Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Maximising the effect of social media in conten...
Search
Prasath Ravikumar
April 26, 2024
Marketing & SEO
0
430
Maximising the effect of social media in content marketing
Prasath Ravikumar
April 26, 2024
Tweet
Share
Other Decks in Marketing & SEO
See All in Marketing & SEO
検索創出型マーケティングとは?
080fe121
0
130
GA4 Standard (Free) vs GA4 360 (Enterprise)
kieramonaghan
0
120
Is Quality Score Dead or Alive? A BrightonSEO Dive
yourppcdoc
1
170
LINEでAI占い師に相談できる “AI占いくん”の開発/改善の過程
inoue2002
0
310
How to Schedule Content Effectively with the Best Social Media Scheduling Tool
yollandasettlewriter
0
130
Your biggest SEO threat is not AI Overviews (or other Google updates) - Eduard Blacquière - SEO Benelux Conference 2024
edwords
2
360
Topical Authority in the Age of Entity SEO - BrightonSEO San Diego
felipebazon
0
140
Looker Studio styling to make your reports more actionable
krmdigitaluk
1
250
SEO Camp DK: Mastering eCommerce Audits: Driving Results for Large-Scale Sites
nikkihalliwell
1
180
Encraft ライブ配信ハンドブック
kworkdev
PRO
0
210
Using Cache to Make Cash
andrewprince
1
340
BrightonSEO - When it's right to send Google the WRONG data
inders
1
140
Featured
See All Featured
The Myth of the Modular Monolith - Day 2 Keynote - Rails World 2024
eileencodes
20
2.4k
YesSQL, Process and Tooling at Scale
rocio
170
14k
Producing Creativity
orderedlist
PRO
343
39k
Agile that works and the tools we love
rasmusluckow
328
21k
Java REST API Framework Comparison - PWX 2021
mraible
28
8.3k
Cheating the UX When There Is Nothing More to Optimize - PixelPioneers
stephaniewalter
280
13k
Being A Developer After 40
akosma
89
590k
For a Future-Friendly Web
brad_frost
176
9.5k
[RailsConf 2023] Rails as a piece of cake
palkan
53
5.1k
Navigating Team Friction
lara
183
15k
Sharpening the Axe: The Primacy of Toolmaking
bcantrill
39
1.9k
How to Ace a Technical Interview
jacobian
276
23k
Transcript
The Social Hub Maximising the effect of social media in
content marketing Prasath Ravikumar The Social Hub /divyaprasath/ Speakerdeck.com/username 1
The Social Hub 2 Who am I? #brightonseo
The Social Hub #brightonseo 3 #brightonseo
The Social Hub 4 Maximising the effect of social media
in content marketing #brightonseo #brightonseo
The Social Hub 5 And keep it simple #brightonseo #brightonseo
The Social Hub 6 #brightonseo #brightonseo Lets take a step
back
The Social Hub 7 #brightonseo #brightonseo Why? Social Media SEO
The Social Hub 8 #brightonseo #brightonseo Why? Social Media SEO
The Social Hub 9 #brightonseo #brightonseo Integrate
The Social Hub 10 Why? #brightonseo #brightonseo
The Social Hub 11 But 70% of the Gen Z
and 80% of Millennials, still use Google for to compare/research solution and conversions Source: Internal survey #brightonseo #brightonseo
The Social Hub 12 Informational/Awareness Consideration & Conversion #brightonseo #brightonseo
The Social Hub 13 Lastly #brightonseo #brightonseo
The Social Hub 14 So lets Bring in more synergy
between Social Media and SEO content #brightonseo #brightonseo SOCIAL CONTENT WEB CONTENT
The Social Hub 15 #brightonseo #brightonseo Brand vs Product Led
The Social Hub 16 #brightonseo #brightonseo Brand vs Product Led
The Social Hub 17 How? #brightonseo #brightonseo SEARCH QUERY USER
RESEARCH SEASONALITY & TRENDS KPI
The Social Hub 18 Use case #brightonseo #brightonseo
The Social Hub 19 Use the tools #brightonseo #brightonseo
The Social Hub 20 Search console #brightonseo #brightonseo
The Social Hub 21 And #brightonseo #brightonseo
The Social Hub 22 Content Strategy #brightonseo #brightonseo
The Social Hub 23 SEO Guidelines Apply the concept of
Useful content & E-EAT not only for SEO but also for Social content #brightonseo #brightonseo
The Social Hub 24 Create a content with useful information
#brightonseo #brightonseo
The Social Hub 25 Repurpose Make the social content also
available on the website #brightonseo #brightonseo
The Social Hub 26 UGC Integrate social based UGC as
much as possible in the content strategy #brightonseo #brightonseo
The Social Hub 27 Measure #brightonseo #brightonseo
The Social Hub 28 To sum up #brightonseo #brightonseo
The Social Hub https://www.linkedin.com/in/divyaprasath/ /divyaprasath/ Speakerdeck.com/username