Social Media, Church Websites and Mission

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Social Media, Church Websites and Mission How to Make Use of the Internet for your Church, Ministry and School Upper Columbia Conference Camp Meeting 2014

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Digital Phone Book Ad

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Who is Online? 350 Million 280 Million 196 Million

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Digital “Phonebook” Mobile Social Web

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Website Build your home base

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Early websites involved learning HTML, CSS, and more

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But not anymore

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Design

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Elements of a Good Church Website • Consistency • Updated Information • Clean Design • Real Pictures

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Consistency

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Updated Information

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Clean Design

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Real Pictures

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Real Pictures

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• Clean homepage • Easy to navigate • Useful information • Simple information • Visually interesting design • Truly reﬂect the church

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Guests Consider Your Audience Members

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Content • I’m New Here • Sermons Archive • Events • Beliefs • Location • Times of Worship and Events • Contact Information • About the Pastor • Upcoming Service Information

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I’m New Here

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I’m New Here

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Sermons

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Events

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Beliefs

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Beliefs MyWayToJesus.com

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Location • Map screenshot

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Location & Time • Map screenshot

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Location • Map screenshot

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Other Items • Contact Information • About the Pastor • Upcoming Sabbath

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Moving to Solutions • Recipes • Current Issues • Help with life challenges • Marriage tips and information • Parenting Tips and information • Lifestyle/Health information

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Mobile Your home on the go?

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Why Mobile Does it matter? ?

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Mobile Context

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Mobile Context

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Mobile Context

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Mobile Context

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t Mobile-Only

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Mobile Web has outpaced desktop   Web growth 8x Global mobile data trafﬁc should   grow 26x over the next 5 years A Mobile Explosion 1990 2000 2010 2020 PC Desktop Internet 100M+ 1B+ 10B+ Mobile Consumer Note: PC installed base reached 100MM in 1993, cellphone / Internet users reached 1B in 2002 / 2005 respectively;25 Source: ITU, Mark Lipacis, Morgan Stanley Research.

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2014 Mobile vs Desktop Usage

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Mobile Users • 45% of Americans own a smartphone. • 1.08 billion out of 4 billion phones are smartphones • 99% of smartphone owners use the mobile browser at least once per day. • 74% check email on device http://glnr.in/1aA1Hqr http://glnr.in/16pPLLr

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http://glnr.in/15arXaj

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This is the web http://glnr.in/15arXaj

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This will be the web! http://glnr.in/15arXaj

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Twitter ✴ 60% of tweets come from mobile devices ✴ 16% of new users start on mobile • 44% of mobile users are more likely to click a link 500 Million users 200 Million active http://glnr.in/1186PgY http://glnr.in/15jgFQu

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Facebook 1.11 billion users 665 million active ✴ 54% of users on mobile devices ✴ 33% of posts come from mobile ✴ 20% of it’s mobile users are mobile only! http://glnr.in/13Z7A03 http://glnr.in/12PgE4U

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Google ✴ 33% of all searches on mobile ✴ 77% of mobile searches occur at home or work. 67% of all searches http://glnr.in/10Ax5UH

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Why Mobile Does it matter? ?

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Search, Social, Email

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Social Media Your outposts

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What is Social?

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Social Media isn’t just for nerds & young people.

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Demographics 13-17 18-24 25-34 35-54 55+ 15.6% 31.1% 24.4% 23.3% 5.4%

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Social Media, By The Numbers • 72% of all internet users are now active on social media • 18-29 year olds have an 89% usage • The 30-49 bracket sits at 72% • 60 percent of 50 to 60 year olds are active on social media • In the 65 plus bracket, 43% are using social media

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–Dr. Aaron Tabor @DrAaronTabor “Facebook is the modern Roman Road.”

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– Ellen G. White “Christ's method alone will give true success in reaching the people. The Saviour mingled with men as one who desired their good. He showed His sympathy for them, ministered to their needs, and won their conﬁdence. Then He bade them, ‘Follow Me.’”

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1,190 Mil 1,000 Mil 300 Mil 250 Mil 232 Mil 181 Mil 150 Mil 70 Mil

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What can a church share on social media?

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Posts • Uplifting messages • Spiritual insights • Bible passages

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Posts • Uplifting messages • Spiritual insights • Bible passages

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Posts

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Posts

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Posts

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Posts

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Posts

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Events • Friends can share with and invite their friends • People can RSVP • Organizers can share pictures, videos and ask questions of attendees

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Video • Watch live • Pray with viewers • Share images and text

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What to Share • Share mid-week messages • Encouraging Bible verses • Photos of member activities • Video clips from last week’s service • Links to encouraging articles

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Keep Social

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Bring It Together

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Strategy: Day to Day Plan ahea d

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Inspire

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Inform

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Communicate

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–Proverbs 15:23 “Everyone enjoys a ﬁtting reply; it is wonderful to say the right thing at the right time!”

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Consistency

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Diversify

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Tips for Getting Started with Social • Are your members there? • Listen. What are your members and followers talking about? • Be careful how you enter into conversations. Don’t want people to think the pastor/church is a big brother.

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Inreach • Post Sermon audio or video • Online Bible studies • Express viewpoints on issues. • Share sermon ideas for feedback. • Newsletter-style info • Progress of church ministries or projects • Build relationships • Communicate with shut-ins • Build enthusiasm about an event • Follow-up with new members/visitors • Teach something • Bring attention to a social need • Share your passion for a topic

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Outreach • Inspirational quotes for Bible verses • Photos of your church members in ACTION • Event invitations • Clips of sermons to give a taste of the church • Online Bible studies

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Act within your talents

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–Tim Schraeder @timschraeder “The Church has never been more resourced to reach people with the gospel than we are today.”

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Brent Hardinge North Paciﬁc Union Conference Digital Media Coordinator ! e: brent.hardinge@nw.npuc.org w: brenthardinge.net t: @designerbrent