Beer in Sardinia - Speaker Deck

Beer in Sardinia

by London Amateur Brewers

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Beer in Sardinia Jack Packham

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Part I: Italian domestic brands & the story of Birra Ichnusa Part II: Birra artigianale di Sardegna Part III: Place, space & authenticity

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“Sardinia is largest beer-consuming region in Italy” Falso

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Part I: Italian domestic brands & the story of Birra Ichnusa

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1915 Ichnusa is incorporated into Capra’s company Vinalcool 1943 Production is hindered by WWII 1967 Birra Ichnusa moves into a new site in Assemini 1912 Industria Birraria Ichnusa founded and Amsicora Capra’s involvement 1945 WWII ends and production resumes 1986 Heineken acquires Birra Ichnusa

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2014 Launch of Limone 2019 Plans to increase production by 54% 2012 Launch of Cruda 2017 Launch of Non-Filtrata 2023 Launch of Ambra Limpida

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Part II: Birra artigianale di Sardegna

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Nord Trulla Marduk Zemyna Birra Lara Dolmen Santu Jorgi Isola P3 Liera Seddaiu Sorres Nora Masko Tredicizerouno Sud Rubiu Nanumoru Barley Harvest Nuragica Mezzavia 4 Mori Terrantiga Puddu Doppio Malto Gattarancio Centoteste

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Trulla Marduk Rubiu Nanumoru

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Part III: Place, space & authenticity

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In conclusion: Beer may not be dominant in volume, but it is strong in identity Both Ichnusa & local birra artigianale are entwined with their locality Authenticity will define future success in the area

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Gratzias meda Jack Packham @babettesyeast