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Ready
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HELLO
Jason Brewster
T @JasonBrewster
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Leadership Academy
Leadership Academy
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NHSx.uk
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RASHÔMON
AKIRA KUROSAWA
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Something happens
when I don’t know
And there’s a lot you don’t know
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pieces of information taken in by the senses
+ The brain
11,000,000
Every second
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Old brain
+ The brain
Mid brain
New brain
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Scan & automatic reaction
+ The brain
Emotions
Reasoning
Old brain
Mid brain
New brain
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+ Reconstructive memory
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+ Seeing the world : Processing
Target Search
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+ Seeing the world : Processing
1 f w r e p
i
5 y 6 9 l u
4
j e h b 2 t
g
8 n M 8 z d
3
s q k m v x
5
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+ Seeing the world : Processing
1 f w r e p
i
5 y 6 9 l u
4
j e h b 2 t
g
8 n M 8 z d
3
s q k m b x
5
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+ Seeing the world : Processing
1 f w r e p
i
5 y 6 9 l u
4
j e h b 2 t
g
8 n M 8 z d
3
s q k m b x
5
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+ Fuzzy-trace theory
Verbatim memory
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NHS Leadership Academy // T @JasonBrewster
+ Fuzzy-trace theory
Gist memory
SCHEMA
A mental structure or
framework through which we
organise and perceiving new
information.
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+ Fuzzy-trace theory
Gist memory
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+ Memory falsification
Confabulate
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What do
you want?
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What do
you want?
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+ Schema disconnect
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+ Schema disconnect
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Experience Beliefs
Context
Expectations Outcome
H C
Schema
Schema disconnect
+ Schema disconnect
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+ Verbatim memory
Context : Who v what Schema : Past v future disconnect
Stakeholder Task Experience Beliefs Expectation Outcome
Comfort
factor
Me Buy present
Boxes arriving,
Buying kindle books,
ordering items online
Trolley icon, ‘Buy’,
‘Order’
Button on right hand
side
Kindle button on the
right hand side
2
Switch to printed
version
Switch from kindle
version
Word ‘print’,
paperback’, printed
item image
Table in centre paperback’ link 4
Buy printed version
present
^ ^ ^ Pre-order button 5
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Experience Beliefs
Context
Expectations Outcome
H C
Schema
Schema disconnect
+ Schema disconnect
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Neuro Web Design
‘The Brain lady’
NHS Leadership Academy // T @JasonBrewster
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Engineering Psychology
& Human Performance
[4th Ed.]
Christopher D. Wickens
NHS Leadership Academy // T @JasonBrewster