Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Fundamentals of eCommerce- WordCamp Milwaukee 2015

Avatar for Patrick Rauland Patrick Rauland
July 25, 2015
Technology
0
560

Fundamentals of eCommerce- WordCamp Milwaukee 2015

Fundamentals of eCommerce. Presented at WordCamp Milwaukee 2015.

Avatar for Patrick Rauland

Patrick Rauland

July 25, 2015
Tweet

More Decks by Patrick Rauland

See All by Patrick Rauland
Google Analytics for Clients
Avatar for Patrick Rauland bftrick
0
130
Black Friday 2020: Your Biggest Sales Day Yet
Avatar for Patrick Rauland bftrick
1
93
10 Uncommon (& Weird) Ways to Prevent Fights
Avatar for Patrick Rauland bftrick
0
230
WooCommerce and You - A Love Story - WordCamp Minneapolis 2018
Avatar for Patrick Rauland bftrick
0
96
Live Your Life Like a Supervillain
Avatar for Patrick Rauland bftrick
0
170
Ninja Gravity Form 7
Avatar for Patrick Rauland bftrick
0
86
Are Robots Coming for Your Job?
Avatar for Patrick Rauland bftrick
0
84
Scoping eCommerce Projects
Avatar for Patrick Rauland bftrick
0
280
Accounting basics you need to get to a $1M+ seller
Avatar for Patrick Rauland bftrick
0
140

Other Decks in Technology

See All in Technology
今から間に合う re:Invent 準備グッズと現地の地図、その他ラスベガスを周る際の Tips/reinvent-preparation-guide
Avatar for emi emiki
1
290
次世代のメールプロトコルの斜め読み
Avatar for HIRANO Yoshitaka hirachan
3
390
CloudComposerによる大規模ETL 「制御と実行の分離」の実践
Avatar for Tech Leverages leveragestech
0
190
GTC 2025 : 가속되고 있는 미래
Avatar for Jeongkyu Shin inureyes
PRO
0
150
Design and implementation of "Markdown to Google Slides" / phpconfuk 2025
Avatar for Ken’ichiro Oyama k1low
1
140
ソフトウェアエンジニアとデータエンジニアの違い・キャリアチェンジ
Avatar for k.muguruma mtpooh
1
310
AIの個性を理解し、指揮する
Avatar for shoota shoota
3
640
AWS 環境で GitLab Self-managed を試してみた/aws-gitlab-self-managed
Avatar for emi emiki
0
170
AIでデータ活用を加速させる取り組み / Leveraging AI to accelerate data utilization
Avatar for okiyuki okiyuki99
6
1.8k
kotlin-lsp の開発開始に触発されて、Emacs で Kotlin 開発に挑戦した記録 / kotlin‑lsp as a Catalyst: My Journey to Kotlin Development in Emacs
Avatar for nabeo nabeo
2
340
よくわからない人向けの IAM Identity Center とちょっとした落とし穴
Avatar for kazzpapa3 kazzpapa3
1
140
AIがコードを書いてくれるなら、新米エンジニアは何をする？ / komekaigi2025
Avatar for Yukiya Nakagawa nkzn
25
17k

Featured

See All Featured
Raft: Consensus for Rubyists
Avatar for Patrick Van Stee vanstee
140
7.2k
The Web Performance Landscape in 2024 [PerfNow 2024]
Avatar for Tammy Everts tammyeverts
10
910
Designing for Performance
Avatar for Lara Hogan lara
610
69k
Stop Working from a Prison Cell
Avatar for Chris Michel hatefulcrawdad
272
21k
Java REST API Framework Comparison - PWX 2021
Avatar for Matt Raible mraible
34
8.9k
JavaScript: Past, Present, and Future - NDC Porto 2020
Avatar for David Neal reverentgeek
52
5.7k
CSS Pre-Processors: Stylus, Less & Sass
Avatar for Bermon Painter bermonpainter
359
30k
Building Better People: How to give real-time feedback that sticks.
Avatar for Will Jessup wjessup
370
20k
Producing Creativity
Avatar for Steve Smith orderedlist
PRO
348
40k
Practical Orchestrator
Avatar for Shlomi Noach shlominoach
190
11k
Optimizing for Happiness
Avatar for Tom Preston-Werner mojombo
379
70k
Building a Scalable Design System with Sketch
Avatar for Laura Van Doore lauravandoore
463
33k

Transcript

  1. Fundamentals of eCommerce Patrick Rauland @BFTrick

  2. Concepts

  3. Concepts 1. What are you going to sell?

  4. Concepts 1. What are you going to sell? 2. Fundamentals

  5. Concepts 1. What are you going to sell? 2. Fundamentals

    3. How are you going to get traction?

  6. Concepts 1. What are you going to sell? 2. Fundamentals

    3. How are you going to get traction? 4. Technicals

  7. What are you going to sell?

  8. Who are you going to sell to?

  9. How you’re going to sell that product

  10. Amazon sells you a razor. Dollar Shave Club sells you

    convenience.

  11. Validate Your Idea

  12. None

  13. Pre-paying is the best form of validation

  14. None
  15. None

  16. Fundamentals

  17. Customer Lifetime Value (CLV)

  18. Cost of Acquisition (CoA)

  19. Raise CLV

  20. Lower CoA

  21. Traction

  22. Traction channels depend on the stage of your business

  23. Search Engine Optimization (SEO)

  24. Search Engine Marketing (SEM)

  25. Presentations

  26. Affiliate Marketing

  27. Newsletter Marketing

  28. Technicals

  29. Payment

  30. Shipping

  31. Order fulfillment

  32. Patrick Rauland WooCommerce Product Manager at Automattic @BFTrick