PMM（Product Marketing Manager）と協働するプロダクトマネジメント

by Keiko INAGAKI

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CONFIDENTIAL 1..ͱڠಇ͢Δ 4BB41. 8FE1..FFUVQCZQNDPOG Ҵ֞ܠࢠ 4NBSU)31.

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CONFIDENTIAL ࠓ೔ͷ͓࿩

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w 1..ͬͯԿʁͳͥඞཁͳͷʁ w ෼୲ɾڠಇ͢Δ1.ͷ໾ׂ w ୲͍खͱͯ͠ͷ࣮ײ w ͜Ε͔Βͷ՝୊ CONFIDENTIAL ࠓ೔ͷ͓࿩

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ɿϒϥΠμϧاۀ ɹɹɹɹ઀٬ɾϚʔέɾ"41։ൃ౳ ɿϦϒηϯε ɹɹɹɹάϩʔεϋοΫ4&0৽ن্ཱͪ͛ ɹɹɹɹˠ1.ͬͯ໘ന͍ʂ ɿ4NBSU)3 ɹɹɹɹΫϥ΢υਓࣄ࿑຿αʔϏεͷ1. Ҵ֞ܠࢠ @inagakkie1 4NBSU)31.

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CONFIDENTIAL લఏɿνʔϜͷܦҢ 4NBSU)3஀ੜ څ༩໌ࡉ ిࢠਃ੥ ೖࣾखଓ͖ ೥຤ௐ੔ ݯઘ௃ऩථ 1.ೖࣾ 1..஀ੜ ট଴ػೳΧΠθϯ ෦ॺͷ֊૚ొ࿥ ֤छΧΠθϯ ɹɹɹɾ࢓ࠐΈ ෳ਺ࣄۀॴରԠ ޏ༻ܖ໿ػೳ ֎෦ΞϓϦ࿈ܞ ϚϧνϩάΠϯػೳ ΧελϜࣾһ໊฽ ෼ੳϨϙʔτ ཤྺ؅ཧػೳ ਃ੥ɾঝೝػೳ ֤छΧΠθϯɾ࢓ࠐΈ ·ͩ·ͩ໛ࡧத

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CONFIDENTIAL 1..ͬͯԿʁ ͳͥඞཁͳͷʁ

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CONFIDENTIAL 1E.͋Δ͋Δ PS )FSP %FBUI

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CONFIDENTIAL )FSPʹͳΔʹ͸ʜʁ ɾࢢ৔ௐࠪ ɾϖϧιφ࡞੒ ɾϓϥΠγϯά ɾϝοηʔδϯά ɾࣾ֎اۀ࿈ܞ ɾސ٬ௐࠪɾ෼ੳ ɾϓϩμΫτϩʔυϚοϓ ɾࣾ಺֎εςʔΫϗϧμʔௐ੔ ɾ࢓༷ݕ౼ ɾόοΫϩά؅ཧ ɾޮՌݕূ ɾ,1*؅ཧɹɹɹɹɹBOENPSF ࣖλίͰ͢Ͷ

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CONFIDENTIAL ڠಇ͠Α͏

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CONFIDENTIAL 1..ͬͯԿʁ 1..1SPEVDU.BSLFUJOH.BOBHFS ஀ੜͷഎܠˣˣ

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CONFIDENTIAL ໾ׂͱ੹೚ͷ෼୲ 1.. ࣄۀ੒௕ͷͨΊʹ ʮԿ͕ചΕΔ͔ʯΛߟ͑ ʮͦΕΛͲ͏ചΔ͔ʯʹ੹೚Λ࣋ͭ 1E. ՝୊Λղܾ͢ΔͨΊʹɺ ʮԿΛ࡞Δ͔ʯΛߟ͑ ʮՁ஋ͷఏڙʯʹ੹೚Λ࣋ͭ

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CONFIDENTIAL ࣮ࡍͷྲྀΕ Ϧαʔν اը ։ൃ ϚʔέӦۀ ʮԿ͕ചΕΔ͔ʯ Λߟ͑ ʮͦΕΛͲ͏ചΔ͔ʯ ʹ੹೚Λ࣋ͭ ʮԿΛͭ͘Δ͔ʯ Λߟ͑ ʮՁ஋ͷఏڙʯ ʹ੹೚Λ࣋ͭ 1.. 1. ໨ઢΛ ߹ΘͤΔ

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CONFIDENTIAL ίϛϡχέʔγϣϯͷ෼୲

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CONFIDENTIAL 1..ͱڠಇ͢Δ1.ͷ໾ׂ ɾ՝୊ͷൃݟͱਂ۷Γ ɾ՝୊ͷ༏ઌॱҐ͚ͮ ɾཁٻͱΰʔϧͷ໌֬Խ ɾ࢓༷ͷݕ౼ ɾϓϩμΫτͷఏڙ ɾଞνʔϜͱͷ࿈ܞ త֬ͳ೺Ѳͱ ద੾ͳείʔϐϯά

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CONFIDENTIAL ڠಇͷՁ஋ ఏڙՁ஋ͱ Ձ஋Λͭ͘ΔνʔϜʹ ޲͖߹͍੾ΕΔ

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CONFIDENTIAL #˱$ͷαΠΫϧͱΠϯαΠτͷಘํ ɾ୹ظؒͰΨϯΨϯग़ͯ͠਺ࣈΛݟΔUP$ ɾϦϦʔε˱ࣄۀ੒௕͕ζϨΔ ɹϓϩτλΠϐϯάͳͲ͕ඞཁͳUP# ෼ੳɾ ԾઆཱҊ ։ൃ ޮՌݕূ ՝୊ நग़ Α͘ݟΔ UP$ αΠΫϧ

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ϓϩμΫτ ཁ๬ɾ'# ൢചઓུ ࣮ଶɾཁ๬ 4BB4ͷ༗ػϞσϧ ೝ஌ Ϧʔυ֫ಘ ސ٬ ֫ಘ ੒ޭࢧԉ ϑΝϯ ֦େ ސ٬ ίϛϡχέʔ γϣϯ Ϩτϩ εϖΫςΟϒ ՝୊ ਫ਼ࠪ ϓϥϯχϯά ։ൃ ϓϩμΫτ ։ൃ ࢢ৔೺Ѳ ϙδγϣ χϯά ݕ౼ ԾઆཱҊ ௐࠪ ɾ ධՁ Ϛʔέοτ ઓུ .71 ಛఆ ࢢ৔՝୊ ղܾࡦ

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CONFIDENTIAL ୲͍खͷ࣮ײ

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CONFIDENTIAL લ৬ͷࠒ ໾ׂ͕ଟ͍Ұํ ଟ͘ͷҰ࣍৘ใ͕ೖखՄೳ

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CONFIDENTIAL ೖࣾલͷෆ҆ z΍͍͍ͬͯz͜ͱݮΒͳ͍ʁ ࠓ·ͰͷεΩϧ͸׆͔ͤΔʁ ੜͷ੠ฉ͚Δͷ͔ͳʜʁ

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CONFIDENTIAL ೖ͔ࣾͯ͠Βͷ࣮ײ ੜͷ੠ฉ͚Δͷ͔ͳʜʁ z΍͍͍ͬͯz͜ͱݮΒͳ͍ʁ ࠓ·ͰͷεΩϧ͸׆͔ͤΔʁ ʁ

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CONFIDENTIAL εΩϧͷաෆ଍ 1SPKFDU.BOBHFNFOU %FWFMPQNFOU %FTJHO (SPXUI #VTJOFTT %PNBJO ,OPXMFEHF ૑Δೳྗ ֦ΊΔೳྗ Ҿ༻ɿIUUQTOPUFDPNEJTLEVTLOOGCFGFEF

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CONFIDENTIAL εΩϧͷաෆ଍ 1SPKFDU.BOBHFNFOU %FWFMPQNFOU %FTJHO (SPXUI #VTJOFTT %PNBJO ,OPXMFEHF ॴ࣋εΩϧʢࣗݾධՁʣ ׆͖ΔεΩϧ ෼୲͢Δ͔Βͦ͜ z૑Δzྗ͕ॏཁ

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CONFIDENTIAL վΊͯऔΓ૊Μͩ͜ͱ ɾۀ຿ϞσϦϯά ɾγεςϜͷ࿦ཧઃܭ ɾ৘ใઃܭ ɾ006* ɹˠϢʔβʔͷཁ๬Λਖ਼͘͠࢓༷Խ͢Δྗ

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CONFIDENTIAL ࠓޙͷ՝୊

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CONFIDENTIAL ՝୊ͱ͜Ε͔Β ɾ૊৫ͱϓϩμΫτͷٸ੒௕ ɾڝ߹௥ैʹΑΔίϞσΟςΟԽ Ϣʔβʔͱࢢ৔ͷ੠Λฉ͖ ࠷଎Ͱɺ࠷ળͷՁ஋Λಧ͚ଓ͚Δ

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CONFIDENTIAL Ϣʔβʔͷ੠ͷ൓ө ΧελϚʔ αΫηε Ϣʔβʔ αϙʔτ ηʔϧε 1. 1.. ਓࣄ࿑຿ ݚڀॴ ཁ๬ू໿ ோΊΔձ ɹɹɹɹˠ։ൃ 1. 1.. ϦαʔνˠاըԽ ଺ཹɾυϩοϓ

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ϓϩμΫτ ཁ๬ɾ'# ༗ػੑΛอͭ૬ޓڙڅ ೝ஌ Ϧʔυ֫ಘ ސ٬ ֫ಘ ੒ޭࢧԉ ϑΝϯ ֦େ ސ٬ ίϛϡχέʔ γϣϯ Ϩτϩ εϖΫςΟϒ ՝୊ ਫ਼ࠪ ϓϥϯχϯά ։ൃ ϓϩμΫτ ։ൃ ࢢ৔೺Ѳ ϙδγϣ χϯά ݕ౼ ԾઆཱҊ ௐࠪ ɾ ධՁ Ϛʔέοτ ઓུ .71 ಛఆ ࢢ৔՝୊ ղܾࡦ ൢചઓུ ࣮ଶɾཁ๬ ڍ͛ͨ੠͕ ׎͏࣮ײ ෢ث΍ࢧԉ͕ ಧ҆͘৺

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CONFIDENTIAL ߦಈΛࢧ͑Δ7BMVF ࣗ཯ۦಈ ਓ͕ཉ͍͠ͱࢥ͏΋ͷΛͭ͘Ζ͏ ʮϓϩμΫτ͸શһͰͭ͘Δ΋ͷʯ ͱ͍͏จԽ

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CONFIDENTIAL l৴པz΍lࣗ཯ੑzʹ ͙͋ΒΛ͔͔ͣ ૬ޓڙڅΛՃ଎͢Δ ࢓૊Έ͕ඞཁ