アプリ流入用広告のデータ分析基盤を整える ~FirebaseとiAd.frameworkの連携~

アプリ流入用広告のデータ分析基盤を整える

~FirebaseとiAd.frameworkの連携~

Transcript

1. 1
   Otemachi.swift #03
   ΞϓϦྲྀೖ༻޿ࠂͷσʔλ෼ੳج൫Λ੔͑Δ

   ~FirebaseͱiAd.frameworkͷ࿈ܞ~
   ೔ຊܦࡁ৽ฉࣾɹத઒ ສᣦಸ
   

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2. 2
   Marina Nakagawa
   @marina10172013
   ೔ຊܦࡁ৽ฉࣾͷiOSΤϯδχΞ
   ిࢠ൛ΞϓϦɼࢴ໘ϏϡʔΞʔΞϓϦͷ։ൃ
   ࠷ۙ͸޿ࠂɺσʔλ෼ੳपΓ΋͸͡Ί·ͨ͠
   

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3. 3
   ຊ೔࿩͢͜ͱ
   ޿ࠂྲྀೖʹ͓͚Δిࢠ൛ΞϓϦͷ՝୊
   1
   2
   3
   σʔλ෼ੳج൫ͷ࢓૊Έͱ࿈ܞํ๏
   ͜Ε͔Βͷࢪࡦͱ·ͱΊ
   

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4. 4
   ޿ࠂྲྀೖʹ͓͚Δిࢠ൛ΞϓϦͷ՝୊
   1
   

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5. 7
   ࣗ෼ͷ୲౰͸
   iOSͱAndroid྆OSͷ
   ΞϓϦͷΠϯετʔϧ਺Λ޲্ͤ͞Δ !
   

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6. 8
   ΞϓϦΛΠϯετʔϧΛͯ͠΋Β͏ͨΊʹ
   ͲΜͳࢪࡦΛߦ͍ͬͯ·͔͢ʁ
   ͦ΋ͦ΋
   

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7. 9
   ϢʔβʔͱͷλονϙΠϯτ͸༷ʑ
   TV޿ࠂɺిं಺޿ࠂɺ৽ฉ޿ࠂͳͲϝσΟΞ޿ࠂ
   ϢχόʔαϧΞϓϦΩϟϯϖʔϯ
   1
   2
   3 SNS
   4 Apple Search Ads
   

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8. 10
   ೔ܦిࢠ൛ΞϓϦͷ՝୊
   πʔϧΛ࢖͑͹ɺ

   Πϯετʔϧ਺CTR(Click Through Rate)΍CPC(Cost Per Click)͸Θ͔Δ
   iOSͰ͋Ε͹ɺApple Search Adsͷίϯιʔϧ
   AndroidͰ͋Ε͹ɺGoolge Play Console
   ϢχόʔαϧΞϓϦΩϟϯϖʔϯͩͬͨΒGoogle޿ࠂ
   

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9. 11
   ೔ܦిࢠ൛ΞϓϦͷ՝୊
   Ͱ΋ɺຊ౰ʹ΍Γ͍ͨ͜ͱ͸
   ϢʔβʔʹαʔϏεʹՁ஋Λײͯ͡΋Βͬͯ
   ೔ܦ৽ฉిࢠ൛ʹ՝ۚͯ͠ɺ࢖ͬͯ΋Β͏͜ͱ
   

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10. 12
    ೔ܦిࢠ൛ΞϓϦͷ՝୊
    Ͱ΋ɺຊ౰ʹ΍Γ͍ͨ͜ͱ͸
    ϢʔβʔʹαʔϏεʹՁ஋Λײͯ͡΋Βͬͯ
    ೔ܦ৽ฉిࢠ൛ʹ՝ۚͯ͠ɺ࢖ͬͯ΋Β͏͜ͱ
    ೔ܦిࢠ൛Λߪಡͯ͘͠Ε͔ͨͲ͏͔͸

    ࣾ಺Ͱ৘ใΛ͍࣋ͬͯΔ
    

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11. 13
    ೔ܦిࢠ൛ΞϓϦͷ՝୊
    ͦͷ޿ࠂ͕ຊ౰ʹ՝ۚʹͭͳ͕ͬͨͷ͔
    ͕ܭଌͰ͖͍ͯͳ͍
    

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12. 14
    ޿ࠂͷ৘ใ ͱ ՝ۚͷ৘ใ
    Λ
    ͭͳ͛Δํ๏Λߟ͑Δ
    Google
    Apple
    ೔ຊܦࡁ৽ฉࣾ
    ͕͍࣋ͬͯΔ ͕͍࣋ͬͯΔ
    ※՝ۚ৘ใͱݸਓ৘ใ͸ඥ෇͍͓ͯΓ·ͤΜ
    ※ར༻ऀͷࣄલͷಉҙ͕ͳ͍ݶΓɺݸਓ৘ใΛୈࡾऀʹఏڙͤͣɺ·ͨɺݸਓ৘ใͷൢച΍ି͠ग़͠͸ߦ͍·ͤΜɻ
    

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13. 15
    ࠓճͷൃදͰ͸Apple Sarch Ads
    ʹ͍ͭͯͷΈऔΓѻ͍·͢
    

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14. 16
    σʔλ෼ੳج൫ͷ࢓૊Έͱ࿈ܞํ๏
    2
    

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15. 17
    ࣾ಺σʔλ

    ج൫
    ͘͠Έ
    

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16. 18
    ࣾ಺σʔλ

    ج൫
    "QQMF4FBSDI"ETͰ

    ޿ࠂ഑৴
    

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17. 19
    ࣾ಺σʔλ

    ج൫
    J"EGSBNFXPSLΛೖΕͯ
    Ϗϧυͨ͠ΞϓϦΛΠϯετʔϧ
    

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18. 20
    ࣾ಺σʔλ

    ج൫
    'JSFCBTF4%,͕
    ʮpSFCBTF@DBNQBJHOʯ
    Πϕϯτ໊Ͱ

    "4"ͷ৘ใ
    w ࢀরݩ"QQMF
    w ϝσΟΞTFBSDI
    w ΩϟϯϖʔϯJBEΩϟϯϖʔϯ໊
    ΛࣗಈͰૹ৴
    

    

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19. 21
    ࣾ಺σʔλ

    ج൫
    #JH2VFSZͰ
    "4"ͷ৘ใ͕ೖ͍ͬͯΔ͜ͱΛ֬ೝ
    w ࢀরݩ"QQMF
    w ϝσΟΞTFBSDI
    w ΩϟϯϖʔϯJBEΩϟϯϖʔϯ໊
    ೔ܦͷ՝ۚ৘ใͱඥ෇͚ΔͨΊͷςʔϒϧΛ࡞੒
    ΫΤϦͷࣗಈ࣮ߦ
    ೔ܦͷ՝ۚσʔλج൫ʹσʔλΛૹ৴͢Δ
    

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20. 22
    ࣾ಺σʔλ

    ج൫
    #JH2VFSZͰूܭͯ͠ૹΒΕ͖ͯͨςʔϒϧͷඥ͚ͮΛߦ͏
    ࠓ·ͰͰ͖ͳ͔ͬͨΑΓৄࡉͳߦಈ෼ੳΛ͍ͨ͠ʂ
    

    ※՝ۚ৘ใͱݸਓ৘ใ͸ඥ෇͍͓ͯΓ·ͤΜ
    ※ར༻ऀͷࣄલͷಉҙ͕ͳ͍ݶΓɺݸਓ৘ใΛୈࡾऀʹఏڙͤͣɺ

    ·ͨɺݸਓ৘ใͷൢച΍ି͠ग़͠͸ߦ͍·ͤΜɻ
    

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21. 23
    ͘͠Έ
    https://support.google.com/firebase/answer/6317518?hl=ja
    υΩϡϝϯτͷࢀর
    

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22. 24
    Firebase SDKΛೖΕͯɺઃఆͰը໘Ͱ

    GoolgeAdsͱBigQueryΛ࿈ܞ
    

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23. 25
    iAd.frameworkͷಋೖ
    Linked Frameworks and LibrariesʹiAd.frameworkΛ͍ΕΔ͚ͩ
    ※ଞʹಛʹԿ΋͠ͳ͍͍ͯ͘
    

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24. 26
    iAd.frameworkͷಋೖ
    υΩϡϝϯτʹ΋ಋೖʹ͍ͭͯ͸͜Ε͚͔ͩ͠ॻ͍ͯͳ͍"
    https://searchads.apple.com/v/advanced/help/b/docs/pdf/attribution-api.pdf
    

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25. 27
    Firebaseଆͷಋೖ
    GoogleΞφϦςΟΫεͷυΩϡϝϯτʹ΋ಋೖʹ͍ͭͯ͸͜Ε͚ͩ
    ͔͠ॻ͍ͯͳ͍"
    https://developers.google.com/analytics/devguides/collection/ios/v3/optional-features?hl=ja
    

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26. 28
    ΄ΜͱʹϑϨʔϜϫʔΫΛೖΕΔ͚ͩͰ͍͍ͷ????#
    

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27. 29
    σόοΫํ๏
    Apple Search AdsΛ։࢝ͨ࣌͠ʹ
    Կ΋ૹΒΕ͍ͯͳ͔ͬͨΒϚζΠɾɾɾɾɾ#
    Ͱ΋͔֬ΊΔํ๏͕ແ͍ɾɾɾɾɾɾ
    

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28. 30
    Xcode σόοΫίϯιʔϧͰϩάΛݟΔ
    https://firebase.google.com/docs/analytics/ios/events?hl=ja
    

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29. 31
    Firebase Debug ViewͰૹ৴͞Ε͍ͯΔ

    ΠϕϯτΛ֬ೝ͢Δ
    

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30. 32
    ؾʹͳΔϩάΛൃݟ
    iAd.frameworkಋೖલ
    iAd.frameworkಋೖޙ
    xxxxApp[00000:000000] Ad framework is not linked. Search Ad Attribution Reporter is disabled.
    xxxxApp[00000:000000] No data to upload. Upload task will not be scheduled
    xxxxApp[00000:000000] Analytics enabled
    xxxxApp[00000:000000] Scheduling Search Ad Report timer
    xxxxApp[00000:000000] Search Ad campaign report alarm scheduled to fire in approx. (s):
    ※ϩάͷෆඞཁͳ෦෼͸লུ&Ӆ͍ͯ͠·͢
    

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31. 33
    ͱΓ͋͑ͣҰ೔͚ͩASAΛճͯ͠ΈΔ
    ͦΕͰ΋֬ͨΔূڌ͕ແ͍ͷͰ
    

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32. 34
    ͪΌΜͱೖ͍ͬͯͨʂ$
    

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33. 35
    ͜Ε͔Βͷࢪࡦͱ·ͱΊ
    3
    

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34. 36
    ࠓ΍͍ͬͯΔ͜ͱ
    ࣾ಺σʔλ

    ج൫
    iOS Android

    ྆ΞϓϦ
    Apple Search Ads
    Google Ads
    iOS͸IDFA
    Android͸޿ࠂID
    ඥ෇͚Δ
    ※՝ۚ৘ใͱݸਓ৘ใ͸ඥ෇͍͓ͯΓ·ͤΜ
    ※ར༻ऀͷࣄલͷಉҙ͕ͳ͍ݶΓɺݸਓ৘ใΛୈࡾऀʹఏڙͤͣɺ·ͨɺݸਓ৘ใͷൢച΍ି͠ग़͠͸ߦ͍·ͤΜɻ
    

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35. 37
    ࣾ಺σʔλ

    ج൫
    iOS Android

    ྆ΞϓϦ
    Apple Search Ads
    Google Ads
    ˔ྲྀೖݩ͝ͱͷ՝ۚ·Ͱͷߦಈ෼ੳͷݚڀ
    ˔ྲྀೖݩͷҧ͍ͱϢʔβʔߦಈʹҧ͍͸͋Δͷ͔
    ˔ΑΓޮ཰తͳ޿ࠂͷग़͠෼͚
    ˔04͝ͱͷϢʔβʔߦಈ΍՝ۚߦಈͷҧ͍ͷ෼ੳ
    

    কདྷతʹ͸
    

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36. 38
    ࣾ಺σʔλ

    ج൫
    iOS Android

    ྆ΞϓϦ
    Apple Search Ads
    Google Ads
    কདྷతʹ͸
    ՝ۚʹͭͳ͕Δ޿ࠂಈઢΛߟ͑
    ΞϓϦ಺ͷࢪࡦʹ
    ޿ࠂσʔλΛ׆͔ͤΔΑ͏ʹͳΔ
    

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37. 39
    ·ͱΊ
    ҙ֎ͱFirebaseͱiAd.frameworkͷ࿈ܞ͸ָͩͬͨ
    υΩϡϝϯτΛ৴ͯ͡Α͔ͬͨ
    

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38. 40
    ͋Γ͕ͱ͏͍͟͝·ͨ͠
    

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