ͍ͥ͠ͷ͔ ඪͷཱͯํ
Slide 4
Slide 4 text
PACE LAYERING ϖʔεϨΠϠϦϯάϖʔεͷଟԽ
Slide 5
Slide 5 text
No content
Slide 6
Slide 6 text
खஈ ϓϩηε Έ ৫ จԽ ࣾձ
Slide 7
Slide 7 text
खஈ ϓϩηε Έ ৫ จԽ ࣾձ
Slide 8
Slide 8 text
खஈ ϓϩηε Έ ৫ จԽ ࣾձ
Slide 9
Slide 9 text
खஈ ϓϩηε Έ ৫ จԽ ࣾձ
Slide 10
Slide 10 text
6*ϥΠϒϥϦ πʔϧ࿈ܞ࣮ϑϩʔ
Slide 11
Slide 11 text
ཁ݅ఆٛஅج४ ମ੍ Ձఆٛͱਪਐ ࣾձͱͷܨ͕Γ 6*ϥΠϒϥϦ πʔϧ࿈ܞ࣮ϑϩʔ
Slide 12
Slide 12 text
ཁ݅ఆٛஅج४ ମ੍ Ձఆٛͱਪਐ ࣾձͱͷܨ͕Γ 6*ϥΠϒϥϦ πʔϧ࿈ܞ࣮ϑϩʔ มԽ͕ݟ͍͑͢ ද࢝Ί͍͢ มԽͷൣғޮՌݶఆత
Slide 13
Slide 13 text
ཁ݅ఆٛஅج४ ମ੍ Ձఆٛͱਪਐ ࣾձͱͷܨ͕Γ 6*ϥΠϒϥϦ πʔϧ࿈ܞ࣮ϑϩʔ ؔΘΔਓ՝͕૿͑Δ มԽͷൣғޮՌ͕͕Δ গ͕͔͔࣌ؒ͠Δ
Slide 14
Slide 14 text
ཁ݅ఆٛஅج४ ମ੍ Ձఆٛͱਪਐ ࣾձͱͷܨ͕Γ 6*ϥΠϒϥϦ πʔϧ࿈ܞ࣮ϑϩʔ ಈʹΑΓਪਐ͕ࢭ·Δ த֩ͷྀඞཁ ͱ͕͔͔ͯ࣌ؒΔ
Slide 15
Slide 15 text
தظΛݟਾ͑ͨඪઃఆ த֩ۙͮ͘΄Ͳ݄͕͔͔Δ খ͞ͳޭΛੵΈॏͶΒΕΔΑ͏ʹܭըΛཱͯΔ த֩ͷྀඞཁ දʢϘτϜΞοϓʣ ͷ׆ಈૣ͍͕ɺ ޮՌݶఆత ຊʹޮՌ͕ग़Δ׆ಈԿ͔ڥΛৼΓฦΔ ຊʹޮՌ͕ग़Δ׆ಈ
Slide 16
Slide 16 text
OUTCOME ݁ہԿ͕͍ͨ͠Ͱ͔͢ʁ
Slide 17
Slide 17 text
ͬͱϦαʔν͕Ͱ͖Δঢ়ଶʹ͍ͨ͠ OUTCOME
Slide 18
Slide 18 text
ͬͱϦαʔν͕Ͱ͖Δঢ়ଶʹ͍ͨ͠ Ϧαʔν͕Ͱ͖ͨΒͲ͏ͳΔͷʁ ?
Slide 19
Slide 19 text
ͬͱϦαʔν͕Ͱ͖Δঢ়ଶʹ͍ͨ͠ Ϧαʔν͕Ͱ͖ͨΒͲ͏ͳΔͷʁ ? ϢʔβʔͷཧղΛਂΊͯσβΠϯͰ͖Δ
Slide 20
Slide 20 text
Ϧαʔν͕Ͱ͖ͨΒͲ͏ͳΔͷʁ ϢʔβʔͷཧղΛਂΊͯσβΠϯͰ͖Δ ཧղͯ͠σβΠϯͰ͖ͨΒͲ͏ͳΔʁ ?
Slide 21
Slide 21 text
ཧղͯ͠σβΠϯͰ͖ͨΒͲ͏ͳΔʁ ? σβΠϯ͕ྑ͘ͳΔ σβΠϯͷઆ໌͕͘͢͠ͳΔ ͍͍͔͢Β՝ղܾʹͭͳ͕Δ
Slide 22
Slide 22 text
ཧղͯ͠σβΠϯͰ͖ͨΒͲ͏ͳΔʁ ? σβΠϯ͕ྑ͘ͳΔ σβΠϯͷઆ໌͕͘͢͠ͳΔ ͍͍͔͢Β՝ղܾʹͭͳ͕Δ ྑ͍ͱʁϦαʔν͕ͦͷஅʹͭͳ͕Δʁ पΓʹରͯ͠આಘࡐྉΛ୳͍ͯ͠Δʁ νʔϜͰ߹ҙ͍ͯ͠Δ՝Λղܾ͍ͯ͠Δʁ
Slide 23
Slide 23 text
ͬͱϦαʔν͕Ͱ͖Δঢ়ଶʹ͍ͨ͠ σβΠϯ͕ྑ͘ͳΔ σβΠϯͷઆ໌͕͘͢͠ͳΔ ͍ͯ͘͢՝ղܾʹͭͳ͕Δ ྑ͍ͱʁϦαʔν͕ͦͷஅʹͭͳ͕Δʁ पΓʹରͯ͠આಘࡐྉΛ୳͍ͯ͠Δʁ νʔϜͰ߹ҙ͍ͯ͠Δ՝Λղܾ͍ͯ͠Δʁ
Slide 24
Slide 24 text
Ϧαʔν Ͳ͏ਐΊ͍ͯΔ͔ அج४ɾ༏ઌॱҐ ৫ จԽ ࣾձ ͦͦϦαʔν͕ த֩ʹޮ͘खஈ͔ʁ
Slide 25
Slide 25 text
Ϧαʔν Ͳ͏ਐΊ͍ͯΔ͔ அج४ɾ༏ઌॱҐ ৫ จԽ ࣾձ ͦͦϦαʔν͕ த֩ʹޮ͘खஈ͔ʁ ݱঢ়ʹ͓͍ͯ ޮՌతͳखஈԿʁ
Slide 26
Slide 26 text
νʔϜͰ߹ҙ͍ͯ͠Δ՝ΛղܾͰ͖͍ͯΔ ՝ͷ߹ҙ͕ͳ͍ ՝͕͔Βͳ͍ ՝ͷચ͍ग़͠ νʔϜͱҙݟަ ݱଘσʔλͷৼΓฦΓ ΞΠσΞΛϓϩτλΠϓ OUTCOME
Slide 27
Slide 27 text
ਅͷ՝த֩ʹ͋Δ Լʹ͋Δ՝͔ΒదͳखஈΛߟ͑Δ த֩ʹޮ͘ʰϘτϜΞοϓʱ׆ಈԿ͔ʁ खஈΛతʹ͠ͳ͍ खஈ ʢදʣ ͔Γ͍͕͢ɺ ຊͷมԽʹͳΒͳ͍ ͍͔͚Λ܁Γฦͯ͠ΞτΧϜΛಋ͖ग़͢ த֩ʹ͋Δ՝
Slide 28
Slide 28 text
த֩ʹ͋Δ՝ ෳࡶ ظઓ ࠷దղͳ͠
Slide 29
Slide 29 text
த֩ʹ͋Δ՝ దͳඪઃఆ
Slide 30
Slide 30 text
FOCUS ߜΓࠐΉ HONEST ਖ਼ʹͳΔ MEASURE ܭଌՄೳʹ͢Δ SMALL খ͘͢͞Δ
Slide 31
Slide 31 text
6*ϥΠϒϥϦΛ࡞Ζ͏ ࡞Δ͜ͱʹΑͬͯͲ͏͍͏ޮՌ͕ಘΒΕΔʁ શ෦࡞Βͳ͍ͱޮՌ͕ΈΕͳ͍ʁ গ͠ͰޮՌ͕ΈΒΕΔ࠷খ୯Ґʁ
Slide 32
Slide 32 text
ੳΛͯ͠ޮՌͷ͋ΔϘλϯͷಛੑΛΔ ݕূ݁ՌΛجʹϘλϯΛ࣮ͯ͠ΈΔ ϥΠϒϥϦͱͯ͠͠ɺ ޮՌΛΞϐʔϧ 6*ϥΠϒϥϦʹΑͬͯ$7্͕͕Δ ˞ը໘ʹΑͬͯ$5"ͷݟ͕ͨҟͳΓɺ ༻ੑ͕Լ͕͍ͬͯΔ
Slide 33
Slide 33 text
ڻ͘΄Ͳখ͘͢͞Δ ͨͬͨ͜Ε͚ͩʁͱࢥ͏͘Β͍খ࢝͘͞ΊΔ ͨͱ্͑ख͍͔͘ͳͯ͘μϝʔδ͕খ͍͞ ޮՌΛૂ͏ ΞτΧϜͷখ͍͞൛ԿͩΖ͏ʁ पΓʹ݁ՌΛڞ༗͢Δ͜ͱͰ࣍ܨ͛Δ
Slide 34
Slide 34 text
νʔϜͱͯ͠ͷֶΛ໌จԽ͢ΔͨΊ લ͖ͳσβΠϯϨϏϡʔΛ͢ΔͨΊ ֎ઌʹํΛཧղͯ͠Β͏ͨΊ σβΠϯݪଇΛ࡞Ζ͏ 1 2 3
Slide 35
Slide 35 text
νʔϜͱͯ͠ͷֶΛ໌จԽ͢ΔͨΊ લ͖ͳσβΠϯϨϏϡʔΛ͢ΔͨΊ ֎ઌʹํΛཧղͯ͠Β͏ͨΊ σβΠϯݪଇΛ࡞Ζ͏ 2 3 1
Slide 36
Slide 36 text
νʔϜͱͯ͠ͷֶΛ໌จԽ͢ΔͨΊ લ͖ͳσβΠϯϨϏϡʔΛ͢ΔͨΊ ֎ઌʹํΛཧղͯ͠Β͏ͨΊ σβΠϯݪଇΛ࡞Ζ͏ 1 3 2
Slide 37
Slide 37 text
νʔϜͱͯ͠ͷֶΛ໌จԽ͢ΔͨΊ લ͖ͳσβΠϯϨϏϡʔΛ͢ΔͨΊ ֎ઌʹํΛཧղͯ͠Β͏ͨΊ σβΠϯݪଇΛ࡞Ζ͏ ֎͚ʹνΣοΫϦετΛ࡞Δʁ 1 3 2
Slide 38
Slide 38 text
తͻͱ͕ͭཧ αϒతཪతͱ͔͋Δͱ͍͜͠ ෳͷత͕͋ΔͳΒɺ ׆ಈ͚Δ ධՁ͘͢͢͠Δ அج४༏ઌॱҐ͕͋;ͩͱධՁϒϨΔ είʔϓ֎ʹ͢Δ͜ͱΛ໌ه͢ΔͷΞϦ αϒతཪత
Slide 39
Slide 39 text
ݐલͳ͍ͧΒ͵ ྑ͍Ϟϊͮ͘Γʹ
Slide 40
Slide 40 text
!͓͠ϑϨʔζ ϢʔβʔͷͨΊ օʹϝϦοτ ޮԽ ˞ຊҙ͔͠Εͳ͍͚Ͳҙͨ͠΄͏͕ྑ͍ͱࢥ͏Α ༏ઌߴ͘ ্࣭ ٬؍తʹ
Slide 41
Slide 41 text
ਖ਼͍͜͠ͱΛݴ͏ͷ͕ զʑͷࣄͰͳ͍ !
Slide 42
Slide 42 text
ਖ਼͍͜͠ͱΛݴ͏ͷ͕ࣄͰͳ͍ ࣌ʹϢʔβʔͷͨΊͰͳͯ͘ྑ͍Ͱͳ͍͔ ਅͷత͕৺Α͍ݴ༿ʹΑͬͯӅΕΔ΄͏͕ෆ அਐߦ͕ϒϨΔཁҼ ͤΊͯνʔϜͰຊԻ ʢਅͷతʣ ڞ༗͢Δ ΞτΧϜͷ͍͔͚ΛΕͣʹ
Slide 43
Slide 43 text
ϢʔβʔϏϦςΟධՁ ϓϩηε Έ ৫ จԽ ࣾձ த֩ਪਐ͍ͯ͘͠ʹ ޮՌͷݟ͑ΔԽ͕ෆՄܽ ܭଌ
Slide 44
Slide 44 text
σβΠϯʹܭଌඞਢ நతͳදݱ͚ͩͩͱपΓͷཧղ͕Βͳ͍ ച্$7ͳͲʹແཧཧ݁ͼ͚ͭΔඞཁͳ͠ ൺֱ ໌շ ධՁ
Slide 45
Slide 45 text
Λ͜ͳ͢ʢश׳Խʣ վળىҊΛग़ͯ͠पͤ͞Δ վળͯ͠ϓϩμΫτ࣭Λ্͛Δ ධՁ ىҊ ฏۉ
Slide 46
Slide 46 text
FOCUS ج४Λ໌֬ʹ HONEST ݐલʹ͠ͳ͍ MEASURE લޙൺֱΛ͢Δ SMALL ޮՌ͕ग़Δ࠷খ୯Ґ
Slide 47
Slide 47 text
yasuhisa.com @yhassy Yasuhisa Hasegawa " ͋Γ͕ͱ ͏͍͟͝· ͨ͠