Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Fundamentals of eCommerce- WordCamp Milwaukee 2015

Avatar for Patrick Rauland Patrick Rauland
July 25, 2015
Technology
600
0

Fundamentals of eCommerce- WordCamp Milwaukee 2015

Fundamentals of eCommerce. Presented at WordCamp Milwaukee 2015.

Avatar for Patrick Rauland

Patrick Rauland

July 25, 2015

More Decks by Patrick Rauland

See All by Patrick Rauland
Google Analytics for Clients
Avatar for Patrick Rauland bftrick
0
150
Black Friday 2020: Your Biggest Sales Day Yet
Avatar for Patrick Rauland bftrick
1
110
10 Uncommon (& Weird) Ways to Prevent Fights
Avatar for Patrick Rauland bftrick
0
230
WooCommerce and You - A Love Story - WordCamp Minneapolis 2018
Avatar for Patrick Rauland bftrick
0
100
Live Your Life Like a Supervillain
Avatar for Patrick Rauland bftrick
0
190
Ninja Gravity Form 7
Avatar for Patrick Rauland bftrick
0
98
Are Robots Coming for Your Job?
Avatar for Patrick Rauland bftrick
0
100
Scoping eCommerce Projects
Avatar for Patrick Rauland bftrick
0
300
Accounting basics you need to get to a $1M+ seller
Avatar for Patrick Rauland bftrick
0
150

Other Decks in Technology

See All in Technology
Network Firewall Proxyで 自前プロキシを消し去ることができるのか
Avatar for ぐっさん gusandayo
0
170
Databricks Appsで実現する社内向けAIアプリ開発の効率化
Avatar for R-Miura r_miura
0
230
互換性のある（らしい）DBへの移行など考えるにあたってたいへんざっくり
Avatar for Takanori Sejima sejima
PRO
0
520
MIX AUDIO EN BROADCAST
Avatar for Erick Ralph Kionga ralpherick
0
140
スクラムを支える内部品質の話
Avatar for IIJ_PR iij_pr
0
180
OPENLOGI Company Profile for engineer
Avatar for OPENLOGI hr01
1
62k
MCPで決済に楽にする
Avatar for mu7889yoon / Yuta Nakamura mu7889yoon
0
170
制約を設計する - 非決定性との境界線 / Designing constraints
Avatar for soudai sone soudai
PRO
4
920
タスク管理も1on1も、もう「管理」じゃない - KiroとBedrock AgentCoreで変わった“判断の仕事”
Avatar for Yusuke Shimizu yusukeshimizu
0
160
Tour of Agent Protocols: MCP, A2A, AG-UI, A2UI with ADK
Avatar for Mete Atamel meteatamel
0
200
遊びで始めたNew Relic MCP、​気づいたらChatOpsな​オブザーバビリティボットができてました/From New Relic MCP to a ChatOps Observability Bot
Avatar for AEON aeonpeople
1
150
Zephyr(RTOS)でARMとRISC-Vのコア間通信をしてみた
Avatar for misoji engineer iotengineer22
0
120

Featured

See All Featured
The Language of Interfaces
Avatar for Des Traynor destraynor
162
26k
Lightning talk: Run Django tests with GitHub Actions
Avatar for Sarah Abderemane sabderemane
0
160
The Cult of Friendly URLs
Avatar for Andy Hume andyhume
79
6.8k
The Illustrated Children's Guide to Kubernetes
Avatar for Chris Short chrisshort
51
52k
Avoiding the “Bad Training, Faster” Trap in the Age of AI
Avatar for Mike Taylor tmiket
0
110
Ethics towards AI in product and experience design
Avatar for Skipper Chong Warson skipperchong
2
250
Optimising Largest Contentful Paint
Avatar for Harry Roberts csswizardry
37
3.6k
GraphQLとの向き合い方2022年版
Avatar for Yosuke Kurami quramy
50
14k
Self-Hosted WebAssembly Runtime for Runtime-Neutral Checkpoint/Restore in Edge–Cloud Continuum
Avatar for Yuki Nakata chikuwait chikuwait
0
440
Sharpening the Axe: The Primacy of Toolmaking
Avatar for Bryan Cantrill bcantrill
46
2.7k
A Tale of Four Properties
Avatar for Chris Coyier chriscoyier
163
24k
A Soul's Torment
Avatar for Nat Ma seathinner
5
2.6k

Transcript

  1. Fundamentals of eCommerce Patrick Rauland @BFTrick

  2. Concepts

  3. Concepts 1. What are you going to sell?

  4. Concepts 1. What are you going to sell? 2. Fundamentals

  5. Concepts 1. What are you going to sell? 2. Fundamentals

    3. How are you going to get traction?

  6. Concepts 1. What are you going to sell? 2. Fundamentals

    3. How are you going to get traction? 4. Technicals

  7. What are you going to sell?

  8. Who are you going to sell to?

  9. How you’re going to sell that product

  10. Amazon sells you a razor. Dollar Shave Club sells you

    convenience.

  11. Validate Your Idea

  12. None

  13. Pre-paying is the best form of validation

  14. None
  15. None

  16. Fundamentals

  17. Customer Lifetime Value (CLV)

  18. Cost of Acquisition (CoA)

  19. Raise CLV

  20. Lower CoA

  21. Traction

  22. Traction channels depend on the stage of your business

  23. Search Engine Optimization (SEO)

  24. Search Engine Marketing (SEM)

  25. Presentations

  26. Affiliate Marketing

  27. Newsletter Marketing

  28. Technicals

  29. Payment

  30. Shipping

  31. Order fulfillment

  32. Patrick Rauland WooCommerce Product Manager at Automattic @BFTrick