hooked_on_slack

Transcript

1. HOOKED MODEL 4-"$,ͷάϩʔεΛࢧ͑ͨ MAKUAKE UI DESIGNER / SHU MAKINO
2. SHU MAKINO 6*σβΠφʔ
   
   ϑϩϯτΤϯμʔ @mackymakiosh
3. ͳΜͱͳ͘࢖ͬͯ͠·͏αʔϏε
4. ͳΜͱͳ͘࢖͏
   
   ϋϚ͍ͬͯΔ
5. Nir Eyal ϋϚΔϓϩμΫτʹ͸ άϩʔεϋοΧʔ
   
   ڭत نଇੑ͕͋Δ
6. ϋϚΓ΍͍͢αʔϏεͷઃܭΛ ந৅Խͨ͠ϑϨʔϜϫʔΫ HOOKED MODEL
7. εςοϓ TRIGGER ACTION REWARD INVESTMENT
8. TRIGGER ϓϩμΫτΛ࢖͏͖͔͚ͬͱͳΔ΋ͷ ϓϩμΫτΛ࢖͏͖͔͚ͬͱͳΔ΋ͷ ใुΛظ଴ͯ͠ى͜͢ߦಈ ߦಈͷ݁Ռ΋Β͑Δใु ϓϩμΫτʹରͯ͠ߦ͏౤ࢿ ACTION REWARD INVESTMENT
9. TRIGGER ϓϩμΫτΛ࢖͏͖͔͚ͬͱͳΔ΋ͷ ֎త53*((&3 ಺త53*((&3 1VTI΍ϝʔϧ௨஌ɺόφʔͳͲ ໨ʹݟ͑ΔϓϩμΫτΛ࢖͏͖͔͚ͬʹͳΔ΋ͷ ϓϩμΫτΛ࢖͏͖͔͚ͬͱͳΔײ৘ɻଟ͘ͷ৔߹ɺωΨςΟϒͳײ৘ ʮ͞Έ͍͠ͳʯ
   
   5XJUUFS
   'BDFCPPLΛݟΑ͏ ʮୀ۶ͩͳʯ
   
   :PVUVCF΍7JOFΛݟΑ͏
10. ACTION ใुΛظ଴͠ͳ͕Βߦ͏Ϣʔβʔͷߦಈ εΫϩʔϧͯ͠ίϯςϯπΛݟΔɺϘλϯΛԡ͢ͳͲ
11. REWARD Social Reward Hunt Reward "DUJPOͷ݁Ռ΋Β͑Δใु ใुཉ͠͞ʹ·ͨϓϩμΫτΛ࢖͍͍ͨʂͱ͍͏ઃܭʹ͢Δ͜ͱ͕େ੾ ౤ߘΛͨ͠Β͍͍Ͷ΍ίϝϯτ͕ͭ͘ͳͲͷخ͠͞ ͨ͘͞Μͷ৘ใ͔Βཉ͍͠৘ใΛݟ͚ͭΔָ͠͞
12. Investment ϓϩμΫτʹରͯ͠ߦ͏౤ࢿ ՝ۚ ͍͍Ͷ΍ίϝϯτΛ࢒͢ ը૾Λ1JO͢Δ ౤ࢿΛड͚ͯϓϩμΫτͷΫΦϦςΟ্͕͕Δ ΫΦϦςΟ্͕͕ΔͱɺϢʔβʔ͸ັྗతʹײͯ͡·ͨ࢖͓͏ͱߟ͑Δ
13. εςοϓ TRIGGER ACTION REWARD INVESTMENT
14. 1VTI௨஌ FACEBOOK ίϯςϯπΛݟΔ ໘ന͍ίϯςϯπʹग़ձ͑Δ ͍͍Ͷ΍ίϝϯτΛ͚ͭΔ TRIGGER ACTION REWARD INVESTMENT
15. HOOKED MODEL Λ࢖ͬͯେ੒௕Λ਱͛ͨϓϩμΫτ͕͋Γ·͢
18. اۀ޲͚ͷϓϩμΫτͰ͸ྨΛݟͳ͍άϩʔεεϐʔυ ՝ۚ཰ 30%
19. ࣌ؒ ฏۉతϢʔβʔ͸೔ʹ ૹ৴ϝοηʔδ਺ ଺ࡏ࣌ؒ ϝοηʔδ
20. ͳͥͦ͜·ͰϋϚΓɺ՝ۚ͢Δͷ͔ʁ
21. )PPLFE
    .PEFMΛҙࣝͯ͠ઃܭ͍ͯ͠Δ
22. TRIGGER ΞϓϦͷ164)௨஌ ଞͷΞϓϦͷ௨஌͸͍Βͳ͍΋ͷ͕΄ͱΜͲ
23. TRIGGER ࢓ࣄʹؔ͢Δॏཁͳ৘ใ͕ಧ͍ͯΔͧʂ ؾʹͳͬͯ։͍ͯ͠·͏
24. ACTION ϝοηʔδΛνΣοΫ͢Δɹฦ৴͢Δ Ͱ"$5*0/Λى͜͠΍͘͢ઃܭ ࢖͍΍͘͢௚ײతͳ6*
25. REWARD ͪ ΐ ͬ ͱ ͠ ͨ ༗ ӹ ͳ ৘ ใ ੒ Ռ ʹ ର ͢ Δ ৆ ࢍ EMOJI REACTIONS 6TFSOBNF ݄ͷ໨ඪୡ੒͠·ͨ͠ʂΈͳ͞Μ͋Γ͕ͱ͏͍͟͝·͢ʙʙʂ
26. INVESTMENT ՝ ۚ ͢ Δ
27. INVESTMENT ՝ ۚ ͠ ΍ ͢ ͍ ઃ ܭ ΄ ͱ Μ Ͳ ͷ ػ ೳ ͕ ແ ྉ Ͱ ࢖ ͑ Δ Ұ ൠ ͷ α ʔ Ϗ ε ͱ ҧ ͍ ՝ ۚ Λ ڧ ཁ ͠ ͳ ͍ ϝ ο η ʔ δ ݕ ࡧ ΍ ࿈ ܞ Ͱ ͖ Δ α ʔ Ϗ ε ͷ ࠩ ͘ Β ͍ ϓ ϥ ϯ Λ ͖ ʹ ͤ ͣ ࢖ ͑ Δ ɹ
28. INVESTMENT ແ ྉ ൛ ͩ ͱ ݹ ͍ ϝ ο η ʔ δ ͕ ݟ Ε ͳ ͘ ͳ Δ ͜ Ε ͸ ࠔ Δ ͷ Ͱ ՝ ۚ ͠ Α ͏ 
29. INVESTMENT ՝ ۚ ͷ ඞ ཁ ੑ Λ ײ ͡ ͨ ࣌ ʹ ͸ ࣌ ͢ Ͱ ʹ ஗ ͠ ࣾ һ ͸ ͢ Ͱ ʹ Ͳ ͬ ΀ Γ ϋ Ϛ ͬ ͯ ͍ Δ
30. )00,&%ͷεςοϓʹ͓͍ͯ޻෉͕ࢪ͞Ε Ϣʔβʔ͕ϋϚΓ՝ۚ͠΍͍͢ઃܭʹͳ͍ͬͯΔ
31. 4-"$,ͷάϩʔε͸ )00,&%Ϟσϧʹࢧ͑ΒΕͯΔ
32. ීஈαʔϏεσβΠϯΛ͞Ε͍ͯΔํ͸ )00,&%
    .0%&-Λࢀߟʹͯ͠Έ͍ͯͩ͘͞
33. ࢀߟ IUUQTNFEJVNDPN!HTWQJPOFFSIPPLFEPOTMBDLCCECBDYOWqCO
34. THANK YOU