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BUILDInG A UX TEAM
strategies for hiring & retaining good designers
JOHN ATHAYDE
@BOBOROSHI
UX STRATEGIES SUMMIT 2015
SAN FRANCISCO
26” 4” 11” 18”
59”
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I know it doesn’t look that great
but it works.
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Just make it
pretty.
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Just give me
whatever you did
for the guys at Slack.
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Things would be wonderful if we just had our own
Jony Ive.
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http://www.flickr.com/photos/michael-seljos/2073146716/
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Photo by Andy Piper https://www.flickr.com/photos/andypiper/6921446493
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Photo by It’s Holly https://www.flickr.com/photos/itsholly/553263987
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1 2 3
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STARTING
FROM ZERO
1
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SELLING UX
to a hostile manager
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UX
+
UI
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http://visual.ly/disciplines-user-experience-design
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you need a
CHAMPION
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HEAD OF
ENGINEERING
HEAD OF
EXPERIENCE
HEAD OF
PRODUCT
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VISION BOARDS
a new way to see
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DETAILED CONCEPT MOCKUPS ~2011
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You do realize that’s
EIGHTEEN MONTHS
of work, right?
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These screens have been
REDACTED
to protect the innocent and guilty.
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SHADOW
your users
Photo by Leo Hildago | https://www.flickr.com/photos/ileohidalgo/15090035480
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BFF SUPPORT STAFF
they hear about problems first
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RESEARCH & TESTING
are not optional
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CONSULTANTS
to start you off
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EVERYONE IS
RESPONSIBLE
for the product experience
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If there are people in your organization who
feel they are not free to suggest ideas, you
lose. Do not discount ideas from unexpected
sources. Inspiration can, and does, come from
anywhere…. It isn’t enough merely to be open
to ideas from others. Engaging the collective
brainpower of the people you work with is an
active, ongoing process. As a manager, you
must coax ideas out of your staff and
constantly push them to contribute.
“
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DRAW IN YOUR
MARCOM DESIGNERS
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http://principles.adactio.com
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http://www.fastcodesign.com/1672917/the-8-steps-to-creating-a-great-storyboard
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GROWING
THE TEAM
2
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$92,000 $90,000 $83,160 $80,643 $75,000
$0
$10,000
$20,000
$30,000
$40,000
$50,000
$60,000
$70,000
$80,000
$90,000
$100,000
2014 2011 2009 2007 2005
1353 1113 1496 1312 1069
Median salaries rose slightly (by $2000) but not significantly since the last UXPA survey in 2011.
All currencies have been converted to US Dollars.
Note: data for 2007 confidence intervals were not available
N=
Median Salaries 2014
(not inflation adjusted)
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Photo by John |
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Everyone wants
a super senior
design guru
unicorn
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Job descriptions
appear to be
written by checking
every box on the
“desired skills” list
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ENGINEER
PRODUCT
MANAGER
MOTION
DESIGNER
PROJECT
MANAGER
VISUAL
DESIGNER
FRONT END
ENGINEER
PROTOTYPE
ENGINEER
INFORMATION
ARCHITECT
QA
UX RESEARCH
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Photo by Tobey Steinman | https://www.flickr.com/photos/osubuckeyes/631434470/
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GENERALISTS
over Specialists
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ONLY HIRE
THE BEST
(potential to grow)
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Photo by Gry Monica Hellevik | https://www.flickr.com/photos/grymonicahellevik/6009719312
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EVERY MEETING IS A
VIRTUAL MEETING
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Look in your own
BACKYARD
for existing, trainable talent
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Working with
RECRUITERS
(the good ones)
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Balance the
SKills & Interests
of your people
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KEEPING
THE TEAM
3
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Talented employees need great
managers. The talented employee
may join a company because of its
charismatic leaders, its generous
benefits, and its world-class
training programs, but how long
that employee stays and how
productive he is while he is there
is determined by his relationship
with his immediate supervisor.
“
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Do I know what’s expected
of me at work?
First, Break All The Rules, pp48
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Do I have the right materials
and equipment I need to do
my work right?
First, Break All The Rules, pp48
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At work, do I have the
opportunity to do what
I do best every day?
First, Break All The Rules, pp48
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In the last seven days, have I
received recognition or praise
for doing good work?
First, Break All The Rules, pp48
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Does my supervisor, or
someone at work, seem to care
about me as a person?
First, Break All The Rules, pp48
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Is there someone at work
who encourages
my development?
First, Break All The Rules, pp48
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Photo by Ross Berteig | https://www.flickr.com/photos/rberteig/7019775623
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THE CHALLENGES
OF COMMAND
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If there is more truth in
hallways than
in meetings,
you have a problem.
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-Ed Catmull, President of Pixar/Disney Animation
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It’s not the manager’s job to prevent risks.
It’s the manager’s job to
MAKE IT SAFE
TO TAKE THEM.
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-Ed Catmull, President of Pixar/Disney Animation
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Our job as managers in creative environments
is to protect new ideas from those who don’t understand
that in order for greatness to emerge, there must be
phases of not-so-greatness.
Protect the future,
not the past.
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-Ed Catmull, President of Pixar/Disney Animation
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Photo by Neil Moralee | https://www.flickr.com/photos/neilmoralee/11336155813
“I QUIT”
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Photo by Corey Balazowich | https://www.flickr.com/photos/coreyann/562941183
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Photo by takomabibelot | https://www.flickr.com/photos/takomabibelot/2617390027
TRAFFIC MANAGEMENT
SAVES LIVES
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emotion DIES
with data
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“Yes, it’s true that a team at Google couldn’t
decide between two blues, so they’re testing 41
shades between each blue to see which one
performs better. I had a recent debate over
whether a border should be 3, 4 or 5 pixels
wide, and was asked to prove my case. I can’t
operate in an environment like that. I’ve
grown tired of debating such minuscule
design decisions. There are more exciting
design problems in this world to tackle.”
“
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Photo by Jae | https://www.flickr.com/photos/julieedgley/3749350596/
When the
challenge
is lost
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CREATE A GURU TRACK
Not everyone is a manager
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TEAM MANAGER DESIGN LEAD
TEAM MEMBERS
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DEFENSE
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MEETINGS!
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CREATE A UNIVERSITY
for your culture
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http://www.nytimes.com/2014/08/11/technology/-inside-apples-internal-training-program-.html?_r=0
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MENTOR
Everyone should have and be one
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Photo by Tantek Çelik | https://www.flickr.com/photos/tantek/5335291744/
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Photo by Randy Heinitz | https://www.flickr.com/photos/rheinitz/8499706723/
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Photo by K2 Space | https://www.flickr.com/photos/k2space/14218792801/
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http://www.sfgate.com/bayarea/article/Creativity-thrives-in-Pixar-s-animated-workplace-3261925.php
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http://www.sfgate.com/bayarea/article/Creativity-thrives-in-Pixar-s-animated-workplace-3261925.php
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ACTION
ITEMS
(collective groan)
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SELL UX
BE A CHAMPION FOR THE EXPERIENCE
PROVIDE A DESIGN VISION
ESTABLISH THE BASELINE
SHADOW, CAPTURE, BEFRIEND YOUR USERS & SUPPORT STAFF
ESTABLISH DESIGN PRINCIPLES
GET EVERYONE TO TAKE RESPONSIBILITY FOR THE EXPERIENCE
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GROW THE TEAM
HIRE GENERALISTS
HIRE THE BEST
HIRE FOR PERSONALITY AND WILLING TO LEARN
DEVELOP UXERS INTERNALLY
BUILD A RELATIONSHIP WITH A GOOD RECRUITER
ALIGN SKILLS AND INTERESTS TO NEEDS
GO REMOTE
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KEEP THE TEAM
BE A GREAT MANAGER (easy right?)
KNOW THE PULSE OF YOUR TEAM
PLAY DEFENSE
CREATE A UNIVERSITY / ALWAYS BE TRAINING
CANDOR IS KEY
ENABLE PERSONAL EXPRESSION
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READING LIST
Creativity, Inc
Ed Catmull
The User Experience Team of One
Leah Buley
REMOTE
Fried/Heinemeier Hansson
First, Break All The Rules
Buckingham/Coffman
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and finally,
THANK YOU.
John Athayde
@boboroshi
[email protected]
www.meticulous.com