Jason Brewster - How psychology can influence design choices

Presented at Hey!Stac #10 on 17th June, 2014.

Transcript

1. Ready
2. HELLO Jason Brewster T @JasonBrewster
3. Leadership Academy Leadership Academy
4. NHSx.uk
5. RASHÔMON AKIRA KUROSAWA
6. Something happens 
 when I don’t know And there’s a lot you don’t know
7. pieces of information taken in by the senses + The brain 11,000,000 Every second
8. Old brain + The brain Mid brain New brain
9. Scan & automatic reaction + The brain Emotions Reasoning Old brain Mid brain New brain
10. + Reconstructive memory
11. + Seeing the world : Processing Target Search
12. + Seeing the world : Processing 1 f w r e p i 5 y 6 9 l u 4 j e h b 2 t g 8 n M 8 z d 3 s q k m v x 5
13. + Seeing the world : Processing 1 f w r e p i 5 y 6 9 l u 4 j e h b 2 t g 8 n M 8 z d 3 s q k m b x 5
14. + Seeing the world : Processing 1 f w r e p i 5 y 6 9 l u 4 j e h b 2 t g 8 n M 8 z d 3 s q k m b x 5
15. + Fuzzy-trace theory Verbatim memory
16. NHS Leadership Academy // T @JasonBrewster + Fuzzy-trace theory Gist memory SCHEMA A mental structure or framework through which we organise and perceiving new information.
17. + Fuzzy-trace theory Gist memory
18. + Memory falsification Confabulate
19. What do you want?
20. What do you want?
21. + Schema disconnect
22. + Schema disconnect
23. Experience Beliefs Context Expectations Outcome H C Schema Schema disconnect + Schema disconnect
24. + Verbatim memory Context : Who v what Schema : Past v future disconnect Stakeholder Task Experience Beliefs Expectation Outcome Comfort factor Me Buy present Boxes arriving, Buying kindle books, ordering items online Trolley icon, ‘Buy’, ‘Order’ Button on right hand side Kindle button on the right hand side 2 Switch to printed version Switch from kindle version Word ‘print’, paperback’, printed item image Table in centre paperback’ link 4 Buy printed version present ^ ^ ^ Pre-order button 5
25. Experience Beliefs Context Expectations Outcome H C Schema Schema disconnect + Schema disconnect
26. Neuro Web Design ‘The Brain lady’ NHS Leadership Academy // T @JasonBrewster
27. Engineering Psychology & Human Performance [4th Ed.] Christopher D. Wickens NHS Leadership Academy // T @JasonBrewster