How to connect millions of millennials to your webshop? Thursday 30 June 2022 Webwinkel Vakdagen 2022 Emiel Ton & Dovilė Dvilioviene 

Who am I? 2 Emiel Ton Business Development Director at DPD Pakketservice 

We expect that share of OOH will increase from 15% ‘22 to 30% ‘25 Market surveys show that consumer Delivery preferences change For Vinted is OOH one of the reasons for success Out-of-home is the alternative for home delivery 3 

DPDgroup’s positioning on European CEP market 4 FR UK #1 #2 #1 #2 #2 #3 #2 #1* #2 #1 #1 #3 #1 #2 #2 #3 #2 #1 #1 #225 cities CO2-neutral delivery 2025 #1 Europe, 70.000 PUDOs #8.4 mio. parcels/day DPDgroup #1 crossborder #3 30 countries 

DPDgroup OOH Europe – key figures YTD 2022 5 15 971 (568) 471 5 237 7 473 9 252 (1 653) 1 401 (14) 1025 (546) 325 134 (60) 493 (82) 628 (30) 962 (290) 1 509 (5) 1 758 (338) 279 (278) 243 (243) 255 (255) 1 943 (786) 2 909 (863) 1 572 1 139 3 040 (366) 1 065 (188) 6 002 335 Lockers (including) Pickup networks Partner networks ( ) Pickup points 60.000 lockers 10.000 total volume via OOH 15% 

The best out-of-home solution for every target group Our PUDO network in the Netherlands 6 Lockers Parcelshops TARGET GROUP: Consumers and SME Business points SME and platform sellers Neighborhood points Consumers Consumers and SME 

Out-of-home trends and needs of your customers in Europe 7 European E-Shopper Barometer 2022 

Delivery preferences (1/3) Make sure you reach 100% of your audience 8 82% 18% 

Preferences per country 9 Delivery preferences (2/3) 

Delivery preferences (3/3) Most important for your customer 10 Real time info on delivery 1 Several delivery options 2 Select day and one-hour window delivery in advance 3 Know the exact one-hour window of the delivery 4 Same -/ Next day delivery 5 Advanced notifications (within a one-hour window) 6 Possibility to reschedule delivery 7 

Out of home: green, cheap and convenient 11 -30% € compared to home -75%CO2 compared to home Zero emission in cities OOH more and more standard for C2C platforms Listen to your customer: • Choice and control • Return and pick up at the same time • 100% first time right ZONE <95% 

Offer Out-of-Home service in your check-out Rate difference € The PUDO finder must be visible for the customer Opening hours Tips Webshop check-out 12 

Example check-out 13 

Vinted is a real game changer and is accelerating the C2C & OOH market “ 14 

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Director of Strategic Partnerships, Shipping business Dovilė Dvilioviene 

What is Vinted? Leading European C2C marketplace: ● 16 countries (incl US,Canada) ● 50+ million users ● Over 300 million items on the platform Vinted Mission: make sustainable consumption a #1 choice world-wide Vinted confidential 

Vinted confidential Make sustainable consumption first choice worldwide New Vinted Mission Old Vinted Mission Make second hand first choice worldwide 

In just 5 years Vinted reached the #1 position in Europe by convincing 50 million users to choose second- hand and growing its monthly transactions 30x. This has been achieved through a proprietary shipping platform, that enables low-cost pan-European delivery to multiple carrier networks. Vinted confidential On its journey to becoming the #1 second- hand fashion marketplace, Vinted has been building a unique shipping platform 

WHY Out-Of-Home works for Vinted? We envision a world where people constantly trade items, and second hand fashion is bigger than first hand. We have realized early on that for this to be true we need to solve user friction points that prevent C2C trade at scale. Out-of-home delivery tackles all of them. Cost of shipping (Affordability is key) Convenience (Proximity, Availability, Ease of Use) Sustainable service (increasingly more important for all) Key areas of friction: 

Vinted confidential 300K PUDO points (concentrated around population presence) 35+ integrated carriers 50+ routes (including international with its growing share) 3-5 days delivery time Current network Out-Of-Home solutions are being developed in most European countries focusing on highly populated areas. Countries like Netherlands and Belgium are among most developed territories in terms of OOH network density and proximity. Current Vinted PUDO network 

More sustainable shipping. At Vinted we know that our user base cares about the environment. Hence over the next 5 years, we see that it is incredibly important to make significant strides in the environmental friendliness of the shipping proposition on our platform We believe that DPD can help, and are collaborating on various projects Packaging Electrification Tracking of Impact 

Thank you