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The Social Hub
Maximising the effect of
social media in content
marketing
Prasath Ravikumar
The Social Hub
/divyaprasath/
Speakerdeck.com/username 1
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Who am I?
#brightonseo
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The Social Hub
#brightonseo
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#brightonseo
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Maximising the effect of social media in
content marketing
#brightonseo
#brightonseo
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And keep it simple
#brightonseo
#brightonseo
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#brightonseo
#brightonseo
Lets take a step back
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#brightonseo
#brightonseo
Why?
Social
Media SEO
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#brightonseo
#brightonseo
Why?
Social
Media
SEO
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#brightonseo
#brightonseo
Integrate
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Why?
#brightonseo
#brightonseo
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But
70% of the Gen Z and 80% of Millennials,
still use Google for to compare/research
solution and conversions
Source: Internal survey
#brightonseo
#brightonseo
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Informational/Awareness
Consideration &
Conversion
#brightonseo
#brightonseo
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Lastly
#brightonseo
#brightonseo
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So lets
Bring in more synergy between Social Media
and SEO content
#brightonseo
#brightonseo
SOCIAL CONTENT WEB CONTENT
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#brightonseo
#brightonseo
Brand vs Product Led
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#brightonseo
#brightonseo
Brand vs Product Led
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How?
#brightonseo
#brightonseo
SEARCH
QUERY
USER
RESEARCH
SEASONALITY
& TRENDS
KPI
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Use case
#brightonseo
#brightonseo
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Use the tools
#brightonseo
#brightonseo
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Search console
#brightonseo
#brightonseo
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And
#brightonseo
#brightonseo
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Content Strategy
#brightonseo
#brightonseo
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SEO Guidelines
Apply the concept of
Useful content & E-EAT
not only for SEO but also
for Social content
#brightonseo
#brightonseo
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Create a content with useful information
#brightonseo
#brightonseo
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Repurpose
Make the social content
also available on the
website
#brightonseo
#brightonseo
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UGC
Integrate social based
UGC as much as
possible in the content
strategy
#brightonseo
#brightonseo
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Measure
#brightonseo
#brightonseo
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To sum up
#brightonseo
#brightonseo
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The Social Hub
https://www.linkedin.com/in/divyaprasath/
/divyaprasath/
Speakerdeck.com/username