HOOKED MODEL4-"$,ͷάϩʔεΛࢧ͑ͨMAKUAKE UI DESIGNER / SHU MAKINO
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SHU MAKINO6*σβΠφʔϑϩϯτΤϯμʔ@mackymakiosh
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Nir EyalϋϚΔϓϩμΫτʹάϩʔεϋοΧʔڭतنଇੑ͕͋Δ
ϋϚΓ͍͢αʔϏεͷઃܭΛநԽͨ͠ϑϨʔϜϫʔΫHOOKED MODEL
εςοϓTRIGGER ACTIONREWARDINVESTMENT
TRIGGER ϓϩμΫτΛ͏͖͔͚ͬͱͳΔͷϓϩμΫτΛ͏͖͔͚ͬͱͳΔͷใुΛظͯ͠ى͜͢ߦಈߦಈͷ݁ՌΒ͑ΔใुϓϩμΫτʹରͯ͠ߦ͏ࢿACTIONREWARDINVESTMENT
TRIGGER ϓϩμΫτΛ͏͖͔͚ͬͱͳΔͷ֎త53*((&3త53*((&31VTIϝʔϧ௨ɺόφʔͳͲʹݟ͑ΔϓϩμΫτΛ͏͖͔͚ͬʹͳΔͷϓϩμΫτΛ͏͖͔͚ͬͱͳΔײɻଟ͘ͷ߹ɺωΨςΟϒͳײʮ͞Έ͍͠ͳʯ5XJUUFS'BDFCPPLΛݟΑ͏ʮୀ۶ͩͳʯ:PVUVCF7JOFΛݟΑ͏
ACTION ใुΛظ͠ͳ͕Βߦ͏ϢʔβʔͷߦಈεΫϩʔϧͯ͠ίϯςϯπΛݟΔɺϘλϯΛԡ͢ͳͲ
REWARDSocial RewardHunt Reward"DUJPOͷ݁ՌΒ͑Δใुใुཉ͠͞ʹ·ͨϓϩμΫτΛ͍͍ͨʂͱ͍͏ઃܭʹ͢Δ͜ͱ͕େߘΛͨ͠Β͍͍Ͷίϝϯτ͕ͭ͘ͳͲͷخͨ͘͠͞͞Μͷใ͔Βཉ͍͠ใΛݟ͚ͭΔָ͠͞
Investment ϓϩμΫτʹରͯ͠ߦ͏ࢿ՝͍͍ۚͶίϝϯτΛ͢ ը૾Λ1JO͢ΔࢿΛड͚ͯϓϩμΫτͷΫΦϦςΟ্͕͕ΔΫΦϦςΟ্͕͕ΔͱɺϢʔβʔັྗతʹײͯ͡·͓ͨ͏ͱߟ͑Δ
1VTI௨FACEBOOKίϯςϯπΛݟΔ໘ന͍ίϯςϯπʹग़ձ͑Δ͍͍ͶίϝϯτΛ͚ͭΔTRIGGERACTIONREWARDINVESTMENT
HOOKED MODELΛͬͯେΛ͛ͨϓϩμΫτ͕͋Γ·͢
اۀ͚ͷϓϩμΫτͰྨΛݟͳ͍άϩʔεεϐʔυ՝ۚ30%
࣌ؒฏۉతϢʔβʔʹૹ৴ϝοηʔδࡏ࣌ؒϝοηʔδ
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TRIGGERΞϓϦͷ164)௨ଞͷΞϓϦͷ௨͍Βͳ͍ͷ͕΄ͱΜͲ
TRIGGERࣄʹؔ͢Δॏཁͳใ͕ಧ͍ͯΔͧʂؾʹͳͬͯ։͍ͯ͠·͏
ACTIONϝοηʔδΛνΣοΫ͢Δɹฦ৴͢ΔͰ"$5*0/Λى͘͜͢͠ઃܭ͍͘͢ײతͳ6*
REWARDͪ ΐ ͬ ͱ ͠ ͨ ༗ ӹ ͳ ใ Ռ ʹ ର ͢ Δ ࢍEMOJI REACTIONS6TFSOBNF݄ͷඪୡ͠·ͨ͠ʂΈͳ͞Μ͋Γ͕ͱ͏͍͟͝·͢ʙʙʂ
INVESTMENT՝ ۚ ͢ Δ
INVESTMENT՝ ۚ ͠ ͢ ͍ ઃ ܭ΄ ͱ Μ Ͳ ͷ ػ ೳ ͕ ແ ྉ Ͱ ͑ ΔҰ ൠ ͷ α ʔ Ϗ ε ͱ ҧ ͍ ՝ ۚ Λ ڧ ཁ ͠ ͳ ͍ϝ ο η ʔ δ ݕ ࡧ ࿈ ܞ Ͱ ͖ Δ α ʔ Ϗ ε ͷ ࠩ ͘ Β ͍ϓ ϥ ϯ Λ ͖ ʹ ͤ ͣ ͑ Δ ɹ
INVESTMENTແ ྉ ൛ ͩ ͱ ݹ ͍ ϝ ο η ʔ δ ͕ ݟ Ε ͳ ͘ ͳ Δ͜ Ε ࠔ Δ ͷ Ͱ ՝ ۚ ͠ Α ͏
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4-"$,ͷάϩʔε)00,&%Ϟσϧʹࢧ͑ΒΕͯΔ
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