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hooked_on_slack

mackymakiosh
October 05, 2016

 hooked_on_slack

mackymakiosh

October 05, 2016
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  1. HOOKED MODEL
    4-"$,ͷάϩʔεΛࢧ͑ͨ
    MAKUAKE UI DESIGNER / SHU MAKINO

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  2. SHU MAKINO
    6*σβΠφʔϑϩϯτΤϯμʔ
    @mackymakiosh

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  3. ͳΜͱͳ͘࢖ͬͯ͠·͏αʔϏε

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  4. ͳΜͱͳ͘࢖͏ϋϚ͍ͬͯΔ

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  5. Nir Eyal
    ϋϚΔϓϩμΫτʹ͸
    άϩʔεϋοΧʔڭत
    نଇੑ͕͋Δ

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  6. ϋϚΓ΍͍͢αʔϏεͷઃܭΛ
    ந৅Խͨ͠ϑϨʔϜϫʔΫ
    HOOKED MODEL

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  7. εςοϓ
    TRIGGER ACTION
    REWARD
    INVESTMENT

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  8. TRIGGER ϓϩμΫτΛ࢖͏͖͔͚ͬͱͳΔ΋ͷ
    ϓϩμΫτΛ࢖͏͖͔͚ͬͱͳΔ΋ͷ
    ใुΛظ଴ͯ͠ى͜͢ߦಈ
    ߦಈͷ݁Ռ΋Β͑Δใु
    ϓϩμΫτʹରͯ͠ߦ͏౤ࢿ
    ACTION
    REWARD
    INVESTMENT

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  9. TRIGGER ϓϩμΫτΛ࢖͏͖͔͚ͬͱͳΔ΋ͷ
    ֎త53*((&3
    ಺త53*((&3
    1VTI΍ϝʔϧ௨஌ɺόφʔͳͲ
    ໨ʹݟ͑ΔϓϩμΫτΛ࢖͏͖͔͚ͬʹͳΔ΋ͷ
    ϓϩμΫτΛ࢖͏͖͔͚ͬͱͳΔײ৘ɻଟ͘ͷ৔߹ɺωΨςΟϒͳײ৘
    ʮ͞Έ͍͠ͳʯ5XJUUFS'BDFCPPLΛݟΑ͏
    ʮୀ۶ͩͳʯ:PVUVCF΍7JOFΛݟΑ͏

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  10. ACTION ใुΛظ଴͠ͳ͕Βߦ͏Ϣʔβʔͷߦಈ
    εΫϩʔϧͯ͠ίϯςϯπΛݟΔɺϘλϯΛԡ͢ͳͲ

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  11. REWARD
    Social Reward
    Hunt Reward
    "DUJPOͷ݁Ռ΋Β͑Δใु
    ใुཉ͠͞ʹ·ͨϓϩμΫτΛ࢖͍͍ͨʂͱ͍͏ઃܭʹ͢Δ͜ͱ͕େ੾
    ౤ߘΛͨ͠Β͍͍Ͷ΍ίϝϯτ͕ͭ͘ͳͲͷخ͠͞
    ͨ͘͞Μͷ৘ใ͔Βཉ͍͠৘ใΛݟ͚ͭΔָ͠͞

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  12. Investment ϓϩμΫτʹରͯ͠ߦ͏౤ࢿ
    ՝ۚ
    ͍͍Ͷ΍ίϝϯτΛ࢒͢ ը૾Λ1JO͢Δ
    ౤ࢿΛड͚ͯϓϩμΫτͷΫΦϦςΟ্͕͕Δ
    ΫΦϦςΟ্͕͕ΔͱɺϢʔβʔ͸ັྗతʹײͯ͡·ͨ࢖͓͏ͱߟ͑Δ

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  13. εςοϓ
    TRIGGER ACTION
    REWARD
    INVESTMENT

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  14. 1VTI௨஌
    FACEBOOK
    ίϯςϯπΛݟΔ
    ໘ന͍ίϯςϯπʹग़ձ͑Δ
    ͍͍Ͷ΍ίϝϯτΛ͚ͭΔ
    TRIGGER
    ACTION
    REWARD
    INVESTMENT

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  15. HOOKED MODEL
    Λ࢖ͬͯେ੒௕Λ਱͛ͨϓϩμΫτ͕͋Γ·͢

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  18. اۀ޲͚ͷϓϩμΫτͰ͸ྨΛݟͳ͍άϩʔεεϐʔυ
    ՝ۚ཰
    30%

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  19. ࣌ؒ
    ฏۉతϢʔβʔ͸೔ʹ
    ૹ৴ϝοηʔδ਺
    ଺ࡏ࣌ؒ
    ϝοηʔδ

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  20. ͳͥͦ͜·ͰϋϚΓɺ՝ۚ͢Δͷ͔ʁ

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  21. )PPLFE.PEFMΛҙࣝͯ͠ઃܭ͍ͯ͠Δ

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  22. TRIGGER
    ΞϓϦͷ164)௨஌
    ଞͷΞϓϦͷ௨஌͸͍Βͳ͍΋ͷ͕΄ͱΜͲ

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  23. TRIGGER
    ࢓ࣄʹؔ͢Δॏཁͳ৘ใ͕ಧ͍ͯΔͧʂ
    ؾʹͳͬͯ։͍ͯ͠·͏

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  24. ACTION
    ϝοηʔδΛνΣοΫ͢Δɹฦ৴͢Δ
    Ͱ"$5*0/Λى͜͠΍͘͢ઃܭ
    ࢖͍΍͘͢௚ײతͳ6*

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  25. REWARD
    ͪ ΐ ͬ ͱ ͠ ͨ ༗ ӹ ͳ ৘ ใ
    ੒ Ռ ʹ ର ͢ Δ ৆ ࢍ
    EMOJI REACTIONS
    6TFSOBNF
    ݄ͷ໨ඪୡ੒͠·ͨ͠ʂΈͳ͞Μ͋Γ͕ͱ͏͍͟͝·͢ʙʙʂ

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  26. INVESTMENT
    ՝ ۚ ͢ Δ

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  27. INVESTMENT
    ՝ ۚ ͠ ΍ ͢ ͍ ઃ ܭ
    ΄ ͱ Μ Ͳ ͷ ػ ೳ ͕ ແ ྉ Ͱ ࢖ ͑ Δ
    Ұ ൠ ͷ α ʔ Ϗ ε ͱ ҧ ͍ ՝ ۚ Λ ڧ ཁ ͠ ͳ ͍
    ϝ ο η ʔ δ ݕ ࡧ ΍ ࿈ ܞ Ͱ ͖ Δ α ʔ Ϗ ε ͷ ࠩ ͘ Β ͍
    ϓ ϥ ϯ Λ ͖ ʹ ͤ ͣ ࢖ ͑ Δ ɹ

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  28. INVESTMENT
    ແ ྉ ൛ ͩ ͱ ݹ ͍ ϝ ο η ʔ δ ͕ ݟ Ε ͳ ͘ ͳ Δ
    ͜ Ε ͸ ࠔ Δ ͷ Ͱ ՝ ۚ ͠ Α ͏

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  29. INVESTMENT
    ՝ ۚ ͷ ඞ ཁ ੑ Λ ײ ͡ ͨ ࣌ ʹ ͸ ࣌ ͢ Ͱ ʹ ஗ ͠
    ࣾ һ ͸ ͢ Ͱ ʹ Ͳ ͬ ΀ Γ ϋ Ϛ ͬ ͯ ͍ Δ

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  30. )00,&%ͷεςοϓʹ͓͍ͯ޻෉͕ࢪ͞Ε
    Ϣʔβʔ͕ϋϚΓ՝ۚ͠΍͍͢ઃܭʹͳ͍ͬͯΔ

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  31. 4-"$,ͷάϩʔε͸
    )00,&%Ϟσϧʹࢧ͑ΒΕͯΔ

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  32. ීஈαʔϏεσβΠϯΛ͞Ε͍ͯΔํ͸
    )00,&%.0%&-Λࢀߟʹͯ͠Έ͍ͯͩ͘͞

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  33. ࢀߟ
    IUUQTNFEJVNDPN!HTWQJPOFFSIPPLFEPOTMBDLCCECBDYOWqCO

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  34. THANK YOU

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