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AJA SSP オークション刷新@オレシカナイトVol.11
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naoto yamaguchi
September 25, 2019
Technology
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1.8k
AJA SSP オークション刷新@オレシカナイトVol.11
naoto yamaguchi
September 25, 2019
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Transcript
AJA SSP ΦʔΫγϣϯγεςϜ৽ גࣜձࣾAJA ࢁޱਓ ΦϨγΧφΠτ Vol 11
ࣗݾհ
ࣗݾհ ܦྺ झຯ ࢁޱਓ ɾ2013 ~ 2018 لඌҪொ ɾ2018 ~
ࠓ AJA ॴଐ ɾAJA SSPνʔϜ ɾԻָ (ϑδϩοΫຖߦͬͯ·͢)
2 AJAͱ 4 Flexible Auction 5 ӡ༻ͯ͠ى͖ͨ 3 چΦʔΫγϣϯγεςϜ 1
͡Ίʹ 6 ·ͱΊ
1 ͡Ίʹ
1 ͡Ίʹ ࠂओ ഔମ ७ࠂ AdNetwork DMP DSP SSP
1 AJAͱ
2 AJAͱ
2 AJAͱ ࠃ࠷େڃͷ ϓϨϛΞϜಈըωοτϫʔΫ ͦͷଞଟఏܞϝσΟΞ༗Γ
2 AJAͱ ओཁDSPʹଓ ͦͷଞଟఏܞDSP༗Γ ϢχʔΫͳࠂࡏݿ
3 چΦʔΫγϣϯγεςϜ
3 چΦʔΫγϣϯγεςϜ SSP ഔମ RTB σϚϯυ DSP1 110ԁ DSP2 90ԁ
1 AdNetwork1 120ԁ AdNetwork σϚϯυ ϑϩΞϓϥΠε 100ԁ 2
3 چΦʔΫγϣϯγεςϜ SSP ഔମ DSP1 110ԁ DSP2 90ԁ 1 AdNetwork1
120ԁ AdNetwork σϚϯυ 1. ػձଛࣦ ՝ 2. ϨΠςϯγʔͷѱԽ RTB σϚϯυ ϑϩΞϓϥΠε 100ԁ 2
4 Flexible Auction
4 Flexible Auction SSP ഔମ DSP1 110ԁ DSP2 90ԁ AdNetwork1
120ԁ All σϚϯυ ϑϩΞϓϥΠε 100ԁ AdNetwork2 100ԁ Ұ੪ʹΦʔΫγϣϯ
4 Flexible Auction SSP ഔମ DSP1 110ԁ DSP2 90ԁ AdNetwork1
120ԁ AdNetwork2 100ԁ 1. ऩӹͷ࠷େԽ ղܾ 2. ϨΠςϯγʔͷվળ All σϚϯυ ϑϩΞϓϥΠε 100ԁ Ұ੪ʹΦʔΫγϣϯ
4 Flexible Auction SSP ഔମ DSP1 110ԁ DSP2 90ԁ AdNetwork1
120ԁ AdNetwork2 100ԁ DSPʹΦʔΫγϣϯϓϨογϟʔ ෭࣍తͳޮՌ All σϚϯυ ϑϩΞϓϥΠε 100ԁ Ұ੪ʹΦʔΫγϣϯ
4 Flexible Auction SSP ഔମ DSP1 110ԁ DSP2 90ԁ AdNetwork1
120ԁ AdNetwork2 100ԁ All σϚϯυ ϑϩΞϓϥΠε 100ԁ AdNetwork1࣌ؒຖʹCPMΛ ࢉग़͢Δ͜ͱͰDSPͱڝ૪ͤ͞Δ
ഔମ 1ຖʹऔಘ ৴αʔό S3 Aurora Cache-reloader Batch 5ຖʹอଘ 1࣌ؒ͝ͱʹ
AdNetworkͷCPMΛࢉग़ 4 Flexible Auction
ഔମ 1ຖʹऔಘ ৴αʔό S3 Aurora Cache-reloader Batch 5ຖʹอଘ 1࣌ؒ͝ͱʹ
AdNetworkͷCPMΛࢉग़ 4 Flexible Auction
ഔମ 1ຖʹऔಘ ৴αʔό S3 Aurora Cache-reloader Batch 5ຖʹอଘ 1࣌ؒ͝ͱʹ
AdNetworkͷCPMΛࢉग़ 4 Flexible Auction
4 Flexible Auction SSP ഔମ DSP1 120ԁ DSP2 100ԁ AdNetwork1
100ԁ AdNetwork2 80ԁ All σϚϯυ ϑϩΞϓϥΠε 100ԁ Ұఆൺউརͤ͞Δ
A 4 Flexible Auction SSP ഔମ DSP1 ༏ઌ A ΦʔΫγϣϯ
༏ઌB ΦʔΫγϣϯ DSP2 AdNetwork1 A A AdNetwork1 B
4 Flexible Auction SSP ഔମ ७ࠂ ༏ઌA ७ࠂ ༏ઌB ΦʔΫγϣϯ
DSP1 AdNetwork1 B DSP2 B B A
4 Flexible Auction ݁Ռɿച্ 15% Ξοϓ
5 ӡ༻ͯ͠ى͖ͨ
5 ӡ༻ͯ͠ى͖ͨ NATᷓΕͨ SSP ഔମ DSP1 DSP2 AdNetwork1 AdNetwork2 Demand
N
5 ӡ༻ͯ͠ى͖ͨ ૿͑ଓ͚ΔBidϩά SSP ഔମ DSP1 DSP2 AdNetwork1 AdNetwork2 Demand
N
5 ӡ༻ͯ͠ى͖ͨ ૿͑ଓ͚ΔBidϩά SSP ഔମ DSP1 DSP2 AdNetwork1 AdNetwork2 Demand
N
6 ·ͱΊ
6 ·ͱΊ طଘͷΈΛ͍ٙͬͯ͘ͷେࣄ ٕज़ͰࣈΛ্͍͛ͯ͘ͷָ͍͠ ΈΜͳͷूܭγεςϜڭ͑ͯԼ͍͞
͝ਗ਼ௌ͋Γ͕ͱ͏͍͟͝·ͨ͠