データの可視化ワークショップ #3 - ばらつきと相関の可視化

by Takato Shiroto

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EXPLORATORY σʔλͷՄࢹԽϫʔΫγϣοϓ #3 ͹Β͖ͭͱ૬ؔͷՄࢹԽ

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σʔλͷՄࢹԽϫʔΫγϣοϓ • ୈ1ճɿσʔλͷՄࢹԽ - جૅ • ୈ2ճɿ࣌ܥྻσʔλͷՄࢹԽ • ୈ3ճɿ͹Β͖ͭͱ૬ؔͷՄࢹԽ • ୈ4ճɿෆ࣮֬ੑͷՄࢹԽ • ୈ5ճɿՄࢹԽͷͨΊͷσʔλϥϯάϦϯά

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3 εϐʔΧʔ നށ ܟొ Customer Succes EXPLORATORY ུྺ େֶࡏֶதʹϑʔυϩεΛݮΒͨ͢ΊʹɺֶੜஂମΛ্ཱͪ͛୅දΛ ຿ΊΔɻͦͷޙɺϏδωεΛ஌ΔͨΊʹԽֶϝʔΧʔͷσϡϙϯͱ ϑʔυςοΫܥελʔτΞοϓͰӦۀͱϚʔέςΟϯάΛܦݧɻ ΞϓϦͷ੒௕ͷͨΊʹ͸σʔλαΠΤϯε͕ඞཁͩͱײ͡ɺΞϓϦʹ ಛԽͨ͠Ϣʔβʔͷߦಈ෼ੳπʔϧΛ։ൃ͢ΔاۀʹͯɺΞϓϦۀք ͷKPI෼ੳͳͲΛ୲౰͢Δɻ ݱࡏ͸Exploratory, Inc. ͰΧελϚʔαΫηεΛ୲౰͢Δ๣Βɺσʔ λͷՄࢹԽͱ୳ࡧతσʔλ෼ੳΛઐ໳ͱͯ͠σʔλαΠΤϯεͷීٴ ʹऔΓ૊Ήɻ @ShirotoTakato

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4 ΞδΣϯμ • σʔλͷ͹Β͖ͭ • ͹Β͖ͭͷՄࢹԽ • ૬ؔؔ܎ • ਺஋ͱΧςΰϦʔͷ૬ؔؔ܎ͷՄࢹԽ • ਺஋Ͳ͏͠ͷ૬ؔؔ܎ͷՄࢹԽ

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ࣄલ४උ 5

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σʔλͷΠϯϙʔτ 6

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7 αϯϓϧσʔλ ͜ͷΨΠυͰ͸ʮAirbnbͷ౦ژͷ॓ധࢪઃσʔλʯΛ࢖͏ɻ

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σʔλϑϨʔϜͷϓϥεϘλϯ( + )͔ΒσʔλɾΧλϩάΛબͿ 8

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αʔνϘοΫεʹAirbnbͱೖྗͯ͠ݕࡧ͢Δ 9

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σʔλͷ৘ใΛݟ͍ͨ৔߹͸։͘ϘλϯΛΫϦοΫ͢Δ 10

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Metadataλϒ͔Βσʔλͷઆ໌Λ֬ೝͰ͖Δ 11

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ΠϯϙʔτϘλϯΛΫϦοΫͯ͠σʔλΛΠϯϙʔτ͢Δ 12

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อଘΛΫϦοΫ͢Δ 13

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σʔλΛΠϯϙʔτ͢Δ͜ͱ͕Ͱ͖ͨ 14

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࢖༻͢Δओͳσʔλ 15

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16 ΞδΣϯμ • σʔλͷ͹Β͖ͭ • ͹Β͖ͭͷՄࢹԽ • ૬ؔؔ܎ • ਺஋ͱΧςΰϦʔͷ૬ؔؔ܎ͷՄࢹԽ • ਺஋Ͳ͏͠ͷ૬ؔؔ܎ͷՄࢹԽ

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σʔλ͸͹Βͭ͘ 17

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18 12,000ԁ ฏۉ Ձ֨

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19 σʔλ͸͹Β͍͍ͭͯΔɻ

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ฏۉ஋͸஋ͷมԽʹහײͰ͋Δɻ ΄ΜͷҰѲΓͷۃ୺ʹߴ͍ɺ΋͘͠͸௿͍஋ʹΑͬ ͯฏۉ஋͸େ͖͘ӨڹΛड͚Δɻ

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21 ྫ͑͹ɺۃ୺ʹՁ͕֨ߴ͍॓ധࢪઃ͕͋ΔͱɺՁ֨ͷฏۉ஋͸ҾͬுΒΕͯ ͠·͏͜ͱ͕͋Δɻ

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ूܭͷݶք • ͲΜͳ౷ܭ΋ɺ΋ͬͱෳࡶͳਅཧͷཁ໿Ͱ͋Δ͜ͱΛܾͯ͠๨Εͯ ͸͍͚·ͤΜɻ • ฏۉ஋͸͢΂ͯΛޠΒͳ͍ɻͦΕ͸·ΔͰɺͷ͖͔ͧ݀Β෦԰ͷத Λݟ͍ͯΔΑ͏ͳ΋ͷͰ͋Δɻ (Sir Andrew Dilnot, former chair of the UK Statistics Authority) 22

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23 ฏۉ஋͚ͩΛΈ͍ͯΔͱཪʹ͋Δ͹Β͖ͭΛݟಀͯ͠͠·͏ɻ

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24 ΞδΣϯμ • σʔλͷ͹Β͖ͭ • ͹Β͖ͭͷՄࢹԽ • ૬ؔؔ܎ • ਺஋ͱΧςΰϦʔͷ૬ؔؔ܎ͷՄࢹԽ • ਺஋Ͳ͏͠ͷ૬ؔؔ܎ͷՄࢹԽ

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25 ͹Β͖ͭͷՄࢹԽ

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26 ώετάϥϜ ີ౓ۂઢ ശώήਤ

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27 ώετάϥϜ ີ౓ۂઢ ശώήਤ

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ώετάϥϜ ਺஋Λ͍͔ͭ͘ͷ۠ըʹ෼͚ɺ ͦΕͧΕͷ۠ըʹ͋Δσʔλͷྔ(ߦͷ਺)Λ όʔͷߴ͞ͱͯ͠ද͢ɻ 28

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1,000 1,500 2,200 2,500 3,000 6,500 7,100 2,200 3,800 4,500 2,200 5,300 3,400 4,200 5,200 5,800 8,100 9,000 7,800 29

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1,000 1,500 3,000 6,500 7,100 2,200 3,800 4,500 5,300 3,400 4,200 5,200 5,800 8,100 7,800 30

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price(Ձ֨) 0 - 2,000 2,001 - 4,000 4,001 - 6,000 6,001 - 8,000 8,001 - 10,000 ߦͷ਺ 31

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ώετάϥϜΛ࢖ͬͯɺ price(Ձ֨) ͷ͹Β͖ͭΛՄࢹԽ͢Δɻ 32

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33 νϟʔτɾϏϡʔΛΫϦοΫ͢Δɻ

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34 • λΠϓʹώετάϥϜΛબ୒͢Δɻ • X࣠ʹprice(Ձ֨)Λબ୒͢Δɻ

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35 Ձ֨ΛώετάϥϜͱͯ͠ՄࢹԽ͢Δ͜ͱ͕Ͱ͖ͨɻ price(Ձ֨)ͷ෼෍͕ώετάϥϜͰՄࢹԽ͞Εͨɻ

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36 ΄ͱΜͲͷσʔλʢ12,780ߦʣ͕0 - 103,390ԁͷؒʹू·͍ͬͯΔɻ

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37 Ձ͕֨ҟৗʹߴ͍॓ധࢪઃ͕਺݅͋ΔΑ͏ͩɻ ͜͏͍ͬͨҟৗͳ஋ͷ͜ͱΛ֎Ε஋ͱ͍͏ɻ ֎Ε஋ʹ͍ͭͯͷৄ͍͠આ໌͸ɺผͷύʔτ Ͱ঺հ͢Δɻ

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38 ώετάϥϜ΍ͦͷଞͷνϟʔτͰ֎Ε஋ΛऔΓআ͘ࡍ͸ɺޙ΄Ͳ঺հ͢ΔIQR Λ࢖͍ͬͯΔɻ֎Ε஋Λআ͍ͨঢ়ଶͰώετάϥϜͰ෼෍ΛՄࢹԽͯ͠ΈΔɻ

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ʮ֎Ε஋ΛؚΉʯͷνΣοΫΛ֎͢ɻ 39

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॓ധࢪઃͷଟ͘͸Ձ͕֨2,000ԁ͔Β15,000ԁͷؒʹू·͍ͬͯΔΑ͏ͩɻ 15,000ԁҎ߱ʹͳΔͱগͣͭ॓͠ധࢪઃͷ਺͕গͳ͘ͳ͍ͬͯΔ 40

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͜ͷՁ֨ͷ͹Β͖ͭ͸Կͷҧ͍ʹΑΔ΋ͷͳͷ͔ʁ 41

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΋͜͠ͷ͹Β͖ͭΛઆ໌Ͱ͖Δม਺͕ݟ͔ͭΕ͹ɺՁ֨Λ༧૝͍ͯ͠ ͘͜ͱ͕Ͱ͖Δɻ 42

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43 ΞδΣϯμ • σʔλͷ͹Β͖ͭ • ͹Β͖ͭͷՄࢹԽ • ૬ؔؔ܎ • ਺஋ͱΧςΰϦʔͷ૬ؔؔ܎ͷՄࢹԽ • ਺஋Ͳ͏͠ͷ૬ؔؔ܎ͷՄࢹԽ

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44 ૬ؔ

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45 2ͭͷม਺ͷ͏ͪɺ1ͭͷม਺ͷ஋͕มΘΔͱ΋͏1ͭͷม ਺ͷ஋΋ҰఆͷنଇΛ͍࣋ͬͯͬ͠ΐʹมΘΔؔ܎ ૬ؔ

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46 ڧ͍ਖ਼ͷ ૬ؔؔ܎ ૬ؔؔ܎ͳ͠ ڧ͍ෛͷ ૬ؔؔ܎ 0 1 -1 0.5 -0.5 ૬ؔ

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47 Ձ֨ͷ͹Β͖ͭ

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͹Β͖ͭ 35,000 1,000 Ձ֨ 48

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͹Β͖ͭ Airbnbʹ͋Δ॓ധࢪઃͷ Ձ֨͸͍͘Β͘Β͍ʁ 35,000 1,000 Ձ֨ 49

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͹Β͖ͭ Airbnbʹ͋Δ॓ധࢪઃͷ Ձ֨͸͍͘Β͘Β͍ʁ 35,000 1,000 Ձ֨ ෆ࣮֬ੑ 50

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0 15 10 ΋͠૬ؔؔ܎Λݟ͚ͭΔ͜ͱ͕Ͱ͖Δͱɻɻɻ 5 35,000 1,000 Ձ֨ ॓ധՄೳਓ਺ 51

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0 15 10 5 35,000 1,000 Ձ֨ ॓ധՄೳਓ਺ ॓ധՄೳਓ਺͕10ਓͩͱ Ձ֨͸25,000ԁ͘Β͍ɻ 25,000 52

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53 ڧ͍૬ؔؔ܎ͷ͋Δ΋ͷΛݟ͚ͭΔ͜ͱ͕Ͱ͖Ε͹ Ձ͕֨Ͳ͏มΘΔ͔Λઆ໌͠΍͘͢ͳΔɻ ·ͨɺՁ֨Λ༧ଌ͠΍͘͢ͳΔɻ

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ෆ࣮֬ੑ͕ݮΔ Ձ֨ ͹Β͖ͭ 35,000 1,000 54 0 15 10 ॓ധՄೳਓ਺ 35,000 1,000 25,000 5 ૬ؔ

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ෆ࣮֬ੑ͕ݮΔ தԝ۠ ौ୩۠ ଍ཱ۠ ͹Β͖ͭ Ձ֨ 35,000 1,000 ૬ؔ 55

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தԝ۠ ौ୩۠ ଍ཱ۠ ਺஋ͱΧςΰϦʔͰͷ૬ؔ 56 0 15 10 ॓ധՄೳਓ਺ 35,000 1,000 25,000 5 ਺஋ͱ਺஋Ͱͷ૬ؔ

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57 ΞδΣϯμ • σʔλͷ͹Β͖ͭ • ͹Β͖ͭͷՄࢹԽ • ૬ؔؔ܎ • ਺஋ͱΧςΰϦʔͷ૬ؔؔ܎ͷՄࢹԽ • ਺஋Ͳ͏͠ͷ૬ؔؔ܎ͷՄࢹԽ

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ྫ͑͹ɺ͜ͷՁ֨ͷ͹Β͖ͭ͸ࢢ۠ொଜͷҧ͍ʹΑΔ΋ͷͰ͸ͳ͍͔ʁ 58

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৭(άϧʔϓԽ)ʹcity(ࢢ۠ொଜ)Λબ୒͢Δɻ 59

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όʔ͕ॏͳ͍ͬͯͯഎ໘ʹ͋Δࢢ۠ொଜͷՁ֨ͷ෼෍͕ݟΕͳ͍ɻ ͦΜͳ࣌ʹάϧʔϓ͝ͱͷ෼෍ΛՄࢹԽ͢Δͷʹศརͳνϟʔτ͕͋Δɻ 60

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61 ώετάϥϜ ີ౓ۂઢ ശώήਤ

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62 ີ౓ۂઢ

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63 • ԣ࣠͸σʔλͷൣғΛද͢ɻ • ॎ࣠͸ͦͷ஋ͷׂ߹Λද͢ɻۂઢͰғ·Εͨ෦෼ͷ໘ੵ͕1ʹͳΔɻ • ώετάϥϜ͕εϜʔζͳۂઢͰදݱ͞ΕͨΑ͏ͳ΋ͷɻ

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64 νϟʔτͷλΠϓΛີ౓ۂઢʹมߋ͢Δɻ

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ີ౓ۂઢͰඳ͔Ε͍ͯΔάϧʔϓͷ਺(ࢢ۠ொଜͷ਺)͕ଟ͗͢ΔͷͰɺ OtherάϧʔϓΛ࢖ͬͯසग़͢Δ্Ґ10ͷάϧʔϓʹ͢Δɻ 65

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66 සग़άϧʔϓͷ਺ʹ10Λࢦఆͯ͠ద༻͢Δɻ

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67 େా۠͸Ձ͕͍֨҆॓ധࢪઃ͕ଟ͍Α͏ͩɻ

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68 தԝ۠Ͱ͸Ձ͕֨ߴ͍॓ധࢪઃ͕͍͔ͭ͋͘Δɻ

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ଞʹ΋͜ͷ͹Β͖ͭΛઆ໌Ͱ͖Δ΋ͷ͸ͳ͍͔ʁྫ͑͹ɺ॓ധՄೳ ਓ਺ͷҧ͍͕Ձ֨ͷ͹Β͖ͭʹӨڹ͍ͯ͠Δ͔΋͠Εͳ͍ɻ 69

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৭Ͱ෼ׂʹaccommodates(॓ധՄೳਓ਺)Λબ୒͢Δɻ 70

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৭ʹ਺஋ͷྻΛׂΓ౰ͯͨ৔߹ɺ౳෯ʹࣗಈͰΧςΰϦʔԽ͞ΕΔɻ 71

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॓ധՄೳਓ਺͕ଟ͘ͳΔ΄ͲՁ͕֨ߴ͘ͳ͍ͬͯΔɻ॓ധՄೳਓ਺͕1-4 ͷ৔߹ͷଟ͘͸ɺ3,000ԁ͔Β10,000ԁͷؒʹଟ͘ͷ॓ധࢪઃ͕͋Δɻ 72

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ଞʹ΋͹Β͖ͭΛൺֱ͢Δํ๏͕͋Δ 73

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74 ώετάϥϜ ശώήਤ ີ౓ۂઢ

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75 ശώήਤ

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76 • ਺஋σʔλͷ෼෍ΛɺΧςΰϦʔ͝ͱʹදࣔ͢Δ • ॎ࣠͸஋ͷൣғΛද͢ɻ

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77 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 9,000 10,000

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78 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 9,000 10,000 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 9,000 10,000

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79 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 9,000 10,000 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 9,000 10,000 ͦΕͧΕͷαΠζʢߦͷ਺ʣ͕౳͘͠ͳΔΑ͏ʹ̐ͭͷάϧʔϓʹ෼͚Δɻ

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80 3Q (ୈ3࢛෼Ґ/ 75ύʔηϯλΠϧ) 2Q (ୈ2࢛෼Ґ/ 50ύʔηϯλΠϧ) 1Q (ୈ1࢛෼Ґ/ 25ύʔηϯλΠϧ) 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 9,000 10,000

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81 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 9,000 10,000 3Q தԝ஋ 1Q 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 9,000 10,000

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82 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 9,000 10,000 3Q தԝ஋ 1Q 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 9,000 10,000 ࠷େ஋ ࠷খ஋

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ശώήਤΛ࢖ͬͯɺ price(Ձ֨ ) ͷ͹Β͖ͭΛՄࢹԽ͢Δɻ 83

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84 • λΠϓʹശώήਤΛબ୒͢Δɻ • Y࣠ʹprice(Ձ֨)Λબ୒͢Δɻ

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85 ശώήਤΛ࢖͏͜ͱͰɺՁ͕֨6,500͔Β18,000ԁͷؒʹ50%ͷσʔλ͕ू ·͍ͬͯΔ͜ͱ͕Θ͔Δɻ 50%

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86 σϑΥϧτͰ͸ɺ֎Ε஋ΛؚΉͷνΣοΫ͕֎Ε͍ͯΔɻ

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87 ֎Ε஋ΛؚΉʹνΣοΫΛ͢Δͱɺ֎Ε஋ΛؚΜͰശώήਤΛՄࢹԽ͢Δ ͜ͱ͕Ͱ͖Δɻ

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νϟʔτͰ࢖༻͞Ε͍ͯΔ֎Ε஋ͱ͸ʁ 88

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89 25ύʔηϯλΠϧ͔Β75ύʔηϯ λΠϧͷൣғΛ࢛෼Ґൣғ(IQR)ͱ ݺͿɻͪΐ͏Ͳɺശͻ͛ਤͷϘο Ϋεͷ௕͞ʹ૬౰͢Δ 1IQR

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90 1IQR 1.5IQR 1.5IQR ശͷ্୺͔Β্ʹ1.5IQRɺ ശͷԼ୺͔ΒԼʹ1.5IQRͷൣғ ΛٻΊΔɻ

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91 1IQR 1.5IQR 1.5IQR ശͷ্୺͔Β্ʹ1.5IQRɺ ശͷԼ୺͔ΒԼʹ1.5IQRͷൣғ ΑΓ֎ଆͷ஋͕֎Ε஋ͱͳΔɻ ֎Ε஋ ֎Ε஋

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92 ֎Ε஋ΛؚΉͷνΣοΫΛ֎͢ɻ

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price(Ձ֨) ͷ͹Β͖ͭΛ city(ࢢ۠ொଜ)͝ͱʹՄࢹԽ͢Δɻ 93

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94 X࣠ʹcity(ࢢ۠ொଜ)Λબ୒͢Δɻ

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95 city(ࢢ۠ொଜ)͝ͱʹՁ֨ͷ͹Β͖ͭΛശώήਤͰද͢͜ͱ͕Ͱ͖ͨɻ෼෍ͷ ൺֱ͸Ͱ͖Δ͕ɺՌͨͯ͠Ͳͷࢢ۠ொଜ͕Ձ͕֨ߴ͍ͱݴ͑Δͷ͔ʁ

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96 ιʔτʹY࣠Λબ୒͢Δɻ

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97 ശώήਤͰιʔτ͢ΔͱσϑΥϧτͰ͸தԝ஋Λ΋ͱʹฒͼସ͑ΒΕΔɻ

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98 ࢢ۠ொଜͷதʹ͸σʔλͷྔ(ߦ਺)͕গͳͯ͘ɺശώήਤ͕ඳը͞Ε͍ͯͳ ͍΋ͷ͕͍͔ͭ͋͘Δɻ ͜ͷ··Ͱ͸ԣͷശώήਤͱൺֱ͢Δ͜ͱ ͕༰қͰ͸ແ͍ͨΊɺߦ਺͕Ұఆྔ͋Δࢢ ۠ொଜͷΈʹ͍ͨ͠ɻ

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99 X࣠ͷϝχϡʔ͔Βදࣔ͢Δ஋ͷ੍ݶΛબ୒͢Δɻ

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100 • λΠϓʹ৚݅Λબ୒͢Δɻ • جʹͳΔྻʹ(ߦͷ਺)Λબ୒͢Δɻ • ԋࢉࢠʹҎ্Λબ୒͢Δɻ • ஋ʹ100Λࢦఆ͢Δɻ

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101 ॓ധࢪઃ਺(ߦͷ਺)͕100݅Ҏ্͋Δࢢ۠ொଜͷΈΛ࢒ͯ͠ɺശώήਤͰ෼෍ Λൺ΂Δ͜ͱ͕Ͱ͖Δɻ

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102 தԝ۠͸ौ୩۠ʹൺ΂ͯശͷ෦෼͕ॎʹ௕͘ɺՁ͕֨͹Β͍͍ͭͯΔ͜ͱ͕ Θ͔Δɻ·ͨɺதԝ۠ͷํ͕Ձ֨ͷ࠷େ஋͕ߴ͍Α͏ͩɻ

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103 ଍ཱ۠͸ശͷ෦෼͕ଞͷࢢ۠ொଜʹൺ΂ͯ௿͍Ґஔʹ͋ΔͨΊɺՁ͕֨௿͍ ͱ͜Ζʹଟ͘ͷ॓ധࢪઃ͕͋ΔΑ͏ͩɻ

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104 ଍ཱ۠ͱौ୩۠Λൺ΂ͯΈΔͱՁ֨ͷ෼෍͕ҟͳ͍ͬͯΔ͜ͱ͕Θ͔Δɻ

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price(Ձ֨) ͷ͹Β͖ͭΛ accomodates(॓ധՄೳਓ਺)͝ͱʹՄࢹԽ͢Δɻ 105

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106 • ৽͘͠νϟʔτΛ࡞੒͢Δɻ • λΠϓʹശώήਤΛબ୒͢Δɻ • X࣠ʹaccomodates(॓ധՄೳਓ਺)Λબ୒͢Δɻ • Y࣠ʹprice(Ձ֨)Λબ୒͢Δɻ

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107 ॓ധՄೳਓ਺͕૿͑Δ͜ͱͰՁ͕֨ߴ͘ͳ͍ͬͯ͘Α͏ʹݟ͑Δɻ

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108 ΞδΣϯμ • σʔλͷ͹Β͖ͭ • ͹Β͖ͭͷՄࢹԽ • ૬ؔؔ܎ • ਺஋ͱΧςΰϦʔͷ૬ؔؔ܎ͷՄࢹԽ • ਺஋Ͳ͏͠ͷ૬ؔؔ܎ͷՄࢹԽ

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109 ॓ധՄೳਓ਺ Ձ֨ Ռͨͯ͠ɺ॓ധՄೳਓ਺͕૿͑ΔͱՁ্͕͕֨Δͷ͔ʁ

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ࢄ෍ਤΛ࢖ͬͯ॓ധՄೳਓ਺ͱՁ֨ ͷؒʹ૬ؔؔ܎͕͋Δ͔Λௐ΂Δɻ 110

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111 • λΠϓʹࢄ෍ਤΛબ୒͢Δɻ • X࣠ʹaccomodates(॓ധՄೳਓ਺)Λબ୒͢Δɻ • Y࣠ʹprice(Ձ֨)Λબ୒͢Δɻ

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112 ͜ͷ··Ͱ͸ҰധͷՁ͕֨100ສԁۙ͘͢Δ॓ധࢪઃؚ͕·Εͯ͠·͏ɻ ͦͷͨΊɺ֎Ε஋ͱͳΔ͜ΕΒͷ஋Λআ͘ɻ

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113 Y࣠ͷ֎Ε஋ΛؚΉͷνΣοΫΛ֎͢ɻ

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114 ॓ധՄೳਓ਺͕૿͑Δ͝ͱʹՁ͕֨গͣͭ͠ߴ͘ͳ͍ͬͯΔΑ͏ʹݟ͑Δ͕ɺ ૬ؔؔ܎͸͋ΔͷͩΖ͏͔ʁ

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115 Y࣠ͷϝχϡʔ͔ΒτϨϯυϥΠϯΛબ୒͢Δɻ

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116 λΠϓʹઢܗճؼΛબ୒ͯ͠ద༻͢Δɻ

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117 ઢܗճؼͷ௚ઢʹϚ΢εΛϗόʔ͢Δͱ૬ؔؔ܎ͳͲͷ஋ΛݟΔ͜ͱ͕Ͱ͖Δɻ ૬ؔ܎਺͸໿0.6ͱ॓ധՄೳਓ਺ͱՁ֨ ʹ͸΍΍ڧ͍ਖ਼ͷ૬͕ؔ͋ΔΑ͏ͩɻ

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ϨϏϡʔධՁͱՁ֨ʹ͸ؔ܎͕͋Δͷ͔ʁ 118

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119 X࣠ʹreview_scores_rating(ϨϏϡʔධՁ)Λબ୒͢Δɻ

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120 ϨϏϡʔධՁ͕௿͍֎Ε஋͕͍͔ͭ͋͘ΔΑ͏ͳͷͰऔΓআ͖͍ͨɻ

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121 X࣠ͷ֎Ε஋ΛؚΉͷνΣοΫΛ֎͢ɻ

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122 ϨϏϡʔධՁͱՁ֨ͷ૬ؔؔ܎͸0.08ͱ૬ؔؔ܎͸ͳͦ͞͏Ͱ͋Δɻ

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123 ૬ؔؔ܎͕͋Δ࣌͸௚ઢ͕ࣼΊʹҾ͔Εɺ૬ؔؔ܎͕௿͍࣌ʹ͸௚ઢ͕ฒ ߦʹҾ͔ΕΔɻ ૬ؔؔ܎ = 0.6 ૬ؔؔ܎ = 0.08

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124 ͜Ε·Ͱɺ॓ധՄೳਓ਺(਺஋)ͱࢢ۠ொଜ(ΧςΰϦʔ)Λ ࢖ͬͯɺՁ֨(਺஋)ͱ૬ؔؔ܎͕͋Δ͔ௐ΂͖ͯͨɻ

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தԝ۠ ौ୩۠ ଍ཱ۠ ΧςΰϦʔͱ਺஋Ͱͷ૬ؔ 125 0 15 10 ॓ധՄೳਓ਺ 35,000 1,000 25,000 5 ਺஋ͱ਺஋Ͱͷ૬ؔ

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தԝ۠ ौ୩۠ ଍ཱ۠ ΧςΰϦʔͱ਺஋Ͱͷ૬ؔ ശώήਤ 126

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0 15 10 ॓ധՄೳਓ਺ 35,000 1,000 25,000 5 ਺஋ͱ਺஋Ͱͷ૬ؔ ࢄ෍ਤ 127

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਺஋ͱ਺஋Ͱͷ૬ؔ ΧςΰϦʔͱ਺஋Ͱͷ૬ؔ σʔλλΠϓʹΑΔҧ͍ͰɺҟͳΔνϟʔτΛબΜͰ͖ͨɻ 128

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࣮͸਺஋ಉ࢜ͷ૬ؔؔ܎ΛݟΔࡍʹɺ ശώήਤΛ࢖͏͜ͱ΋Ͱ͖Δɻ 129

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130 • λΠϓʹശώήਤΛબ୒͢Δɻ • X࣠ʹaccomodates(॓ധՄೳਓ਺)Λબ୒͢Δɻ • Y࣠ʹprice(Ձ֨)Λબ୒͢Δɻ

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131 X࣠ʹׂΓ౰ͯΒΕ͍ͯΔ॓ധՄೳਓ਺͕౳෯Ͱ5ͭͷάϧʔϓͰ෼͚ΒΕͨɻ ਺஋ͷσʔλ͕ͩɺΧςΰϦʔԽ͢Δ͜ͱͰശώήਤΛ࢖͏͜ͱ͕Ͱ͖Δɻ

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132 ॓ധՄೳਓ਺͕૿͑Δ͜ͱͰՁ͕֨ߴ͘ͳ͍ͬͯ͘Α͏ʹݟ͑Δɻ

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133 ࢄ෍ਤ΋ശώήਤ΋ಉ͡Α͏ͳ৘ใΛද͍ͯ͠ΔɻΑΓ௚ײతʹཧղ͠΍͢ ͍νϟʔτΛબͿͱྑ͍ɻ

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࣍ճηϛφʔ

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135 EXPLORATORY SaaS ΞφϦςΟΫε ϫʔΫγϣοϓ #6 ίϗʔτ෼ੳ Part 1 - ϨΠϠʔɾέʔΩɾνϟʔτ

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136 • ୈ1ճɿ SaaSͷ࠷ॏཁKPI ͱͦͷՄࢹԽ Part 1 • ୈ2ճɿ SaaSͷ࠷ॏཁKPI ͱͦͷՄࢹԽ Part 2 • ୈ3ճɿ Τϯήʔδϝϯτ Part 1 - DAU/MAU • ୈ4ճɿΤϯήʔδϝϯτ Part 2 - ύϫʔϢʔβʔɾΧʔϒ • ୈ5ճɿ Τϯήʔδϝϯτ Part 3 - RFV • ୈ6ճɿίϗʔτ෼ੳ Part 1 - ϨΠϠʔɾέʔΩɾνϟʔτ - 7/9(໦) • ୈ7ճɿ ίϗʔτ෼ੳ Part 2 - ੜଘ෼ੳ • ୈ8ճɿ NPSͷܭࢉͱࣗ༝هड़ͷςΩετ෼ੳ SaaS ΞφϦςΟΫεɾϫʔΫγϣοϓ

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EDA Salon ୳ࡧతσʔλ෼ੳΛΈΜͳͰֶͿ৔

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141 Kickstarter

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Ϋϥ΢υɾϑΝϯσΟϯά

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143 σʔλͷ֓ཁ

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144 σʔλɾσΟΫγϣφϦ

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αϯϓϧͷ࣭໰ • ੒ޭ͍ͯ͠ΔϓϩδΣΫτʹ͸ͲΜͳಛ௃͕͋Δ͔ʁ • ௐୡֹۚ͸ΧςΰϦʔ΍ࠃ͝ͱʹҧ͍͸͋Δ͔ʁ • ࣦഊ͢ΔϓϩδΣΫτͷݪҼ͸Կ͔ʁ 145

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Q & A

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࿈བྷઌ ϝʔϧ [email protected] ΢ΣϒαΠτ https://ja.exploratory.io ϒʔτΩϟϯϓɾτϨʔχϯά https://ja.exploratory.io/training-jp Twitter @ShirotoTakato

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EXPLORATORY