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Avatar for Prasath Ravikumar Prasath Ravikumar
April 26, 2024
Marketing & SEO
680
0

Maximising the effect of social media in content marketing

Avatar for Prasath Ravikumar

Prasath Ravikumar

April 26, 2024

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Transcript

  1. The Social Hub Maximising the effect of social media in

    content marketing Prasath Ravikumar The Social Hub /divyaprasath/ Speakerdeck.com/username 1

  2. The Social Hub 2 Who am I? #brightonseo

  3. The Social Hub #brightonseo 3 #brightonseo

  4. The Social Hub 4 Maximising the effect of social media

    in content marketing #brightonseo #brightonseo

  5. The Social Hub 5 And keep it simple #brightonseo #brightonseo

  6. The Social Hub 6 #brightonseo #brightonseo Lets take a step

    back

  7. The Social Hub 7 #brightonseo #brightonseo Why? Social Media SEO

  8. The Social Hub 8 #brightonseo #brightonseo Why? Social Media SEO

  9. The Social Hub 9 #brightonseo #brightonseo Integrate

  10. The Social Hub 10 Why? #brightonseo #brightonseo

  11. The Social Hub 11 But 70% of the Gen Z

    and 80% of Millennials, still use Google for to compare/research solution and conversions Source: Internal survey #brightonseo #brightonseo

  12. The Social Hub 12 Informational/Awareness Consideration & Conversion #brightonseo #brightonseo

  13. The Social Hub 13 Lastly #brightonseo #brightonseo

  14. The Social Hub 14 So lets Bring in more synergy

    between Social Media and SEO content #brightonseo #brightonseo SOCIAL CONTENT WEB CONTENT

  15. The Social Hub 15 #brightonseo #brightonseo Brand vs Product Led

  16. The Social Hub 16 #brightonseo #brightonseo Brand vs Product Led

  17. The Social Hub 17 How? #brightonseo #brightonseo SEARCH QUERY USER

    RESEARCH SEASONALITY & TRENDS KPI

  18. The Social Hub 18 Use case #brightonseo #brightonseo

  19. The Social Hub 19 Use the tools #brightonseo #brightonseo

  20. The Social Hub 20 Search console #brightonseo #brightonseo

  21. The Social Hub 21 And #brightonseo #brightonseo

  22. The Social Hub 22 Content Strategy #brightonseo #brightonseo

  23. The Social Hub 23 SEO Guidelines Apply the concept of

    Useful content & E-EAT not only for SEO but also for Social content #brightonseo #brightonseo

  24. The Social Hub 24 Create a content with useful information

    #brightonseo #brightonseo

  25. The Social Hub 25 Repurpose Make the social content also

    available on the website #brightonseo #brightonseo

  26. The Social Hub 26 UGC Integrate social based UGC as

    much as possible in the content strategy #brightonseo #brightonseo

  27. The Social Hub 27 Measure #brightonseo #brightonseo

  28. The Social Hub 28 To sum up #brightonseo #brightonseo

  29. The Social Hub https://www.linkedin.com/in/divyaprasath/ /divyaprasath/ Speakerdeck.com/username