Fundamentals of eCommerce- WordCamp Milwaukee 2015

Fundamentals of eCommerce. Presented at WordCamp Milwaukee 2015.

Transcript

1. Fundamentals of eCommerce Patrick Rauland @BFTrick
2. Concepts
3. Concepts 1. What are you going to sell?
4. Concepts 1. What are you going to sell? 2. Fundamentals
5. Concepts 1. What are you going to sell? 2. Fundamentals 3. How are you going to get traction?
6. Concepts 1. What are you going to sell? 2. Fundamentals 3. How are you going to get traction? 4. Technicals
7. What are you going to sell?
8. Who are you going to sell to?
9. How you’re going to sell that product
10. Amazon sells you a razor. Dollar Shave Club sells you convenience.
11. Validate Your Idea
13. Pre-paying is the best form of validation
16. Fundamentals
17. Customer Lifetime Value (CLV)
18. Cost of Acquisition (CoA)
19. Raise CLV
20. Lower CoA
21. Traction
22. Traction channels depend on the stage of your business
23. Search Engine Optimization (SEO)
24. Search Engine Marketing (SEM)
25. Presentations
26. Affiliate Marketing
27. Newsletter Marketing
28. Technicals
29. Payment
30. Shipping
31. Order fulfillment
32. Patrick Rauland WooCommerce Product Manager at Automattic @BFTrick