Slicing up the design process

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#refreshbmore @whistle SLICING UP THE   DESIGN PROCESS … and dishing it out

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#refreshbmore @whistle HUNGRY, PIZZA?

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#refreshbmore @whistle WAY BACK IN 1905 First Pizzeria in the US Gennaro Lombardi 53 1/2 Spring Street, NYC Wood vs. coal ovens Buﬀalo vs. cow milk

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zagat.com

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pizzacentric.com

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pizzacentric.com

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#refreshbmore @whistle HANDMADE VS. FROZEN

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#refreshbmore @whistle LESSON ONE:  KNOWN VARIABLES Temperature Humidity Altitude Gas or electric

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#refreshbmore @whistle LESSON TWO:  BEING RESOURCEFUL Ingredients Time Willpower

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#refreshbmore @whistle LESSON THREE:  NEW DISCOVERIES Chicago deep dish St. Louis-style pizza California-style

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oureverydaylove.com

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explorestlouis.com

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samandlouiespizza.com

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#refreshbmore @whistle MAKING THE PROCESS EASY IS NOT THE GOAL; making the product great is the goal. — Ed Catmull “

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#refreshbmore @whistle DEFINING A GAME PLAN There’s a business problem which needs to be solved

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#refreshbmore @whistle UX PROCESSES Waterfall Agile Design Thinking Lean

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#refreshbmore WATERFALL Web Project Management by Ashley Friedlein  Web ReDesign 2.0 by Kelly Goto

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#refreshbmore AGILE Agile Experience Design   by Lindsay Ratcliﬀe and Marc McNeill

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#refreshbmore DESIGN THINKING Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation by Tim Brown

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#refreshbmore LEAN Lean UX by Jeﬀ Gothelf and Josh Seiden

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#refreshbmore @whistle LESSON ONE:  BEING RESOURCEFUL Budget Time Manpower

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#refreshbmore @whistle PRODUCT DESIGN User testing Product focus Team collaboration Iterative output

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#refreshbmore @whistle LESSON TWO:  KNOWN VARIABLES In-house vs. Agency Outsourced contractors Remote vs. collocated Schedules Seniority

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#refreshbmore @whistle SENIORITY A rough estimate by @StrangeNative comparing junior designers to senior designers

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#refreshbmore @whistle CURSE OF KNOWLEDGE You know things that another person does’t and you’ve forgotten what it’s like to not have this knowledge

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#refreshbmore @whistle USER TESTING Getting out of the kitchen

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#refreshbmore @whistle FINDING USERS Building tours Starbucks Remote user testing Usability labs

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#refreshbmore @whistle FAILURE IS IMPORTANT It’s okay to suck

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#refreshbmore @whistle FAIL FAST Continuous releases Bridging design & development Team discussion Output vs. outcomes

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#refreshbmore @whistle OUTPUT VS. OUTCOMES There’s a huge diﬀerence

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#refreshbmore @whistle LESSON THREE:  NEW DISCOVERIES

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#refreshbmore @whistle TWITTER Went from SMS on ﬂip phones to  a revolutionary platform for the Arab Spring

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#refreshbmore @whistle NETFLIX From DVDs in the mail to streaming   award winning exclusive content online

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#refreshbmore @whistle PREMADE VS. CUSTOM It’s okay to use pre-made pizza dough

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#refreshbmore @whistle PATTERN LIBRARY Re-use patterns Identify areas to refactor

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CLEAN UP AFTERWARDS

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#refreshbmore @whistle CONTINUOUS IMPROVEMENT 3 simple questions to ask every time

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#refreshbmore @whistle WHAT WENT WELL?

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#refreshbmore @whistle WHAT COULD’VE BEEN BETTER?

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#refreshbmore @whistle WHAT NEEDS TO CHANGE?

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#refreshbmore @whistle THE MOST DANGEROUS PHRASE IN THE LANGUAGE IS, "We've always done it this way." — Grace Hopper “

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#refreshbmore @whistle THANKS, I’M @WHISTLE. You can follow me on Twitter