Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Fundamentals of eCommerce- WordCamp Milwaukee 2015

Avatar for Patrick Rauland Patrick Rauland
July 25, 2015
Technology
600
0

Fundamentals of eCommerce- WordCamp Milwaukee 2015

Fundamentals of eCommerce. Presented at WordCamp Milwaukee 2015.

Avatar for Patrick Rauland

Patrick Rauland

July 25, 2015

More Decks by Patrick Rauland

See All by Patrick Rauland
Google Analytics for Clients
Avatar for Patrick Rauland bftrick
0
160
Black Friday 2020: Your Biggest Sales Day Yet
Avatar for Patrick Rauland bftrick
1
110
10 Uncommon (& Weird) Ways to Prevent Fights
Avatar for Patrick Rauland bftrick
0
240
WooCommerce and You - A Love Story - WordCamp Minneapolis 2018
Avatar for Patrick Rauland bftrick
0
100
Live Your Life Like a Supervillain
Avatar for Patrick Rauland bftrick
0
190
Ninja Gravity Form 7
Avatar for Patrick Rauland bftrick
0
100
Are Robots Coming for Your Job?
Avatar for Patrick Rauland bftrick
0
100
Scoping eCommerce Projects
Avatar for Patrick Rauland bftrick
0
300
Accounting basics you need to get to a $1M+ seller
Avatar for Patrick Rauland bftrick
0
160

Other Decks in Technology

See All in Technology
AIでAIをテストする - 音声AIエージェントの品質保証戦略
Avatar for Morix morix1500
1
130
データ定義の混乱と戦う 〜 管理会計と財務会計 〜
Avatar for wonohe wonohe
0
110
Keeping Ruby Running on Cygwin
Avatar for fd0 fd0
0
170
Expiration of Secure Boot Certificates for vSphere Virtual Machines
Avatar for MasahiroIrie mirie_sd
0
100
AIが書いたコードを信じられない問題 〜レビュー負荷を下げるために変えたこと〜 / The AI Code Trust Gap: Reducing the Review Burden
Avatar for 株式会社ビットキー / Bitkey Inc. bitkey
PRO
8
1.3k
はじめての MagicPod生成AI機能 機能紹介から活用方法まで
Avatar for MagicPod magicpod
0
110
ネットワーク運用を楽にするAWS DevOps Agent活用法！！ / 20260421 Masaki Okuda
Avatar for SHIFT EVOLVE shift_evolve
PRO
2
210
基盤を育てる 外部SaaS連携の運用
Avatar for Hiroto Gamo gamonges_dresscode
1
120
AI와 협업하는 조직으로의 여정
Avatar for Arawn Park arawn
0
500
エージェントスキルを作って自分のインプットに役立てよう
Avatar for Yuta Matsumura tsubakimoto_s
0
420
AI バイブコーティングでキーボード不要？！
Avatar for Sam Akada samakada
0
590
260422_Sansan_Tech_Talk__関西_vol.3_データ活用のリアル__矢田__.pdf
Avatar for SansanTech sansantech
PRO
0
110

Featured

See All Featured
Information Architects: The Missing Link in Design Systems
Avatar for Michelle Chin soysaucechin
0
890
The Organizational Zoo: Understanding Human Behavior Agility Through Metaphoric Constructive Conversations (based on the works of Arthur Shelley, Ph.D)
Avatar for Dr. Kim W Petersen kimpetersen
PRO
0
310
So, you think you're a good person
Avatar for Per Axbom axbom
PRO
2
2k
sira's awesome portfolio website redesign presentation
Avatar for ElsiraPls elsirapls
0
220
Data-driven link building: lessons from a $708K investment (BrightonSEO talk)
Avatar for Szymon Słowik szymonslowik
1
1k
[RailsConf 2023 Opening Keynote] The Magic of Rails
Avatar for Eileen M. Uchitelle eileencodes
31
10k
Context Engineering - Making Every Token Count
Avatar for Addy Osmani addyosmani
9
840
More Than Pixels: Becoming A User Experience Designer
Avatar for Michelle Schulp Hunt marktimemedia
3
380
Rails Girls Zürich Keynote
Avatar for Gregor Martynus gr2m
96
14k
Collaborative Software Design: How to facilitate domain modelling decisions
Avatar for Kenny Baas-Schwegler baasie
1
200
Why Your Marketing Sucks and What You Can Do About It - Sophie Logan
Avatar for Sophie Logan marketingsoph
0
130
The Limits of Empathy - UXLibs8
Avatar for Cassini Nazir cassininazir
1
310

Transcript

  1. Fundamentals of eCommerce Patrick Rauland @BFTrick

  2. Concepts

  3. Concepts 1. What are you going to sell?

  4. Concepts 1. What are you going to sell? 2. Fundamentals

  5. Concepts 1. What are you going to sell? 2. Fundamentals

    3. How are you going to get traction?

  6. Concepts 1. What are you going to sell? 2. Fundamentals

    3. How are you going to get traction? 4. Technicals

  7. What are you going to sell?

  8. Who are you going to sell to?

  9. How you’re going to sell that product

  10. Amazon sells you a razor. Dollar Shave Club sells you

    convenience.

  11. Validate Your Idea

  12. None

  13. Pre-paying is the best form of validation

  14. None
  15. None

  16. Fundamentals

  17. Customer Lifetime Value (CLV)

  18. Cost of Acquisition (CoA)

  19. Raise CLV

  20. Lower CoA

  21. Traction

  22. Traction channels depend on the stage of your business

  23. Search Engine Optimization (SEO)

  24. Search Engine Marketing (SEM)

  25. Presentations

  26. Affiliate Marketing

  27. Newsletter Marketing

  28. Technicals

  29. Payment

  30. Shipping

  31. Order fulfillment

  32. Patrick Rauland WooCommerce Product Manager at Automattic @BFTrick