Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
AJA SSP オークション刷新@オレシカナイトVol.11
Search
naoto yamaguchi
September 25, 2019
Technology
1
2k
AJA SSP オークション刷新@オレシカナイトVol.11
naoto yamaguchi
September 25, 2019
Tweet
Share
Other Decks in Technology
See All in Technology
Redmine 6.0 新機能評価ガイド
vividtone
0
280
DMARC 対応の話 - MIXI CTO オフィスアワー #04
bbqallstars
1
140
エンジニア候補者向け資料2024.11.07.pdf
macloud
0
4.5k
これまでの計測・開発・デプロイ方法全部見せます! / Findy ISUCON 2024-11-14
tohutohu
3
270
Lexical Analysis
shigashiyama
1
130
TinyGoを使ったVSCode拡張機能実装
askua
2
200
徹底比較!HA Kubernetes ClusterにおけるControl Plane LoadBalancerの選択肢
logica0419
2
140
障害対応指揮の意思決定と情報共有における価値観 / Waroom Meetup #2
arthur1
4
330
AWS⼊社という選択肢、⾒えていますか
iwamot
2
1.1k
サイバーセキュリティと認知バイアス:対策の隙を埋める心理学的アプローチ
shumei_ito
0
270
エンジニアが一生困らない ドキュメント作成の基本
naohiro_nakata
2
150
Lambdaと地方とコミュニティ
miu_crescent
2
270
Featured
See All Featured
Mobile First: as difficult as doing things right
swwweet
222
8.9k
Put a Button on it: Removing Barriers to Going Fast.
kastner
59
3.5k
Save Time (by Creating Custom Rails Generators)
garrettdimon
PRO
27
820
Unsuck your backbone
ammeep
668
57k
Dealing with People You Can't Stand - Big Design 2015
cassininazir
364
24k
How GitHub (no longer) Works
holman
310
140k
Building a Scalable Design System with Sketch
lauravandoore
459
33k
GraphQLの誤解/rethinking-graphql
sonatard
67
10k
Let's Do A Bunch of Simple Stuff to Make Websites Faster
chriscoyier
505
140k
A Philosophy of Restraint
colly
203
16k
The Straight Up "How To Draw Better" Workshop
denniskardys
232
140k
Scaling GitHub
holman
458
140k
Transcript
AJA SSP ΦʔΫγϣϯγεςϜ৽ גࣜձࣾAJA ࢁޱਓ ΦϨγΧφΠτ Vol 11
ࣗݾհ
ࣗݾհ ܦྺ झຯ ࢁޱਓ ɾ2013 ~ 2018 لඌҪொ ɾ2018 ~
ࠓ AJA ॴଐ ɾAJA SSPνʔϜ ɾԻָ (ϑδϩοΫຖߦͬͯ·͢)
2 AJAͱ 4 Flexible Auction 5 ӡ༻ͯ͠ى͖ͨ 3 چΦʔΫγϣϯγεςϜ 1
͡Ίʹ 6 ·ͱΊ
1 ͡Ίʹ
1 ͡Ίʹ ࠂओ ഔମ ७ࠂ AdNetwork DMP DSP SSP
1 AJAͱ
2 AJAͱ
2 AJAͱ ࠃ࠷େڃͷ ϓϨϛΞϜಈըωοτϫʔΫ ͦͷଞଟఏܞϝσΟΞ༗Γ
2 AJAͱ ओཁDSPʹଓ ͦͷଞଟఏܞDSP༗Γ ϢχʔΫͳࠂࡏݿ
3 چΦʔΫγϣϯγεςϜ
3 چΦʔΫγϣϯγεςϜ SSP ഔମ RTB σϚϯυ DSP1 110ԁ DSP2 90ԁ
1 AdNetwork1 120ԁ AdNetwork σϚϯυ ϑϩΞϓϥΠε 100ԁ 2
3 چΦʔΫγϣϯγεςϜ SSP ഔମ DSP1 110ԁ DSP2 90ԁ 1 AdNetwork1
120ԁ AdNetwork σϚϯυ 1. ػձଛࣦ ՝ 2. ϨΠςϯγʔͷѱԽ RTB σϚϯυ ϑϩΞϓϥΠε 100ԁ 2
4 Flexible Auction
4 Flexible Auction SSP ഔମ DSP1 110ԁ DSP2 90ԁ AdNetwork1
120ԁ All σϚϯυ ϑϩΞϓϥΠε 100ԁ AdNetwork2 100ԁ Ұ੪ʹΦʔΫγϣϯ
4 Flexible Auction SSP ഔମ DSP1 110ԁ DSP2 90ԁ AdNetwork1
120ԁ AdNetwork2 100ԁ 1. ऩӹͷ࠷େԽ ղܾ 2. ϨΠςϯγʔͷվળ All σϚϯυ ϑϩΞϓϥΠε 100ԁ Ұ੪ʹΦʔΫγϣϯ
4 Flexible Auction SSP ഔମ DSP1 110ԁ DSP2 90ԁ AdNetwork1
120ԁ AdNetwork2 100ԁ DSPʹΦʔΫγϣϯϓϨογϟʔ ෭࣍తͳޮՌ All σϚϯυ ϑϩΞϓϥΠε 100ԁ Ұ੪ʹΦʔΫγϣϯ
4 Flexible Auction SSP ഔମ DSP1 110ԁ DSP2 90ԁ AdNetwork1
120ԁ AdNetwork2 100ԁ All σϚϯυ ϑϩΞϓϥΠε 100ԁ AdNetwork1࣌ؒຖʹCPMΛ ࢉग़͢Δ͜ͱͰDSPͱڝ૪ͤ͞Δ
ഔମ 1ຖʹऔಘ ৴αʔό S3 Aurora Cache-reloader Batch 5ຖʹอଘ 1࣌ؒ͝ͱʹ
AdNetworkͷCPMΛࢉग़ 4 Flexible Auction
ഔମ 1ຖʹऔಘ ৴αʔό S3 Aurora Cache-reloader Batch 5ຖʹอଘ 1࣌ؒ͝ͱʹ
AdNetworkͷCPMΛࢉग़ 4 Flexible Auction
ഔମ 1ຖʹऔಘ ৴αʔό S3 Aurora Cache-reloader Batch 5ຖʹอଘ 1࣌ؒ͝ͱʹ
AdNetworkͷCPMΛࢉग़ 4 Flexible Auction
4 Flexible Auction SSP ഔମ DSP1 120ԁ DSP2 100ԁ AdNetwork1
100ԁ AdNetwork2 80ԁ All σϚϯυ ϑϩΞϓϥΠε 100ԁ Ұఆൺউརͤ͞Δ
A 4 Flexible Auction SSP ഔମ DSP1 ༏ઌ A ΦʔΫγϣϯ
༏ઌB ΦʔΫγϣϯ DSP2 AdNetwork1 A A AdNetwork1 B
4 Flexible Auction SSP ഔମ ७ࠂ ༏ઌA ७ࠂ ༏ઌB ΦʔΫγϣϯ
DSP1 AdNetwork1 B DSP2 B B A
4 Flexible Auction ݁Ռɿച্ 15% Ξοϓ
5 ӡ༻ͯ͠ى͖ͨ
5 ӡ༻ͯ͠ى͖ͨ NATᷓΕͨ SSP ഔମ DSP1 DSP2 AdNetwork1 AdNetwork2 Demand
N
5 ӡ༻ͯ͠ى͖ͨ ૿͑ଓ͚ΔBidϩά SSP ഔମ DSP1 DSP2 AdNetwork1 AdNetwork2 Demand
N
5 ӡ༻ͯ͠ى͖ͨ ૿͑ଓ͚ΔBidϩά SSP ഔମ DSP1 DSP2 AdNetwork1 AdNetwork2 Demand
N
6 ·ͱΊ
6 ·ͱΊ طଘͷΈΛ͍ٙͬͯ͘ͷେࣄ ٕज़ͰࣈΛ্͍͛ͯ͘ͷָ͍͠ ΈΜͳͷूܭγεςϜڭ͑ͯԼ͍͞
͝ਗ਼ௌ͋Γ͕ͱ͏͍͟͝·ͨ͠