プロダクト拡大フェーズでプロダクト検証サイクル効率化を目指す過程で見えたもの / Streamlining Product Validation in Growth Phase

by kakehashi

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ΤϯδχΞϦϯάϚωʔδϟʔ࡫ඌೲ༐ਔ ϓϩμΫτ֦େϑΣʔζͰ   ϓϩμΫτݕূαΠΫϧޮ཰ԽΛ ໨ࢦ͢աఔͰݟ͑ͨ΋ͷ

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ΤϯδχΞϦϯάϚωʔδϟʔ࡫ඌೲ༐ਔ ϓϩμΫτ֦େϑΣʔζͰ   ϓϩμΫτݕূαΠΫϧޮ཰ԽΛ ໨ࢦ͢աఔͰݟ͑ͨ΋ͷ

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࡫ඌೲ༐ਔ ଟ͘ͷਓ͕΋ͬͱָʹ੒ՌΛग़ͤͯ   ࠷ߴͷϓϩμΫτ΍αʔϏεΛੜΈ ग़ͤΔ؀ڥΛৗʹ໨ࢦ͍ͯ͠·͢ ࣗݾ঺հ

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޷͖ͳݴ༿ +PTFG4FQQ)FSCFSHFS Ϙʔϧ͸ؙͯ͘ ࢼ߹͸෼

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ࣗ཯తʹߦಈ͠ແҙࣝʹ੒௕Ͱ͖ ࠷ߴͷϓϩμΫτ΍αʔϏεΛੜΈग़͢ νʔϜΛ࡞Γ͍ͨ

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୔ࢁͷຒ΋ΕͨྗΛൃشͯ͠ ΋ͬͱָʹ੒ՌΛ্͛ΒΕΔ ੈքΛ࡞Γ͍ͨ

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.JTTJPO ೔ຊͷҩྍମݧΛɺ͠ͳ΍͔ʹɻ

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νʔϜͷมԽ΍໨త νϟϨϯδͨ͜͠ͱ΍ Θ͔ͬͨ͜ͱ

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ຊൃදͷ಺༰ʹ͍ͭͯ w ੍໿ཧ࿦Λ༻͍ͯղઆΛਐΊ·͢ w Ͱ͖ΔݶΓ్தͰઆ໌ΛೖΕ·͢ w ৄࡉΛ஌Γ͍ͨํ͸ʰβɾΰʔϧʱΛ   ࢀর͍ͯͩ͘͠͞

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  ݄ ݄ ݄ ݄ ݄ ݄ ݄ ݄ ݄ ݄ ݄ ݄   ݄ ݄ ݄ ݄ ݄ ݄ ໿೥൒ʹΘͨΔνʔϜͷมԽ ͍ͭԿ͕มԽ͔ͨ࣌͠ܥྻͰ੔ཧ͠ͳ͕ΒਐΊ·͢ ࠞཚ ϑϩʔ શମ։ൃ࠶։ ϚτϦοΫεܕҠߦظ

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ຊൃදͷେ·͔ͳߏ੒ w ੜ࢈ੑͬͯͳΜͩʁ w ։ൃੜ࢈ੑͬͯͳΜͩʁ w ໰୊ൃੜ͔Βͷରॲ w ཧ૝తͳνʔϜ w ϢʔβʔετʔϦͰվળ w νʔϜͷཧ૝తͳঢ়ଶͱ͸ w νʔϜͷߏ଄มԽ w ϓϩμΫτνʔϜͰਐΉ

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ࣄۀʹ͓͚Δੜ࢈ੑͱ͸ʁ

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ࣄۀΛߦ͏ձࣾͷΰʔϧ͸ རӹΛग़͢͜ͱ

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ੜ࢈ੑͱ͸ ੍໿ཧ࿦ΑΓ w ձࣾͷΰʔϧʹ޲͔ͬͯձࣾΛ͚ۙͮΔߦҝͦͷ΋ͷ w ձࣾͷΰʔϧʹগ͠Ͱ΋ձࣾΛ͚ۙͮΔߦҝ͸ੜ࢈త w ൓ରʹΰʔϧ͔Βԕ͚͟Δߦҝ͸͢΂ͯඇੜ࢈త

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ࣄۀʹ͓͚Δੜ࢈ੑ͕ߴ͍ঢ়ଶ ैۀһਓ͋ͨΓͷརӹΛ࠷େԽ͍ͤͯ͞Δঢ়ଶ

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։ൃ૊৫ʹ͓͚Δੜ࢈ੑͱ͸

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։ൃੜ࢈ੑͷܭଌʹద͞ͳ͍΋ͷ ϕϩγςΟΛੜ࢈ੑͱ্ͯ͠ঢͤ͞Α͏ͱ͢Δ w ϕϩγςΟ͸ݟੵΓʹର͢ΔফԽྔ w ݟੵΓͷલఏ͸ৗʹมԽ͍ͯ͠Δ w ޮ཰্͕͕Δͱ୯Ґ͋ͨΓͷੜ࢈ੑ্͕͕Δ w ૬ରݟੵ΋Γ ج४୯Ґ͕ݻఆ͠ଓ͚Δ͜ͱ͸೉͍ͨ͠Ί w ࣌ؒݟੵ΋Γ ࣌ؒޮ཰্͕͕Δͱ୯Ґͷੜ࢈ੑ্͕͕ΔͨΊ ϕϩγςΟ্͕͕Δ͔Βͱݴͬͯ։ൃੜ࢈ੑ͕ߴ͍ͱ͸ݶΒͳ͍   Ή͠ΖԼ͕͍ͬͯΔՄೳੑ΋͋Δ

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։ൃ੒Ռ෺͕རӹΛੜΉͱ͸ݶΒͳ͍ 4BB4ͷػೳ։ൃʹ͓͚Δརӹͱͷඥ෇͚͸೉͍͠ w ࣮֬ʹചΕΔ঎඼͸ͳ͍ w ചΕΔ঎඼͕࣮֬ʹརӹ͕ग़ΔΘ͚Ͱ΋ͳ͍ w ࣋ଓੑ΍֦େͷ֬ূ΋ͳ͍ w རӹ͕ग़ͯ੒௕தͷϓϩμΫτͰ͢Β୯Ұͷػೳ։ൃͷརӹ͸ݟ͑ʹ͍͘ w ੒Ռ෺͸ӡ༻ίετ΍อकίετ͕͔͔Δ΋ͷ΋͋Γ·͢ ࡞Ε͹࡞Δ΄Ͳ͍͍ʂ   ͳΜͯ͜ͱ͸ઈରʹͳ͍

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ձࣾͷΰʔϧͱͳΔརӹʹ   ձࣾΛ͚͍ۙͮͯΔ͔Θ͔Βͳ͍·· ੜ࢈ੑΛ൑அͰ͖Δͷ͔ʁ རӹʹඥ͔ͮͳ͍ੜ࢈ੑ͕͍͍͋ͬͯͷͰ͠ΐ͏͔ʁ

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վΊͯࣄۀ͔Βߟ͑ͯΈΔ

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Revenue Streams strategyzer.com Designed by: Date: Version: Designed for: The Business Model Canvas Key Partnerships Key Activities Value Propositions Customer Relationships Key Resources Channels Cost Structure Customer Segments Copyright Strategyzer AG The makers of Business Model Generation and Strategyzer strategyzer.com This work is licensed under the Creative Commons A ribution-ShareAlike 3.0 Unported License. To view a copy of this license, visit h p://creativecommons.org/licenses/by-sa/3.0/ or send a le er to Creative Commons, PO Box 1866, Mountain View, CA 94042, USA. ࣄۀͷੜ࢈ੑΛ্͛Δʹ͸ ϏδωεͷαΠΫϧશମͰརӹΛ࠷େԽ͢Δ 💰 🏷 🏷 🏷 💲 💲 💲 💰 💰

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શͯΛ͓ۚͰߟ͑ͯΈΔ ੍໿ཧ࿦ΑΓ w εϧʔϓοτɿൢചͯ͠࡞Γग़͓ۚ͢ͷׂ߹ w ೖͬͯ͘Δ͓ۚ w ࡏݿɿൢച͠Α͏ͱ͢Δ෺Λߪೖ͢ΔͨΊʹ౤ࢿͨ͢͠΂ͯͷ͓ۚ w ചΕΔ΋ͷͷ͢΂ͯ ະ׬੒ͷ࢓ֻ඼ͳͲചΕͦ͏ͳ΋ͷ͢΂ͯ w ݱࡏϓϩηεͷதʹཹ·͍ͬͯΔ͓ۚ w ۀ຿අ༻ɿࡏݿΛεϧʔϓοτʹม͑ΔͨΊͷ͢΂ͯͷ͓ۚ w εϧʔϓοτΛ࣮ݱ͢ΔͨΊʹࢧ෷͏͓ۚ

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ޮ཰Ͱ͸ͳ͘ΰʔϧͱͳΔརӹΛ௥ٻ͢Δ ੍໿ཧ࿦ΑΓ w ੜ࢈ೳྗΛधཁʹ߹ΘͤΔͷͰ͸ͳ͘ɺधཁʹϑϩʔΛ߹ΘͤΔ w ϑϩʔΛվળ͢Δʹ͸ϘτϧωοΫΛղফ͢Δ w ϘτϧωοΫ͸࢓ֻ඼ͷଟ͍෦෼Ͱ൑அՄೳ

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΄ͱΜͲͷ৔߹Ͱޮ཰ΛٻΊΔͱ ΰʔϧΛୡ੒Ͱ͖ͳ͍ ޮ཰Λߟ͑ͳ͚Ε͹   ΍ΕΔ͜ͱ͸΋ͬͱͨ͘͞Μ͋Δ͔΋

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ϑϩʔ͸ϋΠΩϯάͷୂྻʹࣅ͍ͯΔ ઌ಄͔Β࠷ޙඌͷϝϯόʔશһ͕༧ఆ࣌ؒ·Ͱʹ໨త஍΁

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͜Μͳঢ়ଶʹͳΒͳ͍Α͏ʹ Ұਓ͚ͩ૸ͬͯૣ͘ొͬͯ΋ϑϩʔͱ͸ݴ͑ͳ͍

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໨త஍ʹ޲͔ͬͯಉ͡ϦζϜͰਐΉ υϥϜόοϑΝϩʔϓΛҙࣝͯ͠ਐΉ͜ͱ͕େ੾ w Ұ൪஗͍ਓͷϖʔεʹ߹ΘͤΔˠυϥϜ w ܭը΍༧ఆʹద౓ͳ༨༟Λ࣋ͭˠόοϑΝ w ཭Ε཭Εʹͳͬͯ͠·͏ࣄΛ๷͙ˠϩʔϓ Πονɾχʔɺαϯɾγʔ

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͜Ε͕ੜ࢈ͷੈքͳΒ υϥϜόοϑΝϩʔϓΛҙࣝͯ͠ϑϩʔΛվળ w ϘτϧωοΫʹ߹ΘͤΔˠυϥϜ w ϦʔυλΠϜʹద౓ͳ༨༟Λ࣋ͭˠόοϑΝ w ૣ͗͢Δ࢓ֻ͔ΓΛ๷͙ˠϩʔϓ Πονɾχʔɺαϯɾγʔ

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ৗʹશһ͕๩͍͠ঢ়ଶΛٻΊͣ ෛՙΛ෼ࢄ͠ͳ͕Β ϘτϧωοΫΛղফ͍ͯ͘͜͠ͱ͕େ੾

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རӹʹඥ͔ͮͳ͍ ੜ࢈ੑ͕͍͍͋ͬͯͷ͔ʁ ձࣾͷΰʔϧ རӹ ʹগ͠Ͱ΋ձࣾΛ͚ۙͮΔߦҝ͸ੜ࢈త

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ৗʹશһ͕๩͍͠ঢ়ଶΛٻΊͣ ෛՙΛ෼ࢄ͠ͳ͕Β ϘτϧωοΫΛղফ͍ͯ͘͠

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೥݄ͷ.VTVCJ"*ࡏݿ؅ཧͷঢ়گ w εϞʔϧϏδωεηάϝϯτͷಋೖ͕ਐΜͰ͍Δ w ϛυϧϏδωεηάϝϯτͷಋೖ΋࢝·͍ͬͯΔ w ΤϯλʔϓϥΠζηάϝϯτͷཁ๬ΛऔΓೖΕத w εϞʔϧϏδωεηάϝϯτͰ1.'Λୡ੒ͨ͠ w ϛυϧϏδωεηάϝϯτͰ14'Λୡ੒͠1.'Λ໨ࢦ͍ͯ͠Δ w ΤϯλʔϓϥΠζ޲͚ͷ14'Λ໨ࢦ͍ͯ͠Δ

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͓٬༷ͷϏδωεن໛ʹ߹Θͤ   େྔͷػೳ௥Ճ͕ඞཁʹͳΔ طଘӡ༻Λճͨ͢Ίඞཁͳ໌֬ͳػೳཁ๬͕ଟ͘ͳΔ

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େྔͷػೳ௥ՃΛ͢ΔաఔͰ w ٕज़తෛ࠴͕ݦࡏԽ͠΍͍͢ w طଘ֓೦΍طଘػೳͱໃ६͕ੜ·ΕΔ w Կͱ͔ରॲ͢ΔதͰϓϩμΫτͷෳࡶੑ্͕͕Δ શ͕ͯѱ͍͜ͱͰ͸ͳ͍͕   ։ൃϝϯόʔ΁ͷෛ୲͸࣮֬ʹ૿͍͑ͯ͘

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ϝϯόʔ͔Βͷݴ༿ ෳ਺ͷϝϯόʔͱͷձ࿩ΑΓ ࠷ۙ͸Ҏલ΄Ͳ   ։ൃ͕ਐΜͰ͍ͳ͍   ؾ͕͠·͢

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ͳΜͱ͔͜ͳͨ͢ΊʹνʔϜ͸֦େ   ޮ཰ΛٻΊνʔϜʹ෼ۀԽͷ೾͕͘Δ

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νʔϜ͸೔ʑ֦େத εΩϧ΍ϩʔϧʹΑΔ෼ۀԽ͕ਐΈ࢝Ί͍ͯΔ ϓϩμΫτϚωʔδϟʔ σβΠφʔ ϑϩϯτΤϯυνʔϜ όοΫΤϯυνʔϜ ΤϯδχΞϦϯά   Ϛωʔδϟʔ .VTVCJ"*ࡏݿ؅ཧϓϩμΫτ։ൃνʔϜ εΫϥϜϚελʔ

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  ݄ ݄ ݄ ݄ ݄ ݄ ݄ ݄ ݄ ݄ ݄ ݄   ݄ ݄ ݄ ݄ ݄ ݄ ໿೥൒ʹΘͨΔνʔϜͷมԽ ͍ͭԿ͕มԽ͔ͨ࣌͠ܥྻͰ੔ཧ͠ͳ͕ΒਐΊ·͢ ࠞཚ ϑϩʔ શମ։ൃ࠶։ ϚτϦοΫεܕҠߦظ ࠷ۙ   ։ൃਐΜͰ͍ͳ͍ ؾ͕͢Δ

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ͦΜͳ͋Δ೔໰୊ൃੜ

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໿ଋͨ͠εέδϡʔϧ͔Βͷ஗Ԇ͕ൃ֮ w ϢʔβʔετʔϦʔͷ಺༰͕େ͖͍͜ͱͰೝࣝᴥᴪ w ݟੵΓ࿙Ε͕ൃੜ w ϑϩϯτΤϯυνʔϜͷ࣮૷͕ؒʹ߹Θͳ͍ w ଞͷ޻ఔʹൺ΂ͯϲ݄ఔ౓ͷ։͖͕͋Δ w ޙଓʹܭը͍ͯͨ͠ଞͷػೳͷϦϦʔε·Ͱେ͖͘ζϨࠐΉ

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  ݄ ݄ ݄ ݄ ݄ ݄ ݄ ݄ ݄ ݄ ݄ ݄   ݄ ݄ ݄ ݄ ݄ ݄ ໿೥൒ʹΘͨΔνʔϜͷมԽ ͍ͭԿ͕มԽ͔ͨ࣌͠ܥྻͰ੔ཧ͠ͳ͕ΒਐΊ·͢ ࠞཚ ϑϩʔ શମ։ൃ࠶։ ϚτϦοΫεܕҠߦظ ࠷ۙ   ։ൃਐΜͰ͍ͳ͍ ؾ͕͢Δ ஗Ԇͷൃ֮

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໰୊Λൃݟͨ͠ϓϩμΫτϚωʔδϟʔ ݄຤λʔήοτ෼͕݄̕຤ɻ   ͜Εʹ௥ՃͷϢʔβʔετʔϦʔͰ   ߋʹ͔݄ɻ·͡Ͱ͔͢ɻɻɻ   શવ݄຤ͱ͔͍͏࣍ݩ͡Όͳ͍ɻ   πϥΠ

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࣮૷ ׬੒඼ ະ׬੒ͷ࢓ֻΓ඼ʹғ·Ε͍ͯΔ ࢓ֻ඼͕େྔʹཷ·ͬͯ͠·͏෦෼͸ϘτϧωοΫͰղফ͢Δඞཁ͕͋Δ ཁٻఆٛ ޻ఔ όοΫΤϯυ ϑϩϯτΤϯυ ϦϦʔε σβΠϯ ޻ఔ

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ϑϩϯτΤϯυ͕औΓֻ͔͍ͬͯΔࣄҎ֎ ػೳ։ൃʹؔΘΔશͯͷ࡞ۀΛࢭΊͯཉ͍͠

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ଞͷϩʔϧ͕ଞͷػೳ։ൃΛਐΊͨͱͯ͠΋ w ଞͷػೳ։ൃͷ࣭໰΍֬ೝ͕ɺݱঢ়ͷ։ൃΛ஗ΒͤΔݪҼʹͳΔ w ࠓͷϦϦʔε͕Ͱ͖ͳ͍ݶΓɺ݁ہ࣍ͷϦϦʔεʹऔΓֻ͔Δ͜ͱ΋Ͱ͖ͳ͍ ޮ཰ΛٻΊͯ΋ػೳͷϦϦʔεʹ͸Ұ੾ܨ͕Βͳ͍

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ϑϩϯτΤϯυͷ։ൃʹશྗ౤ೖ w ϑϩϯτΤϯυͷ๊͑Δ՝୊Λ࠷༏ઌʹղܾ͠·͢ w ख͕ۭ͍ͯ͠·ͬͨ৔߹ w 1E.ͱσβΠφʔ͸ཁٻΛ·ͱΊͨΓσΟεΧόϦʔʹઐ೦ w όοΫΤϯυΤϯδχΞ͸େن໛ͳϦϑΝΫλϦϯάͳͲΛ࣮ࢪ

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  ݄ ݄ ݄ ݄ ݄ ݄ ݄ ݄ ݄ ݄ ݄ ݄   ݄ ݄ ݄ ݄ ݄ ݄ ໿೥൒ʹΘͨΔνʔϜͷมԽ ͍ͭԿ͕มԽ͔ͨ࣌͠ܥྻͰ੔ཧ͠ͳ͕ΒਐΊ·͢ ࠞཚ ϑϩʔ શମ։ൃ࠶։ ϚτϦοΫεܕҠߦظ ࠷ۙ   ։ൃਐΜͰ͍ͳ͍ ؾ͕͢Δ ஗Ԇͷൃ֮ ϑϩϯτΤϯυҎ֎   ػೳ։ൃېࢭ εΫϥϜΠϕϯτఀࢭ όοΫΤϯυେن໛   ϦϑΝΫλϦϯά

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ϑϩϯτΤϯυҎ֎ͷ։ൃΛࢭΊͯ   ϑϩʔΛվળ͚ͨͩ͠Ͱ͸   ΰʔϧʹ͚ۙͮͳ͍

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ཧ૝ͷνʔϜΛߟ͑ͯΈΑ͏

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ཧ૝ͷνʔϜ૾ ݸʑͷೳྗʹؔ܎ͳ͘ߴ͍Ձ஋ΛੜΈग़͢ूஂ νʔϜͷೳྗ ೳྗ Ͱ͸ͳ͍ ೳྗ ೳྗ ϩε ϩε ϩε ϩε

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རӹͱ͍͏ΰʔϧͷ࣮ݱ͸೉͍͔͠Βͦ͜

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ຊ࣭తͳՁ஋Λ༏ઌͯ͠։ൃ͢Δඞཁ͕͋Δ ෇ਵతՁ஋ ຊ࣭తՁ஋ ແՁ஋Ͱ͸ͳ͍ Կ͔ͷՁ஋ ΑΓՁ஋ͷߴ͍   ຊ࣭తͳՁ஋

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։ൃ੒Ռ෺͕Ͳ͏ͳΕ͹ ຊ࣭తͳՁ஋ͱݴ͑Δͷ͔ʁ

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ϢʔβʔετʔϦʔͷλΠτϧʹՁ஋Λ໌ه ͍ͭݟͯ΋ɺ୭͕ݟͯ΋   গ͠Ͱ΋Θ͔Γ΍͘͢ͳΔΑ͏ʹهࡌ ಘΒΕΔମݧΛؚΊͨՁ஋ͷछྨ·Ͱهࡌ

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ϢʔβʔετʔϦʔͷՁ஋෼ׂ ਐḿΛݟ͑΍͘͢͢Δͱಉ࣌ʹ   ཁ݅ɾཁૉͷࠞࡏΛݮΒ͠׬ྃ࣌ͷঢ়ଶΛ໌֬ʹ͢Δ ෼ׂج४Λࡉ͔͘༻ҙ͠Ձ஋෼ׂΛߦ͍΍͘͢͢Δ

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ҰॹʹਐΊͯ͘ΕͨϓϩμΫτϚωʔδϟʔ ͜Μͳʹࡉ͔͘෼͚Δͷ͸   ຊ౰ʹඞཁͳΜͰ͔͢ʁ

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ϢʔβʔετʔϦʔͷ#FGPSF"GUFS ໨త΍ػೳͷཧղ͕೉͍͠ Ձ஋΍໨త͕໌֬Ͱػೳ΋૝૾͠΍͍͢هࡌ΁

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ඞཁͷͳ͍ϢʔβʔετʔϦʔΛ୳͢ ϢʔβʔετʔϦʔখ͘͞Λ໌֬ʹ͢Δͱ   είʔϓͱͯ͠࡟ΕΔ߲໨͕ൃݟͰ͖Δ ༏ઌ౓΍ίετΛ൑அͯ͠։ൃΛܾఆ͢Δ ϢʔβʔετʔϦʔ ϢʔβʔετʔϦʔ ϢʔβʔετʔϦʔ ϢʔβʔετʔϦʔ ϢʔβʔετʔϦʔ ίετ ༏ઌ౓ߴ ༏ઌ౓௿ ݩʑͷ ϢʔβʔετʔϦʔ ඞཁ ඞཁ ΍΍ඞཁ ෆཁ ΍΍ඞཁ ։ൃ   ର৅

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ҰॹʹਐΊͯ͘ΕͨϓϩμΫτϚωʔδϟʔ είʔϓௐ੔Ͱ ࡉ͔ࣺͯ͘ΒΕΔʂ

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  ݄ ݄ ݄ ݄ ݄ ݄ ݄ ݄ ݄ ݄ ݄ ݄   ݄ ݄ ݄ ݄ ݄ ݄ ໿೥൒ʹΘͨΔνʔϜͷมԽ ͍ͭԿ͕มԽ͔ͨ࣌͠ܥྻͰ੔ཧ͠ͳ͕ΒਐΊ·͢ ࠞཚ ϑϩʔ શମ։ൃ࠶։ ϚτϦοΫεܕҠߦظ ࠷ۙ   ։ൃਐΜͰ͍ͳ͍ ؾ͕͢Δ ஗Ԇͷൃ֮ ϑϩϯτΤϯυҎ֎   ػೳ։ൃېࢭ ϢʔβʔετʔϦվળ εΫϥϜΠϕϯτఀࢭ όοΫΤϯυେن໛   ϦϑΝΫλϦϯά

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ຊ࣭తͳՁ஋ʹߜΕ͹   ϘτϧωοΫʹର͢Δෛՙ΋࡟ݮ

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ϑϩϯτΤϯυҎ֎ͷػೳ։ൃఀࢭͰ   ϢʔβʔετʔϦʔͷվળΛՃ଎ͨ͠

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ৗʹશһ͕๩͍͠ঢ়ଶΛٻΊͣ ෛՙΛ෼ࢄ͠ͳ͕Β ϘτϧωοΫΛղফ͍ͯ͘͠ͷ͕େ੾

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ϑϩϯτΤϯυΤϯδχΞ΋૿һ͞Εͨ ϑϩϯτΤϯυ։ൃͷϘτϧωοΫ͸ղফ͢ΔՄೳੑ ϓϩμΫτϚωʔδϟʔ σβΠφʔ ϑϩϯτΤϯυνʔϜ όοΫΤϯυνʔϜ ΤϯδχΞϦϯά   Ϛωʔδϟʔ .VTVCJ"*ࡏݿ؅ཧϓϩμΫτ։ൃνʔϜ εΫϥϜϚελʔ

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͜ͷྲྀΕͰΰʔϧʹ͚ۙͮΔͷ͔ʁ   ͍΍ແཧͩʂ धཁʹ߹Θͤͨϑϩʔͱ΋ݴ͍೉͍

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։ൃ੒Ռ෺͕Ͳ͏ͳΕ͹ ੜ࢈ੑ͕ߴ͍ͷ͔ʁ ҋӢʹ։ൃ੒Ռ෺Λ૿΍͢͜ͱ͸ྑ͍͜ͱͰ͸͋Γ·ͤΜ

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རӹʹର͢Δෆ࣮֬ੑΛԼ͛Δ w རӹΛ্͛ΔͨΊʹෆ࣮֬ੑΛഉআ͠ɺ࣮֬ʹརӹ͕ग़ͤΔΑ͏ܨ͛Δ w རӹ͕ଛͳΘΕΔෆ࣮֬ੑΛഉআ͠ɺརӹ͕ࣦΘΕͳ͍Α͏ʹ͢Δ

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λεΫফԽྔʹର͠ෆ࣮֬ੑΛԼ͛Δ͜ͱ ܭը͞Εͨ࣌ؒͱΰʔϧʹର͠ෆ࣮֬ੑΛઌߦͯ͠௵͍ͯ͘͠ ܭը͞Εͨ࣌ؒ ෆ࣮֬ੑ ߴ ௿ λεΫͷ   ফԽྔ ୯७ͳλεΫͷফԽͷ৔߹ ෆ࣮֬ੑͷߴ͍෦෼Λ༏ઌతʹݕূ͠   ࣮֬ʹΰʔϧʹ͚ۙͮΔঢ়ଶ

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ෆ࣮֬ੑΛԼ͛Δ   νʔϜʹඞཁͳঢ়ଶͱ͸ʁ

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έΠύϏϦςΟͱ ΞδϦςΟ͕ߴ͘ ԾઆݕূαΠΫϧ͕ߴճసͰճͤΔ

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έΠύϏϦςΟͷߴ͞ͷલఏ w νʔϜ಺ͷϝϯόʔؒͷϓϩηεͱϓϩτίϧͷ੒ཱͤ͞   ҎԼͷཧղͱൃݟͱ׆༻ͱڞ༗ͱ׆ੑԽͰ͖Δ w εΩϧͷ෯ͱਂ͞ w υϝΠϯ஌ࣝͷΤϦΞͱਂ͞ w ݸਓಛੑΛ࠽ೳͯ͠ѻ͑Δਂ͍؍࡯ w νʔϜؒͰ͸νʔϜΛਓ֨ͱ͠ɺνʔϜ಺ͱಉ༷ͷ͜ͱ͕Ͱ͖͍ͯΔ

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࠷௿ݶͷฏ४ԽΛٻΊΔ৔߹ ٛ຿ڭҭͷΑ͏ʹຬวͳ͘཮஍Λ࡞Δ ඞཁͳͷ͸ೖࣾΦϯϘʔσΟϯά͙Β͍ ্͔ΒΈͨकඋൣғ ԣ͔Βݟͨೳྗͷߴ͞

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༏౳ੜΛٻΊΔ৔߹ શํҐͰϓϩϑΣογϣφϧͳߴ͞Λ֬อ ΈΜͳ͕εϖγϟϦετͰδΣωϥϦετʹͳΔͷ͸ແཧ ্͔ΒΈͨकඋൣғ ԣ͔Βݟͨೳྗͷߴ͞

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࣮ࡍͷݸਓͷೳྗ ্͔ΒΈͨकඋൣғ ԣ͔Βݟͨೳྗͷߴ͞ ԿΛͯ͠΋   ຒ·Βͳ͍ߔ

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ޮ཰తͳೳྗͷ׆༻ͱ޲্ ্͔ΒΈͨकඋൣғ ԣ͔Βݟͨೳྗͷߴ͞ Ұ൪ߴ͍ͱ͜ΖΛ ੵΈॏͶΕ͹ ੄໺΋޿͕Δ

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ݸੑ͋ΔϝϯόʔͱνʔϜ͕ੜΈग़͢Ձ஋͸༷ʑ

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ৗʹ৽ͯ͘͠ߴ͍Ձ஋Λग़ͤΔΑ͏ʹߟ͑Δ ৽͍͠ Ձ஋ Ձ஋؍΍ҙݟ Ձ஋؍΍ҙݟ ଥڠ ଟ༷ੑ Ձ஋ͷ   ͔ͨ͞

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ΞδϦςΟͷߴ͞ͷલఏ w ঢ়گʹ߹Θͤͨܭըมߋ͕༰қʹͰ͖Δ w ෆ࣮֬ੑ͕ߴ͍ঢ়گͰΑΓ࣮֬ੑͷߴ͍΋ͷΛ༏ઌͰ͖Δ w ෆ࣮֬ੑΛഉআ͢ΔͨΊʹܭըʹॊೈੑ͕࣋ͯΔ w ঢ়گʹ߹Θͤͯ࠷దͳϓϩηεΛબͿ͜ͱ͕Ͱ͖Δ w ෆཁͳ΋ͷΛࣺͯΔࣄ͕Ͱ͖Δ

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ॊೈͳεέδϡʔϧΛ֬อ ϒϩοΫΛೖΕସ͑ΔΑ͏ͳॊೈੑͰෆ࣮֬ੑΛഉআ ϩʔυϚοϓ   &QJD୯Ґ εϓϦϯτ   6TFSTUPSZ୯Ґ ཁٻ&QJD Ձ஋6TFSTUPSZ શͯͷ&QJDΛখ͘͞   ϦʔυλΠϜ͸୹͘༨༟Λ࣋ͭ ઌߦͯ͠ෆ࣮֬ੑͷഉআΛ࣮ࢪ͠   ୹ظؒͰՁ஋Λ্͛Δ͜ͱΛߟ͑Δ ࠷௿ݶͷՁ஋ఏڙΛߦ͍ ४ೈੑΛ֬อͭͭ͠૯߹తʹෆ࣮֬ੑΛݮΒ͢

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࢓ֻ͔Γ͔Β׬੒·Ͱʹଘࡏ͢Δ࣌ؒ ੍໿ཧ࿦ΑΓ w Ϧιʔεͷ४උΛ͢ΔηοτΞοϓλΠϜ w ࣮ࡍʹ࡞ۀΛ͍ͯ͠ΔϓϩηελΠϜ w ଞͷ෦඼Λ·ͭ΢ΣΠτλΠϜ w ࣍ͷϓϩηεͷલͰ଴ͭΩϡʔλΠϜ ΢ΣΠτλΠϜͱΩϡʔλΠϜΛపఈతʹഉআ͢ΔͨΊʹ   ϢʔβʔετʔϦʔ΋ΤϐοΫ΋খ͘͢͞Δ

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ԾઆݕূαΠΫϧͷߴճసԽͷલఏ w ݪଇશͯͷΞ΢τϓοτΛখ͞ͳԾઆݕূαΠΫϧͱଊ͍͑ͯΔ w ܭଌͱֶशʹΑΓ࣍΁ͷదԠ͕Ͱ͖͍ͯΔ

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ԾઆݕূͷΠϝʔδ ϓϩμΫτ։ൃͷதͰܧଓతʹֶͼɺదԠ͠ͳ͕ΒԾઆݕূՄೳ Insights Discovery Map Drivers Why are you doing this? What problem or idea are you pursuing? Who Who are you doing it for? What are the limitations? What did you learn? What are their unmet needs or problems you are trying to solve? Needs & Problems Constraints Outcomes Customer Business This work is licensed under the Creative Commons Attribution-ShareAlike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, PO Box 1866, Mountain View, CA 94042, USA. Copyright Mobius Loop LLC MobiusLoop.com By Gabrielle Bene eld Decision Map Options Next up How will you reach the desired outcomes? What do you try next? Insights What did you learn? This work is licensed under the Creative Commons Attribution-ShareAlike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, PO Box 1866, Mountain View, CA 94042, USA. Copyright Mobius Loop LLC MobiusLoop.com By Gabrielle Bene eld Measure & Learn Delivery Map Insights Doing Done To Do What did you learn? What can we do this week to advance the outcome? What’s in progress? What’s completed? What’s the impact? This work is licensed under the Creative Commons Attribution-ShareAlike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, PO Box 1866, Mountain View, CA 94042, USA. Copyright Mobius Loop LLC MobiusLoop.com By Gabrielle Bene eld ఆٛ͞ΕͨՁ஋Λ   ૬खʹಧ͚Δ ࣄۀɾ։ൃ   ΤϯυϢʔβʔʹ   ຊ౰ʹඞཁͳՁ஋Λఆٛ ΍Δ͜ͱΛ໌֬ʹͯ͠   ߜΓࠐΉ ܭଌͱֶश͔ΒͷదԠ   Ծઆݕূʹॏཁ

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ࣄۀϑΣʔζ΍ܭը͝ͱʹଟॏߏ଄͕͋Δ ҎԼͷશͯͷ࿮͕ԾઆݕূͰࣗݾ૬ࣅੑΛ͍࣋ͬͯΔ &OUFSQSJTF   14'1.' .JEEMF#VTJOFTT   14'1.' 4NBMM#VTJOFTT   14'1.' ࣄۀ ࣄۀ ࣄۀ ސ٬ ސ٬ ސ٬ ཁ๬   &QJD ཁ๬   &QJD ཁ๬   &QJD ཁ๬   &QJD ཁ๬   &QJD ཁ๬   &QJD ཁ๬   &QJD ཁ๬   &QJD ཁ๬   &QJD ཁ๬   &QJD ཁ๬   &QJD ཁ๬   &QJD ٕज़ ٕज़ ٕज़ ٕज़ ٕज़ ٕज़ ٕज़ ٕज़ ٕज़ ٕज़ ٕज़ ٕज़ ٕज़ ӡ༻ ӡ༻ ӡ༻ ӡ༻ ӡ༻ ӡ༻ ސ٬ ސ٬ ސ٬ ސ٬ ސ٬ ސ٬ ٕज़ ӡ༻ ӡ༻ ӡ༻ ӡ༻ ӡ༻ ӡ༻ ٕज़ ސ٬ ސ٬ ސ٬ ސ٬ ސ٬ ސ٬

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Ծઆݕূͷ࣌ؒ࣠ʹ΋ଟॏߏ଄͕͋Δ ҎԼͷશͯͷϧʔϓʹԾઆݕূ͕͋Γࣗݾ૬ࣅੑΛ͍࣋ͬͯΔ Insights Discovery Map Drivers Why are you doing this? What problem or idea are you pursuing? Who Who are you doing it for? What are the limitations? What did you learn? What are their unmet needs or problems you are trying to solve? Needs & Problems Constraints Outcomes Customer Business This work is licensed under the Creative Commons Attribution-ShareAlike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, PO Box 1866, Mountain View, CA 94042, USA. Copyright Mobius Loop LLC MobiusLoop.com By Gabrielle Bene eld Decision Map Options Next up How will you reach the desired outcomes? What do you try next? Insights What did you learn? This work is licensed under the Creative Commons Attribution-ShareAlike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, PO Box 1866, Mountain View, CA 94042, USA. Copyright Mobius Loop LLC MobiusLoop.com By Gabrielle Bene eld Measure & Learn Delivery Map Insights Doing Done To Do What did you learn? What can we do this week to advance the outcome? What’s in progress? What’s completed? What’s the impact? This work is licensed under the Creative Commons Attribution-ShareAlike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, PO Box 1866, Mountain View, CA 94042, USA. Copyright Mobius Loop LLC MobiusLoop.com By Gabrielle Bene eld ϓϩηεΛ   ;Γ͔͑Δ ੜΈग़ͨ͠   Ձ஋ͷݕࠪ   Ձ஋ͷ૑ग़   ֶͼʹదԠ   Ͳ͏΍ͬͯ   Ձ஋Λग़͢ͷ͔   ৽ͨͳԾઆΛ࡞Δ   ੜΈग़͢Ձ஋   ݕূ͍ͨ͠Ձ஋Λ   ໌֬ʹ

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Ծઆݕূ͸   ೖΕࢠߏ଄͕άϧάϧ͍ͯͯ͠ άϧάϧ͍ͯ͠ΔதʹೖΕࢠߏ଄͕͋Δ

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Ծઆݕূͷߏ଄͸·ΔͰϩϚωεί ࣗݾ૬ࣅੑ͕ߴ͍ͱೝ͕ࣝͣΕ΍͍͢ ͜͏΍ͬͯಥىΛ໌ࣔͯ͠΋   ΈΜͳͷೝࣝ͸ͣΕ΍͍͢

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͔ͩΒͦ͜ύϥϝʔλʔΛ গͳ͘খ͘͞໌֬ʹ͢Δ ϊΠζΛഉআͯ͠ೝࣝᴥᴪΛݮΒ͢

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Ͳ͏΍ͬͨΒෆ࣮֬ੑΛԼ͛Δ   νʔϜʹඞཁͳঢ়ଶΛ࡞ΕΔͷ͔ʁ ཧ૝͚ͩͳΒ୭Ͱ΋ޠΕΔ͠

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σβΠφʔ ϓϩμΫτ Ϛωʔδϟʔ όοΫΤϯυ ΤϯδχΞ ϑϩϯτΤϯυ ΤϯδχΞ ෼ۀԽͨ͠··ϑϩʔΛվળͰ͖Δͷ͔ʁ

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ಉ͡ϦζϜͰద౓ʹڑ཭Λ٧ΊͯਐΉ υϥϜόοϑΝϩʔϓΛҙࣝͯ͠ਐΉ͜ͱ͕େ੾ w ϘτϧωοΫͷϖʔεʹ߹ΘͤΔˠυϥϜ w ϦʔυλΠϜʹద౓ͳ༨༟Λ࣋ͭˠόοϑΝ w ૣ͗͢Δ࢓ֻ͔ΓΛ๷͙ˠϩʔϓ Πονɾχʔɺαϯɾγʔ

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ಉ͡ϦζϜͰڑ཭Λ٧ΊͯਐΉඞཁ͕͋Δ υϥϜҙࣝͯ͠ਐΉ w ཁ݅ʹΑͬͯมΘΔϘτϧωοΫʹϦζϜ͕߹͏Α͏ʹ   εΫϥϜͷϓϥϯχϯάɺσΠϦʔεΫϥϜɺϨτϩεϖΫςΟϒͰ   ຖ೔ɺຖिϦζϜΛ߹ΘͤΔ   ˠυϥϜ Πονɾχʔɺαϯɾγʔ

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ಉ͡ϦζϜͰڑ཭Λ٧ΊͯਐΉඞཁ͕͋Δ όοϑΝҙࣝͯ͠ਐΉ w ϢʔβʔετʔϦʔ΍ΤϐοΫΛ໌͔֬ͭখ͘͞͠ɺܭըʹ༨༟Λ࣋ͨͤɺ   ঢ়گͷมԽʹ߹ΘͤͯλεΫ΍εέδϡʔϧ΍૊Έ׵͕͑Ͱ͖ΔΑ͏ʹ   ˠόοϑΝʔ Πονɾχʔɺαϯɾγʔ

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ಉ͡ϦζϜͰڑ཭Λ٧ΊͯਐΉඞཁ͕͋Δ ϩʔϓΛҙࣝͯ͠ਐΉ w શһͷਐḿΛ߹ΘͤͯόοΫϩάͷ্Ґ͔ΒҰॹʹਐΊΔ   ˠϩʔϓ Πονɾχʔɺαϯɾγʔ

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νʔϜ͕ಉ໋͡ߝͰܨ͕ͬͯਐΉΑ͏ʹ

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νʔϜͷߏ଄Λม͑Δ࣌

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ϚτϦοΫεܕͷνʔϜߏ੒Λ໨ࢦ͢ ϑϩʔΛ༏ઌͯ͠ετϦʔϜΞϥΠϯυͳνʔϜ΁ .VTVCJ"*ࡏݿ؅ཧϓϩμΫτ։ൃνʔϜ ϓϩμΫτϚωʔδϟʔ σβΠφʔ ϑϩϯτΤϯυνʔϜ όοΫΤϯυνʔϜ ػೳ։ൃ ػೳ։ൃ ίϯϙʔωϯτ վળ ΤϯδχΞϦϯά   Ϛωʔδϟʔ εΫϥϜϚελʔ

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ϝϯόʔͷΦʔφʔγοϓΛ   ڧ͘͠ͳ͍ͱ੒Γཱͨͳ͍

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։ൃνʔϜશମ͕   ݹࢀͷϝϯόʔʹཔΔঢ়گΛݮΒ͢

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ϑϩϯτΤϯυҎ֎ͷػೳ։ൃΛࢭΊͨཪͰ όοΫΤϯυ͸େن໛ϦϑΝΫλϦϯάʹணख͍ͯͨ͠ w ϝΠϯͷ໨త͸ٕज़తෛ࠴ͷղফ w ͚ͩͲ͍͖ͳΓνϟϨϯδͯ͠΋೉͍͠ w ࣗ༝ͳϦϑΝΫλϦϯά͸Φʔφʔγοϓͷ޲্ʹޮՌత w ࠷ݹࢀͷϝϯόʔҎ֎ͰϦϑΝΫλϦϯάΛओಋ

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ϑϩϯτΤϯυҎ֎ͷػೳ։ൃఀࢭͰ   Φʔφʔγοϓͷվળ͸Ճ଎ͨ͠ ػೳ։ൃΛܧଓ͍ͯͨ͠Βؔ܎ੑ͕ݻணͨ͠··͔ͩͬͨ΋

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ৗʹશһ͕๩͍͠ঢ়ଶΛٻΊͣ ෛՙΛ෼ࢄ͠ͳ͕Β ϘτϧωοΫΛղফ͍ͯ͘͠ͷ͕େ੾

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νʔϜશମ͕ϚτϦοΫεܕͷνʔϜߏ੒ʹ ೥݄͔Β೥݄Ͱߏங .VTVCJ"*ࡏݿ؅ཧϓϩμΫτ։ൃνʔϜ ϓϩμΫτϚωʔδϟʔ σβΠφʔ ϑϩϯτΤϯυνʔϜ όοΫΤϯυνʔϜ ΤϯδχΞϦϯά   Ϛωʔδϟʔ εΫϥϜϚελʔ ػೳ։ൃ 🦊 ػೳ։ൃ 🐨 ػೳ։ൃ 🍄 ػೳ։ൃ 🐙 ίϯϙʔωϯτ 🐳 %PDT 🐈

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  ݄ ݄ ݄ ݄ ݄ ݄ ݄ ݄ ݄ ݄ ݄ ݄   ݄ ݄ ݄ ݄ ݄ ݄ ໿೥൒ʹΘͨΔνʔϜͷมԽ ͍ͭԿ͕มԽ͔ͨ࣌͠ܥྻͰ੔ཧ͠ͳ͕ΒਐΊ·͢ ࠞཚ ϑϩʔ શମ։ൃ࠶։ ϚτϦοΫεܕҠߦظ ࠷ۙ   ։ൃਐΜͰ͍ͳ͍ ؾ͕͢Δ ஗Ԇͷൃ֮ ϑϩϯτΤϯυҎ֎   ػೳ։ൃېࢭ ϢʔβʔετʔϦվળ ϑϩϯτΤϯυ ΤϯδχΞ૿һ εΫϥϜΠϕϯτఀࢭ όοΫΤϯυେن໛   ϦϑΝΫλϦϯά ;Γ͔͑Γ౳   Πϕϯτ࠶։ ػೳ։ൃ   🐨Ϩʔϯߏ੒ ػೳ։ൃ   🐨Ϩʔϯߏ੒ ػೳ։ൃ   🐙Ϩʔϯߏ੒ ػೳ։ൃ   🍄Ϩʔϯߏ੒ εϓϦϯτ͕   ˠXFFLʹ

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೥݄εΫϥϜΠϕϯτΛ࠶ఆٛ εϓϦϯτϨϏϡʔ΋։࢝

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ຖिͷεϓϦϯτϨϏϡʔʹ   $4ϝϯόʔ΋ࢀՃͯ͠΋Β͏

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ϚτϦοΫεܕͷ։ൃνʔϜΛ௒͑ͯ ϓϩμΫτؔ܎ऀͷϦζϜΛ߹ΘͤΔ

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εϓϦϯτϨϏϡʔ΋ԾઆݕূͷݕࠪͷҰ෦ Insights Discovery Map Drivers Why are you doing this? What problem or idea are you pursuing? Who Who are you doing it for? What are the limitations? What did you learn? What are their unmet needs or problems you are trying to solve? Needs & Problems Constraints Outcomes Customer Business This work is licensed under the Creative Commons Attribution-ShareAlike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, PO Box 1866, Mountain View, CA 94042, USA. Copyright Mobius Loop LLC MobiusLoop.com By Gabrielle Bene eld Decision Map Options Next up How will you reach the desired outcomes? What do you try next? Insights What did you learn? This work is licensed under the Creative Commons Attribution-ShareAlike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, PO Box 1866, Mountain View, CA 94042, USA. Copyright Mobius Loop LLC MobiusLoop.com By Gabrielle Bene eld Measure & Learn Delivery Map Insights Doing Done To Do What did you learn? What can we do this week to advance the outcome? What’s in progress? What’s completed? What’s the impact? This work is licensed under the Creative Commons Attribution-ShareAlike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, PO Box 1866, Mountain View, CA 94042, USA. Copyright Mobius Loop LLC MobiusLoop.com By Gabrielle Bene eld ఆٛ͞ΕͨՁ஋Λ   ࣄۀɾ։ൃ   ΍Δ͜ͱΛ໌֬ʹͯ͠   ܭଌͱֶश͔ΒͷదԠ   Ծઆݕূʹॏཁ

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εϓϦϯτϨϏϡʔಋೖ࣌ͷ഑ྀ w ࣍΁ͷదԠʹ޲͚ͨݕࠪͷ৔ w σϓϩΠՄ൱൑ఆձʹ͠ͳ͍ w ਐḿ؅ཧ΍ใࠂͷ৔ʹ͠ͳ͍ w ؤுͬͨΞϐʔϧͷ৔ʹ΋͠ͳ͍ w ࢀՃମݧܕͷΠϕϯτͱͯ͠੝Γ্͛ͳ͕Β੒ख़ͤ͞Δ

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εϓϦϯτϨϏϡʔ·Ͱͷ४උ ԿΛݕࠪ͢Δͷ͔ఆٛ w શϨʔϯͰεϓϦϯτΰʔϧΛཱͯΒΕ͍ͯΔ w ϓϥϯχϯάͷఆٛΛ໌֬ʹ֤͠ϨʔϯͰඞͣεϓϦϯτΰʔϧΛઃఆ w ֤Ϩʔϯ͸ϓϥϯχϯάޙʹ։ൃνʔϜશମʹεϓϦϯτΰʔϧΛใࠂ

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ಉ͡ΰʔϧʹ޲͍ҰॹʹาΊ͍ͯΔ͔֬ೝ͢Δ

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։ൃνʔϜͱ$4͕͖ۙͮ   ૒ํ͕஌Βͳ͔ͬͨ͜ͱʹ   ؾ͚ͮΔ

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ࢀՃͯ͘͠Εͨ$4ϝϯόʔ ͓٬༷ͷ͝ཁ๬΍ར༻ํ๏΋৘ใڞ༗ ͓٬༷ཁ๬ͷػೳ͕   Ͳ͏࡞ΒΕ͍ͯ͘ͷ͔   ݟΕͯخ͍͠

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  ݄ ݄ ݄ ݄ ݄ ݄ ݄ ݄ ݄ ݄ ݄ ݄   ݄ ݄ ݄ ݄ ݄ ݄ ໿೥൒ʹΘͨΔνʔϜͷมԽ ͍ͭԿ͕มԽ͔ͨ࣌͠ܥྻͰ੔ཧ͠ͳ͕ΒਐΊ·͢ ࠞཚ ϑϩʔ શମ։ൃ࠶։ ϚτϦοΫεܕҠߦظ ࠷ۙ   ։ൃਐΜͰ͍ͳ͍ ؾ͕͢Δ ஗Ԇͷൃ֮ ϑϩϯτΤϯυҎ֎   ػೳ։ൃېࢭ ϢʔβʔετʔϦվળ ϑϩϯτΤϯυ ΤϯδχΞ૿һ εΫϥϜΠϕϯτఀࢭ όοΫΤϯυେن໛   ϦϑΝΫλϦϯά ;Γ͔͑Γ౳   Πϕϯτ࠶։ εΫϥϜΠϕϯτ࠶ఆٛ   εϓϦϯτϨϏϡʔ։࢝ ػೳ։ൃ   🐨Ϩʔϯߏ੒ ػೳ։ൃ   🐨Ϩʔϯߏ੒ ػೳ։ൃ   🐙Ϩʔϯߏ੒ ػೳ։ൃ   🍄Ϩʔϯߏ੒ εϓϦϯτ͕   ˠXFFLʹ

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ෆ࣮֬ੑΛԼ͛Δ͜ͱ͕   ੜ࢈ੑ͕ߴ͍ͱݴ͑Δͷ͔ʁ ԾઆݕূʹඞཁͳΞ΢τϓοτ͕༧ଌ͠΍͘͢ͳΓ   Ծઆݕূͷ࣭΋ߴ·Δ

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඼࣭վળ΋   ϓϩμΫτϚωʔδϟʔͱܭը͠ $4ͱ΋ڠௐ͠ͳ͕ΒਐΜͰ͍Δ ϘτϧωοΫʹͳΓಘΔཁҼʹ͍ͭͯ   Φʔϓϯʹٞ࿦͕ਐΊΕ͍ͯΔ

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਺஋తʹͲ͏ͳͷ͔ʁ

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ߴճసͳԾઆݕূͱΞδϦςΟͷߴ͞Λܭଌ ࠓظ͔ΒτϥΠ͍ͯ͠·͢ Insights Discovery Map Drivers Why are you doing this? What problem or idea are you pursuing? Who Who are you doing it for? What are the limitations? What did you learn? What are their unmet needs or problems you are trying to solve? Needs & Problems Constraints Outcomes Customer Business This work is licensed under the Creative Commons Attribution-ShareAlike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, PO Box 1866, Mountain View, CA 94042, USA. Copyright Mobius Loop LLC MobiusLoop.com By Gabrielle Bene eld Decision Map Options Next up How will you reach the desired outcomes? What do you try next? Insights What did you learn? This work is licensed under the Creative Commons Attribution-ShareAlike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, PO Box 1866, Mountain View, CA 94042, USA. Copyright Mobius Loop LLC MobiusLoop.com By Gabrielle Bene eld Measure & Learn Delivery Map Insights Doing Done To Do What did you learn? What can we do this week to advance the outcome? What’s in progress? What’s completed? What’s the impact? This work is licensed under the Creative Commons Attribution-ShareAlike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, PO Box 1866, Mountain View, CA 94042, USA. Copyright Mobius Loop LLC MobiusLoop.com By Gabrielle Bene eld ͜ͷ෦෼Λ   'JOEZ5FBNͷ   αΠΫϧλΠϜͰܭଌ ͜ͷ෦෼Λ   &QJDͷ   ฏۉϦʔυλΠϜͰܭଌ ఆٛ͞ΕͨՁ஋Λ   ࣄۀɾ։ൃ   ΍Δ͜ͱΛ໌֬ʹͯ͠   ܭଌͱֶश͔ΒͷదԠ  

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%FMJWFSZʹؔΘΔαΠΫϧλΠϜ Insights Discovery Map Drivers Why are you doing this? What problem or idea are you pursuing? Who Who are you doing it for? What are the limitations? What did you learn? What are their unmet needs or problems you are trying to solve? Needs & Problems Constraints Outcomes Customer Business This work is licensed under the Creative Commons Attribution-ShareAlike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, PO Box 1866, Mountain View, CA 94042, USA. Copyright Mobius Loop LLC MobiusLoop.com By Gabrielle Bene eld Decision Map Options Next up How will you reach the desired outcomes? What do you try next? Insights What did you learn? This work is licensed under the Creative Commons Attribution-ShareAlike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, PO Box 1866, Mountain View, CA 94042, USA. Copyright Mobius Loop LLC MobiusLoop.com By Gabrielle Bene eld Measure & Learn Delivery Map Insights Doing Done To Do What did you learn? What can we do this week to advance the outcome? What’s in progress? What’s completed? What’s the impact? This work is licensed under the Creative Commons Attribution-ShareAlike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, PO Box 1866, Mountain View, CA 94042, USA. Copyright Mobius Loop LLC MobiusLoop.com By Gabrielle Bene eld ͜ͷ෦෼Λ   'JOEZ5FBNͷ   αΠΫϧλΠϜͰܭଌ ͜ͷ෦෼Λ   ఆٛ͞ΕͨՁ஋Λ   ૬खʹಧ͚Δ ࣄۀɾ։ൃ   ΍Δ͜ͱΛ໌֬ʹͯ͠   ܭଌͱֶश͔ΒͷదԠ  

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νʔϜશମͷࠓ݄ͷαΠΫϧλΠϜ ͜ΕΒͷ਺஋͸୹͍΄Ͳྑ͍ͱ͞Ε͍ͯ·͢

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ڈ೥݄͔Βͷ਺஋ΛݟͯΈΔ ࠞཚ ϑϩʔ શମ։ൃ࠶։ ϚτϦοΫεܕҠߦظ ௚ۙ I

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਺஋ΑΓঢ়ଶ   ΰʔϧʹۙͮͨ͘Ί ޮ཰͚͕ͩେ੾Ͱ͸ͳ͍

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࠷ॳʹ্ཱͪ͛ͨػೳ։ൃϨʔϯͷ਺஋ Ϩʔϯ   ্ཱͪ͛ I

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൪໨ʹ্ཱͪ͛ͨػೳ։ൃϨʔϯͷ਺஋ Ϩʔϯ   ্ཱͪ͛ I

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%JTDPWFSZʹؔΘΔ&QJDͷܭଌʹ͍ͭͯ Insights Discovery Map Drivers Why are you doing this? What problem or idea are you pursuing? Who Who are you doing it for? What are the limitations? What did you learn? What are their unmet needs or problems you are trying to solve? Needs & Problems Constraints Outcomes Customer Business This work is licensed under the Creative Commons Attribution-ShareAlike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, PO Box 1866, Mountain View, CA 94042, USA. Copyright Mobius Loop LLC MobiusLoop.com By Gabrielle Bene eld Decision Map Options Next up How will you reach the desired outcomes? What do you try next? Insights What did you learn? This work is licensed under the Creative Commons Attribution-ShareAlike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, PO Box 1866, Mountain View, CA 94042, USA. Copyright Mobius Loop LLC MobiusLoop.com By Gabrielle Bene eld Measure & Learn Delivery Map Insights Doing Done To Do What did you learn? What can we do this week to advance the outcome? What’s in progress? What’s completed? What’s the impact? This work is licensed under the Creative Commons Attribution-ShareAlike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, PO Box 1866, Mountain View, CA 94042, USA. Copyright Mobius Loop LLC MobiusLoop.com By Gabrielle Bene eld ͜ͷ෦෼Λ   ͜ͷ෦෼Λ   &QJDͷ   ฏۉϦʔυλΠϜͰܭଌ ఆٛ͞ΕͨՁ஋Λ   ࣄۀɾ։ൃ   ΤϯυϢʔβʔʹ   ຊ౰ʹඞཁͳՁ஋Λఆٛ ΍Δ͜ͱΛ໌֬ʹͯ͠   ܭଌͱֶश͔ΒͷదԠ   5SZΛ࢝Ίͨ͹͔ΓͰ   ܭଌͰ͖͍ͯͳ͍

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ػೳϦϦʔε΋҆ఆ͔Β૿େ΁ ϦϦʔεϊʔτͷൃग़਺ ೥ ݄ ݄ ݄ ݄ ݄ ݄ ݄ ݄ ݄ ݄ ݄ ݄ ೥ ݄ ݄ ݄ ݄ ݄ ݄ ࠞཚ ϑϩʔ શମ։ൃ࠶։ ϚτϦοΫεܕҠߦظ

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αΠΫϧλΠϜ͕୹͘ͳΓ   Ξ΢τϓοτ΋૿͍͑ͯΔ

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੍໿ཧ࿦ʹ͓͚Δࡏݿ͸ݮͬͯ   εϧʔϓοτʹߩݙͰ͖͍ͯͦ͏

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ΤϯδχΞɺϓϩμΫτϚωʔδϟʔɺ σβΠφʔɺ$4ΈΜͳͷڠྗͷ͓ӄ

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·ͩ·ͩ՝୊͸͋Γ·͢ w ߴ͍ෳࡶੑ΍݁߹౓ʹରͯ͠ରॲͰ͖͍ͯͳ͍ w ߟྀ͢΂͖͜ͱ͕૿͑ΔͱΞ΢τϓοτ͕ҡ࣋Ͱ͖ͳ͍ w Ξ΢τϓοτʹൺྫͯ͠Πϯγσϯτൃੜ֬཰͕ߴ͍ঢ়ଶ w ղܾ͢ΔͨΊʹػೳ࡟আʹͳΔΑ͏ͳߦҝ΋ඞཁ ͜ΕΒͷෆ࣮֬ੑΛνʔϜͷΈΜͳͰղܾ͢Δඞཁ͕͋Δ

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͜Ε͔Β΋ϓϩμΫτνʔϜҰؙͰ   ϦζϜΛ߹ΘͤͯਐΜͰ͍͖͍ͨ

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+PTFG4FQQ)FSCFSHFS Ϙʔϧ͸ؙͯ͘ ࢼ߹͸෼

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͝ਗ਼ௌ͋Γ͕ͱ͏͍͟͝·ͨ͠ ϓϩμΫτ֦େϑΣʔζͰ   ϓϩμΫτݕূαΠΫϧޮ཰ԽΛ໨ࢦ͢աఔͰݟ͑ͨ΋ͷ