ログから生まれる施策 / actions born from logs

by Hiroka Zaitsu

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ϖύϘͷϩάz׆༻zج൫ʮ#JHGPPUʯ ࡒ௡େՆ(.01FQBCP *OD 8%*3&$50344&44*0/7PM ϩά͔Βੜ·ΕΔࢪࡦ

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σʔλαΠΤϯςΟετσΟϨΫλʔ ࡒ௡େՆ![BJNZ NJOOFࣄۀ෦

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ϋϯυϝΠυϚʔέοτNJOOF IUUQTNJOOFDPN

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໨࣍ w8FCαʔϏεͷߦಈϩά wϖύϘͷϩάz׆༻zج൫ʮ#JHGPPUʯ wࢪࡦ΁ͷ׆༻ྫ

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8FCαʔϏεͷߦಈϩά

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8FCαʔϏεͷߦಈϩά wϢʔβʔ͕αʔϏεΛར༻ͨ͠ࡍͷཤྺ wʮ͍ͭʯʮ୭͕ʯʮԿΛʯߦͬͨͷ͔ w݁Ռ͚ͩͰ͸ͳͦ͘͜ʹࢸΔաఔ΍ɺ݁Ռ్தͰఘΊͯ͠·ͬͨϢʔ βʔͷߦಈ΋෼͔Δ

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ߦಈϩάΛ࢖ͬͯ ΑΓྑ͍αʔϏε΁!

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׆༻·Ͱͷஈ֊ wऩूߦಈϩά͕ग़ྗ͞ΕɺऔΓ·ͱΊΒΕ͍ͯΔঢ়ଶ w෼ੳऔΓ·ͱΊͨߦಈϩάΛࢹ֮Խɺ෼ੳͰ͖Δঢ়ଶ w׆༻෼ੳͨ͠ߦಈϩάΛ΋ͱʹܧଓతͳαʔϏεվળ͕ߦ͍͑ͯΔঢ়ଶ

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#JHGPPU IUUQTJDPOTDPN

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#JHGPPU wϖύϘͷϩάz׆༻zج൫ w෯޿͍δϟϯϧͷ8FCαʔϏε wϋϯυϝΠυϚʔέοτNJOOF wωοτγϣοϓ࡞੒Χϥʔϛʔγϣοϓ wϩϦϙοϓʂϨϯλϧαʔόʔ wϩάऩू͔Β׆༻·Ͱͷ֤ஈ֊ʹ͓͍ͯ൚༻తʹར༻Ͱ͖Δશࣾج൫

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#JHGPPU rack-bigfoot Service Request Activity log Services DB Attribute Big Cube Cube https://speakerdeck.com/monochromegane/pepabo-log-infrastructure-bigfoot Bandit algorithm/ Recommendation Re-targeting Feedback Name identiﬁcation BI/Visualize

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ऩू

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໊دͤ wαʔϏεͷΞΧ΢ϯτͱΫϥΠΞϯτʢ୺຤ɾϒϥ΢βʣΛඥ͚ͮ wैདྷ͸ΫϥΠΞϯτ͝ͱͷܭଌ wະϩάΠϯঢ়ଶͷΞΧ΢ϯτ΋ͦͷޙϩάΠϯͨ͠λΠϛϯάͰաڈʹ Ḫͬͯඥ͚ͮΒΕΔ wαʔϏεΛލ͍ͩඥ͚ͮ΋Մೳ

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෼ੳ

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#JH$VCFͱ$VCF w#JHGPPU্ͷશͯͷϩάΛ#JH$VCFʹू໿ w෼ੳͷ੾ΓޱʢσΟϝϯγϣϯͱϝδϟʔʣ͕ܾ·ͬͨΒ$VCFʹूܭ wྫʣ࣌ؒ͝ͱ஫จֹۚ wߴ଎ͳࢀর͕Մೳ Activity Big Cube Cube HiveQL SQL Dashboard Ad-hoc query Analyst Managers, Product owners, Promotion groups

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ࢹ֮Խ w5BCMFBV wIUUQXXXUBCMFBVDPN wΞυϗοΫͳ෼ੳ΍ෳࡶͳσʔλ݁߹ʹ w3FEBTI wIUUQTSFEBTIJP w୭΋͕ࢀরͰ͖ΔμογϡϘʔυʹ

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ύε෼ੳ wίϯόʔδϣϯʹؔ͢Δ෼ੳͷ͏ͪɺܦ࿏ʢύεʣʹओ؟Λஔ͍ͨ΋ͷ wύεͷ௕࣌ؒ͞ྨܕ wΞτϦϏϡʔγϣϯϞσϧϖʔδͷग़ݱҐஔʹΑΓॏΈΛม͑Δ referrer landing last cv ??? Point Analytics referrer landing last Path Analytics cv

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ࢪࡦ΁ͷ׆༻

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཭୤Ϣʔβʔ΁ͷϦςϯγϣϯ wߦಈϩά͔Β཭୤ϢʔβʔΛநग़ wΧʔτʹ౸ୡ͕ͨ͠ങΘͳ͔ͬͨϢʔβʔʢ͍ΘΏΔΧʔτམͪʣ w୹ظؒʹಉ͡࡞඼ΛԿ౓΋ݟ͍ͯΔϢʔβʔ wಛఆͷ৚݅ʹ߹க͢Ε͹ϓογϡ௨஌΍ϝʔϧͰϦςϯγϣϯ wϨγʔτϝʔϧͱಉ౳ͷ։෧཰ HiveQL Re-targeting

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޿ࠂ࿈ܞ wߦಈϩά͔ΒϢʔβʔΛηάϝϯτ wϢʔβʔʹؔ࿈ੑͷߴ͍޿ࠂΛදࣔ wطʹϦʔνͨ͠Ϣʔβʔʹ͸޿ࠂΛදࣔ͠ͳ͍ʢσϦλʔήςΟϯάʣ

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όϯσΟοτΞϧΰϦζϜ w࡞඼ݕࡧը໘͔ΒͷརӹΛ࠷େԽ͍ͨ͠ w$53ͷҟͳΔύλʔϯͷ࡞඼ݕࡧΞϧΰϦζϜ wച্ʹର͢Δൺॏ͕ଟ͍ҝʹγεςϜมߋͷϦεΫ͕ߴ͍ w࠷ྑͷύλʔϯΛ࢖͍ͳ͕ΒΑΓྑ͍ύλʔϯΛಈతʹ୳͢

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όϯσΟοτΞϧΰϦζϜ w&QTJMPO(SFFEZ"MHPSJUIN w֬཰ Џ Ͱͦͷ࣌఺ͷ࠷΋ظ଴஋͕ߴ͍ύλʔϯΛ࢖༻ʢ׆༻ʣ w֬཰ЏͰϥϯμϜʹબ୒ͨ͠ύλʔϯΛ࢖༻ʢ୳ࡧʣ Activity Epsilon-Greedy algorithm User 1-ε: exploitation ε/pattern: exploration Click / Not click Import

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όϯσΟοτΞϧΰϦζϜ wτϨʔυΦϑͷղܾ w׆༻͹͔Γ͍ͯ͠Δͱݱࡏͷظ଴஋ΑΓ΋ྑ͍࿹Λݟ͚ͭΒΕͳ͍ w୳ࡧ͹͔Γ͍ͯ͠Δͱظ଴஋͕ߴ͍࿹͕ར༻͞Εͳ͍

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Ϩίϝϯσʔγϣϯ wڠௐϑΟϧλϦϯάʹΑΔʮ͋ͳͨʹ͓͢͢Ίͷ࡞Ոʯ !NPOPDISPNFHBOFʮNJOOFNFFUT)JWFNBMMʯ IUUQTTQFBLFSEFDLDPNNPOPDISPNFHBOFQFQBCPNJOOFNBUSJYGBDUPSJ[BUJPOJOIJWFNBMM

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ϩάz׆༻zج൫

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ϩάz׆༻zج൫ wᶃਓ͕ؒ෼ੳ݁ՌΛݟͯߦ͏੩తͳʮ׆༻ʯ wࢪࡦͷਫ਼౓޲্ wᶄࣗಈԽ͞ΕͨϑΟʔυόοΫʹΑΔಈతͳʮ׆༻ʯ wͳΊΒ͔ͳγεςϜ