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Fundamentals of
eCommerce
Patrick Rauland
@BFTrick
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Concepts
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Concepts
1. What are you going to sell?
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Concepts
1. What are you going to sell?
2. Fundamentals
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Concepts
1. What are you going to sell?
2. Fundamentals
3. How are you going to get traction?
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Concepts
1. What are you going to sell?
2. Fundamentals
3. How are you going to get traction?
4. Technicals
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What are you
going to sell?
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Who are you going to sell to?
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How you’re going to sell that
product
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Amazon sells you a razor.
Dollar Shave Club sells
you convenience.
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Validate Your Idea
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Pre-paying is the best
form of validation
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Fundamentals
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Customer Lifetime Value (CLV)
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Cost of Acquisition (CoA)
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Raise CLV
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Lower CoA
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Traction
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Traction channels
depend on the stage
of your business
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Search Engine Optimization (SEO)
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Search Engine Marketing (SEM)
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Presentations
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Affiliate Marketing
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Newsletter Marketing
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Technicals
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Payment
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Shipping
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Order fulfillment
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Patrick Rauland
WooCommerce
Product Manager
at Automattic
@BFTrick