Beer in Sardinia

In our June 2025 online meeting Jack Packham gave us a great talk on his travels and experience of the beers in Sardinia.

Transcript

1. Beer in Sardinia Jack Packham
2. Part I: Italian domestic brands & the story of Birra Ichnusa Part II: Birra artigianale di Sardegna Part III: Place, space & authenticity
3. “Sardinia is largest beer-consuming region in Italy” Falso
4. Part I: Italian domestic brands & the story of Birra Ichnusa
8. 1915 Ichnusa is incorporated into Capra’s company Vinalcool 1943 Production is hindered by WWII 1967 Birra Ichnusa moves into a new site in Assemini 1912 Industria Birraria Ichnusa founded and Amsicora Capra’s involvement 1945 WWII ends and production resumes 1986 Heineken acquires Birra Ichnusa
9. 2014 Launch of Limone 2019 Plans to increase production by 54% 2012 Launch of Cruda 2017 Launch of Non-Filtrata 2023 Launch of Ambra Limpida
10. Part II: Birra artigianale di Sardegna
11. Nord Trulla Marduk Zemyna Birra Lara Dolmen Santu Jorgi Isola P3 Liera Seddaiu Sorres Nora Masko Tredicizerouno Sud Rubiu Nanumoru Barley Harvest Nuragica Mezzavia 4 Mori Terrantiga Puddu Doppio Malto Gattarancio Centoteste
12. Trulla Marduk Rubiu Nanumoru
13. Part III: Place, space & authenticity
17. In conclusion: Beer may not be dominant in volume, but it is strong in identity Both Ichnusa & local birra artigianale are entwined with their locality Authenticity will define future success in the area
18. Gratzias meda Jack Packham @babettesyeast