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アプリ流入用広告のデータ分析基盤を整える
~FirebaseとiAd.frameworkの連携~

 アプリ流入用広告のデータ分析基盤を整える
~FirebaseとiAd.frameworkの連携~

アプリ流入用広告のデータ分析基盤を整える

~FirebaseとiAd.frameworkの連携~

Marina Nakagawa

April 10, 2019
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  1. 1
    Otemachi.swift #03
    ΞϓϦྲྀೖ༻޿ࠂͷσʔλ෼ੳج൫Λ੔͑Δ

    ~FirebaseͱiAd.frameworkͷ࿈ܞ~
    ೔ຊܦࡁ৽ฉࣾɹத઒ ສᣦಸ

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  2. 2
    Marina Nakagawa
    @marina10172013
    ೔ຊܦࡁ৽ฉࣾͷiOSΤϯδχΞ
    ిࢠ൛ΞϓϦɼࢴ໘ϏϡʔΞʔΞϓϦͷ։ൃ
    ࠷ۙ͸޿ࠂɺσʔλ෼ੳपΓ΋͸͡Ί·ͨ͠

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  3. 3
    ຊ೔࿩͢͜ͱ
    ޿ࠂྲྀೖʹ͓͚Δిࢠ൛ΞϓϦͷ՝୊
    1
    2
    3
    σʔλ෼ੳج൫ͷ࢓૊Έͱ࿈ܞํ๏
    ͜Ε͔Βͷࢪࡦͱ·ͱΊ

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  4. 4
    ޿ࠂྲྀೖʹ͓͚Δిࢠ൛ΞϓϦͷ՝୊
    1

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  5. 7
    ࣗ෼ͷ୲౰͸
    iOSͱAndroid྆OSͷ
    ΞϓϦͷΠϯετʔϧ਺Λ޲্ͤ͞Δ !

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  6. 8
    ΞϓϦΛΠϯετʔϧΛͯ͠΋Β͏ͨΊʹ
    ͲΜͳࢪࡦΛߦ͍ͬͯ·͔͢ʁ
    ͦ΋ͦ΋

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  7. 9
    ϢʔβʔͱͷλονϙΠϯτ͸༷ʑ
    TV޿ࠂɺిं಺޿ࠂɺ৽ฉ޿ࠂͳͲϝσΟΞ޿ࠂ
    ϢχόʔαϧΞϓϦΩϟϯϖʔϯ
    1
    2
    3 SNS
    4 Apple Search Ads

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  8. 10
    ೔ܦిࢠ൛ΞϓϦͷ՝୊
    πʔϧΛ࢖͑͹ɺ

    Πϯετʔϧ਺CTR(Click Through Rate)΍CPC(Cost Per Click)͸Θ͔Δ
    iOSͰ͋Ε͹ɺApple Search Adsͷίϯιʔϧ
    AndroidͰ͋Ε͹ɺGoolge Play Console
    ϢχόʔαϧΞϓϦΩϟϯϖʔϯͩͬͨΒGoogle޿ࠂ

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  9. 11
    ೔ܦిࢠ൛ΞϓϦͷ՝୊
    Ͱ΋ɺຊ౰ʹ΍Γ͍ͨ͜ͱ͸
    ϢʔβʔʹαʔϏεʹՁ஋Λײͯ͡΋Βͬͯ
    ೔ܦ৽ฉిࢠ൛ʹ՝ۚͯ͠ɺ࢖ͬͯ΋Β͏͜ͱ

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  10. 12
    ೔ܦిࢠ൛ΞϓϦͷ՝୊
    Ͱ΋ɺຊ౰ʹ΍Γ͍ͨ͜ͱ͸
    ϢʔβʔʹαʔϏεʹՁ஋Λײͯ͡΋Βͬͯ
    ೔ܦ৽ฉిࢠ൛ʹ՝ۚͯ͠ɺ࢖ͬͯ΋Β͏͜ͱ
    ೔ܦిࢠ൛Λߪಡͯ͘͠Ε͔ͨͲ͏͔͸

    ࣾ಺Ͱ৘ใΛ͍࣋ͬͯΔ

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  11. 13
    ೔ܦిࢠ൛ΞϓϦͷ՝୊
    ͦͷ޿ࠂ͕ຊ౰ʹ՝ۚʹͭͳ͕ͬͨͷ͔
    ͕ܭଌͰ͖͍ͯͳ͍

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  12. 14
    ޿ࠂͷ৘ใ ͱ ՝ۚͷ৘ใ
    Λ
    ͭͳ͛Δํ๏Λߟ͑Δ
    Google
    Apple
    ೔ຊܦࡁ৽ฉࣾ
    ͕͍࣋ͬͯΔ ͕͍࣋ͬͯΔ
    ※՝ۚ৘ใͱݸਓ৘ใ͸ඥ෇͍͓ͯΓ·ͤΜ
    ※ར༻ऀͷࣄલͷಉҙ͕ͳ͍ݶΓɺݸਓ৘ใΛୈࡾऀʹఏڙͤͣɺ·ͨɺݸਓ৘ใͷൢച΍ି͠ग़͠͸ߦ͍·ͤΜɻ

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  13. 15
    ࠓճͷൃදͰ͸Apple Sarch Ads
    ʹ͍ͭͯͷΈऔΓѻ͍·͢

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  14. 16
    σʔλ෼ੳج൫ͷ࢓૊Έͱ࿈ܞํ๏
    2

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  15. 17
    ࣾ಺σʔλ

    ج൫
    ͘͠Έ

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  16. 18
    ࣾ಺σʔλ

    ج൫
    "QQMF4FBSDI"ETͰ

    ޿ࠂ഑৴

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  17. 19
    ࣾ಺σʔλ

    ج൫
    J"EGSBNFXPSLΛೖΕͯ
    Ϗϧυͨ͠ΞϓϦΛΠϯετʔϧ

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  18. 20
    ࣾ಺σʔλ

    ج൫
    'JSFCBTF4%,͕
    ʮpSFCBTF@DBNQBJHOʯ
    Πϕϯτ໊Ͱ

    "4"ͷ৘ใ
    w ࢀরݩ"QQMF
    w ϝσΟΞTFBSDI
    w ΩϟϯϖʔϯJBEΩϟϯϖʔϯ໊
    ΛࣗಈͰૹ৴

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  19. 21
    ࣾ಺σʔλ

    ج൫
    #JH2VFSZͰ
    "4"ͷ৘ใ͕ೖ͍ͬͯΔ͜ͱΛ֬ೝ
    w ࢀরݩ"QQMF
    w ϝσΟΞTFBSDI
    w ΩϟϯϖʔϯJBEΩϟϯϖʔϯ໊
    ೔ܦͷ՝ۚ৘ใͱඥ෇͚ΔͨΊͷςʔϒϧΛ࡞੒
    ΫΤϦͷࣗಈ࣮ߦ
    ೔ܦͷ՝ۚσʔλج൫ʹσʔλΛૹ৴͢Δ

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  20. 22
    ࣾ಺σʔλ

    ج൫
    #JH2VFSZͰूܭͯ͠ૹΒΕ͖ͯͨςʔϒϧͷඥ͚ͮΛߦ͏
    ࠓ·ͰͰ͖ͳ͔ͬͨΑΓৄࡉͳߦಈ෼ੳΛ͍ͨ͠ʂ

    ※՝ۚ৘ใͱݸਓ৘ใ͸ඥ෇͍͓ͯΓ·ͤΜ
    ※ར༻ऀͷࣄલͷಉҙ͕ͳ͍ݶΓɺݸਓ৘ใΛୈࡾऀʹఏڙͤͣɺ

    ·ͨɺݸਓ৘ใͷൢച΍ି͠ग़͠͸ߦ͍·ͤΜɻ

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  21. 23
    ͘͠Έ
    https://support.google.com/firebase/answer/6317518?hl=ja
    υΩϡϝϯτͷࢀর

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  22. 24
    Firebase SDKΛೖΕͯɺઃఆͰը໘Ͱ

    GoolgeAdsͱBigQueryΛ࿈ܞ

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  23. 25
    iAd.frameworkͷಋೖ
    Linked Frameworks and LibrariesʹiAd.frameworkΛ͍ΕΔ͚ͩ
    ※ଞʹಛʹԿ΋͠ͳ͍͍ͯ͘

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  24. 26
    iAd.frameworkͷಋೖ
    υΩϡϝϯτʹ΋ಋೖʹ͍ͭͯ͸͜Ε͚͔ͩ͠ॻ͍ͯͳ͍"
    https://searchads.apple.com/v/advanced/help/b/docs/pdf/attribution-api.pdf

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  25. 27
    Firebaseଆͷಋೖ
    GoogleΞφϦςΟΫεͷυΩϡϝϯτʹ΋ಋೖʹ͍ͭͯ͸͜Ε͚ͩ
    ͔͠ॻ͍ͯͳ͍"
    https://developers.google.com/analytics/devguides/collection/ios/v3/optional-features?hl=ja

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  26. 28
    ΄ΜͱʹϑϨʔϜϫʔΫΛೖΕΔ͚ͩͰ͍͍ͷ????#

    View Slide

  27. 29
    σόοΫํ๏
    Apple Search AdsΛ։࢝ͨ࣌͠ʹ
    Կ΋ૹΒΕ͍ͯͳ͔ͬͨΒϚζΠɾɾɾɾɾ#
    Ͱ΋͔֬ΊΔํ๏͕ແ͍ɾɾɾɾɾɾ

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  28. 30
    Xcode σόοΫίϯιʔϧͰϩάΛݟΔ
    https://firebase.google.com/docs/analytics/ios/events?hl=ja

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  29. 31
    Firebase Debug ViewͰૹ৴͞Ε͍ͯΔ

    ΠϕϯτΛ֬ೝ͢Δ

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  30. 32
    ؾʹͳΔϩάΛൃݟ
    iAd.frameworkಋೖલ
    iAd.frameworkಋೖޙ
    xxxxApp[00000:000000] Ad framework is not linked. Search Ad Attribution Reporter is disabled.
    xxxxApp[00000:000000] No data to upload. Upload task will not be scheduled
    xxxxApp[00000:000000] Analytics enabled
    xxxxApp[00000:000000] Scheduling Search Ad Report timer
    xxxxApp[00000:000000] Search Ad campaign report alarm scheduled to fire in approx. (s):
    ※ϩάͷෆඞཁͳ෦෼͸লུ&Ӆ͍ͯ͠·͢

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  31. 33
    ͱΓ͋͑ͣҰ೔͚ͩASAΛճͯ͠ΈΔ
    ͦΕͰ΋֬ͨΔূڌ͕ແ͍ͷͰ

    View Slide

  32. 34
    ͪΌΜͱೖ͍ͬͯͨʂ$

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  33. 35
    ͜Ε͔Βͷࢪࡦͱ·ͱΊ
    3

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  34. 36
    ࠓ΍͍ͬͯΔ͜ͱ
    ࣾ಺σʔλ

    ج൫
    iOS Android

    ྆ΞϓϦ
    Apple Search Ads
    Google Ads
    iOS͸IDFA
    Android͸޿ࠂID
    ඥ෇͚Δ
    ※՝ۚ৘ใͱݸਓ৘ใ͸ඥ෇͍͓ͯΓ·ͤΜ
    ※ར༻ऀͷࣄલͷಉҙ͕ͳ͍ݶΓɺݸਓ৘ใΛୈࡾऀʹఏڙͤͣɺ·ͨɺݸਓ৘ใͷൢച΍ି͠ग़͠͸ߦ͍·ͤΜɻ

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  35. 37
    ࣾ಺σʔλ

    ج൫
    iOS Android

    ྆ΞϓϦ
    Apple Search Ads
    Google Ads
    ˔ྲྀೖݩ͝ͱͷ՝ۚ·Ͱͷߦಈ෼ੳͷݚڀ
    ˔ྲྀೖݩͷҧ͍ͱϢʔβʔߦಈʹҧ͍͸͋Δͷ͔
    ˔ΑΓޮ཰తͳ޿ࠂͷग़͠෼͚
    ˔04͝ͱͷϢʔβʔߦಈ΍՝ۚߦಈͷҧ͍ͷ෼ੳ

    কདྷతʹ͸

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  36. 38
    ࣾ಺σʔλ

    ج൫
    iOS Android

    ྆ΞϓϦ
    Apple Search Ads
    Google Ads
    কདྷతʹ͸
    ՝ۚʹͭͳ͕Δ޿ࠂಈઢΛߟ͑
    ΞϓϦ಺ͷࢪࡦʹ
    ޿ࠂσʔλΛ׆͔ͤΔΑ͏ʹͳΔ

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  37. 39
    ·ͱΊ
    ҙ֎ͱFirebaseͱiAd.frameworkͷ࿈ܞ͸ָͩͬͨ
    υΩϡϝϯτΛ৴ͯ͡Α͔ͬͨ

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  38. 40
    ͋Γ͕ͱ͏͍͟͝·ͨ͠

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