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Fundamentals of eCommerce- WordCamp Milwaukee 2015
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Patrick Rauland
July 25, 2015
Technology
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Fundamentals of eCommerce- WordCamp Milwaukee 2015
Fundamentals of eCommerce. Presented at WordCamp Milwaukee 2015.
Patrick Rauland
July 25, 2015
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Transcript
Fundamentals of eCommerce Patrick Rauland @BFTrick
Concepts
Concepts 1. What are you going to sell?
Concepts 1. What are you going to sell? 2. Fundamentals
Concepts 1. What are you going to sell? 2. Fundamentals
3. How are you going to get traction?
Concepts 1. What are you going to sell? 2. Fundamentals
3. How are you going to get traction? 4. Technicals
What are you going to sell?
Who are you going to sell to?
How you’re going to sell that product
Amazon sells you a razor. Dollar Shave Club sells you
convenience.
Validate Your Idea
None
Pre-paying is the best form of validation
None
None
Fundamentals
Customer Lifetime Value (CLV)
Cost of Acquisition (CoA)
Raise CLV
Lower CoA
Traction
Traction channels depend on the stage of your business
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Presentations
Affiliate Marketing
Newsletter Marketing
Technicals
Payment
Shipping
Order fulfillment
Patrick Rauland WooCommerce Product Manager at Automattic @BFTrick