hooked_on_slack

Transcript

1. HOOKED MODEL
   4-"$,ͷάϩʔεΛࢧ͑ͨ
   MAKUAKE UI DESIGNER / SHU MAKINO
   

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2. SHU MAKINO
   6*σβΠφʔϑϩϯτΤϯμʔ
   @mackymakiosh
   

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3. ͳΜͱͳ͘࢖ͬͯ͠·͏αʔϏε
   

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4. ͳΜͱͳ͘࢖͏ϋϚ͍ͬͯΔ
   

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5. Nir Eyal
   ϋϚΔϓϩμΫτʹ͸
   άϩʔεϋοΧʔڭत
   نଇੑ͕͋Δ
   

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6. ϋϚΓ΍͍͢αʔϏεͷઃܭΛ
   ந৅Խͨ͠ϑϨʔϜϫʔΫ
   HOOKED MODEL
   

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7. εςοϓ
   TRIGGER ACTION
   REWARD
   INVESTMENT
   

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8. TRIGGER ϓϩμΫτΛ࢖͏͖͔͚ͬͱͳΔ΋ͷ
   ϓϩμΫτΛ࢖͏͖͔͚ͬͱͳΔ΋ͷ
   ใुΛظ଴ͯ͠ى͜͢ߦಈ
   ߦಈͷ݁Ռ΋Β͑Δใु
   ϓϩμΫτʹରͯ͠ߦ͏౤ࢿ
   ACTION
   REWARD
   INVESTMENT
   

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9. TRIGGER ϓϩμΫτΛ࢖͏͖͔͚ͬͱͳΔ΋ͷ
   ֎త53*((&3
   ಺త53*((&3
   1VTI΍ϝʔϧ௨஌ɺόφʔͳͲ
   ໨ʹݟ͑ΔϓϩμΫτΛ࢖͏͖͔͚ͬʹͳΔ΋ͷ
   ϓϩμΫτΛ࢖͏͖͔͚ͬͱͳΔײ৘ɻଟ͘ͷ৔߹ɺωΨςΟϒͳײ৘
   ʮ͞Έ͍͠ͳʯ5XJUUFS'BDFCPPLΛݟΑ͏
   ʮୀ۶ͩͳʯ:PVUVCF΍7JOFΛݟΑ͏
   

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10. ACTION ใुΛظ଴͠ͳ͕Βߦ͏Ϣʔβʔͷߦಈ
    εΫϩʔϧͯ͠ίϯςϯπΛݟΔɺϘλϯΛԡ͢ͳͲ
    

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11. REWARD
    Social Reward
    Hunt Reward
    "DUJPOͷ݁Ռ΋Β͑Δใु
    ใुཉ͠͞ʹ·ͨϓϩμΫτΛ࢖͍͍ͨʂͱ͍͏ઃܭʹ͢Δ͜ͱ͕େ੾
    ౤ߘΛͨ͠Β͍͍Ͷ΍ίϝϯτ͕ͭ͘ͳͲͷخ͠͞
    ͨ͘͞Μͷ৘ใ͔Βཉ͍͠৘ใΛݟ͚ͭΔָ͠͞
    

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12. Investment ϓϩμΫτʹରͯ͠ߦ͏౤ࢿ
    ՝ۚ
    ͍͍Ͷ΍ίϝϯτΛ࢒͢ ը૾Λ1JO͢Δ
    ౤ࢿΛड͚ͯϓϩμΫτͷΫΦϦςΟ্͕͕Δ
    ΫΦϦςΟ্͕͕ΔͱɺϢʔβʔ͸ັྗతʹײͯ͡·ͨ࢖͓͏ͱߟ͑Δ
    

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13. εςοϓ
    TRIGGER ACTION
    REWARD
    INVESTMENT
    

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14. 1VTI௨஌
    FACEBOOK
    ίϯςϯπΛݟΔ
    ໘ന͍ίϯςϯπʹग़ձ͑Δ
    ͍͍Ͷ΍ίϝϯτΛ͚ͭΔ
    TRIGGER
    ACTION
    REWARD
    INVESTMENT
    

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15. HOOKED MODEL
    Λ࢖ͬͯେ੒௕Λ਱͛ͨϓϩμΫτ͕͋Γ·͢
    

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18. اۀ޲͚ͷϓϩμΫτͰ͸ྨΛݟͳ͍άϩʔεεϐʔυ
    ՝ۚ཰
    30%
    

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19. ࣌ؒ
    ฏۉతϢʔβʔ͸೔ʹ
    ૹ৴ϝοηʔδ਺
    ଺ࡏ࣌ؒ
    ϝοηʔδ
    

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20. ͳͥͦ͜·ͰϋϚΓɺ՝ۚ͢Δͷ͔ʁ
    

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21. )PPLFE.PEFMΛҙࣝͯ͠ઃܭ͍ͯ͠Δ
    

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22. TRIGGER
    ΞϓϦͷ164)௨஌
    ଞͷΞϓϦͷ௨஌͸͍Βͳ͍΋ͷ͕΄ͱΜͲ
    

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23. TRIGGER
    ࢓ࣄʹؔ͢Δॏཁͳ৘ใ͕ಧ͍ͯΔͧʂ
    ؾʹͳͬͯ։͍ͯ͠·͏
    

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24. ACTION
    ϝοηʔδΛνΣοΫ͢Δɹฦ৴͢Δ
    Ͱ"$5*0/Λى͜͠΍͘͢ઃܭ
    ࢖͍΍͘͢௚ײతͳ6*
    

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25. REWARD
    ͪ ΐ ͬ ͱ ͠ ͨ ༗ ӹ ͳ ৘ ใ
    ੒ Ռ ʹ ର ͢ Δ ৆ ࢍ
    EMOJI REACTIONS
    6TFSOBNF
    ݄ͷ໨ඪୡ੒͠·ͨ͠ʂΈͳ͞Μ͋Γ͕ͱ͏͍͟͝·͢ʙʙʂ
    

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26. INVESTMENT
    ՝ ۚ ͢ Δ
    

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27. INVESTMENT
    ՝ ۚ ͠ ΍ ͢ ͍ ઃ ܭ
    ΄ ͱ Μ Ͳ ͷ ػ ೳ ͕ ແ ྉ Ͱ ࢖ ͑ Δ
    Ұ ൠ ͷ α ʔ Ϗ ε ͱ ҧ ͍ ՝ ۚ Λ ڧ ཁ ͠ ͳ ͍
    ϝ ο η ʔ δ ݕ ࡧ ΍ ࿈ ܞ Ͱ ͖ Δ α ʔ Ϗ ε ͷ ࠩ ͘ Β ͍
    ϓ ϥ ϯ Λ ͖ ʹ ͤ ͣ ࢖ ͑ Δ ɹ
    

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28. INVESTMENT
    ແ ྉ ൛ ͩ ͱ ݹ ͍ ϝ ο η ʔ δ ͕ ݟ Ε ͳ ͘ ͳ Δ
    ͜ Ε ͸ ࠔ Δ ͷ Ͱ ՝ ۚ ͠ Α ͏
    

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29. INVESTMENT
    ՝ ۚ ͷ ඞ ཁ ੑ Λ ײ ͡ ͨ ࣌ ʹ ͸ ࣌ ͢ Ͱ ʹ ஗ ͠
    ࣾ һ ͸ ͢ Ͱ ʹ Ͳ ͬ ΀ Γ ϋ Ϛ ͬ ͯ ͍ Δ
    

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30. )00,&%ͷεςοϓʹ͓͍ͯ޻෉͕ࢪ͞Ε
    Ϣʔβʔ͕ϋϚΓ՝ۚ͠΍͍͢ઃܭʹͳ͍ͬͯΔ
    

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31. 4-"$,ͷάϩʔε͸
    )00,&%Ϟσϧʹࢧ͑ΒΕͯΔ
    

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32. ීஈαʔϏεσβΠϯΛ͞Ε͍ͯΔํ͸
    )00,&%.0%&-Λࢀߟʹͯ͠Έ͍ͯͩ͘͞
    

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33. ࢀߟ
    IUUQTNFEJVNDPN!HTWQJPOFFSIPPLFEPOTMBDLCCECBDYOWqCO
    

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34. THANK YOU
    

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