AJA SSP オークション刷新@オレシカナイトVol.11

by naoto yamaguchi

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AJA SSP ΦʔΫγϣϯγεςϜ࡮৽ גࣜձࣾAJA ࢁޱ௚ਓ ΦϨγΧφΠτ Vol 11

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ࣗݾ঺հ

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ࣗݾ঺հ ܦྺ झຯ ࢁޱ௚ਓ ɾ2013 ~ 2018 لඌҪொ ɾ2018 ~ ࠓ AJA ॴଐ ɾAJA SSPνʔϜ ɾԻָ (ϑδϩοΫຖ೥ߦͬͯ·͢)

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2 AJAͱ͸ 4 Flexible Auction 5 ӡ༻ͯ͠ى͖ͨ໰୊ 3 چΦʔΫγϣϯγεςϜ 1 ͸͡Ίʹ 6 ·ͱΊ

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1 ͸͡Ίʹ

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1 ͸͡Ίʹ ޿ࠂओ ഔମ ७޿ࠂ AdNetwork DMP DSP SSP

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1 AJAͱ͸

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2 AJAͱ͸

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2 AJAͱ͸ ࠃ಺࠷େڃͷ ϓϨϛΞϜಈըωοτϫʔΫ ͦͷଞଟ਺ఏܞϝσΟΞ༗Γ

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2 AJAͱ͸ ओཁDSPʹ઀ଓ ͦͷଞଟ਺ఏܞDSP༗Γ ϢχʔΫͳ޿ࠂࡏݿ

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3 چΦʔΫγϣϯγεςϜ

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3 چΦʔΫγϣϯγεςϜ SSP ഔମ RTB σϚϯυ DSP1 110ԁ DSP2 90ԁ 1 AdNetwork1 120ԁ AdNetwork σϚϯυ ϑϩΞϓϥΠε 100ԁ 2

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3 چΦʔΫγϣϯγεςϜ SSP ഔମ DSP1 110ԁ DSP2 90ԁ 1 AdNetwork1 120ԁ AdNetwork σϚϯυ 1. ػձଛࣦ ՝୊ 2. ϨΠςϯγʔͷѱԽ RTB σϚϯυ ϑϩΞϓϥΠε 100ԁ 2

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4 Flexible Auction

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4 Flexible Auction SSP ഔମ DSP1 110ԁ DSP2 90ԁ AdNetwork1 120ԁ All σϚϯυ ϑϩΞϓϥΠε 100ԁ AdNetwork2 100ԁ Ұ੪ʹΦʔΫγϣϯ

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4 Flexible Auction SSP ഔମ DSP1 110ԁ DSP2 90ԁ AdNetwork1 120ԁ AdNetwork2 100ԁ 1. ऩӹͷ࠷େԽ ղܾ 2. ϨΠςϯγʔͷվળ All σϚϯυ ϑϩΞϓϥΠε 100ԁ Ұ੪ʹΦʔΫγϣϯ

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4 Flexible Auction SSP ഔମ DSP1 110ԁ DSP2 90ԁ AdNetwork1 120ԁ AdNetwork2 100ԁ DSPʹΦʔΫγϣϯϓϨογϟʔ ෭࣍తͳޮՌ All σϚϯυ ϑϩΞϓϥΠε 100ԁ Ұ੪ʹΦʔΫγϣϯ

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4 Flexible Auction SSP ഔମ DSP1 110ԁ DSP2 90ԁ AdNetwork1 120ԁ AdNetwork2 100ԁ All σϚϯυ ϑϩΞϓϥΠε 100ԁ AdNetwork͸1࣌ؒຖʹCPMΛ ࢉग़͢Δ͜ͱͰDSPͱڝ૪ͤ͞Δ

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ഔମ 1෼ຖʹऔಘ ഑৴αʔό S3 Aurora Cache-reloader Batch 5෼ຖʹอଘ 1࣌ؒ͝ͱʹ AdNetworkͷCPMΛࢉग़ 4 Flexible Auction

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ഔମ 1෼ຖʹऔಘ ഑৴αʔό S3 Aurora Cache-reloader Batch 5෼ຖʹอଘ 1࣌ؒ͝ͱʹ AdNetworkͷCPMΛࢉग़ 4 Flexible Auction

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ഔମ 1෼ຖʹऔಘ ഑৴αʔό S3 Aurora Cache-reloader Batch 5෼ຖʹอଘ 1࣌ؒ͝ͱʹ AdNetworkͷCPMΛࢉग़ 4 Flexible Auction

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4 Flexible Auction SSP ഔମ DSP1 120ԁ DSP2 100ԁ AdNetwork1 100ԁ AdNetwork2 80ԁ All σϚϯυ ϑϩΞϓϥΠε 100ԁ Ұఆൺ཰উརͤ͞Δ

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A 4 Flexible Auction SSP ഔମ DSP1 ༏ઌ౓ A ΦʔΫγϣϯ ༏ઌ౓B ΦʔΫγϣϯ DSP2 AdNetwork1 A A AdNetwork1 B

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4 Flexible Auction SSP ഔମ ७޿ࠂ ༏ઌ౓A ७޿ࠂ ༏ઌ౓B ΦʔΫγϣϯ DSP1 AdNetwork1 B DSP2 B B A

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4 Flexible Auction ݁Ռɿച্ ໿15% Ξοϓ

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5 ӡ༻ͯ͠ى͖ͨ໰୊

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5 ӡ༻ͯ͠ى͖ͨ໰୊ NATᷓΕͨ໰୊ SSP ഔମ DSP1 DSP2 AdNetwork1 AdNetwork2 Demand N

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5 ӡ༻ͯ͠ى͖ͨ໰୊ ૿͑ଓ͚ΔBidϩά SSP ഔମ DSP1 DSP2 AdNetwork1 AdNetwork2 Demand N

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5 ӡ༻ͯ͠ى͖ͨ໰୊ ૿͑ଓ͚ΔBidϩά SSP ഔମ DSP1 DSP2 AdNetwork1 AdNetwork2 Demand N

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6 ·ͱΊ

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6 ·ͱΊ طଘͷ࢓૊ΈΛ͍ٙͬͯ͘ͷେࣄ ٕज़Ͱ਺ࣈΛ্͍͛ͯ͘ͷָ͍͠ ΈΜͳͷूܭγεςϜڭ͑ͯԼ͍͞

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͝ਗ਼ௌ͋Γ͕ͱ͏͍͟͝·ͨ͠