Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
hooked_on_slack
Search
mackymakiosh
October 05, 2016
Design
2
1.1k
hooked_on_slack
mackymakiosh
October 05, 2016
Tweet
Share
More Decks by mackymakiosh
See All by mackymakiosh
ux_husai
mackymakiosh
0
3.6k
liabilities_of_ux
mackymakiosh
0
42
invision
mackymakiosh
0
78
BEM
mackymakiosh
0
110
design_sprint_makuake
mackymakiosh
0
64
study_of_ sketch
mackymakiosh
1
70
young_donuts_intro
mackymakiosh
0
91
ganbaru_lunch
mackymakiosh
1
52
Introduction to DESIGN SPRINT
mackymakiosh
1
520
Other Decks in Design
See All in Design
社内のコミュニケーション課題に対して個人的に行っているデザイン以外の草の根活動
sugiyama_sukedachi
0
150
プロダクトデザインは子育て/Product design is parenting
medley
0
310
ダークテーマとアクセシビリティ の融合したカラートークンの設計
degudegu2510
0
280
新しい資産運用サービスALTERNA(オルタナ)の伝え方の工夫
layerx
PRO
0
940
Jeremy's First Day
myates3
1
130
デザインテクノロジストが先導する プロダクト開発の世界
degudegu2510
1
360
デザイナー向け会社紹介資料/company-profile-designer
nextbeat
1
870
デザイン組織の一人目マネージャーが啜る泥水と美味しいビールに向けてTRYすること
ryoya_frst
0
190
Designship 2023|想いを可視化するデザインの力
weddingpark
0
240
実務のための マイクロ インタラクション入門
shingo2000
0
360
UIをもたらすコンテクストの考察
securecat
9
2.6k
ゲームクリエイター、事業会社のデザイナーになる
satomium1
0
180
Featured
See All Featured
Easily Structure & Communicate Ideas using Wireframe
afnizarnur
187
16k
The Cost Of JavaScript in 2023
addyosmani
16
3.9k
The Invisible Customer
myddelton
114
12k
Dealing with People You Can't Stand - Big Design 2015
cassininazir
357
22k
Faster Mobile Websites
deanohume
299
30k
Atom: Resistance is Futile
akmur
259
25k
Scaling GitHub
holman
457
140k
How to train your dragon (web standard)
notwaldorf
73
5.2k
jQuery: Nuts, Bolts and Bling
dougneiner
59
7.1k
10 Git Anti Patterns You Should be Aware of
lemiorhan
648
58k
Building a Scalable Design System with Sketch
lauravandoore
456
32k
Rebuilding a faster, lazier Slack
samanthasiow
73
8.2k
Transcript
HOOKED MODEL 4-"$,ͷάϩʔεΛࢧ͑ͨ MAKUAKE UI DESIGNER / SHU MAKINO
SHU MAKINO 6*σβΠφʔ ϑϩϯτΤϯμʔ @mackymakiosh
ͳΜͱͳͬͯ͘͠·͏αʔϏε
ͳΜͱͳ͘͏ϋϚ͍ͬͯΔ
Nir Eyal ϋϚΔϓϩμΫτʹ άϩʔεϋοΧʔڭत نଇੑ͕͋Δ
ϋϚΓ͍͢αʔϏεͷઃܭΛ நԽͨ͠ϑϨʔϜϫʔΫ HOOKED MODEL
εςοϓ TRIGGER ACTION REWARD INVESTMENT
TRIGGER ϓϩμΫτΛ͏͖͔͚ͬͱͳΔͷ ϓϩμΫτΛ͏͖͔͚ͬͱͳΔͷ ใुΛظͯ͠ى͜͢ߦಈ ߦಈͷ݁ՌΒ͑Δใु ϓϩμΫτʹରͯ͠ߦ͏ࢿ ACTION REWARD INVESTMENT
TRIGGER ϓϩμΫτΛ͏͖͔͚ͬͱͳΔͷ ֎త53*((&3 త53*((&3 1VTIϝʔϧ௨ɺόφʔͳͲ ʹݟ͑ΔϓϩμΫτΛ͏͖͔͚ͬʹͳΔͷ ϓϩμΫτΛ͏͖͔͚ͬͱͳΔײɻଟ͘ͷ߹ɺωΨςΟϒͳײ ʮ͞Έ͍͠ͳʯ5XJUUFS'BDFCPPLΛݟΑ͏ ʮୀ۶ͩͳʯ:PVUVCF7JOFΛݟΑ͏
ACTION ใुΛظ͠ͳ͕Βߦ͏Ϣʔβʔͷߦಈ εΫϩʔϧͯ͠ίϯςϯπΛݟΔɺϘλϯΛԡ͢ͳͲ
REWARD Social Reward Hunt Reward "DUJPOͷ݁ՌΒ͑Δใु ใुཉ͠͞ʹ·ͨϓϩμΫτΛ͍͍ͨʂͱ͍͏ઃܭʹ͢Δ͜ͱ͕େ ߘΛͨ͠Β͍͍Ͷίϝϯτ͕ͭ͘ͳͲͷخ͠͞ ͨ͘͞Μͷใ͔Βཉ͍͠ใΛݟ͚ͭΔָ͠͞
Investment ϓϩμΫτʹରͯ͠ߦ͏ࢿ ՝ۚ ͍͍ͶίϝϯτΛ͢ ը૾Λ1JO͢Δ ࢿΛड͚ͯϓϩμΫτͷΫΦϦςΟ্͕͕Δ ΫΦϦςΟ্͕͕ΔͱɺϢʔβʔັྗతʹײͯ͡·͓ͨ͏ͱߟ͑Δ
εςοϓ TRIGGER ACTION REWARD INVESTMENT
1VTI௨ FACEBOOK ίϯςϯπΛݟΔ ໘ന͍ίϯςϯπʹग़ձ͑Δ ͍͍ͶίϝϯτΛ͚ͭΔ TRIGGER ACTION REWARD INVESTMENT
HOOKED MODEL ΛͬͯେΛ͛ͨϓϩμΫτ͕͋Γ·͢
None
None
اۀ͚ͷϓϩμΫτͰྨΛݟͳ͍άϩʔεεϐʔυ ՝ۚ 30%
࣌ؒ ฏۉతϢʔβʔʹ ૹ৴ϝοηʔδ ࡏ࣌ؒ ϝοηʔδ
ͳͥͦ͜·ͰϋϚΓɺ՝ۚ͢Δͷ͔ʁ
)PPLFE.PEFMΛҙࣝͯ͠ઃܭ͍ͯ͠Δ
TRIGGER ΞϓϦͷ164)௨ ଞͷΞϓϦͷ௨͍Βͳ͍ͷ͕΄ͱΜͲ
TRIGGER ࣄʹؔ͢Δॏཁͳใ͕ಧ͍ͯΔͧʂ ؾʹͳͬͯ։͍ͯ͠·͏
ACTION ϝοηʔδΛνΣοΫ͢Δɹฦ৴͢Δ Ͱ"$5*0/Λى͘͜͢͠ઃܭ ͍͘͢ײతͳ6*
REWARD ͪ ΐ ͬ ͱ ͠ ͨ ༗ ӹ ͳ
ใ Ռ ʹ ର ͢ Δ ࢍ EMOJI REACTIONS 6TFSOBNF ݄ͷඪୡ͠·ͨ͠ʂΈͳ͞Μ͋Γ͕ͱ͏͍͟͝·͢ʙʙʂ
INVESTMENT ՝ ۚ ͢ Δ
INVESTMENT ՝ ۚ ͠ ͢ ͍ ઃ ܭ ΄
ͱ Μ Ͳ ͷ ػ ೳ ͕ ແ ྉ Ͱ ͑ Δ Ұ ൠ ͷ α ʔ Ϗ ε ͱ ҧ ͍ ՝ ۚ Λ ڧ ཁ ͠ ͳ ͍ ϝ ο η ʔ δ ݕ ࡧ ࿈ ܞ Ͱ ͖ Δ α ʔ Ϗ ε ͷ ࠩ ͘ Β ͍ ϓ ϥ ϯ Λ ͖ ʹ ͤ ͣ ͑ Δ ɹ
INVESTMENT ແ ྉ ൛ ͩ ͱ ݹ ͍ ϝ ο
η ʔ δ ͕ ݟ Ε ͳ ͘ ͳ Δ ͜ Ε ࠔ Δ ͷ Ͱ ՝ ۚ ͠ Α ͏
INVESTMENT ՝ ۚ ͷ ඞ ཁ ੑ Λ ײ ͡
ͨ ࣌ ʹ ࣌ ͢ Ͱ ʹ ͠ ࣾ һ ͢ Ͱ ʹ Ͳ ͬ Γ ϋ Ϛ ͬ ͯ ͍ Δ
)00,&%ͷεςοϓʹ͓͍͕ͯࢪ͞Ε Ϣʔβʔ͕ϋϚΓ՝͍ۚ͢͠ઃܭʹͳ͍ͬͯΔ
4-"$,ͷάϩʔε )00,&%Ϟσϧʹࢧ͑ΒΕͯΔ
ීஈαʔϏεσβΠϯΛ͞Ε͍ͯΔํ )00,&%.0%&-Λࢀߟʹͯ͠Έ͍ͯͩ͘͞
ࢀߟ IUUQTNFEJVNDPN!HTWQJPOFFSIPPLFEPOTMBDLCCECBDYOWqCO
THANK YOU