hooked_on_slack

Transcript

1. HOOKED MODEL 4-"$,ͷάϩʔεΛࢧ͑ͨ MAKUAKE UI DESIGNER / SHU MAKINO

2. SHU MAKINO 6*σβΠφʔ
   
   ϑϩϯτΤϯμʔ @mackymakiosh

3. ͳΜͱͳ͘࢖ͬͯ͠·͏αʔϏε

4. ͳΜͱͳ͘࢖͏
   
   ϋϚ͍ͬͯΔ

5. Nir Eyal ϋϚΔϓϩμΫτʹ͸ άϩʔεϋοΧʔ
   
   ڭत نଇੑ͕͋Δ

6. ϋϚΓ΍͍͢αʔϏεͷઃܭΛ ந৅Խͨ͠ϑϨʔϜϫʔΫ HOOKED MODEL

7. εςοϓ TRIGGER ACTION REWARD INVESTMENT

8. TRIGGER ϓϩμΫτΛ࢖͏͖͔͚ͬͱͳΔ΋ͷ ϓϩμΫτΛ࢖͏͖͔͚ͬͱͳΔ΋ͷ ใुΛظ଴ͯ͠ى͜͢ߦಈ ߦಈͷ݁Ռ΋Β͑Δใु ϓϩμΫτʹରͯ͠ߦ͏౤ࢿ ACTION REWARD INVESTMENT

9. TRIGGER ϓϩμΫτΛ࢖͏͖͔͚ͬͱͳΔ΋ͷ ֎త53*((&3 ಺త53*((&3 1VTI΍ϝʔϧ௨஌ɺόφʔͳͲ ໨ʹݟ͑ΔϓϩμΫτΛ࢖͏͖͔͚ͬʹͳΔ΋ͷ ϓϩμΫτΛ࢖͏͖͔͚ͬͱͳΔײ৘ɻଟ͘ͷ৔߹ɺωΨςΟϒͳײ৘ ʮ͞Έ͍͠ͳʯ
   
   5XJUUFS
   'BDFCPPLΛݟΑ͏ ʮୀ۶ͩͳʯ
   
   :PVUVCF΍7JOFΛݟΑ͏

10. ACTION ใुΛظ଴͠ͳ͕Βߦ͏Ϣʔβʔͷߦಈ εΫϩʔϧͯ͠ίϯςϯπΛݟΔɺϘλϯΛԡ͢ͳͲ

11. REWARD Social Reward Hunt Reward "DUJPOͷ݁Ռ΋Β͑Δใु ใुཉ͠͞ʹ·ͨϓϩμΫτΛ࢖͍͍ͨʂͱ͍͏ઃܭʹ͢Δ͜ͱ͕େ੾ ౤ߘΛͨ͠Β͍͍Ͷ΍ίϝϯτ͕ͭ͘ͳͲͷخ͠͞ ͨ͘͞Μͷ৘ใ͔Βཉ͍͠৘ใΛݟ͚ͭΔָ͠͞

12. Investment ϓϩμΫτʹରͯ͠ߦ͏౤ࢿ ՝ۚ ͍͍Ͷ΍ίϝϯτΛ࢒͢ ը૾Λ1JO͢Δ ౤ࢿΛड͚ͯϓϩμΫτͷΫΦϦςΟ্͕͕Δ ΫΦϦςΟ্͕͕ΔͱɺϢʔβʔ͸ັྗతʹײͯ͡·ͨ࢖͓͏ͱߟ͑Δ

13. εςοϓ TRIGGER ACTION REWARD INVESTMENT

14. 1VTI௨஌ FACEBOOK ίϯςϯπΛݟΔ ໘ന͍ίϯςϯπʹग़ձ͑Δ ͍͍Ͷ΍ίϝϯτΛ͚ͭΔ TRIGGER ACTION REWARD INVESTMENT

15. HOOKED MODEL Λ࢖ͬͯେ੒௕Λ਱͛ͨϓϩμΫτ͕͋Γ·͢

16. None
17. None

18. اۀ޲͚ͷϓϩμΫτͰ͸ྨΛݟͳ͍άϩʔεεϐʔυ ՝ۚ཰ 30%

19. ࣌ؒ ฏۉతϢʔβʔ͸೔ʹ ૹ৴ϝοηʔδ਺ ଺ࡏ࣌ؒ ϝοηʔδ

20. ͳͥͦ͜·ͰϋϚΓɺ՝ۚ͢Δͷ͔ʁ

21. )PPLFE
    .PEFMΛҙࣝͯ͠ઃܭ͍ͯ͠Δ

22. TRIGGER ΞϓϦͷ164)௨஌ ଞͷΞϓϦͷ௨஌͸͍Βͳ͍΋ͷ͕΄ͱΜͲ

23. TRIGGER ࢓ࣄʹؔ͢Δॏཁͳ৘ใ͕ಧ͍ͯΔͧʂ ؾʹͳͬͯ։͍ͯ͠·͏

24. ACTION ϝοηʔδΛνΣοΫ͢Δɹฦ৴͢Δ Ͱ"$5*0/Λى͜͠΍͘͢ઃܭ ࢖͍΍͘͢௚ײతͳ6*

25. REWARD ͪ ΐ ͬ ͱ ͠ ͨ ༗ ӹ ͳ

    ৘ ใ ੒ Ռ ʹ ର ͢ Δ ৆ ࢍ EMOJI REACTIONS 6TFSOBNF ݄ͷ໨ඪୡ੒͠·ͨ͠ʂΈͳ͞Μ͋Γ͕ͱ͏͍͟͝·͢ʙʙʂ

26. INVESTMENT ՝ ۚ ͢ Δ

27. INVESTMENT ՝ ۚ ͠ ΍ ͢ ͍ ઃ ܭ ΄

    ͱ Μ Ͳ ͷ ػ ೳ ͕ ແ ྉ Ͱ ࢖ ͑ Δ Ұ ൠ ͷ α ʔ Ϗ ε ͱ ҧ ͍ ՝ ۚ Λ ڧ ཁ ͠ ͳ ͍ ϝ ο η ʔ δ ݕ ࡧ ΍ ࿈ ܞ Ͱ ͖ Δ α ʔ Ϗ ε ͷ ࠩ ͘ Β ͍ ϓ ϥ ϯ Λ ͖ ʹ ͤ ͣ ࢖ ͑ Δ ɹ

28. INVESTMENT ແ ྉ ൛ ͩ ͱ ݹ ͍ ϝ ο

    η ʔ δ ͕ ݟ Ε ͳ ͘ ͳ Δ ͜ Ε ͸ ࠔ Δ ͷ Ͱ ՝ ۚ ͠ Α ͏ 

29. INVESTMENT ՝ ۚ ͷ ඞ ཁ ੑ Λ ײ ͡

    ͨ ࣌ ʹ ͸ ࣌ ͢ Ͱ ʹ ஗ ͠ ࣾ һ ͸ ͢ Ͱ ʹ Ͳ ͬ ΀ Γ ϋ Ϛ ͬ ͯ ͍ Δ

30. )00,&%ͷεςοϓʹ͓͍ͯ޻෉͕ࢪ͞Ε Ϣʔβʔ͕ϋϚΓ՝ۚ͠΍͍͢ઃܭʹͳ͍ͬͯΔ

31. 4-"$,ͷάϩʔε͸ )00,&%Ϟσϧʹࢧ͑ΒΕͯΔ

32. ීஈαʔϏεσβΠϯΛ͞Ε͍ͯΔํ͸ )00,&%
    .0%&-Λࢀߟʹͯ͠Έ͍ͯͩ͘͞

33. ࢀߟ IUUQTNFEJVNDPN!HTWQJPOFFSIPPLFEPOTMBDLCCECBDYOWqCO

34. THANK YOU