৽αʔϏε্ཱͪ͛࣌ʹ
͓͚Δσʔλ෼ੳνʔϜͷ໾ׂ WPM
एख࿮
גࣜձࣾϨίνϣΫ
ాଜ૖ܚ 

2018 ৽ଔೖࣾ API / Webϑϩϯτ։ൃ, ӡ༻ 2019 Ұ෦؀ڥߏங (AWS, GCP), όον։ൃ, σʔλ෼ੳ ৽ଔDBݚम୲౰ Tamura Masamichi 2 ా ଜ ૖ ܚ ϓϥοτϑΥʔϜ։ൃάϧʔϓ 

AWS re:Invent 2019 ࢀՃ͢Δํ͍Ε͹ ͥͻ͓࿩͠͠·͠ΐ͏ ʂ Tamura Masamichi 3 ా ଜ ૖ ܚ ϓϥοτϑΥʔϜ։ൃάϧʔϓ 

4 σʔλ෼ੳνʔϜͷ্ཱͪ͛ ɹσʔλ෼ੳ͍ͨ͠Ͱ͢ʂʂ ʙ
൒೥લͷग़དྷࣄ
ʙ ্࢘ ͜Ε͔ΒԿͷۀ຿͕͍ͨ͠ʁ ্࢘ ৽نαʔϏεͰσʔλ෼ੳ΍Δʁ ͥͻ΍Β͍ͤͯͩ͘͞ʂʂ 

5 σʔλ෼ੳνʔϜͷ্ཱͪ͛ ɹσʔλ෼ੳ͍ͨ͠Ͱ͢ʂʂ ʙ
൒೥લͷग़དྷࣄ
ʙ ্࢘ Կͷۀ຿͕͍ͨ͠ʁʁ ্࢘ ৽نαʔϏεͰσʔλ෼ੳ΍Δʁ ͥͻ΍Β͍ͤͯͩ͘͞ʂʂ σʔλ෼ੳνʔϜ஀ੜʂ 

ɹ 6 σʔλ෼ੳνʔϜͷϛογϣϯ ίϯςϯπ ϚʔέςΟϯά ϓϩϞʔγϣϯ ෼ੳνʔϜ αϙʔτ ϓϩδΣΫτνʔϜ ϓϩδΣΫτΛϏδϣϯ ࡞Γ͍ͨੈք ʹ޲͚ͯਪਐ͢ΔͨΊ
֤νʔϜͷҙࢥܾఆΛαϙʔτ͢Δ ɾ͍·Ͳ͜ʹ͍Δͷ͔
ݱঢ়೺Ѳ
ɾਐΜͰ͍Δಓ͸ਖ਼͍͠ͷ͔
Ծઆݕূ
ɾ࣍͸ͲͷಓΛਐΊ͹ྑ͍ͷ͔
վળఏҊ 

7 1. ؀ڥߏங / ӡ༻ 2. ֤νʔϜͷPDCAαϙʔτ σʔλ෼ੳνʔϜͷ໾ׂ 

8 1. ؀ڥߏங / ӡ༻ 2. ֤νʔϜͷPDCAαϙʔτ σʔλ෼ੳνʔϜͷ໾ׂ 

άϩʔεϋοΫͷϑϨʔϜϫʔΫ ARRRAϞσϧ 1. σʔλ׆༻ϑϩʔͷઃܭ ໨త: ·ͣ͸ARRRAϞσϧʹ͓͚ΔActivationΛݕূ͢Δ͜ͱ ɹɹɹɹ(໨త͸ϓϩμΫτͷPhaseʹΑͬͯมಈ) 9 ؀ڥߏங / ӡ༻ ɹ σʔλऩूݩ ՄࢹԽ
෼ੳ
.- σʔλϕʔε σʔλ׆༻ Activation Ϣʔβʔ׆ੑԽ Retention ܧଓ Referral ঺հ Revenue ऩӹ Acquisition Ϣʔβʔ֫ಘ 

2. ։ൃ 10 ؀ڥߏங / ӡ༻ ɹ σʔλऩूݩ ՄࢹԽ
෼ੳ
.- σʔλϕʔε σʔλ׆༻ 4BB4͔Βσʔλϕʔε΁ͷσʔλ࿈ܞόον
ɹ
೔ճલ೔෼ͷσʔλ࿈ܞ
ແବͳӡ༻Λ͠ͳ͍ͨΊࣗಈԽ 

2. ։ൃ 11 ؀ڥߏங / ӡ༻ ɹ σʔλऩूݩ ՄࢹԽ
෼ੳ
.- σʔλϕʔε σʔλ׆༻ ແବͳӡ༻Λ͠ͳ͍ͨΊࣗಈԽ #*πʔϧͷઃఆ
ɹ
σʔλϕʔεͱͷσʔλ࿈ܞ 

3. ӡ༻ 12 ؀ڥߏங / ӡ༻ ɹ σʔλऩूݩ ՄࢹԽ
෼ੳ
.- σʔλϕʔε σʔλ׆༻ ௥ՃͰσʔλΛऔಘ͢Δࡍ
ɹ
औಘ͍ͨ͠σʔλͷ࢓༷ΛܾΊͯυΩϡϝϯτԽ͠ɺ
ɹ

ΞϓϦ։ൃνʔϜʹґཔ औಘσʔλ͸։ൃऀυΩϡϝϯτͰ؅ཧ 

13 1. ؀ڥߏங / ӡ༻ 2. ֤νʔϜͷPDCAαϙʔτ σʔλ෼ੳνʔϜͷ໾ׂ 

14 ֤νʔϜͷPDCAαϙʔτ 1. μογϡϘʔυ࡞੒ ɹ ֤νʔϜͷPDCAαΠΫϧ Plan Do Adjust μογϡϘʔυͷ࡞੒ґཔ͸
4MBDLͷґཔ༻νϟϯωϧ͕૭ޱ ϝϦοτ
ɹ
ॏෳͨ͠಺༰ͷґཔΛ๷͛Δ
ɹ
λεΫ؅ཧ͕Ͱ͖Δ
ɹ
ϓϩδΣΫτϝϯόʔ͕ଞνʔϜͷσʔλ΋
ɹ

ݟΔΑ͏ʹͳΔ 

15 ֤νʔϜͷPDCAαϙʔτ 2. σʔλυϦϒϯͳ؀ڥͮ͘Γ (ࠓޙਚྗ) ɹ ֤νʔϜͷPDCAαΠΫϧ CheckͰऴΘΔPDCAΛແ͍ͨ͘͠ ↑ ෼ੳνʔϜͷ؍఺͔Β΋PlanʹؔΘΔ σʔλυϦϒϯͳ؀ڥʹ͓ۈΊͷํ͸ ࠙਌ձͰ͝ڭत͍͚ͨͩΔͱ޾͍Ͱ͢ Plan Do Check Adjust 

EOF ·ͱΊ ৽αʔϏε্ཱͪ͛࣌ʹ͓͚Δσʔλ෼ੳνʔϜͷ໾ׂ 1. ؀ڥߏங / ӡ༻ - ϓϩμΫτͷPhaseʹΑͬͯऔಘ͢Δ΂͖σʔλΛબఆ





ࣗಈԽ͸ਖ਼ٛ






औಘσʔλ͸υΩϡϝϯτͰ؅ཧ
2. ֤νʔϜͷPDCAαϙʔτ - μογϡϘʔυ࡞੒ґཔ͸ґཔ༻νϟϯωϧ͕૭ޱ - CheckͰऴΘΔPDCAΛແ͘͢ ༩͑ΒΕͨݱ৔ͰղܾͰ͖Δ͜ͱΛண࣮ʹ΍Δʂ