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Fake It,
Before You Make It
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I don't know who invented high heels,
but all women owe him a lot.
- Marilyn Monroe
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Kosala Nuwan Perera.
- About Me
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Waterfall, agile, scrum, et al.
Not entirely a bad way to build products!
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No woman wants the man that
no other woman wants.
- Jada Smith
Video used without permission of any sort
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We made the mistake of
focusing on engineering first and
customer development second.
Obvious mistake!
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For starters,
we didn't validate our startup idea.
Obvious mistake!
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Every feature is
a commitment, a financial debt,
even if its not used.
People really don’t get this!
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Leap-of-faith Assumptions
assume the
Problem
assume the
Solution
assume to
Solve
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Problem
Do customers know they have a problem?
Solution
Would they buy if there is a solution?
Solve
Is it feasible to solve and sell?
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Problem
Cannot fit in. It’s either too tight or to loose.
Solution
Cut off a leg or two to lose few pounds, or
Put up perfect fit fashion stores.
Solve
Manufacture all designs in all possible sizes.
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Biggest mistake of all time is
jump straight to “solve”.
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You have to do
10 times better, not 10% better.
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To be a great champion you must
believe you are the best.
If you’re not, pretend you are.
- Muhammad Ali
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Figure out how to sell and make
the product, before spending time
on engineering.
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Landing pages.
Audience building.
Minimum loveable products.
Concierge | Wizard of Oz | Fake doors
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Landing pages.
Only good for one thing and one thing only.
Interesting enough to give the email address.
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Audience building.
Blogs, Meetups, Conferences etc.
Make you look like an expert.
Connect! Good to reach a broader audience.
Images used without permission of any sort
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Design is not just what it looks like
and feels like. Design is how it works.
- Steve Jobs
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MVP
Minimum loveable product.
Video and image used without permission of any sort
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Concierge.
Do it manually first.
Helps to learn the process.
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Wizard of Oz.
Hide everything behind the curtain.
Helps to learn the process.
Do it with zero lines of code.
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Fake doors.
See how many will pass thru the door.
Good to figure out payment plans,
small features etc.
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Wrap up tips!
What to pick is up to you.
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Think big but start small.
Wrap up tip 1 of 4.
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Stop worrying about crappyness.
Just ship something that jump curve.
Wrap up tip 2 of 4.
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Do it cheaper, smarter, faster way.
Wrap up tip 3 of 4.
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Even 1% from a billion dollar market
is still a lot of zeros.
Wrapping up tip.
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Fake it. Make it. Ship it.
Thank you!