hooked_on_slack - Speaker Deck

hooked_on_slack

by mackymakiosh

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HOOKED MODEL 4-"$,ͷάϩʔεΛࢧ͑ͨ MAKUAKE UI DESIGNER / SHU MAKINO

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SHU MAKINO 6*σβΠφʔϑϩϯτΤϯμʔ @mackymakiosh

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ͳΜͱͳ͘࢖ͬͯ͠·͏αʔϏε

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ͳΜͱͳ͘࢖͏ϋϚ͍ͬͯΔ

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Nir Eyal ϋϚΔϓϩμΫτʹ͸ άϩʔεϋοΧʔڭत نଇੑ͕͋Δ

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ϋϚΓ΍͍͢αʔϏεͷઃܭΛ ந৅Խͨ͠ϑϨʔϜϫʔΫ HOOKED MODEL

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εςοϓ TRIGGER ACTION REWARD INVESTMENT

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TRIGGER ϓϩμΫτΛ࢖͏͖͔͚ͬͱͳΔ΋ͷ ϓϩμΫτΛ࢖͏͖͔͚ͬͱͳΔ΋ͷ ใुΛظ଴ͯ͠ى͜͢ߦಈ ߦಈͷ݁Ռ΋Β͑Δใु ϓϩμΫτʹରͯ͠ߦ͏౤ࢿ ACTION REWARD INVESTMENT

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TRIGGER ϓϩμΫτΛ࢖͏͖͔͚ͬͱͳΔ΋ͷ ֎త53*((&3 ಺త53*((&3 1VTI΍ϝʔϧ௨஌ɺόφʔͳͲ ໨ʹݟ͑ΔϓϩμΫτΛ࢖͏͖͔͚ͬʹͳΔ΋ͷ ϓϩμΫτΛ࢖͏͖͔͚ͬͱͳΔײ৘ɻଟ͘ͷ৔߹ɺωΨςΟϒͳײ৘ ʮ͞Έ͍͠ͳʯ5XJUUFS'BDFCPPLΛݟΑ͏ ʮୀ۶ͩͳʯ:PVUVCF΍7JOFΛݟΑ͏

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ACTION ใुΛظ଴͠ͳ͕Βߦ͏Ϣʔβʔͷߦಈ εΫϩʔϧͯ͠ίϯςϯπΛݟΔɺϘλϯΛԡ͢ͳͲ

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REWARD Social Reward Hunt Reward "DUJPOͷ݁Ռ΋Β͑Δใु ใुཉ͠͞ʹ·ͨϓϩμΫτΛ࢖͍͍ͨʂͱ͍͏ઃܭʹ͢Δ͜ͱ͕େ੾ ౤ߘΛͨ͠Β͍͍Ͷ΍ίϝϯτ͕ͭ͘ͳͲͷخ͠͞ ͨ͘͞Μͷ৘ใ͔Βཉ͍͠৘ใΛݟ͚ͭΔָ͠͞

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Investment ϓϩμΫτʹରͯ͠ߦ͏౤ࢿ ՝ۚ ͍͍Ͷ΍ίϝϯτΛ࢒͢ ը૾Λ1JO͢Δ ౤ࢿΛड͚ͯϓϩμΫτͷΫΦϦςΟ্͕͕Δ ΫΦϦςΟ্͕͕ΔͱɺϢʔβʔ͸ັྗతʹײͯ͡·ͨ࢖͓͏ͱߟ͑Δ

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εςοϓ TRIGGER ACTION REWARD INVESTMENT

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1VTI௨஌ FACEBOOK ίϯςϯπΛݟΔ ໘ന͍ίϯςϯπʹग़ձ͑Δ ͍͍Ͷ΍ίϝϯτΛ͚ͭΔ TRIGGER ACTION REWARD INVESTMENT

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HOOKED MODEL Λ࢖ͬͯେ੒௕Λ਱͛ͨϓϩμΫτ͕͋Γ·͢

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اۀ޲͚ͷϓϩμΫτͰ͸ྨΛݟͳ͍άϩʔεεϐʔυ ՝ۚ཰ 30%

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࣌ؒ ฏۉతϢʔβʔ͸೔ʹ ૹ৴ϝοηʔδ਺ ଺ࡏ࣌ؒ ϝοηʔδ

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ͳͥͦ͜·ͰϋϚΓɺ՝ۚ͢Δͷ͔ʁ

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)PPLFE.PEFMΛҙࣝͯ͠ઃܭ͍ͯ͠Δ

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TRIGGER ΞϓϦͷ164)௨஌ ଞͷΞϓϦͷ௨஌͸͍Βͳ͍΋ͷ͕΄ͱΜͲ

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TRIGGER ࢓ࣄʹؔ͢Δॏཁͳ৘ใ͕ಧ͍ͯΔͧʂ ؾʹͳͬͯ։͍ͯ͠·͏

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ACTION ϝοηʔδΛνΣοΫ͢Δɹฦ৴͢Δ Ͱ"$5*0/Λى͜͠΍͘͢ઃܭ ࢖͍΍͘͢௚ײతͳ6*

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REWARD ͪ ΐ ͬ ͱ ͠ ͨ ༗ ӹ ͳ ৘ ใ ੒ Ռ ʹ ର ͢ Δ ৆ ࢍ EMOJI REACTIONS 6TFSOBNF ݄ͷ໨ඪୡ੒͠·ͨ͠ʂΈͳ͞Μ͋Γ͕ͱ͏͍͟͝·͢ʙʙʂ

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INVESTMENT ՝ ۚ ͢ Δ

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INVESTMENT ՝ ۚ ͠ ΍ ͢ ͍ ઃ ܭ ΄ ͱ Μ Ͳ ͷ ػ ೳ ͕ ແ ྉ Ͱ ࢖ ͑ Δ Ұ ൠ ͷ α ʔ Ϗ ε ͱ ҧ ͍ ՝ ۚ Λ ڧ ཁ ͠ ͳ ͍ ϝ ο η ʔ δ ݕ ࡧ ΍ ࿈ ܞ Ͱ ͖ Δ α ʔ Ϗ ε ͷ ࠩ ͘ Β ͍ ϓ ϥ ϯ Λ ͖ ʹ ͤ ͣ ࢖ ͑ Δ ɹ

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INVESTMENT ແ ྉ ൛ ͩ ͱ ݹ ͍ ϝ ο η ʔ δ ͕ ݟ Ε ͳ ͘ ͳ Δ ͜ Ε ͸ ࠔ Δ ͷ Ͱ ՝ ۚ ͠ Α ͏

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INVESTMENT ՝ ۚ ͷ ඞ ཁ ੑ Λ ײ ͡ ͨ ࣌ ʹ ͸ ࣌ ͢ Ͱ ʹ ஗ ͠ ࣾ һ ͸ ͢ Ͱ ʹ Ͳ ͬ ΀ Γ ϋ Ϛ ͬ ͯ ͍ Δ

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)00,&%ͷεςοϓʹ͓͍ͯ޻෉͕ࢪ͞Ε Ϣʔβʔ͕ϋϚΓ՝ۚ͠΍͍͢ઃܭʹͳ͍ͬͯΔ

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4-"$,ͷάϩʔε͸ )00,&%Ϟσϧʹࢧ͑ΒΕͯΔ

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ීஈαʔϏεσβΠϯΛ͞Ε͍ͯΔํ͸ )00,&%.0%&-Λࢀߟʹͯ͠Έ͍ͯͩ͘͞

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ࢀߟ IUUQTNFEJVNDPN!HTWQJPOFFSIPPLFEPOTMBDLCCECBDYOWqCO

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THANK YOU