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hooked_on_slack
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mackymakiosh
October 05, 2016
Design
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hooked_on_slack
mackymakiosh
October 05, 2016
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Transcript
HOOKED MODEL 4-"$,ͷάϩʔεΛࢧ͑ͨ MAKUAKE UI DESIGNER / SHU MAKINO
SHU MAKINO 6*σβΠφʔ ϑϩϯτΤϯμʔ @mackymakiosh
ͳΜͱͳͬͯ͘͠·͏αʔϏε
ͳΜͱͳ͘͏ϋϚ͍ͬͯΔ
Nir Eyal ϋϚΔϓϩμΫτʹ άϩʔεϋοΧʔڭत نଇੑ͕͋Δ
ϋϚΓ͍͢αʔϏεͷઃܭΛ நԽͨ͠ϑϨʔϜϫʔΫ HOOKED MODEL
εςοϓ TRIGGER ACTION REWARD INVESTMENT
TRIGGER ϓϩμΫτΛ͏͖͔͚ͬͱͳΔͷ ϓϩμΫτΛ͏͖͔͚ͬͱͳΔͷ ใुΛظͯ͠ى͜͢ߦಈ ߦಈͷ݁ՌΒ͑Δใु ϓϩμΫτʹରͯ͠ߦ͏ࢿ ACTION REWARD INVESTMENT
TRIGGER ϓϩμΫτΛ͏͖͔͚ͬͱͳΔͷ ֎త53*((&3 త53*((&3 1VTIϝʔϧ௨ɺόφʔͳͲ ʹݟ͑ΔϓϩμΫτΛ͏͖͔͚ͬʹͳΔͷ ϓϩμΫτΛ͏͖͔͚ͬͱͳΔײɻଟ͘ͷ߹ɺωΨςΟϒͳײ ʮ͞Έ͍͠ͳʯ5XJUUFS'BDFCPPLΛݟΑ͏ ʮୀ۶ͩͳʯ:PVUVCF7JOFΛݟΑ͏
ACTION ใुΛظ͠ͳ͕Βߦ͏Ϣʔβʔͷߦಈ εΫϩʔϧͯ͠ίϯςϯπΛݟΔɺϘλϯΛԡ͢ͳͲ
REWARD Social Reward Hunt Reward "DUJPOͷ݁ՌΒ͑Δใु ใुཉ͠͞ʹ·ͨϓϩμΫτΛ͍͍ͨʂͱ͍͏ઃܭʹ͢Δ͜ͱ͕େ ߘΛͨ͠Β͍͍Ͷίϝϯτ͕ͭ͘ͳͲͷخ͠͞ ͨ͘͞Μͷใ͔Βཉ͍͠ใΛݟ͚ͭΔָ͠͞
Investment ϓϩμΫτʹରͯ͠ߦ͏ࢿ ՝ۚ ͍͍ͶίϝϯτΛ͢ ը૾Λ1JO͢Δ ࢿΛड͚ͯϓϩμΫτͷΫΦϦςΟ্͕͕Δ ΫΦϦςΟ্͕͕ΔͱɺϢʔβʔັྗతʹײͯ͡·͓ͨ͏ͱߟ͑Δ
εςοϓ TRIGGER ACTION REWARD INVESTMENT
1VTI௨ FACEBOOK ίϯςϯπΛݟΔ ໘ന͍ίϯςϯπʹग़ձ͑Δ ͍͍ͶίϝϯτΛ͚ͭΔ TRIGGER ACTION REWARD INVESTMENT
HOOKED MODEL ΛͬͯେΛ͛ͨϓϩμΫτ͕͋Γ·͢
None
None
اۀ͚ͷϓϩμΫτͰྨΛݟͳ͍άϩʔεεϐʔυ ՝ۚ 30%
࣌ؒ ฏۉతϢʔβʔʹ ૹ৴ϝοηʔδ ࡏ࣌ؒ ϝοηʔδ
ͳͥͦ͜·ͰϋϚΓɺ՝ۚ͢Δͷ͔ʁ
)PPLFE.PEFMΛҙࣝͯ͠ઃܭ͍ͯ͠Δ
TRIGGER ΞϓϦͷ164)௨ ଞͷΞϓϦͷ௨͍Βͳ͍ͷ͕΄ͱΜͲ
TRIGGER ࣄʹؔ͢Δॏཁͳใ͕ಧ͍ͯΔͧʂ ؾʹͳͬͯ։͍ͯ͠·͏
ACTION ϝοηʔδΛνΣοΫ͢Δɹฦ৴͢Δ Ͱ"$5*0/Λى͘͜͢͠ઃܭ ͍͘͢ײతͳ6*
REWARD ͪ ΐ ͬ ͱ ͠ ͨ ༗ ӹ ͳ
ใ Ռ ʹ ର ͢ Δ ࢍ EMOJI REACTIONS 6TFSOBNF ݄ͷඪୡ͠·ͨ͠ʂΈͳ͞Μ͋Γ͕ͱ͏͍͟͝·͢ʙʙʂ
INVESTMENT ՝ ۚ ͢ Δ
INVESTMENT ՝ ۚ ͠ ͢ ͍ ઃ ܭ ΄
ͱ Μ Ͳ ͷ ػ ೳ ͕ ແ ྉ Ͱ ͑ Δ Ұ ൠ ͷ α ʔ Ϗ ε ͱ ҧ ͍ ՝ ۚ Λ ڧ ཁ ͠ ͳ ͍ ϝ ο η ʔ δ ݕ ࡧ ࿈ ܞ Ͱ ͖ Δ α ʔ Ϗ ε ͷ ࠩ ͘ Β ͍ ϓ ϥ ϯ Λ ͖ ʹ ͤ ͣ ͑ Δ ɹ
INVESTMENT ແ ྉ ൛ ͩ ͱ ݹ ͍ ϝ ο
η ʔ δ ͕ ݟ Ε ͳ ͘ ͳ Δ ͜ Ε ࠔ Δ ͷ Ͱ ՝ ۚ ͠ Α ͏
INVESTMENT ՝ ۚ ͷ ඞ ཁ ੑ Λ ײ ͡
ͨ ࣌ ʹ ࣌ ͢ Ͱ ʹ ͠ ࣾ һ ͢ Ͱ ʹ Ͳ ͬ Γ ϋ Ϛ ͬ ͯ ͍ Δ
)00,&%ͷεςοϓʹ͓͍͕ͯࢪ͞Ε Ϣʔβʔ͕ϋϚΓ՝͍ۚ͢͠ઃܭʹͳ͍ͬͯΔ
4-"$,ͷάϩʔε )00,&%Ϟσϧʹࢧ͑ΒΕͯΔ
ීஈαʔϏεσβΠϯΛ͞Ε͍ͯΔํ )00,&%.0%&-Λࢀߟʹͯ͠Έ͍ͯͩ͘͞
ࢀߟ IUUQTNFEJVNDPN!HTWQJPOFFSIPPLFEPOTMBDLCCECBDYOWqCO
THANK YOU