Fundamentals of eCommerce- WordCamp Milwaukee 2015

Fundamentals of eCommerce- WordCamp Milwaukee 2015

Fundamentals of eCommerce. Presented at WordCamp Milwaukee 2015.

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Patrick Rauland

July 25, 2015
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Transcript

  1. Fundamentals of eCommerce Patrick Rauland @BFTrick

  2. Concepts

  3. Concepts 1. What are you going to sell?

  4. Concepts 1. What are you going to sell? 2. Fundamentals

  5. Concepts 1. What are you going to sell? 2. Fundamentals

    3. How are you going to get traction?
  6. Concepts 1. What are you going to sell? 2. Fundamentals

    3. How are you going to get traction? 4. Technicals
  7. What are you going to sell?

  8. Who are you going to sell to?

  9. How you’re going to sell that product

  10. Amazon sells you a razor. Dollar Shave Club sells you

    convenience.
  11. Validate Your Idea

  12. None
  13. Pre-paying is the best form of validation

  14. None
  15. None
  16. Fundamentals

  17. Customer Lifetime Value (CLV)

  18. Cost of Acquisition (CoA)

  19. Raise CLV

  20. Lower CoA

  21. Traction

  22. Traction channels depend on the stage of your business

  23. Search Engine Optimization (SEO)

  24. Search Engine Marketing (SEM)

  25. Presentations

  26. Affiliate Marketing

  27. Newsletter Marketing

  28. Technicals

  29. Payment

  30. Shipping

  31. Order fulfillment

  32. Patrick Rauland WooCommerce Product Manager at Automattic @BFTrick