IoT-Story Teller

Data & Analytics Operations New content Personal data New offerings IoT Apps IoT Sources IoT – New data and near opportunities Thermometer Hygrometer CO CO2 NOx Particulate Matter (PM) Light meter Barometer Gyroscope Compass Magnetometer Electronic nose Thermal imager Motion passive infrared (PIR) Microphone Noise Inductive loop Bluetooth reader Vibration Weight Force Microphone Noise Inductive loop Bluetooth reader Vibration RFID tags & readers Fiber optic stress Explosive Galvanic skin response (GSR) Haptic feedback Magneto resistive Drone Beacons License Plate Reader (LPR) Accelerometer Heart rate (HR) Heart rate variability (HRV) Blood flow Skin temperature Pulse oxymeter Carbon dioxide saturation ECG Breathing patterns Smart textile Smart shirt Smart cap Smart shoe Smart glasses Thermopile array RF location Video camera Capacitive pressure Weight Force

IoT is happening, here and now Connected Devices (by 2020) $6.1T $7.1T $14.4T 26B 32B 50B Total Data 4.4ZB → 44.4ZB 10X IoT Data .09ZB → 4.4ZB 49X IoT Market Size (by 2025) Data Growth (2013 vs 2020)

IoT is happening, here and now $112M $100M $170M $3.9B $100M $16.7B $555M $3.2B $2B $650M $170M $200M

Building blocks Platforms enablement (horizontals) Applications (verticals) IoT – the endless potential for applications

Our world is becoming Interconnected Instrumented Intelligent

Connectivity creates value Environmental sensors Wearables Smart Homes Social networks Connected vehicles Traffic Web sites Machine-to-Machine Apps Mobile Energy E-Health Our world is becoming Smart infrastructure Advertising Personalized content Smart building

Environmental sensors Wearables Smart Homes Social networks Connected vehicles Traffic Web sites Machine-to-Machine Apps Mobile Energy E-Health Smart infrastructure Advertising Personalized content Smart building Connectivity creates value Real time Real world Vast amounts Heterogeneous

We connect everything Databases Social media Crowds Mobile to tell a story or to create a new experience What should we connect Sensors

HOW DO WE CHOOSE RELEVANT SOURCES ? WHAT ARE THE RELEVANT SOURCES FOR New content that is valuable ? What should we connect – to tell a story or to create a new experience

This is how we do it Create offerings Validate and improve Apply analytics 06 05 04 Define what you want to “tell” 01 Select sensors and IoT devices 02 03 Deploy & integrate the data sources

Validate and improve Apply analytics Create offerings 06 05 04 Define what you want to “tell” 01 Select sensors and IoT devices 02 03 Deploy & integrate the data sources This is how we do it To create the content we understand CONOPS Crowd Complex environments Sensors Big data Profiling Integration of Sensors Media Social media IoT devices Analytics

Our shelf of story tellers

Apply analytics A holistic view of the world # feelings # facts # Actions

The AGT event IoT platform Safety & security Content generation IoT event platform Operations Audience profiling Purchasing Enhanced experience

Imagine the applications New content and experiences New offering and advertising Better management and improved efficiencies

AGT’s IoT Platform for Events

IoT sensors & spectator generated content Enabling the IoT Value - from data to applications Endless applications New data layer New IoT platforms Collect Connect Analyze Venue Crowd Individual Social IoT data Performance Sensor data User generated data

IoT value from data to applications Endless applications New data layer IoT sensors & spectator generated content New IoT platforms Collect Connect Analyze Venue Crowd Individual Performance Sensor data User generate data Audio LPR Location Video Motion Smartphone Proximity Wearables Social Media Web Biometric DATA ACCESS LAYER SOA INFRASTRUCTURE Pub/sub, hosting, logging, distribution, client, audit, scheduler SECURITY Users mgmt. ,permissions, authentication Actuators Sensors CMS Analytics Subsystems INTERFACE ENGINES Basic analytics Advanced analytics System mgmt. Simulation CIT INFRASTRUCTURE BUSINESS UNITS Rules (RBE) Sensors Mgmt. Data Services Procedures (workflow) Mobile Mgmt. VMS Mgmt. Resource Mgmt. System State REUSABLE BUSINESS LOGIC UNITS Engagement Mgmt. Analytics Mgmt. Video & Player Incident Mgmt. BI/ BigData Object Mgmt. Situational picture Reporting and Search WEB AND MOBILE INFRASTRUCTURE Spectator App Personal Security App Event & Venue Ops. Future 3rd Party App Future AGT App Application layer Platform infrastructure & analytics IoT sensors & devices The Events IoT platform – High level architecture

IoT value from data to applications Performance - city scale (population 1 Million) 20K Video cameras 120 Gb/sec Transactions 2 million/day entity identifications Storage 40 PB accessible data Real-time analysis 6 Gb/sec streaming data Scalable analytics 5 billion sensor readings processed A G T ’ s p l a t f o r m ( f o r o n e c i t y )

IoT value from data to applications IoT Platform – The analytical engines Apps § Video § Audio § Heart rate § Text § Motion § Location Data type input § Behavior § Engagement § Sentiment § Activity type § Physiological state § Crowd dynamics Information extracted

AGT’s IoT platform for events A robust, field proven IoT infrastructure and application platform Modular analytics framework for AGT and 3rd party analytics Open architecture ,sensor-agnostic and compatible with a large variety of protocols Data fusion of highly heterogeneous sensor data streams with social data

New IoT content & services World of events

Augment the event with captivating IoT content About the Game ► Reveal new layers of data/ content about the game About the fans ► The story of the crowd Interaction between fans and teams ► New ways to participate and create content Behind the scenes ► A social IoT medium for for a talent to share with his fans Around the stadium ► New stories about the crowd before and after the game Games & gambling ► IoT data that fuels additional monetizable engagement Personalized event content ► Capture YOUR big moments of the event based on IoT gathered and analyzed data

Using field & equipment sensors with Bio measurement of the players to reveal new layers of data/ content of the game See more into the game ` Roger Federer Novak Djokovic Activity 0 10 Reaction Speed 0 200 Activity 0 10 Reaction Speed 0 200 Energy level Energy level motion video location audio HR breathing sweat 2 6

The story of the crowd Using IoT & analytics to establish ongoing ‘state of the crowd’: vibes, sentiments, activity, demographics Run video analytics to obtain a new insight on the crowd loyalty to the performer and brands wearables motion video Image processing video analysis location audio sentiment analytics 21% of Barcelona fans are wearing the Barcelona colors 50% of Real Madrid fans are wearing the Real colors Fan loyalty 12k people are wearing Nike hats Brand loyalty

New ways to participate Bracelets measuring cheering (volume, motion) and digital contest board capturing excitement Incentivizing the fans through capturing the most enthusiastic fans on the big video screens Community manager driving engagement via haptic and visual signaling INSANE QUIET motion video audio location haptic

IoT is capturing your moments T1+L1 T2+L2 T1+L1 T2+L2 Your videos Community videos Personalized timeline showing YOU at the event (collected based on when you were excited, active, where you were, when you were with friends, brand interaction) motion video image location RFID HR

Cashless (charge your bracelet with money) Ticketless (access control using the bracelet, VIP status with different colors) Streamline experience (parking, restroom lines, food & beverage) Route recommendation (where relevant e.g. food festivals) Services @ your seats Streamlined experience

Efficient operations Event Management System Management Dashboards Asset Management System Crowd monitoring & management Over crowding alerts Staff & asset location monitoring Parking management & assistance Queue monitoring & management Entrance/Exit gate congestion management Traffic advisory Concession stand monitoring Sound pollution monitoring heat maps Video surveillance Digital message control & monitoring Video management system Real time location services Sound pollution monitoring Digital message signs Food safety monitoring Traffic monitoring Access control Parking monitoring Climate monitoring

Quick access to emergency services at the venue Personal security app for the spectators Emergency quick link- Location enabled emergency help request Hazard reporting – Allowing audience to report safety and security hazards Security quick link- Location enabled security service and communication

Real time relevant video feeds Personal security app for the spectators • See my friends – Video of my nearest friend • Guide me – video rich interactive guidance • See my car – video of my car and parking spot • See me – video of my near environment

Personal security app for the spectators Personal security request and communication Secure my child – requesting personal security service for one’s child Secure me – requesting personal security service

Personal security app for the spectators