Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Fundamentals of eCommerce- WordCamp Milwaukee 2015

Avatar for Patrick Rauland Patrick Rauland
July 25, 2015
Technology
0
540

Fundamentals of eCommerce- WordCamp Milwaukee 2015

Fundamentals of eCommerce. Presented at WordCamp Milwaukee 2015.

Avatar for Patrick Rauland

Patrick Rauland

July 25, 2015
Tweet

More Decks by Patrick Rauland

See All by Patrick Rauland
Google Analytics for Clients
Avatar for Patrick Rauland bftrick
0
130
Black Friday 2020: Your Biggest Sales Day Yet
Avatar for Patrick Rauland bftrick
1
87
10 Uncommon (& Weird) Ways to Prevent Fights
Avatar for Patrick Rauland bftrick
0
220
WooCommerce and You - A Love Story - WordCamp Minneapolis 2018
Avatar for Patrick Rauland bftrick
0
95
Live Your Life Like a Supervillain
Avatar for Patrick Rauland bftrick
0
170
Ninja Gravity Form 7
Avatar for Patrick Rauland bftrick
0
85
Are Robots Coming for Your Job?
Avatar for Patrick Rauland bftrick
0
75
Scoping eCommerce Projects
Avatar for Patrick Rauland bftrick
0
270
Accounting basics you need to get to a $1M+ seller
Avatar for Patrick Rauland bftrick
0
140

Other Decks in Technology

See All in Technology
メモ整理が苦手な者による頑張らないObsidian活用術
Avatar for OPTiM optim
0
120
DatabricksのOLTPデータベース『Lakebase』に詳しくなろう！
Avatar for Takeru Ino inoutk
0
110
ML Pipelineの開発と運用を OpenTelemetryで繋ぐ @ OpenTelemetry Meetup 2025-07
Avatar for Yoshimura Naoya getty708
0
270
Talk to Someone At Delta Airlines™️ USA Contact Numbers
Avatar for seahorse75930 travelcarecenter
0
170
機械学習を「社会実装」するということ 2025年夏版 / Social Implementation of Machine Learning July 2025 Version
Avatar for Moe Uchiike（内池 もえ） moepy_stats
1
660
DATA+AI SummitとSnowflake Summit: ユーザから見た共通点と相違点 / DATA+AI Summit and Snowflake Summit
Avatar for NTT docomo Business nttcom
0
220
なぜAI時代に 「イベント」を中心に考えるのか？ / Why focus on "events" in the age of AI?
Avatar for yuuki takezawa ytake
2
600
AWS表彰プログラムとキャリアについて
Avatar for Naoki naoki_0531
0
100
新規事業におけるAIリサーチの活用例
Avatar for Lanli Ran ranxxx
0
150
複数のGemini CLIが同時開発する狂気 - Jujutsuが実現するAIエージェント協調の新世界
Avatar for Gunther Brunner gunta
12
3.3k
FAST導入1年間のふりかえり〜現実を直視し、さらなる進化を求めて〜 / Review of the first year of FAST implementation
Avatar for Kyosuke Awata wooootack
1
120
増え続ける脆弱性に立ち向かう: 事前対策と優先度づけによる 持続可能な脆弱性管理 / Confronting the Rise of Vulnerabilities: Sustainable Management Through Proactive Measures and Prioritization
Avatar for NTT docomo Business nttcom
1
180

Featured

See All Featured
Navigating Team Friction
Avatar for Lara Hogan lara
187
15k
The Cost Of JavaScript in 2023
Avatar for Addy Osmani addyosmani
51
8.6k
Learning to Love Humans: Emotional Interface Design
Avatar for Aarron Walter aarron
273
40k
The Pragmatic Product Professional
Avatar for Laura Van Doore lauravandoore
35
6.8k
個人開発の失敗を避けるイケてる考え方 / tips for indie hackers
Avatar for panda_program panda_program
109
19k
Put a Button on it: Removing Barriers to Going Fast.
Avatar for kastner kastner
60
3.9k
Java REST API Framework Comparison - PWX 2021
Avatar for Matt Raible mraible
31
8.7k
Sharpening the Axe: The Primacy of Toolmaking
Avatar for Bryan Cantrill bcantrill
44
2.4k
The Art of Programming - Codeland 2020
Avatar for Erika Heidi erikaheidi
54
13k
Build The Right Thing And Hit Your Dates
Avatar for Maggie C. maggiecrowley
37
2.8k
Faster Mobile Websites
Avatar for Dean Hume deanohume
308
31k
GraphQLの誤解/rethinking-graphql
Avatar for sonatard sonatard
71
11k

Transcript

  1. Fundamentals of eCommerce Patrick Rauland @BFTrick

  2. Concepts

  3. Concepts 1. What are you going to sell?

  4. Concepts 1. What are you going to sell? 2. Fundamentals

  5. Concepts 1. What are you going to sell? 2. Fundamentals

    3. How are you going to get traction?

  6. Concepts 1. What are you going to sell? 2. Fundamentals

    3. How are you going to get traction? 4. Technicals

  7. What are you going to sell?

  8. Who are you going to sell to?

  9. How you’re going to sell that product

  10. Amazon sells you a razor. Dollar Shave Club sells you

    convenience.

  11. Validate Your Idea

  12. None

  13. Pre-paying is the best form of validation

  14. None
  15. None

  16. Fundamentals

  17. Customer Lifetime Value (CLV)

  18. Cost of Acquisition (CoA)

  19. Raise CLV

  20. Lower CoA

  21. Traction

  22. Traction channels depend on the stage of your business

  23. Search Engine Optimization (SEO)

  24. Search Engine Marketing (SEM)

  25. Presentations

  26. Affiliate Marketing

  27. Newsletter Marketing

  28. Technicals

  29. Payment

  30. Shipping

  31. Order fulfillment

  32. Patrick Rauland WooCommerce Product Manager at Automattic @BFTrick