Slicing up the design process

Slide 1

Slide 1 text

#refreshbmore @whistle SLICING UP THE   DESIGN PROCESS … and dishing it out

Slide 2

Slide 2 text

#refreshbmore @whistle HUNGRY, PIZZA?

Slide 3

Slide 3 text

#refreshbmore @whistle WAY BACK IN 1905 First Pizzeria in the US Gennaro Lombardi 53 1/2 Spring Street, NYC Wood vs. coal ovens Buﬀalo vs. cow milk

Slide 4

Slide 4 text

zagat.com

Slide 5

Slide 5 text

pizzacentric.com

Slide 6

Slide 6 text

pizzacentric.com

Slide 7

Slide 7 text

#refreshbmore @whistle HANDMADE VS. FROZEN

Slide 8

Slide 8 text

#refreshbmore @whistle LESSON ONE:  KNOWN VARIABLES Temperature Humidity Altitude Gas or electric

Slide 9

Slide 9 text

#refreshbmore @whistle LESSON TWO:  BEING RESOURCEFUL Ingredients Time Willpower

Slide 10

Slide 10 text

#refreshbmore @whistle LESSON THREE:  NEW DISCOVERIES Chicago deep dish St. Louis-style pizza California-style

Slide 11

Slide 11 text

oureverydaylove.com

Slide 12

Slide 12 text

explorestlouis.com

Slide 13

Slide 13 text

samandlouiespizza.com

Slide 14

Slide 14 text

#refreshbmore @whistle MAKING THE PROCESS EASY IS NOT THE GOAL; making the product great is the goal. — Ed Catmull “

Slide 15

Slide 15 text

#refreshbmore @whistle DEFINING A GAME PLAN There’s a business problem which needs to be solved

Slide 16

Slide 16 text

#refreshbmore @whistle UX PROCESSES Waterfall Agile Design Thinking Lean

Slide 17

Slide 17 text

#refreshbmore WATERFALL Web Project Management by Ashley Friedlein  Web ReDesign 2.0 by Kelly Goto

Slide 18

Slide 18 text

#refreshbmore AGILE Agile Experience Design   by Lindsay Ratcliﬀe and Marc McNeill

Slide 19

Slide 19 text

#refreshbmore DESIGN THINKING Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation by Tim Brown

Slide 20

Slide 20 text

#refreshbmore LEAN Lean UX by Jeﬀ Gothelf and Josh Seiden

Slide 21

Slide 21 text

#refreshbmore @whistle LESSON ONE:  BEING RESOURCEFUL Budget Time Manpower

Slide 22

Slide 22 text

#refreshbmore @whistle PRODUCT DESIGN User testing Product focus Team collaboration Iterative output

Slide 23

Slide 23 text

#refreshbmore @whistle LESSON TWO:  KNOWN VARIABLES In-house vs. Agency Outsourced contractors Remote vs. collocated Schedules Seniority

Slide 24

Slide 24 text

#refreshbmore @whistle SENIORITY A rough estimate by @StrangeNative comparing junior designers to senior designers

Slide 25

Slide 25 text

#refreshbmore @whistle CURSE OF KNOWLEDGE You know things that another person does’t and you’ve forgotten what it’s like to not have this knowledge

Slide 26

Slide 26 text

#refreshbmore @whistle USER TESTING Getting out of the kitchen

Slide 27

Slide 27 text

#refreshbmore @whistle FINDING USERS Building tours Starbucks Remote user testing Usability labs

Slide 28

Slide 28 text

#refreshbmore @whistle FAILURE IS IMPORTANT It’s okay to suck

Slide 29

Slide 29 text

#refreshbmore @whistle FAIL FAST Continuous releases Bridging design & development Team discussion Output vs. outcomes

Slide 30

Slide 30 text

#refreshbmore @whistle OUTPUT VS. OUTCOMES There’s a huge diﬀerence

Slide 31

Slide 31 text

#refreshbmore @whistle LESSON THREE:  NEW DISCOVERIES

Slide 32

Slide 32 text

#refreshbmore @whistle TWITTER Went from SMS on ﬂip phones to  a revolutionary platform for the Arab Spring

Slide 33

Slide 33 text

#refreshbmore @whistle NETFLIX From DVDs in the mail to streaming   award winning exclusive content online

Slide 34

Slide 34 text

#refreshbmore @whistle PREMADE VS. CUSTOM It’s okay to use pre-made pizza dough

Slide 35

Slide 35 text

#refreshbmore @whistle PATTERN LIBRARY Re-use patterns Identify areas to refactor

Slide 36

Slide 36 text

CLEAN UP AFTERWARDS

Slide 37

Slide 37 text

#refreshbmore @whistle CONTINUOUS IMPROVEMENT 3 simple questions to ask every time

Slide 38

Slide 38 text

#refreshbmore @whistle WHAT WENT WELL?

Slide 39

Slide 39 text

#refreshbmore @whistle WHAT COULD’VE BEEN BETTER?

Slide 40

Slide 40 text

#refreshbmore @whistle WHAT NEEDS TO CHANGE?

Slide 41

Slide 41 text

#refreshbmore @whistle THE MOST DANGEROUS PHRASE IN THE LANGUAGE IS, "We've always done it this way." — Grace Hopper “

Slide 42

Slide 42 text

#refreshbmore @whistle THANKS, I’M @WHISTLE. You can follow me on Twitter