アプリ流入用広告のデータ分析基盤を整える ~FirebaseとiAd.frameworkの連携~

by Marina Nakagawa

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1 Otemachi.swift #03 ΞϓϦྲྀೖ༻޿ࠂͷσʔλ෼ੳج൫Λ੔͑Δ  ~FirebaseͱiAd.frameworkͷ࿈ܞ~ ೔ຊܦࡁ৽ฉࣾɹத઒ ສᣦಸ

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2 Marina Nakagawa @marina10172013 ೔ຊܦࡁ৽ฉࣾͷiOSΤϯδχΞ ిࢠ൛ΞϓϦɼࢴ໘ϏϡʔΞʔΞϓϦͷ։ൃ ࠷ۙ͸޿ࠂɺσʔλ෼ੳपΓ΋͸͡Ί·ͨ͠

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3 ຊ೔࿩͢͜ͱ ޿ࠂྲྀೖʹ͓͚Δిࢠ൛ΞϓϦͷ՝୊ 1 2 3 σʔλ෼ੳج൫ͷ࢓૊Έͱ࿈ܞํ๏ ͜Ε͔Βͷࢪࡦͱ·ͱΊ

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4 ޿ࠂྲྀೖʹ͓͚Δిࢠ൛ΞϓϦͷ՝୊ 1

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7 ࣗ෼ͷ୲౰͸ iOSͱAndroid྆OSͷ ΞϓϦͷΠϯετʔϧ਺Λ޲্ͤ͞Δ !

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8 ΞϓϦΛΠϯετʔϧΛͯ͠΋Β͏ͨΊʹ ͲΜͳࢪࡦΛߦ͍ͬͯ·͔͢ʁ ͦ΋ͦ΋

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9 ϢʔβʔͱͷλονϙΠϯτ͸༷ʑ TV޿ࠂɺిं಺޿ࠂɺ৽ฉ޿ࠂͳͲϝσΟΞ޿ࠂ ϢχόʔαϧΞϓϦΩϟϯϖʔϯ 1 2 3 SNS 4 Apple Search Ads

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10 ೔ܦిࢠ൛ΞϓϦͷ՝୊ πʔϧΛ࢖͑͹ɺ  Πϯετʔϧ਺CTR(Click Through Rate)΍CPC(Cost Per Click)͸Θ͔Δ iOSͰ͋Ε͹ɺApple Search Adsͷίϯιʔϧ AndroidͰ͋Ε͹ɺGoolge Play Console ϢχόʔαϧΞϓϦΩϟϯϖʔϯͩͬͨΒGoogle޿ࠂ

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11 ೔ܦిࢠ൛ΞϓϦͷ՝୊ Ͱ΋ɺຊ౰ʹ΍Γ͍ͨ͜ͱ͸ ϢʔβʔʹαʔϏεʹՁ஋Λײͯ͡΋Βͬͯ ೔ܦ৽ฉిࢠ൛ʹ՝ۚͯ͠ɺ࢖ͬͯ΋Β͏͜ͱ

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12 ೔ܦిࢠ൛ΞϓϦͷ՝୊ Ͱ΋ɺຊ౰ʹ΍Γ͍ͨ͜ͱ͸ ϢʔβʔʹαʔϏεʹՁ஋Λײͯ͡΋Βͬͯ ೔ܦ৽ฉిࢠ൛ʹ՝ۚͯ͠ɺ࢖ͬͯ΋Β͏͜ͱ ೔ܦిࢠ൛Λߪಡͯ͘͠Ε͔ͨͲ͏͔͸  ࣾ಺Ͱ৘ใΛ͍࣋ͬͯΔ

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13 ೔ܦిࢠ൛ΞϓϦͷ՝୊ ͦͷ޿ࠂ͕ຊ౰ʹ՝ۚʹͭͳ͕ͬͨͷ͔ ͕ܭଌͰ͖͍ͯͳ͍

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14 ޿ࠂͷ৘ใ ͱ ՝ۚͷ৘ใ Λ ͭͳ͛Δํ๏Λߟ͑Δ Google Apple ೔ຊܦࡁ৽ฉࣾ ͕͍࣋ͬͯΔ ͕͍࣋ͬͯΔ ※՝ۚ৘ใͱݸਓ৘ใ͸ඥ෇͍͓ͯΓ·ͤΜ ※ར༻ऀͷࣄલͷಉҙ͕ͳ͍ݶΓɺݸਓ৘ใΛୈࡾऀʹఏڙͤͣɺ·ͨɺݸਓ৘ใͷൢച΍ି͠ग़͠͸ߦ͍·ͤΜɻ

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15 ࠓճͷൃදͰ͸Apple Sarch Ads ʹ͍ͭͯͷΈऔΓѻ͍·͢

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16 σʔλ෼ੳج൫ͷ࢓૊Έͱ࿈ܞํ๏ 2

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17 ࣾ಺σʔλ  ج൫ ͘͠Έ

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18 ࣾ಺σʔλ  ج൫ "QQMF4FBSDI"ETͰ  ޿ࠂ഑৴

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19 ࣾ಺σʔλ  ج൫ J"EGSBNFXPSLΛೖΕͯ Ϗϧυͨ͠ΞϓϦΛΠϯετʔϧ

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20 ࣾ಺σʔλ  ج൫ 'JSFCBTF4%,͕ ʮpSFCBTF@DBNQBJHOʯ Πϕϯτ໊Ͱ  "4"ͷ৘ใ w ࢀরݩ"QQMF w ϝσΟΞTFBSDI w ΩϟϯϖʔϯJBEΩϟϯϖʔϯ໊ ΛࣗಈͰૹ৴  

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21 ࣾ಺σʔλ  ج൫ #JH2VFSZͰ "4"ͷ৘ใ͕ೖ͍ͬͯΔ͜ͱΛ֬ೝ w ࢀরݩ"QQMF w ϝσΟΞTFBSDI w ΩϟϯϖʔϯJBEΩϟϯϖʔϯ໊ ೔ܦͷ՝ۚ৘ใͱඥ෇͚ΔͨΊͷςʔϒϧΛ࡞੒ ΫΤϦͷࣗಈ࣮ߦ ೔ܦͷ՝ۚσʔλج൫ʹσʔλΛૹ৴͢Δ

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22 ࣾ಺σʔλ  ج൫ #JH2VFSZͰूܭͯ͠ૹΒΕ͖ͯͨςʔϒϧͷඥ͚ͮΛߦ͏ ࠓ·ͰͰ͖ͳ͔ͬͨΑΓৄࡉͳߦಈ෼ੳΛ͍ͨ͠ʂ   ※՝ۚ৘ใͱݸਓ৘ใ͸ඥ෇͍͓ͯΓ·ͤΜ ※ར༻ऀͷࣄલͷಉҙ͕ͳ͍ݶΓɺݸਓ৘ใΛୈࡾऀʹఏڙͤͣɺ  ·ͨɺݸਓ৘ใͷൢച΍ି͠ग़͠͸ߦ͍·ͤΜɻ

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23 ͘͠Έ https://support.google.com/ﬁrebase/answer/6317518?hl=ja υΩϡϝϯτͷࢀর

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24 Firebase SDKΛೖΕͯɺઃఆͰը໘Ͱ  GoolgeAdsͱBigQueryΛ࿈ܞ

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25 iAd.frameworkͷಋೖ Linked Frameworks and LibrariesʹiAd.frameworkΛ͍ΕΔ͚ͩ ※ଞʹಛʹԿ΋͠ͳ͍͍ͯ͘

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26 iAd.frameworkͷಋೖ υΩϡϝϯτʹ΋ಋೖʹ͍ͭͯ͸͜Ε͚͔ͩ͠ॻ͍ͯͳ͍" https://searchads.apple.com/v/advanced/help/b/docs/pdf/attribution-api.pdf

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27 Firebaseଆͷಋೖ GoogleΞφϦςΟΫεͷυΩϡϝϯτʹ΋ಋೖʹ͍ͭͯ͸͜Ε͚ͩ ͔͠ॻ͍ͯͳ͍" https://developers.google.com/analytics/devguides/collection/ios/v3/optional-features?hl=ja

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28 ΄ΜͱʹϑϨʔϜϫʔΫΛೖΕΔ͚ͩͰ͍͍ͷ????#

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29 σόοΫํ๏ Apple Search AdsΛ։࢝ͨ࣌͠ʹ Կ΋ૹΒΕ͍ͯͳ͔ͬͨΒϚζΠɾɾɾɾɾ# Ͱ΋͔֬ΊΔํ๏͕ແ͍ɾɾɾɾɾɾ

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30 Xcode σόοΫίϯιʔϧͰϩάΛݟΔ https://ﬁrebase.google.com/docs/analytics/ios/events?hl=ja

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31 Firebase Debug ViewͰૹ৴͞Ε͍ͯΔ  ΠϕϯτΛ֬ೝ͢Δ

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32 ؾʹͳΔϩάΛൃݟ iAd.frameworkಋೖલ iAd.frameworkಋೖޙ xxxxApp[00000:000000] Ad framework is not linked. Search Ad Attribution Reporter is disabled. xxxxApp[00000:000000] No data to upload. Upload task will not be scheduled xxxxApp[00000:000000] Analytics enabled xxxxApp[00000:000000] Scheduling Search Ad Report timer xxxxApp[00000:000000] Search Ad campaign report alarm scheduled to ﬁre in approx. (s): ※ϩάͷෆඞཁͳ෦෼͸লུ&Ӆ͍ͯ͠·͢

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33 ͱΓ͋͑ͣҰ೔͚ͩASAΛճͯ͠ΈΔ ͦΕͰ΋֬ͨΔূڌ͕ແ͍ͷͰ

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34 ͪΌΜͱೖ͍ͬͯͨʂ$

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35 ͜Ε͔Βͷࢪࡦͱ·ͱΊ 3

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36 ࠓ΍͍ͬͯΔ͜ͱ ࣾ಺σʔλ  ج൫ iOS Android  ྆ΞϓϦ Apple Search Ads Google Ads iOS͸IDFA Android͸޿ࠂID ඥ෇͚Δ ※՝ۚ৘ใͱݸਓ৘ใ͸ඥ෇͍͓ͯΓ·ͤΜ ※ར༻ऀͷࣄલͷಉҙ͕ͳ͍ݶΓɺݸਓ৘ใΛୈࡾऀʹఏڙͤͣɺ·ͨɺݸਓ৘ใͷൢച΍ି͠ग़͠͸ߦ͍·ͤΜɻ

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37 ࣾ಺σʔλ  ج൫ iOS Android  ྆ΞϓϦ Apple Search Ads Google Ads ˔ྲྀೖݩ͝ͱͷ՝ۚ·Ͱͷߦಈ෼ੳͷݚڀ ˔ྲྀೖݩͷҧ͍ͱϢʔβʔߦಈʹҧ͍͸͋Δͷ͔ ˔ΑΓޮ཰తͳ޿ࠂͷग़͠෼͚ ˔04͝ͱͷϢʔβʔߦಈ΍՝ۚߦಈͷҧ͍ͷ෼ੳ   কདྷతʹ͸

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38 ࣾ಺σʔλ  ج൫ iOS Android  ྆ΞϓϦ Apple Search Ads Google Ads কདྷతʹ͸ ՝ۚʹͭͳ͕Δ޿ࠂಈઢΛߟ͑ ΞϓϦ಺ͷࢪࡦʹ ޿ࠂσʔλΛ׆͔ͤΔΑ͏ʹͳΔ

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39 ·ͱΊ ҙ֎ͱFirebaseͱiAd.frameworkͷ࿈ܞ͸ָͩͬͨ υΩϡϝϯτΛ৴ͯ͡Α͔ͬͨ

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40 ͋Γ͕ͱ͏͍͟͝·ͨ͠