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ABOUT ME WordPress Developer

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WAIT WHAT? Why is a developer giving a UX Talk?

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THE PLUGIN Idea behind it, why open source it, why use UX

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USER FEEDBACK Easy communication: Support, Change Requests

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THE TEAM WHO BUILT IT Pascal, Karin, Silvan

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THE PROCESS Design and Development

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WHO DID WE DESIGN FOR? Our clients as the base for our Personas

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PERSONAS Identifying Personas

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• male, 39 • contacts us through e-mail • very active on social media • WP User Role (Editor) • Seamless publishing • Quick replies on issues Rolf Nidegger Community Manager/Content Marketer Photo by:

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• female, 55 • contacts us through calls • not active on social media • WP User Role (Administrator) • Evaluates team performance • Checks costs Anna Schneider Head of Content Marketing Photo by:

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SUPPORT ISSUES The base for use cases and test scenarios

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A TESTABLE PROTOTYPE Design and development goes hand in hand

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BUILDING A TESTABLE PROTOTYPE Design and development goes hand in hand

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USER TESTING Expert review and remote user tests

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THE TEST-PAGE A WP Site with a bug

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ITERATE WITH THE FINDINGS Test, refine, repeat

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KEY FINDINGS Highlighting & Summary

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NEXT STEP Testing a simpler approach

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THE UX APPROACH Difficulties & benefits

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LOVE YOUR DESIGNERS Everything is design, Everything generates experience

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QUESTIONS? You can grab an early version on GitHub.
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