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Solution
Curb plastic pollution
by incentivizing
eco-friendly
consumer behavior
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Kuptura
A QR-enabled digital loyalty
program for local
businesses to promote the
use of reusable cups.
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Kuptura
● Cashier can scan QR codes using a regular
smartphone
● Rewards are based not just on how much
they spend, but also on how frequently they
shop and how long they have been a
customer
● To promote customer engagement and
loyalty, points are store-specific. E.g. points
accumulated from CBTL cannot be claimed
for promos in Starbucks
● If store belongs to a group of companies,
cross-merchant rewards system can be
availed
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Business Plan
Beverage Consumers
Kuptura Co.
LOCAL BEVERAGE
STORES
direct line
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” - F.A. Ardiente
Milktea Superconsumer
UP Diliman, Quezon City
Market Validation
“OOOOOOOOH amazing! Applicable sa maraming
stores. Tamad ako magipon ng stickers. May [loyalty]
card ako pero tamad din ako magload. Tapos tamad din
ako mag-apps hahaha kaya nice nice! Hindi hassle!”
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RETURN ON INVESTMENT
The average bubble tea shop serves between
150-300 bubble teas per day
Assuming disposable cups are worth Php
0.50/each, each store saves minimum of
Php 2,250 per month
● Print permanence of
pigment-based ink (typically
used in industrial
applications): 2 years
● QR code stored in mobile
app in case of fading
● Potential future application:
RFID embed
DIGITAL
Kuptura Cups Pricing
MATERIAL AMOUNT
Reusable Cup Php 60
QR Printing Service Php 40
Total Php 100
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PRODUCTION STORY
● For commercial production, Kuptura Co. will
partner with a tumbler printing shop for the QR
code printing
● Reusable tumblers with QR codes will be sold to
consumers
● Kuptura Co. will partner with beverage shops and
offer to print QR codes on their cups and tumblers
● An alternative to heat printing would be handheld
inkjet printer for instant QR code print
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USER STORY
● For users who already own a tumbler, the digital QR code on the app can
be shown to the cashier (this code can be scanned using a regular
smartphone)
● For users who DO NOT own a tumbler yet, reusable tumblers with QR
codes can be purchased from Kuptura Co.
● For users who are frequent visitors of certain beverage shops, they can
show the QR code to the cashier when they reuse the store’s cup and points
will be added to their account
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CHANNEL SALES
● Local beverage stores:
○ Coffee shops
○ Milk tea kiosks
○ Milkshake kiosks (zagu, quickly)
○ Fruit shake kiosks
OBTAINABLE MARKET
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THE TEAM
Ian Oderon
Front end dev
Janjan Medina
UI/UX Designer
Gelo De Vera
Back end dev
DEVELOPERS DESIGNERS
Carl Roncal
Art direction
Bea de Borja
Animator/Graphic
Designer
MARKETING
Shanelle Recheta
Business
Development
Justin Domingo
Social Media
Manager
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Future Features
● Platform as a service sold to businesses that use single use packaging or disposables (reusable
straw, tupperware, ecobag, etc) - developers will retrofit the loyalty program and
hypertargeted/geo-targeted ads in the app to the partner business’ sales model
● Mobile digital wallet
● Change savings
● Blockchain
● Zero-waste management
● Partnership with other beverage industry - related consumer goods using disposable or single use
packaging
● Data analytics for hypertargeted ads and promos
● Gamified raffles and vouchers
● Transferrable rewards to social entreps or partner foundations
● Digital marketplace for partner junkshops and orgs willing to take returned cups and bottles from
partner merchants
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