Planet friendly Digital Design
Chris Adams
@mrchrisadams
productscience.co.uk
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2. 30m: Principles of Design for Sustainability
3. 50m: Trying it out yourself, then discussion
1. ~5m: Introduction, and a chance to avoid FOMO
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Who am I?
Chris Adams - @mrchrisadams
environmentally focussed web
generalist
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Who am I?
Designer, then Developer, then Sysadmin, then
Developer again, then Product Manager, then UX
Consultant, then User Researcher. Now (nearly)
ALL OF THE ABOVE.
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(Previously relevant) Work
A.M.E.E. - Avoid Mass
Extinction Engine
Loco2 - Low carbon travel
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discover.amee.com
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amee.com
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loco2.com
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Cleanweb London - James Johnston practice pitching Open Utility
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Cleanweb London - what James was seeing
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Cleanweb Berlin - putting ideas to practice
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Cleanweb Berlin - putting ideas to practice
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oreil.ly/sustainability
Design for
Sustainability
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Why would I care?
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Our activity is
changing the
planet
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xkcd.com/1732/
Sorry online viewers, you can’t see this video. I
just shows me scrolling down the screen
narrating as I go. Not much missed TBH.
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worrydream.com/ClimateChange/
Sorry online viewers, you can’t see this video. It
just shows me moving the widget around. Give it
a go yourself. It’s loads of (terrifying, depressing)
fun.
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What can I do?
I work on the web.
And anyway, the
web’s green right?
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No content
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Webs & apps use
servers.
Servers need
electricity.
How much electricity?
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Power quote
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Power quote
https://www.flickr.com/photos/27148401@N06/14783421247/
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Nearly one billion
tonnes CO2 and
rising
(More than Poland, and
growing faster)
Source: Greenpeace Click Clean Report
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What can we do?
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oreil.ly/sustainability
Design for
Sustainability
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How we do
this for
physical
products
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How we might
do this for
digital
products
— Dr. Pete Markiewicz
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FINDABILITY USABILITY
PERFORMANCE GREEN HOSTING
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USABILITY
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Usability
Responsive design and mobile first
Content and display patterns
Testing content before publishing
Build feedback into user journeys
Dark patterns and sustainable choices
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http://patternlab.io/
Sorry online viewers, you can’t see this video, but
it is available at patternlab.io
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http://danielmall.com/articles/content-display-patterns/
Sorry online viewers,
same again here. It IS
available at the link
below though.
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https://2016.agilecontentconf.com/
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https://2016.agilecontentconf.com/
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Sustainable
choices
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darkpatterns.org
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PERFORMANCE OPTIMIZATION
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Performance
Performance budgets
Compression
Appropriate media for devices
Caching
CDNs
Findability
Content experiments - have a feedback loop
Content Audits - keep, kill, or merge
Content first design - designing with real data
User language vs your language - i.e search
On-site Search - reveals gaps in content, ux
issues
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GREEN HOSTING
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Green hosting
Efficiency isn’t the same as sustainable
Green Web Foundation
Finding a host
@mrchrisadams
Thanks!
Any questions?
Book:
oreil.ly/sustainability
(50% discount with link above)
Websites:
sustainablewebdesign.org
ecograder.org
sustainableux.com
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Worksheet exercise
Now it’s your turn
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Now it’s your turn
Take a worksheet
Assign roles
Start task
Regroup in 15mins
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Present back, and
time for questions
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Fishbowl
5 seats
4 people sitting, 1 empty chair,
always
Sit in a chair to ask a question,
or say something.
You can only leave when someone else sits in
an empty chair.