Social Media, Church Websites and Mission

Transcript

1. Social Media, Church Websites and Mission How to Make Use of the Internet for your Church, Ministry and School Upper Columbia Conference Camp Meeting 2014
3. Digital Phone Book Ad
5. Who is Online? 350 Million 280 Million 196 Million
6. Digital “Phonebook” Mobile Social Web
7. Website Build your home base
8. Early websites involved learning HTML, CSS, and more
9. But not anymore
10. Design
11. Elements of a Good Church Website • Consistency • Updated Information • Clean Design • Real Pictures
12. Consistency
13. Updated Information
14. Clean Design
15. Real Pictures
16. Real Pictures
17. • Clean homepage • Easy to navigate • Useful information • Simple information • Visually interesting design • Truly reflect the church
18. Guests Consider Your Audience Members
19. Content • I’m New Here • Sermons Archive • Events • Beliefs • Location • Times of Worship and Events • Contact Information • About the Pastor • Upcoming Service Information
20. I’m New Here
21. I’m New Here
22. Sermons
23. Events
24. Beliefs
25. Beliefs MyWayToJesus.com
26. Location • Map screenshot
27. Location & Time • Map screenshot
28. Location • Map screenshot
29. Other Items • Contact Information • About the Pastor • Upcoming Sabbath
30. Moving to Solutions • Recipes • Current Issues • Help with life challenges • Marriage tips and information • Parenting Tips and information • Lifestyle/Health information
31. Mobile Your home on the go?
32. Why Mobile Does it matter? ?
35. Mobile Context
36. Mobile Context
37. Mobile Context
38. Mobile Context
39. t Mobile-Only
40. Mobile Web has outpaced desktop 
 Web growth 8x Global mobile data traffic should 
 grow 26x over the next 5 years A Mobile Explosion 1990 2000 2010 2020 PC Desktop Internet 100M+ 1B+ 10B+ Mobile Consumer Note: PC installed base reached 100MM in 1993, cellphone / Internet users reached 1B in 2002 / 2005 respectively;25 Source: ITU, Mark Lipacis, Morgan Stanley Research.
41. 2014 Mobile vs Desktop Usage
42. Mobile Users • 45% of Americans own a smartphone. • 1.08 billion out of 4 billion phones are smartphones • 99% of smartphone owners use the mobile browser at least once per day. • 74% check email on device http://glnr.in/1aA1Hqr http://glnr.in/16pPLLr
43. http://glnr.in/15arXaj
44. This is the web http://glnr.in/15arXaj
45. This will be the web! http://glnr.in/15arXaj
46. Twitter ✴ 60% of tweets come from mobile devices ✴ 16% of new users start on mobile • 44% of mobile users are more likely to click a link 500 Million users 200 Million active http://glnr.in/1186PgY http://glnr.in/15jgFQu
47. Facebook 1.11 billion users 665 million active ✴ 54% of users on mobile devices ✴ 33% of posts come from mobile ✴ 20% of it’s mobile users are mobile only! http://glnr.in/13Z7A03 http://glnr.in/12PgE4U
48. Google ✴ 33% of all searches on mobile ✴ 77% of mobile searches occur at home or work. 67% of all searches http://glnr.in/10Ax5UH
49. Why Mobile Does it matter? ?
50. Search, Social, Email
51. Social Media Your outposts
52. What is Social?
54. Social Media isn’t just for nerds & young people.
55. Demographics 13-17 18-24 25-34 35-54 55+ 15.6% 31.1% 24.4% 23.3% 5.4%
56. Social Media, By The Numbers • 72% of all internet users are now active on social media • 18-29 year olds have an 89% usage • The 30-49 bracket sits at 72% • 60 percent of 50 to 60 year olds are active on social media • In the 65 plus bracket, 43% are using social media
57. –Dr. Aaron Tabor @DrAaronTabor “Facebook is the modern Roman Road.”
58. – Ellen G. White “Christ's method alone will give true success in reaching the people. The Saviour mingled with men as one who desired their good. He showed His sympathy for them, ministered to their needs, and won their confidence. Then He bade them, ‘Follow Me.’”
59. 1,190 Mil 1,000 Mil 300 Mil 250 Mil 232 Mil 181 Mil 150 Mil 70 Mil
60. What can a church share on social media?
61. Posts • Uplifting messages • Spiritual insights • Bible passages
62. Posts • Uplifting messages • Spiritual insights • Bible passages
63. Posts
64. Posts
65. Posts
66. Posts
67. Posts
68. Events • Friends can share with and invite their friends • People can RSVP • Organizers can share pictures, videos and ask questions of attendees
69. Video • Watch live • Pray with viewers • Share images and text
70. What to Share • Share mid-week messages • Encouraging Bible verses • Photos of member activities • Video clips from last week’s service • Links to encouraging articles
71. Keep Social
72. Bring It Together
73. Strategy: Day to Day Plan ahea d
74. Inspire
75. Inform
76. Communicate
77. –Proverbs 15:23 “Everyone enjoys a fitting reply; it is wonderful to say the right thing at the right time!”
78. Consistency
79. Diversify
80. Tips for Getting Started with Social • Are your members there? • Listen. What are your members and followers talking about? • Be careful how you enter into conversations. Don’t want people to think the pastor/church is a big brother.
81. Inreach • Post Sermon audio or video • Online Bible studies • Express viewpoints on issues. • Share sermon ideas for feedback. • Newsletter-style info • Progress of church ministries or projects • Build relationships • Communicate with shut-ins • Build enthusiasm about an event • Follow-up with new members/visitors • Teach something • Bring attention to a social need • Share your passion for a topic
82. Outreach • Inspirational quotes for Bible verses • Photos of your church members in ACTION • Event invitations • Clips of sermons to give a taste of the church • Online Bible studies
83. Act within your talents
84. – Ellen G. White “Christ's method alone will give true success in reaching the people. The Saviour mingled with men as one who desired their good. He showed His sympathy for them, ministered to their needs, and won their confidence. Then He bade them, ‘Follow Me.’”
85. –Tim Schraeder @timschraeder “The Church has never been more resourced to reach people with the gospel than we are today.”
86. Brent Hardinge North Pacific Union Conference Digital Media Coordinator ! e: brent.hardinge@nw.npuc.org w: brenthardinge.net t: @designerbrent
87. Tools
88. BufferApp.com
89. ifttt.com
90. hootsuite.com
91. tweetdeck.com