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Defining a Community
Membership Identity
Hugh Lashbrooke
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What is a Community
Membership Identity?
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Your community membership
identity answers three questions:
Who am I?
How should I act?
What do I believe?
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What does my community
value?
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Let’s get started...
https://bit.ly/membership-identity
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Who does your
community tell
members they
are?
Example:
I am a unique individual with
something important to say - my
thoughts and ideas are valuable.
I have useful skills that I can use to
make impactful contributions to the
broader community.
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What does your
community tell
members they
should do?
Example:
I share my ideas and publish
content that I care about.
When I can, I volunteer my time to
contribute back to the community,
helping others do the same.
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What does your
community tell
members they
should believe?
Example:
I believe my ideas are valuable and
it’s worth taking the time to publish
them.
I believe in the freedom that
open-source provides and that I can
take part in sharing that freedom
with others.
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Hugh Lashbrooke
@hlashbrooke hugh.blog
automattic.com