アプリ流入用広告のデータ分析基盤を整える
~FirebaseとiAd.frameworkの連携~

 アプリ流入用広告のデータ分析基盤を整える
~FirebaseとiAd.frameworkの連携~

アプリ流入用広告のデータ分析基盤を整える

~FirebaseとiAd.frameworkの連携~

Dcebc7211303cb2ad89d7b011af920a1?s=128

Marina Nakagawa

April 10, 2019
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  1. 8.

    10 ೔ܦిࢠ൛ΞϓϦͷ՝୊ πʔϧΛ࢖͑͹ɺ
 Πϯετʔϧ਺CTR(Click Through Rate)΍CPC(Cost Per Click)͸Θ͔Δ iOSͰ͋Ε͹ɺApple Search

    Adsͷίϯιʔϧ AndroidͰ͋Ε͹ɺGoolge Play Console ϢχόʔαϧΞϓϦΩϟϯϖʔϯͩͬͨΒGoogle޿ࠂ
  2. 12.

    14 ޿ࠂͷ৘ใ ͱ ՝ۚͷ৘ใ Λ ͭͳ͛Δํ๏Λߟ͑Δ Google Apple ೔ຊܦࡁ৽ฉࣾ ͕͍࣋ͬͯΔ

    ͕͍࣋ͬͯΔ ※՝ۚ৘ใͱݸਓ৘ใ͸ඥ෇͍͓ͯΓ·ͤΜ ※ར༻ऀͷࣄલͷಉҙ͕ͳ͍ݶΓɺݸਓ৘ใΛୈࡾऀʹఏڙͤͣɺ·ͨɺݸਓ৘ใͷൢച΍ି͠ग़͠͸ߦ͍·ͤΜɻ
  3. 18.

    20 ࣾ಺σʔλ
 ج൫ 'JSFCBTF4%,͕ ʮpSFCBTF@DBNQBJHOʯ Πϕϯτ໊Ͱ
 "4"ͷ৘ใ w ࢀরݩ"QQMF 

    w ϝσΟΞTFBSDI  w ΩϟϯϖʔϯJBEΩϟϯϖʔϯ໊ ΛࣗಈͰૹ৴ 

  4. 19.

    21 ࣾ಺σʔλ
 ج൫ #JH2VFSZͰ "4"ͷ৘ใ͕ೖ͍ͬͯΔ͜ͱΛ֬ೝ w ࢀরݩ"QQMF  w ϝσΟΞTFBSDI

     w ΩϟϯϖʔϯJBEΩϟϯϖʔϯ໊ ೔ܦͷ՝ۚ৘ใͱඥ෇͚ΔͨΊͷςʔϒϧΛ࡞੒ ΫΤϦͷࣗಈ࣮ߦ ೔ܦͷ՝ۚσʔλج൫ʹσʔλΛૹ৴͢Δ
  5. 30.

    32 ؾʹͳΔϩάΛൃݟ iAd.frameworkಋೖલ iAd.frameworkಋೖޙ xxxxApp[00000:000000] Ad framework is not linked.

    Search Ad Attribution Reporter is disabled. xxxxApp[00000:000000] No data to upload. Upload task will not be scheduled xxxxApp[00000:000000] Analytics enabled xxxxApp[00000:000000] Scheduling Search Ad Report timer xxxxApp[00000:000000] Search Ad campaign report alarm scheduled to fire in approx. (s): ※ϩάͷෆඞཁͳ෦෼͸লུ&Ӆ͍ͯ͠·͢
  6. 34.

    36 ࠓ΍͍ͬͯΔ͜ͱ ࣾ಺σʔλ
 ج൫ iOS Android
 ྆ΞϓϦ Apple Search Ads

    Google Ads iOS͸IDFA Android͸޿ࠂID ඥ෇͚Δ ※՝ۚ৘ใͱݸਓ৘ใ͸ඥ෇͍͓ͯΓ·ͤΜ ※ར༻ऀͷࣄલͷಉҙ͕ͳ͍ݶΓɺݸਓ৘ใΛୈࡾऀʹఏڙͤͣɺ·ͨɺݸਓ৘ใͷൢച΍ି͠ग़͠͸ߦ͍·ͤΜɻ
  7. 35.

    37 ࣾ಺σʔλ
 ج൫ iOS Android
 ྆ΞϓϦ Apple Search Ads Google

    Ads ˔ྲྀೖݩ͝ͱͷ՝ۚ·Ͱͷߦಈ෼ੳͷݚڀ ˔ྲྀೖݩͷҧ͍ͱϢʔβʔߦಈʹҧ͍͸͋Δͷ͔ ˔ΑΓޮ཰తͳ޿ࠂͷग़͠෼͚ ˔04͝ͱͷϢʔβʔߦಈ΍՝ۚߦಈͷҧ͍ͷ෼ੳ 
 কདྷతʹ͸
  8. 36.

    38 ࣾ಺σʔλ
 ج൫ iOS Android
 ྆ΞϓϦ Apple Search Ads Google

    Ads কདྷతʹ͸ ՝ۚʹͭͳ͕Δ޿ࠂಈઢΛߟ͑ ΞϓϦ಺ͷࢪࡦʹ ޿ࠂσʔλΛ׆͔ͤΔΑ͏ʹͳΔ