Maximising the effect of social media in content marketing

Transcript

1. The Social Hub Maximising the effect of social media in content marketing Prasath Ravikumar The Social Hub /divyaprasath/ Speakerdeck.com/username 1
2. The Social Hub 2 Who am I? #brightonseo
3. The Social Hub #brightonseo 3 #brightonseo
4. The Social Hub 4 Maximising the effect of social media in content marketing #brightonseo #brightonseo
5. The Social Hub 5 And keep it simple #brightonseo #brightonseo
6. The Social Hub 6 #brightonseo #brightonseo Lets take a step back
7. The Social Hub 7 #brightonseo #brightonseo Why? Social Media SEO
8. The Social Hub 8 #brightonseo #brightonseo Why? Social Media SEO
9. The Social Hub 9 #brightonseo #brightonseo Integrate
10. The Social Hub 10 Why? #brightonseo #brightonseo
11. The Social Hub 11 But 70% of the Gen Z and 80% of Millennials, still use Google for to compare/research solution and conversions Source: Internal survey #brightonseo #brightonseo
12. The Social Hub 12 Informational/Awareness Consideration & Conversion #brightonseo #brightonseo
13. The Social Hub 13 Lastly #brightonseo #brightonseo
14. The Social Hub 14 So lets Bring in more synergy between Social Media and SEO content #brightonseo #brightonseo SOCIAL CONTENT WEB CONTENT
15. The Social Hub 15 #brightonseo #brightonseo Brand vs Product Led
16. The Social Hub 16 #brightonseo #brightonseo Brand vs Product Led
17. The Social Hub 17 How? #brightonseo #brightonseo SEARCH QUERY USER RESEARCH SEASONALITY & TRENDS KPI
18. The Social Hub 18 Use case #brightonseo #brightonseo
19. The Social Hub 19 Use the tools #brightonseo #brightonseo
20. The Social Hub 20 Search console #brightonseo #brightonseo
21. The Social Hub 21 And #brightonseo #brightonseo
22. The Social Hub 22 Content Strategy #brightonseo #brightonseo
23. The Social Hub 23 SEO Guidelines Apply the concept of Useful content & E-EAT not only for SEO but also for Social content #brightonseo #brightonseo
24. The Social Hub 24 Create a content with useful information #brightonseo #brightonseo
25. The Social Hub 25 Repurpose Make the social content also available on the website #brightonseo #brightonseo
26. The Social Hub 26 UGC Integrate social based UGC as much as possible in the content strategy #brightonseo #brightonseo
27. The Social Hub 27 Measure #brightonseo #brightonseo
28. The Social Hub 28 To sum up #brightonseo #brightonseo
29. The Social Hub https://www.linkedin.com/in/divyaprasath/ /divyaprasath/ Speakerdeck.com/username