Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
AJA SSP オークション刷新@オレシカナイトVol.11
Search
naoto yamaguchi
September 25, 2019
Technology
1
2.1k
AJA SSP オークション刷新@オレシカナイトVol.11
naoto yamaguchi
September 25, 2019
Tweet
Share
Other Decks in Technology
See All in Technology
PHPからはじめるコンピュータアーキテクチャ / From Scripts to Silicon: A Journey Through the Layers of Computing Hiroshima 2025 Edition
tomzoh
0
140
BI ツールはもういらない?Amazon RedShift & MCP Server で試みる新しいデータ分析アプローチ
cdataj
0
160
incident_commander_demaecan__1_.pdf
demaecan
0
140
『バイトル』CTOが語る! AIネイティブ世代と切り拓くモノづくり組織
dip_tech
PRO
1
130
Node.js 2025: What's new and what's next
ruyadorno
0
340
HR Force における DWH の併用事例 ~ サービス基盤としての BigQuery / 分析基盤としての Snowflake ~@Cross Data Platforms Meetup #2「BigQueryと愉快な仲間たち」
ryo_suzuki
0
220
Introduction to Bill One Development Engineer
sansan33
PRO
0
300
ガバメントクラウド(AWS)へのデータ移行戦略の立て方【虎の巻】 / 20251011 Mitsutosi Matsuo
shift_evolve
PRO
2
200
速習AGENTS.md:5分で精度を上げる "3ブロック" テンプレ
ismk
6
1.6k
【Kaigi on Rails 事後勉強会LT】MeはどうしてGirlsに? 私とRubyを繋いだRail(s)
joyfrommasara
0
270
このままAIが発展するだけでAGI達成可能な理由
frievea
0
100
業務効率化をさらに加速させる、ノーコードツールとStep Functionsのハイブリッド化
smt7174
2
140
Featured
See All Featured
The MySQL Ecosystem @ GitHub 2015
samlambert
251
13k
Rails Girls Zürich Keynote
gr2m
95
14k
Context Engineering - Making Every Token Count
addyosmani
6
250
Making the Leap to Tech Lead
cromwellryan
135
9.6k
Making Projects Easy
brettharned
120
6.4k
What's in a price? How to price your products and services
michaelherold
246
12k
Creating an realtime collaboration tool: Agile Flush - .NET Oxford
marcduiker
33
2.3k
XXLCSS - How to scale CSS and keep your sanity
sugarenia
248
1.3M
Exploring the Power of Turbo Streams & Action Cable | RailsConf2023
kevinliebholz
35
6.1k
BBQ
matthewcrist
89
9.8k
Faster Mobile Websites
deanohume
310
31k
Typedesign – Prime Four
hannesfritz
42
2.8k
Transcript
AJA SSP ΦʔΫγϣϯγεςϜ৽ גࣜձࣾAJA ࢁޱਓ ΦϨγΧφΠτ Vol 11
ࣗݾհ
ࣗݾհ ܦྺ झຯ ࢁޱਓ ɾ2013 ~ 2018 لඌҪொ ɾ2018 ~
ࠓ AJA ॴଐ ɾAJA SSPνʔϜ ɾԻָ (ϑδϩοΫຖߦͬͯ·͢)
2 AJAͱ 4 Flexible Auction 5 ӡ༻ͯ͠ى͖ͨ 3 چΦʔΫγϣϯγεςϜ 1
͡Ίʹ 6 ·ͱΊ
1 ͡Ίʹ
1 ͡Ίʹ ࠂओ ഔମ ७ࠂ AdNetwork DMP DSP SSP
1 AJAͱ
2 AJAͱ
2 AJAͱ ࠃ࠷େڃͷ ϓϨϛΞϜಈըωοτϫʔΫ ͦͷଞଟఏܞϝσΟΞ༗Γ
2 AJAͱ ओཁDSPʹଓ ͦͷଞଟఏܞDSP༗Γ ϢχʔΫͳࠂࡏݿ
3 چΦʔΫγϣϯγεςϜ
3 چΦʔΫγϣϯγεςϜ SSP ഔମ RTB σϚϯυ DSP1 110ԁ DSP2 90ԁ
1 AdNetwork1 120ԁ AdNetwork σϚϯυ ϑϩΞϓϥΠε 100ԁ 2
3 چΦʔΫγϣϯγεςϜ SSP ഔମ DSP1 110ԁ DSP2 90ԁ 1 AdNetwork1
120ԁ AdNetwork σϚϯυ 1. ػձଛࣦ ՝ 2. ϨΠςϯγʔͷѱԽ RTB σϚϯυ ϑϩΞϓϥΠε 100ԁ 2
4 Flexible Auction
4 Flexible Auction SSP ഔମ DSP1 110ԁ DSP2 90ԁ AdNetwork1
120ԁ All σϚϯυ ϑϩΞϓϥΠε 100ԁ AdNetwork2 100ԁ Ұ੪ʹΦʔΫγϣϯ
4 Flexible Auction SSP ഔମ DSP1 110ԁ DSP2 90ԁ AdNetwork1
120ԁ AdNetwork2 100ԁ 1. ऩӹͷ࠷େԽ ղܾ 2. ϨΠςϯγʔͷվળ All σϚϯυ ϑϩΞϓϥΠε 100ԁ Ұ੪ʹΦʔΫγϣϯ
4 Flexible Auction SSP ഔମ DSP1 110ԁ DSP2 90ԁ AdNetwork1
120ԁ AdNetwork2 100ԁ DSPʹΦʔΫγϣϯϓϨογϟʔ ෭࣍తͳޮՌ All σϚϯυ ϑϩΞϓϥΠε 100ԁ Ұ੪ʹΦʔΫγϣϯ
4 Flexible Auction SSP ഔମ DSP1 110ԁ DSP2 90ԁ AdNetwork1
120ԁ AdNetwork2 100ԁ All σϚϯυ ϑϩΞϓϥΠε 100ԁ AdNetwork1࣌ؒຖʹCPMΛ ࢉग़͢Δ͜ͱͰDSPͱڝ૪ͤ͞Δ
ഔମ 1ຖʹऔಘ ৴αʔό S3 Aurora Cache-reloader Batch 5ຖʹอଘ 1࣌ؒ͝ͱʹ
AdNetworkͷCPMΛࢉग़ 4 Flexible Auction
ഔମ 1ຖʹऔಘ ৴αʔό S3 Aurora Cache-reloader Batch 5ຖʹอଘ 1࣌ؒ͝ͱʹ
AdNetworkͷCPMΛࢉग़ 4 Flexible Auction
ഔମ 1ຖʹऔಘ ৴αʔό S3 Aurora Cache-reloader Batch 5ຖʹอଘ 1࣌ؒ͝ͱʹ
AdNetworkͷCPMΛࢉग़ 4 Flexible Auction
4 Flexible Auction SSP ഔମ DSP1 120ԁ DSP2 100ԁ AdNetwork1
100ԁ AdNetwork2 80ԁ All σϚϯυ ϑϩΞϓϥΠε 100ԁ Ұఆൺউརͤ͞Δ
A 4 Flexible Auction SSP ഔମ DSP1 ༏ઌ A ΦʔΫγϣϯ
༏ઌB ΦʔΫγϣϯ DSP2 AdNetwork1 A A AdNetwork1 B
4 Flexible Auction SSP ഔମ ७ࠂ ༏ઌA ७ࠂ ༏ઌB ΦʔΫγϣϯ
DSP1 AdNetwork1 B DSP2 B B A
4 Flexible Auction ݁Ռɿച্ 15% Ξοϓ
5 ӡ༻ͯ͠ى͖ͨ
5 ӡ༻ͯ͠ى͖ͨ NATᷓΕͨ SSP ഔମ DSP1 DSP2 AdNetwork1 AdNetwork2 Demand
N
5 ӡ༻ͯ͠ى͖ͨ ૿͑ଓ͚ΔBidϩά SSP ഔମ DSP1 DSP2 AdNetwork1 AdNetwork2 Demand
N
5 ӡ༻ͯ͠ى͖ͨ ૿͑ଓ͚ΔBidϩά SSP ഔମ DSP1 DSP2 AdNetwork1 AdNetwork2 Demand
N
6 ·ͱΊ
6 ·ͱΊ طଘͷΈΛ͍ٙͬͯ͘ͷେࣄ ٕज़ͰࣈΛ্͍͛ͯ͘ͷָ͍͠ ΈΜͳͷूܭγεςϜڭ͑ͯԼ͍͞
͝ਗ਼ௌ͋Γ͕ͱ͏͍͟͝·ͨ͠