Who are the publishers? And how to work with them... 

Issues for discussion ● How to test the potential of the game as early as possible? ● When do you definitely not need a publisher? ● What is the right stage of the game to contact the publisher? ● How to find a publisher? ● How to choose the right publisher? ● How can a publisher help? ● How can a publisher make harm? 

How to test the potential of the game as early as possible? ● Market analysis (sensortower, appannie, etc.) ● Feedback (F&F, meetings, conferences) ● Testing (playtests, splitmetrics) ● Short development iterations ● Analytics services (DevToDev, MixPanel, Amplitude, Google Analytics.) ● Soft lunch 

When do you definitely not need a publisher? ● You make a premium game. ● You make the game “for yourself” ● You have all the competencies to bring the game to market 

What is the right stage of the game to contact the publisher? ● Playable build (vertical slice) ● Understandable monetization ● Clear gameplay scaling ● Metrics (optional) ● Not global launch ● Not “idea stage” 

How to find a publisher? ● Google :) ● Sites for showcases (publisherwanted, adoptmygame,indiedb,yunoia) ● Participation in competitions (Indie Prize) ● Participation in conferences 

How to choose the right publisher? ● Product compliance with Publisher Profile ● Experience in publishing (successful games) ● Game Development experience ● Strong product expertise ● UA and PR experience (including marketing budgets) ● Legal transparency 

How can a publisher help? ● Product Expertise ● Polishing product ● Localization ● Quality control ● Analytics ● Traffic - UA, PR, communication with stores ● Help in operating ● Training 

How can a publisher make harm? ● Takes part of the profits from the game ● Intervenes in development ● Take all the credit ● Sets the frame 

Questions? ● [email protected] ● https://www.facebook.com/sviblov ● https://publishing.zeptolab.com